What LATICRETE Australia Pty Ltd. does

LATICRETE Australia Pty Ltd. is the Australian operating subsidiary of US-based LATICRETE International, Inc., a global manufacturer of construction material systems for tile, stone, and concrete installation. Established in 1995 and headquartered in Virginia, Queensland, the company supplies a comprehensive four-line product portfolio covering tile and stone installation systems (substrate preparation, waterproofing, uncoupling membranes, sound control, adhesives, grouts, and sealants), concrete and substrate preparation products (including self-leveling underlayments and the SUPERCAP pumped underlayment service), adhered facade and wall finish systems (MVIS masonry veneer system), and tile, stone, and surface care products. Proprietary branded technologies such as HYDRO BAN, SPECTRALOCK PRO, TRI-LITE, ULTRA X8, and WIDE JOINT XL differentiate the offering across performance, durability, and ease-of-use dimensions.

The company's go-to-market combines a national Australian stockist and distributor network for long-tail retail, DIY, and small contractor sales with a direct enterprise sales team serving commercial, institutional, and infrastructure projects. Target segments include commercial and institutional builds (educational, healthcare, hospitality, office, retail, senior living), infrastructure projects (rail stations, streetscapes, parks), and residential construction (swimming pools, single-family, multi-family). Specification influence is built through a dedicated architect and designer resources function (Architectural Guidebook, Project Reference Database) and a structured training and certification ecosystem (LATICRETE University, ProFocus, PTK Seminars, CPD education). Pricing is quote-based across all products and is not publicly disclosed. The company is privately held, with no public ticker, and operates without independent funding rounds, acquisitions, or restructuring activity disclosed in the available data.

Name

LATICRETE Australia Pty Ltd.

Legal name

LATICRETE Australia Pty Ltd.

Website

https://laticrete.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LATICRETE Australia Pty Ltd. is the Australian subsidiary of US-based LATICRETE International, supplying tile, stone, and concrete installation systems (waterproofing, adhesives, grouts, self-leveling underlayments, facade systems) to commercial, institutional, infrastructure, and residential customers via distributors and direct sales.

Ownership category

akta.pro rank

Product category

Construction Materials - Tile and Stone Installation Systems

NAICS

Cement and Concrete Product Manufacturing (3273)

SIC

Adhesives & Sealants (2891), Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)

akta.pro secondary industries

Construction Chemicals (Additives, Admixtures & Grouts) (IMAEABAC), Construction Sealants (Joint, Façade & Perimeter) (IMADAOAB), Concrete Repair, Crack Injection & Grouts (IMADAOAD)

Keywords

• Tile installation systems
• Waterproofing membranes
• Construction adhesives
• Stone installation materials
• Surface preparation products

Headquarters

HQ city

Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Construction Material Sales: Sale of proprietary tile, stone, and concrete installation products including adhesives, grouts, waterproofing systems, self-leveling underlayments, and facade systems. Revenue is generated through direct sales to major contractors and through distributor/stockist network for smaller projects and retail customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

LATICRETE Australia manufactures and distributes proprietary construction material systems for tile, stone, and concrete installation, including waterproofing membranes (HYDRO BAN, HYDRO BARRIER), polymer-fortified adhesives (TRI-LITE, ULTRA X8), epoxy and cementitious grouts (SPECTRALOCK PRO, WIDE JOINT XL), self-leveling underlayments (SUPERCAP), and masonry veneer installation systems (MVIS). The company serves commercial, infrastructure, and residential construction markets across Australia through a national stockist/distributor network supported by direct enterprise sales and technical specification assistance.

Product overview

LATICRETE Australia offers a comprehensive portfolio of construction and installation products for the tile, stone, and concrete industries. The product suite includes complete installation systems organized into four main product lines: Tile & Stone Installation Systems (substrate preparation, waterproofing, uncoupling/anti-fracture membranes, sound control, adhesives, grouts, and sealants); Concrete & Substrate Preparation (self-leveling underlayments, thick bed mortars, skim coat, patch and repair, concrete densifiers); Adhered Facade & Wall Finish Systems (MVIS masonry veneer system); and Tile, Stone & Surface Care (clean, enhance, protect). Key individual products include TRI-LITE™ lightweight tri-purpose adhesive, ULTRA X8 polymer fortified flexible adhesive, SPECTRALOCK® PRO premium epoxy grout, HYDRO BAN® waterproofing membrane, WIDE JOINT XL cementitious grout, SUPERCAP® pump truck service, and the new waterproofing range (HYDRO BARRIER, HYDRO TAPE, PRIMER RTU). The company also provides training services through LATICRETE University, ProFocus Training, and CPD Education programs.

Differentiator

Problem solved

Functional benefit

Products and services

• TRI-LITE Lightweight Adhesive A tri-purpose lightweight adhesive designed for tile and stone installation, suitable for multiple application methods, targeted at professional contractors and installers.
• WIDE JOINT XL Grout High performance cementitious grout designed for internal and external wide joints from 2mm to 60mm, for tile and stone installations across commercial and residential projects.
• ULTRA X8 Polymer Fortified Flexible Adhesive A polymer fortified flexible adhesive upgraded from C1 to C2 class offering improved bond strength for tile and stone installations.
• SPECTRALOCK PRO Premium Grout A high-performance epoxy grout offering colour uniformity, durability, and stain protection for tile and stone installations in commercial and residential settings.
• HYDRO BAN Waterproofing Membrane A thin, load-bearing waterproofing and crack isolation membrane for tile and stone installations that does not require fabric in the field, coves, or corners.
• SCREED Engineered Screed An engineered screed suitable for bonded and unbonded mortar beds and screeds for concrete and substrate preparation.
• MVIS Masonry Veneer Installation System A complete installation system for adhered facades of tile, stone, and thin brick veneer applications on commercial and residential buildings.
• HYDRO BARRIER Waterproofing Product Part of the new waterproofing product range, designed for tile and stone installation applications.
• HYDRO TAPE Waterproofing Accessory Part of the new waterproofing product range for sealing joints and corners in wet areas.
• PRIMER RTU Surface Primer Part of the new waterproofing product range, used as a primer for surface preparation.
• SUPERCAP Pump Truck Self-Leveling Service A mobile pumping service for high-volume self-leveling underlayment that delivers perfectly flat flooring, offered as a time-saving and safety-focused alternative to manual placement.

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Sika Australia: Sika is a global construction chemicals incumbent offering tile-setting mortars, grouts, sealants, waterproofing, and concrete admixtures; in Australia it competes broadly across LATICRETE's categories but as part of a much larger portfolio spanning roofing, flooring and infrastructure.
• Bostik Australia (Arkema): Bostik, the adhesives and sealants arm of Arkema, supplies tile adhesives, grouts, and construction sealants in Australia; it overlaps meaningfully with LATICRETE but operates as part of a global specialty chemicals group rather than as a tile-focused specialist.
• Weber Saint-Gobain (Australia): Weber is Saint-Gobain's tile and façade installation brand, offering adhesives, grouts and rendering systems in Australia; it is a broad incumbent overlapping on most LATICRETE categories while operating across a much wider building products portfolio.
• BASF Construction Chemicals Australia (Master Builders Solutions): Master Builders Solutions (formerly BASF Construction Chemicals) markets tile adhesives, grouts, waterproofing and concrete repair systems across Australia, serving as a broad-spectrum incumbent competitor that overlaps with most of LATICRETE Australia's portfolio.

Emerging players

• Litokol: Litokol is an Italian manufacturer of tile installation systems including epoxy grouts and adhesives; it competes with LATICRETE's SPECTRALOCK and tri-purpose adhesive lines on performance specifications and is increasingly distributed into specialty tile markets globally.
• Custom Building Products: Custom Building Products is a US-focused tile and stone installation systems maker with international expansion; it competes with LATICRETE's product mix (adhesives, grouts, waterproofing) though its Australian footprint is narrower than LATICRETE Australia's distributor-led coverage.

Direct peers

• Mapei Australia: Mapei Australia is a major supplier of tile adhesives, grouts, waterproofing, and concrete repair systems through a national distributor network, competing head-to-head with LATICRETE on commercial, residential, and infrastructure specifications across Australia.
• Ardex Australia: Ardex Australia manufactures and distributes tile and stone installation systems including adhesives, grouts, waterproofing membranes, and self-leveling underlayments — a direct product-by-product competitor to LATICRETE Australia across the same Australian trade and specification channels.
• Kerakoll Group: Kerakoll is an Italian-headquartered manufacturer of tile installation systems, grouts, sealants, and facade adhesives; it is a category specialist comparable to LATICRETE International's positioning even though its Australian distribution presence is more limited.
• Davco Construction Materials: Davco is an Australian specialist in tile adhesives, grouts, and waterproofing membranes, sold through the same trade distribution channels as LATICRETE; it competes directly for mid-tier contractor and residential specification share in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/laticrete-australia-pty-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LATICRETE Australia Pty Ltd.