Latch

What Latch does

Latch is a London-based creative design agency (legal entity February London Ltd) operating as a privately held, bootstrapped firm with a team of seven employees. The company provides six service lines — Strategy, Brand, Campaign, Digital, Social and Spatial Design — to enterprise and mid-market clients in three core verticals: property developers, hospitality brands, and F&B companies. Notable clients include Legal & General, Berkeley Group, Notting Hill Genesis, Hilton, Waldorf Astoria, Fortnum & Mason, Wimpy and Cooks & Co.

Beyond standard creative services, Latch has productized two digital platforms: Homehub, a digital-first property management portal built for Legal & General's suburban build-to-rent developments, and Way of Life, a rental-building digital platform covering enquiries, availability, community features and resident services. These platforms suggest an emerging IP/license-able product layer on top of project-based design work.

The business model is professional services: bespoke project engagements with quote-based pricing, up to 50% advance invoicing on new business, 30-day estimate validity, and third-party costs recharged at cost. Go-to-market is direct consultative sales targeting senior decision-makers at enterprise clients, supported by content marketing via website case studies, Instagram and LinkedIn. The company is UK-only with no disclosed external investment, no parent company, and no subsidiaries; ownership and operational leadership sit with co-founders Alex Atkinson and Toby Dyson. Latch also maintains carbon-negative operations in partnership with Carbon Neutral Britain, a positioning layer increasingly relevant to enterprise procurement in property and hospitality.

Name

Latch

Legal name

February London Ltd

Website

https://latch.agency

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Latch is a London-based, 7-person creative design agency (legal entity February London Ltd) delivering brand, campaign, digital, social and spatial design services to enterprise clients in UK property development, hospitality and F&B sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Design Services: Professional services revenue from branding, identity, campaign, digital, social, and spatial design projects. Fees quoted per project with 50% advance payment common for new business. Estimates valid for 30 days.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Latch is a London-based creative design agency that builds brands, identities, campaigns, digital experiences, social content, and spatial/environmental design for property developers, hospitality brands, and food & beverage companies. Services span brand strategy, naming, identity creation, tone of voice, web design, motion, and placemaking (sales suites, hoardings, signage). The studio also develops bespoke digital platforms such as the Homehub property management portal for Legal & General and the Way of Life rental platform.

Product overview

Latch is a creative design agency that operates as a single unified offering (creative/design services) rather than a platform-plus-modules architecture. Their portfolio spans six core service areas: Strategy (brand auditing, strategic positioning), Brand (naming, identity creation, tone of voice), Campaigns (brand and product campaigns, launch campaigns), Digital (web design, UX, motion, digital advertising, SEO), Social (social campaigns, content creation, influencer engagement), and Spatial Design (placemaking, sales suites, hoardings, signage). They have also developed two digital platforms: Homehub, a digital-first property management portal for Legal & General, and Way of Life, a digital rental management platform for residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Brand auditing, strategic positioning, and audience insights designed to align a company, product, or service with customer needs and business goals. Used by property developers, hospitality brands, and F&B companies to define their strategic direction.
• Brand Services Brand territories, naming, identity creation, tone of voice development, and design rollout across online and offline channels for real estate, hospitality, and F&B clients.
• Campaign Services Brand and product campaign development including launch campaigns for UK real estate and hospitality sectors, focusing on compelling narratives that inspire action.
• Digital Services Web design and build, UX and prototyping, motion and animation, digital advertising, and SEO for property and hospitality sectors.
• Social Services Social campaign creation, content creation, influencer engagement, and channel management to build connections and encourage action through engaging social strategies.
• Spatial Design Services Environmental and placemaking design including sales and marketing suites, hoardings, signage, wayfinding, and pop-up stores that strengthen connections between people and brands through touch, place, and space.

Quantifiable outcome

• 30% uplift in East London property sales for Notting Hill Genesis E16 campaign
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Carbon Neutral BritaincoreStrategic or Co-development Partner · 1 January 2024Carbon offsetting partnership enabling Latch to maintain carbon-negative status. Partnership involves investing in environmental projects including Salkhit Wind Farm in Mongolia (first grid-connected renewable energy) and energy-efficient stove project in Nkhata Bay, Malawi helping women save 10 hours of cooking time weekly.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wolff Olins: Global brand consultancy (Omnicom-owned) offering brand strategy, identity, and experience design. Larger incumbent serving enterprise clients across multiple sectors, including property and hospitality where Latch competes.
• Jones Knowles Ritchie: Global brand design agency with strong F&B and consumer packaging heritage. A larger incumbent competing for the same brand identity and packaging assignments as Latch.
• Design Bridge and Partners: Global brand consultancy (WPP-owned) offering brand identity, packaging, and design across F&B, hospitality, and consumer. A scaled incumbent competing for the same enterprise clients as Latch.

Direct peers

• Mother Design: London creative agency offering brand, campaign, and design services to major UK and global brands. Comparable to Latch in service mix and enterprise client orientation.
• Pentagram: Partner-led design firm with London presence offering branding, identity, and design services across sectors. Directly comparable to Latch as a high-end brand consultancy competing for similar enterprise clients in hospitality, F&B, and property.
• dn&co: London creative consultancy with deep experience in property, hospitality, and place branding. Closely comparable to Latch's vertical focus on built environment and lifestyle sectors.
• SomeOne: London creative studio offering brand strategy, identity, and digital design across sectors including property and hospitality. Comparable in size, geography, and offering to Latch.
• Pearlfisher: London-based brand design agency with strong consumer and F&B focus. Comparable to Latch for brand identity, packaging, and strategic design assignments in food, beverage, and lifestyle sectors.
• B&B Studio: London-based branding agency specializing in food, drink, and lifestyle brands. Directly comparable to Latch's F&B brand identity, packaging, and campaign capability.
• Robot Food: UK-based creative agency focused on branding and packaging design for food and beverage brands. Directly comparable to Latch for F&B brand identity and packaging work, sharing an SMB-to-enterprise client mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/latchagency
• Instagraminstagram.com/LatchAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latch