Latchis Hotel

What Latchis Hotel does

Latchis Hotel is a historic 1938 Art Deco boutique hotel located at 50 Main Street in downtown Brattleboro, Vermont. The property operates as a 'Town Within a Town' integrated complex comprising overnight lodging in Mountain View, Downtown View, Rooftop View, Solarium View, and Interior View rooms and suites, a 750-seat Art Deco movie theater (Latchis Theatre), a pub currently under renovation, and multiple retail tenants including a hair salon, jeweler, and attorney. The hotel is owned by Latchis Arts, a non-profit organization led by Executive Director Jon Potter, which stewards the building as a community landmark and one of only two public Art Deco buildings still in use in Vermont.

The business generates revenue through four primary streams: nightly room bookings with seasonal pricing (May 15 through the first weekend in November as high season), the Latchis Theatre's film and live event ticketing, conference and event venue rentals (capacities ranging from 8 to 500 guests), and ancillary enhancement packages including Dinner & Movie, Taste of Vermont, Pamper Me, Sweet On You, and Pampered Pooch. Technology infrastructure consists of the ThinkReservations SaaS booking engine and a separate theater ticketing system — both third-party platforms with no proprietary AI or ML components. Operations are supported by approximately 20 staff members across management, front desk, and housekeeping/maintenance functions.

Go-to-market combines direct booking (website and phone) prioritized for best-rate guarantees, third-party OTA distribution, event-driven seasonal marketing around Brattleboro festivals and Vermont outdoor tourism, and curated local-artisan partnerships with Vermont producers (Tavernier Chocolates, Grafton Village Cheese, Robb Family Farm, Putney Mountain Winery, Smead Woodcraft, LillyLou) and restaurants (Blue Moose Bistro, Peter Havens, Echo, Snow Republic, Sages) to differentiate the destination experience. Customer segments are distributed across leisure travelers, families, couples, and small-to-mid-market business groups.

Name

Latchis Hotel

Legal name

Latchis Hotel

Website

https://latchishotel.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1–10 employees

Short description

Latchis Hotel is a historic 1938 Art Deco boutique hotel in downtown Brattleboro, Vermont, owned by the Latchis Arts non-profit. It combines lodging, a 750-seat theater, event venues, and retail under one roof, serving leisure travelers, families, couples, and small business groups with curated Vermont-themed packages.

Ownership category

akta.pro rank

Product category

Historic Boutique Hotel / Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Historic boutique hotel
• Art deco lodging
• Movie theater venue
• Conference event space
• Vermont hospitality

Headquarters

HQ city

Brattleboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hotel Room Bookings: Primary revenue from overnight accommodations. Rooms include Mountain View (Queen/King/Double), Downtown View (Queen/King), Rooftop View, Solarium View, Interior View, and Suites. Seasonal pricing with High Season (May 15 through first weekend in November) and Non-High Season.
2. Packages and Enhancements: Additional revenue from add-on packages including Dinner & Movie Package ($30), Pamper Me Enhancement ($25+tax), Taste of Vermont ($55+tax), Sweet On You ($50+tax), Pampered Pooch ($25+tax), and weekday stay discounts (3 nights 30% off third night).
3. Event Venue Rental: Conference venue and event space rentals. Conference room seats 8, Conference Auditorium seats 75 theater-style, Event space accommodates up to 500 people. Full catering and bar service available through Sages.
4. Latchis Theatre: Historic 750-seat movie theater offering Hollywood and indie films, live events, and concessions (popcorn, soft drinks). Operates as separate entity within same building.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Latchis Hotel operates a historic 1938 Art Deco boutique hotel in downtown Brattleboro, Vermont, offering overnight accommodations across multiple room categories (Mountain View, Downtown View, Rooftop View, Solarium View, Interior View, and Suites). The property also hosts an on-site 750-seat Latchis Theatre showing Hollywood and indie films plus live events, and rents conference and event venues for up to 500 guests. Add-on experience packages (Dinner & Movie, Taste of Vermont, Pamper Me, Sweet On You, Pampered Pooch) and seasonal pricing structure round out the offering.

Product overview

Latchis Hotel is a historic Art Deco hotel built in 1938, offering a unified hospitality experience combining lodging (rooms ranging from standard queens to multi-room suites), entertainment (750-seat Latchis Theatre with movies and live events), and event venues (conference rooms to 500-person event spaces). The hotel operates as a 'Town Within a Town' concept with on-site dining options. Room types include Mountain View, Downtown View, Rooftop View, Solarium View, Interior View, and Suites, each offering distinct views and configurations. Optional enhancement packages (Pamper Me, Taste of Vermont, Sweet On You, Pampered Pooch) and the Dinner and a Movie package add value to stays. The hotel is now owned by a non-profit organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms (Mountain View, Downtown View, Rooftop View, Solarium View, Interior View, Suites) Historic guest rooms with various view options including Mountain View Queen/King/Double, Downtown View Queen/King, Rooftop View Queen, Solarium View Queen, Interior View Queen, and multi-room Suites, offering vintage Art Deco charm with modern amenities for leisure travelers and small groups.
• Latchis Theatre A grand, historic 750-seat Art Deco movie theater offering Hollywood and indie films, live events, and concessions (popcorn, soft drinks), located within the Latchis Hotel building in Brattleboro, Vermont. Operates as a separate entity within the same complex.
• Conference & Event Venue Meeting and event spaces for corporate retreats, weddings, and large gatherings, including a Conference Venue Room (8 seats), Conference Auditorium (75 seats theater-style with presentation technology), and Event Space (up to 500 people with full catering and bar service through Sages).
• Dinner and a Movie Package Bundle package priced at $30 including a $25 gift certificate to local participating restaurants (Blue Moose Bistro, Peter Havens, Echo Restaurant & Lounge, Snow Republic, Sages), 1 movie ticket to Latchis Theatre, 1 large soft drink, and 1 large popcorn.
• Taste of Vermont Package Enhancement package priced at $55+tax featuring local Vermont artisan products: 2 1oz bars specialty local chocolate (Tavernier), 8oz block local cheese (Grafton Cheese Smoked Maple Cheddar or 1 Year Aged Cheddar), Vermont-made crackers (Castleton, VT), 3.4oz local maple syrup (Robb Family Farm), bottle sparkling cider (Putney Mountain Winery), and a keepsake cutting board (Smead Woodcraft, Putney, VT). Requires 4+ days advance booking.
• Pamper Me Enhancement Package Self-care package priced at $25+tax including keepsake plastic basket, hand towel, 4in All Natural Loofa, bath bomb, 2 small rubber duckies, 2oz Goat Milk Bar Soap, 2oz Shea Sugar Scrub, 2oz Hand Cream, and 0.15oz Lip Balm. Locally curated by LillyLou in Guilford, VT. Four themed scent options: Vermont Fir, Unscented, Dazzle, Witch Berry.
• Sweet On You Package Romantic enhancement package priced at $50+tax including 4 1oz bars specialty local chocolate (Tavernier), 2 plastic champagne flutes, 1 tea-light battery operated candle, ice bucket, bottle sparkling cider (Putney Mountain Winery), rose petal soap, rose scented bath bomb, and keepsake woven basket.
• Pampered Pooch Package Pet amenity package priced at $25+tax for guests' dogs including Vermont Made Dog Biscuits (Maple Moose or Vermont Cheddar), Paw Balm, Rope Toy, and Stuffed Apple Toy.

Quantifiable outcome

• #1 hotel ranking on TripAdvisor among 11 properties in area
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sages RestaurantcoreImplementation/ SI/ Consulting PartnerSages provides catering services for events at Latchis Hotel's conference venue and event spaces. Owner Milo can be contacted at [email protected] for catering arrangements. Works in tandem with Latchis for all catering needs including weddings, corporate events, and large group gatherings for up to 500 people.
• Participating Local RestaurantscoreGTM or Marketing PartnerDinner & Movie Package includes $25 gift certificate to partner restaurants: Blue Moose Bistro, Peter Havens, Echo Restaurant & Lounge, Snow Republic (BRAT), and Sages. Joint marketing package drives business to local dining establishments while enhancing hotel guest experience.
• LillyLou (Guilford, VT)minorOthersLocal artisan in Guilford, Vermont curates toiletry products for Pamper Me Enhancement Package including Goat Milk Bar Soap, Shea Sugar Scrub, Hand Cream, and Lip Balm. Supports local small business while providing authentic Vermont-sourced amenities.
• Local Vermont ProducersminorOthersPartnerships with local producers for Taste of Vermont and other packages: Tavernier Chocolates (specialty chocolate), Grafton Village Cheese (cheese), Robb Family Farm (maple syrup), Putney Mountain Winery (sparkling cider), Smead Woodcraft (cutting boards), Castleton VT (crackers). Supports local Vermont artisans and provides authentic regional products.
• Latchis ArtscoreStrategic or Co-development PartnerNon-profit organization that owns and operates the Latchis Hotel and Theatre. Executive Director Jon Potter leads organization dedicated to preserving this historic community landmark. Ensures long-term stewardship of the Art Deco building and its cultural significance to Brattleboro.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Twin Farms: All-inclusive luxury resort in Barnard, Vermont with curated culinary and experience programming; comparable as a high-touch Vermont destination property with strong package and experience monetization, though at a much higher price point.
• The Equinox Golf Resort & Spa: Historic full-service resort in Manchester, Vermont offering rooms, dining, and event space in a Southern Vermont setting; directly comparable as a destination heritage property competing for the same leisure and event demand as Latchis.
• Woodstock Inn & Resort: Iconic historic Vermont resort with rooms, multiple F&B outlets, and event venues; comparable to Latchis as a heritage lodging experience in the same regional leisure market with similar mix of accommodations and packaged experiences.
• Hotel Vermont: Boutique hotel in Burlington, Vermont emphasizing local materials, artisan partnerships, and curated guest experiences; comparable to Latchis in its independent boutique positioning and Vermont-themed product curation.
• Trapp Family Lodge: Family-owned Austrian-inspired mountain lodge in Stowe, Vermont combining lodging, dining, and on-site activities; comparable as a destination mountain property in Vermont with a similar mix of rooms, F&B, and event programming.
• The Pitcher Inn: Small luxury country inn in Warren, Vermont with individually designed rooms and on-site dining; comparable as a small-scale, independently operated Vermont inn with strong design-led differentiation and intimate event capability.

Regional players

• Hampton Inn Brattleboro: Limited-service chain hotel located within Brattleboro, directly competing with Latchis for price-sensitive travelers in the same downtown micro-market while offering a standardized, lower-cost alternative.
• Holiday Inn Express Brattleboro: Chain hotel serving the same Brattleboro leisure and business travel base; comparable as a regional competitor in the same submarket but positioned as a commoditized alternative to Latchis's heritage experience.
• Cranwell Spa & Golf Resort: Historic Berkshire resort in Lenox, Massachusetts with rooms, spa, and event venues; comparable as a regional heritage full-service property in the New England leisure and events market just outside Latchis's core geography.

Emerging players

• The 506 on the River: Boutique Vermont inn in Wilmington targeting couples and outdoor leisure travelers with curated packages; comparable as a smaller, design-forward independent Vermont property competing for a similar shoulder-season leisure guest.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/redirect
• Instagramlatchishotel.com/redirect?redirect_to=instagram
• LinkedInlinkedin.com/company/latchis-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latchis Hotel