Cervejaria Lassberg

What Cervejaria Lassberg does

Cervejaria Lassberg is a privately held Brazilian craft brewery founded on March 19, 2016, in Itapiranga, Santa Catarina, by German immigrants along the Uruguay River. The company operates a single-site brewery with only 7 employees, producing a portfolio of more than 17 distinct beer styles that blends traditional German recipes (Pilsen, Weiss, Vienna, Weizenbock, Oktoberfest Marzen) with regionally inspired craft innovations (NEIPA, Coffee Beer, Oatmeal Stout com Cacau, Chopp Abacaxi, Berliner Weisse Frutas Vermelhas, Coquetel Composto de Vinho). Products are offered in multiple packaging formats — 355ml and 600ml glass bottles, 1L/1.5L PET bottles, and draft (chopp) — with specified ABV, IBU, and EBC technical parameters per SKU.

The business operates a three-channel revenue model: direct-to-consumer sales via the on-site Choperia & Petiscaria taproom (17 draft styles drawn directly from tanks, with live music and a food menu) and the factory store (selling the complete beer collection plus kits, t-shirts, caps, and glassware); wholesale distribution through regional distributors covering Santa Catarina, Paraná, and Rio Grande do Sul; and merchandise sales. Lassberg self-positions as the most awarded brewery in western Santa Catarina, accumulating gold, silver, and bronze medals between 2017 and 2023 across Brasil Beer Cup, Concurso Brasileiro da Cerveja, Copa das Cervejas da América, and Copa Cervezas de América.

Go-to-market is supported by a lean marketing stack — Facebook, Instagram, and a website newsletter funnel — with pricing not publicly disclosed. The company has no disclosed external funding, no parent company, no subsidiaries, and no recorded M&A or leadership changes; it operates as an independent founder-led microbrewery whose competitive identity is rooted in German immigrant heritage, the Oktoberfest birthplace status of Itapiranga, and competition-derived credibility.

Name

Cervejaria Lassberg

Legal name

Cervejaria Lassberg

Website

https://lassberg.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Cervejaria Lassberg is a privately held Brazilian craft microbrewery founded in 2016 in Itapiranga, Santa Catarina, by German immigrants. It produces 17+ beer styles and sells directly through an on-site taproom, factory store, and regional distributors across three southern Brazilian states.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro industry

PRIMARYAFAFAAAA

Beer Brewing & Craft Brewing

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYTHAFALAC

Microbreweries & Craft Breweries

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYCRADAIAA

Beer Brewing & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

Keywords

• Craft beer production
• Brewery taproom service
• German-style beers
• Regional beer distribution
• Factory store sales

Headquarters

HQ city

Itapiranga

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer and Chopp Sales: Primary revenue from manufacturing and selling craft beers and draft beer (chopp) in various packaging formats including bottles (garrafa), PET bottles, and barrels (barril)
2. Factory Bar and Restaurant: On-site Choperia & Petiscaria serving 17 draft beer styles with food menu featuring portions and live music events
3. Factory Store (Merchandise): Retail sales of Lassberg merchandise including kits, t-shirts (camisetas), caps (bonés), glasses, and mugs

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Cervejaria Lassberg is a craft brewery founded on March 19, 2016, by German immigrants in Itapiranga, Santa Catarina, Brazil. The company brews more than 17 beer styles and sells them directly to consumers through its on-site factory bar and factory store, complemented by regional distributors operating in three southern Brazilian states (Santa Catarina, Paraná, and Rio Grande do Sul).

Product overview

Cervejaria Lassberg is a craft brewery founded in 2016 in Itapiranga, Santa Catarina, Brazil, by German immigrants. The company operates as a single unified brewery offering a portfolio of over 17 distinct beer styles, including Pilsen, IPA, American Pale Ale, Saison, Premium Pale Lager, New England IPA, Vienna, Weiss, Weizenbock, Smoked English Porter, Oktoberfest Marzen, Wit Bier, Oatmeal Stout varieties (including Cacau and Coffee variants), Berliner Weisse Frutas Vermelhas, and Malzbier. Products are available in multiple packaging formats including glass bottles (355ml to 600ml), PET bottles (1L and 1.5L), and draft (chopp). Specialty offerings include Coquetel Composto de Vinho (wine cocktail) and Chopp Abacaxi (pineapple draft). The company also operates an on-site taproom (Choperia & Petiscaria) and factory store. Lassberg is recognized as the most awarded brewery in western Santa Catarina, with numerous medals from national and international beer competitions.

Differentiator

Problem solved

Functional benefit

Brands

• Choperia & Petiscaria: Taproom and snack bar located next to the Lassberg factory, offering 17 different styles of draft beer extracted directly from tanks, along with varied portions menu and live music nights.

Products and services

• Craft Beer Portfolio (17+ styles) Brewed portfolio of more than 17 craft beer styles produced at the Itapiranga facility, available to adult consumers through the factory bar, factory store, and regional distributors in Santa Catarina, Paraná, and Rio Grande do Sul.
• Factory Bar (Taproom) On-site taproom at the brewery in Itapiranga where consumers can purchase and consume the brewery's craft beers directly.
• Factory Store On-site retail store at the Itapiranga brewery selling packaged craft beers directly to consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sierra Nevada Brewing Co. Large US craft brewery and broader incumbent in the craft beer category. While operating in a different geography, Sierra Nevada exemplifies the scale, portfolio depth, and taproom-plus-distribution model that Lassberg operates at a micro level.
• Boston Beer Company: Major publicly listed US craft beer incumbent with diverse style portfolio and national distribution. Provides a relevant reference point for the trajectory and challenges of scaling a craft brewery into a broad regional/national brand.

Direct peers

• Cervejaria Colorado: Established Brazilian craft brewery based in Ribeirão Preto (SP) with national distribution across supermarkets, bars, and restaurants. Comparable as a Brazilian craft peer but operating at significantly larger scale.
• Cervejaria Tupiniquim: Craft brewery based in Porto Alegre, Rio Grande do Sul — the third state in Lassberg's distribution network. Tupiniquim produces diverse craft styles and serves the same southern Brazilian craft consumer segment.
• Cervejaria Eisenbahn: One of Brazil's most recognized craft breweries, headquartered in Blumenau, Santa Catarina. Eisenbahn competes directly with Lassberg for craft beer distribution in Santa Catarina, Paraná, and Rio Grande do Sul, with overlapping style portfolios and German-heritage positioning.
• Leuven Brewing: Brazilian craft brewery operating a brewery-taproom hybrid model similar to Lassberg's Choperia & Petiscaria concept, with multi-style portfolio and direct-to-consumer emphasis.
• Cervejaria Schornstein: Craft brewery based in Blumenau, Santa Catarina — the same German-heritage craft corridor where Lassberg operates. Schornstein produces a comparable portfolio of German-style and innovative craft beers and competes for the same southern Brazilian craft beer consumer.
• Way Beer: Craft brewery based in Araucária, Paraná — one of the three states in Lassberg's distribution footprint. Way Beer produces a wide range of craft styles and operates its own taproom, making it a direct comparable in business model and geography.
• Heilige Bier: Craft brewery in Santa Catarina with German brewing heritage, directly comparable to Lassberg's positioning and regional craft beer focus.
• Cervejaria Backer: Brazilian craft brewery from Minas Gerais producing a broad portfolio of Belgian- and German-inspired styles with multi-state distribution — comparable business model and category positioning to Lassberg.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/lassbergcerveja
• Instagraminstagram.com/lassberg_cerveja
• LinkedInlinkedin.com/company/cervejaria-lassberg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cervejaria Lassberg