What Lasting Paws Pet Memorial Services does

Lasting Paws Pet Memorial Services is a private U.S. pet aftercare company operating 11 care centers across Arizona, Colorado, New Mexico, and Utah. It provides cremation services (private, individual, and communal), aquamation (water-based alkaline hydrolysis, currently Colorado-only), and a portfolio of memorial products including urns, ceramic paw prints, keepsake jewelry, and online memorials. The company also offers EverAfter Art, a third-party-integrated service that converts cremated remains into custom acrylic artwork. Grief support and pet-loss preplanning resources round out the offering.

The company's distribution runs through two channels. The primary channel is veterinary hospital partnerships, where clinics refer pet owners to Lasting Paws and use the company's proprietary Paws e-Track chain-of-custody system, which assigns a unique identification number scanned at multiple points from the veterinary office through facility completion. The secondary channel is direct-to-consumer, with pet owners contacting any care center by phone, email, or walk-in for in-person consultations and home pickup. A 'Become a Provider' program invites additional veterinary practices to integrate as referral partners.

Revenue is generated through one-time service fees (cremation tiers and aquamation) and memorial product sales, with product pricing publicly disclosed for some SKUs (e.g., $106 for ceramic paw prints in Utah) and service pricing quote-based. The website indicates affiliation with Gateway Services Inc. ('Powered By Gateway', careers link to gatewayservicesinc.com), suggesting Lasting Paws may function as a regional brand within a larger parent platform. Headcount is approximately 21 employees, and no funding rounds, M&A activity, or revenue figures are publicly disclosed.

Name

Lasting Paws Pet Memorial Services

Legal name

Lasting Paws Pet Memorial Services

Website

https://lastingpawspetmemorial.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lasting Paws Pet Memorial Services is a private, regional pet aftercare provider operating 11 care centers in Arizona, Colorado, New Mexico, and Utah, offering cremation, aquamation, and memorial products to pet owners via veterinary referrals and direct sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pet Cremation Services: Core revenue from cremation services including private cremation (single animal per chamber), individual cremation (multiple animals with separation), and communal cremation (no separation, remains not returned). Pricing varies by service type.
2. Aquamation Services: Eco-friendly water-based cremation alternative available at Colorado locations only. Provides alkaline hydrolysis as a gentler alternative to flame cremation.
3. Memorial Products: Custom memorial products including urns (wood, metal, ceramic, marble), paw prints, jewelry, and keepsakes. Products available for purchase directly or through veterinary hospital referrals.
4. EverAfter Art: Artwork created from cremated remains using molecular extraction and photography process. Customers receive digital image and 8x10 acrylic print. 10-12 week delivery timeline.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Lasting Paws Pet Memorial Services provides pet cremation services (private, individual, and communal), eco-friendly aquamation services at its Colorado location, custom memorial products such as urns, ceramic paw prints, and jewelry, viewing and visitation options, online memorials, and grief support resources for pet owners. Operations are delivered through 11 care centers across Arizona, Colorado, New Mexico, and Utah, supported by the proprietary Paws e-Track chain-of-custody tracking system.

Product overview

Lasting Paws Pet Memorial Services operates as a unified aftercare platform offering pet cremation and memorial services across multiple Southwestern U.S. states. The core offering consists of pet cremation services (private, individual, and communal), supplemented by eco-friendly aquamation services at the Colorado location. The company provides a comprehensive portfolio of memorial products including ceramic paw prints, various urn types (wood, metal, ceramic, marble, keepsake, outdoor), and memorial jewelry. Special offerings include EverAfter Art (transforms cremated remains into custom artwork) and an Online Pet Memorials platform for digital tributes. All services are supported by the proprietary Paws e-Track tracking system ensuring full traceability. The company serves pet parents directly and partners with veterinary hospitals through a provider network.

Differentiator

Problem solved

Functional benefit

Brands

• EverAfter Art: A service that transforms pet cremated remains into unique pieces of artwork, extracting molecular makeup to create custom acrylic prints.

Products and services

• Pet Cremation Services

Quantifiable outcome

• 100% traceability and transparency in pet aftercare process

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• International Association of Pet Crematories (IAOPC)minorOthersIndustry association membership providing credibility and adherence to industry standards for pet cremation services. Displayed on website footer.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Lap of Love Veterinary Hospice: National mobile veterinary hospice and in-home euthanasia service with a nationwide network of vets; competes for the same end-of-life pet owner wallet and frequently partners with cremation providers.
• Caring Pathways: Colorado-based mobile pet hospice, euthanasia, and aftercare provider; mentioned as a referral partner in Lasting Paws' customer testimonials, operating in the same southwestern region and end-of-life category.
• Gateway Services Inc. Largest North American pet cremation and aftercare operator; powers Lasting Paws' tech/operations per the website footer and careers link, making it both an operational affiliate and the most direct strategic peer.
• Pets Eternal: Independent pet cremation and memorial provider serving multiple U.S. markets with online memorial hosting and urn/memorial product sales; comparable end-to-end offering.
• Faithful Companion Pet Cremation: Multi-state pet cremation chain offering private and communal cremation with veterinary hospital pickups; directly comparable service model and referral-based GTM.
• Abbey Glen Pet Memorial Services: Long-standing pet cremation and memorial services operator in the Northeast; comparable multi-location aftercare model with veterinary referral and direct consumer channels.
• Pet Heaven Pet Cremation & Memorials: Multi-state pet cremation and memorial provider; offers private and communal cremation, urns, and keepsakes via veterinary partnerships and direct consumer sales.
• Bideawee Pet Memorial Services: Northeast-based pet aftercare services including cremation and memorial products anchored by a long-established animal welfare brand; comparable service portfolio and trust-driven positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lasting-paws-pet-memorial-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lasting Paws Pet Memorial Services