Periódico La Tarde

What Periódico La Tarde does

Periódico La Tarde (operating as LaTarde.com) is a Spanish-language digital news publication founded in 2021 and headquartered in Pereira, Risaralda, Colombia. The site distributes free, ad-supported editorial content across eleven topic categories including Economy, Society, Health and Beauty, Technology, Motor, Home and Decoration, Lifestyle, Entertainment, and Sports, targeting Spanish-speaking general audiences primarily in Spain and Colombia with secondary coverage of Mexico and Chile. In addition to news, the publication operates three specialized informational service verticals covering Chilean administrative procedures, Colombian ICETEX educational scholarships, and Mexican online secondary education (SEP), which function as evergreen SEO-driven utility content.

The underlying technology stack is entirely off-the-shelf. The content management system is WordPress hosted on Automattic's WordPress.com platform, with no proprietary technology, no mobile applications, no public APIs, and no disclosed SDKs. Monetization relies on display advertising and behavioral retargeting through Google AdWords remarketing and Facebook remarketing, with audience analytics handled by Google Analytics. The site is compliant with EU GDPR, Spanish LOPDGDD, and LSSI regulations, indicating formal operational setup for EU/Spanish market ad operations. The published editorial team consists of three identified contributors led by an SEO and Content Director with approximately 10 years of digital marketing experience.

The business model is a horizontal-portal / programmatic-advertising model. All content is free to access with no subscription or paywall; revenue is generated entirely through third-party ad networks. Distribution is direct-to-consumer via the website, supplemented by organic social media presence on Facebook, Twitter, LinkedIn, and Pinterest, email newsletter subscriptions, and SEO-driven discovery. The company is privately held with no disclosed investors, no parent organization, and no funding rounds. The asset is a small, bootstrapped operation with 9 total employees and limited differentiation from other Spanish-language ad-supported news portals.

Name

Periódico La Tarde

Legal name

LaTarde.com

Website

https://latarde.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Periódico La Tarde (LaTarde.com) is a Spanish-language digital news portal founded in 2021, serving free, ad-supported editorial content across economy, society, health, technology, and lifestyle topics to general audiences in Spain, Colombia, Mexico, and Chile.

Ownership category

akta.pro rank

Product category

Online News Publishing

NAICS

Advertising, Public Relations, and Related Services (5418), Information (51)

SIC

Services-Advertising (7310)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

akta.pro secondary industry

Government & Public Policy Publishing (Regulations, Gazettes, Legislative Tracking) (MPAJACAI)

Keywords

• Digital news publishing
• Online journalism
• Spanish-language news
• Content publishing
• News website

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Advertising: Revenue generated through display advertising, including Google AdWords remarketing, Facebook remarketing, and third-party advertising cookies. The website uses cookies for analytics and behavioral advertising to show personalized ads based on browsing habits.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Periódico La Tarde (LaTarde.com) operates a free, advertising-supported Spanish-language digital news portal delivering current affairs coverage across multiple categories including Economía, Sociedad, Salud y Belleza, Tecnología, Motor, Hogar, Lifestyle, Entretenimiento, and Deportes, serving readers primarily in Spain and Colombia. The platform also features specialized informational sections on Chilean administrative procedures, Colombian ICETEX educational scholarships, and Mexican online secondary education (Prepa en Línea SEP).

Product overview

Periódico La Tarde (LaTarde.com) is a Spanish-language digital news portal operating as a multi-section online newspaper. The core offering is the main news website delivering coverage across 11 content categories: Economía, Sociedad, Salud y Belleza, Tecnología, Motor, Hogar, Lifestyle, Entretenimiento, Deportes, plus specialized service sections including Educación, Ocio, and Featured. The publication focuses on current events in Spain and Colombia, supplemented by three specialized informational services: Certificados y Trámites Chilenos (Chilean administrative procedures), Becas ICETEX (Colombian educational scholarships), and Prepa en Línea SEP (Mexican online secondary education). The site operates on a WordPress content management platform.

Differentiator

Problem solved

Functional benefit

Products and services

• LaTarde.com Digital News Portal Main digital newspaper portal providing free, advertising-supported news coverage across multiple categories (Economía, Sociedad, Salud y Belleza, Tecnología, Motor, Hogar, Lifestyle, Entretenimiento, Deportes) for readers in Spain, Colombia, and broader Latin America.
• Certificados y Trámites Chilenos

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Google AnalyticscoreTechnology or IntegrationIntegrated for website traffic analysis to understand user behavior and improve site usability. Google Analytics is a web analytics service by Google Inc. that helps analyze website usage patterns.
• Google AdWords (Remarketing)coreTechnology or IntegrationUsed for online advertising with remarketing capabilities to show ads based on previous website visits. Google uses cookies to help deliver targeted advertisements across third-party websites.
• Facebook Ads RemarketingcoreTechnology or IntegrationFacebook remarketing service used to connect website activity with Facebook's advertising network for targeted ads based on user browsing behavior.
• WordPress (Automattic)coreTechnology or IntegrationThe website is built on WordPress platform, a content management system provided by Automattic Inc. Uses WordPress cookies for visitor tracking and site analytics.
• TwitterminorGTM or Marketing PartnerSocial media platform used for content sharing and audience engagement. Twitter cookies used for tracking and privacy purposes.
• PinterestminorGTM or Marketing PartnerSocial media platform with cookies used for tracking and privacy compliance. May be used for content sharing and visual discovery.
• LinkedInminorGTM or Marketing PartnerProfessional social network with cookies for tracking and analytics. Used for professional networking and content distribution.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• La Vanguardia: Spanish digital newspaper covering society, economy, motor, lifestyle, and technology — comparable topic taxonomy and Spain-targeted audience for LaTarde.com.
• Infobae: Major Spanish-language digital news outlet covering Latin America and Spain across economy, society, technology, and entertainment — directly comparable audience and multi-country Spanish-language footprint.
• El Tiempo: Colombia's leading Spanish-language daily newspaper with a major digital news portal covering society, economy, and current affairs — directly comparable to LaTarde.com's Colombian news coverage and advertising-supported model.
• ABC.es: Major Spanish national newspaper with a digital edition spanning society, economy, technology, motor, and lifestyle — directly comparable Spain-facing Spanish-language news portal.
• La República: Colombian business and general news digital outlet covering economy, society, and technology — directly comparable topic categories and Colombian Spanish-speaking audience.
• El Espectador: Historic Colombian digital newspaper with multi-category coverage (society, economy, politics, technology) targeting Spanish-speaking audiences — comparable scope and language footprint to LaTarde.com.
• 20minutos: Spain-based free digital newspaper covering society, economy, technology, motor, and lifestyle — directly comparable in offering a free, advertising-supported Spanish-language multi-category news portal.

Regional players

• Milenio: Mexican Spanish-language digital news outlet covering society, economy, and lifestyle — comparable category structure and Mexico-facing audience relevant to LaTarde.com's Mexican content (e.g., Prepa SEP, ERP guides).

Broad incumbents

• El País: Spain's flagship Spanish-language newspaper with extensive digital edition covering economy, society, technology, and lifestyle — directly overlaps LaTarde.com's topic categories and Spain-facing audience.

Emerging players

• Pulzo: Colombian digital news aggregator and publisher covering society, economy, and entertainment — comparable in Spanish-language Colombian coverage and digital-first advertising-supported model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peri%C3%B3dico-la-tarde

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Periódico La Tarde