Chevron Latinoamérica Fuels & Lubricants

Name

Chevron Latinoamérica Fuels & Lubricants

Legal name

Chevron Products Company, una división de Chevron U.S.A. Inc.

Website

https://latinamerica.chevronlubricants.com

Company type

Public

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Lubricants and Automotive Fluids

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Petroleum and Coal Products Manufacturing (324)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)

akta.pro secondary industries

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF), Fuel Additives & Lubricant Additives (IMAEAMAL)

Keywords

• Industrial lubricants
• Engine oils
• Automotive fluids
• Hydraulic fluids
• Fuel additives

Headquarters

HQ city

San Ramón

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lubricant Sales - B2B Distributor Channel: Sale of complete lubricant line (engine oils, hydraulic oils, gear oils, greases, coolants) to authorized distributors who resell to end customers including commercial fleets, industrial operations, and service shops
2. Lubricant Sales - B2C Direct Channel: Direct retail sales of lubricants to consumers and small businesses through online purchasing platforms and service centers
3. ISOCLEAN Certified Lubricants: Premium certified lubricant products with OEM-cleanliness verification for industrial and mining applications
4. Professional Services (LubeWatch, ISOCLEAN Program): Oil analysis services (LubeWatch program) and certified lubrication programs for industrial machinery maintenance

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Chevron Latinoamérica Fuels & Lubricants manufactures, markets, and distributes a complete line of premium lubricants, coolants/antifreezes, fuel additives, and greases for passenger vehicles, commercial fleets, and industrial machinery. Products are sold under proprietary brand lines (Havoline, Delo, Techron, Ursa, Supreme, ISOCLEAN, Clarity, Meropa, Rando, Cetus, Regal, Starplex, Multifak, GST, Black Pearl) and distributed across 22 Latin American countries through authorized distributors, direct online stores, and Havoline-branded oil-change service centers.

Product overview

Chevron Latinoamérica Fuels & Lubricants offers a comprehensive portfolio of lubricant products organized under multiple sub-brands. The core offerings include: Delo (heavy-duty diesel engine oils), Havoline (passenger vehicle oils with advanced additive technology), Techron (fuel additives), Ursa (commercial engine oils), and ISOCLEAN (certified lubricants program). Supporting these consumer/commercial brands is a full range of Industrial Products including hydraulic oils (Rando HD, Rando HDZ, Clarity Synthetic Hydraulic Oils), turbine and circulating oils (GST Oil, Regal R&O), gear oils (Meropa, Meropa XL), compressor oils (Cetus HiPerSYN, Cetus PAO HC), greases (Starplex HD, Starplex EP, Black Pearl, Multifak EP), and specialty products (Tegra Barrier Fluid, Chevron Soluble Oil B, Chevron 1000 THF). The product line is designed to protect virtually all moving parts across passenger vehicles, commercial fleets, and industrial machinery sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Havoline: Premium passenger vehicle engine oils and automotive fluids with advanced additive technology for engine protection and performance
• Delo
• Techron
• ISOCLEAN
• Ursa
• Supreme
• Starplex
• Meropa
• Rando
• Clarity
• Cetus
• Regal
• Multifak
• GST
• Black Pearl

Products and services

• Havoline Engine Oils Advanced-technology engine oils for passenger vehicles and light trucks, featuring next-generation additives that clean, protect, and maximize engine performance. Sold through Havoline-branded oil-change service centers and retail channels for individual consumers.
• Delo Heavy-Duty Engine Oils Premium heavy-duty diesel engine oils and commercial-vehicle lubricants for on-highway and off-highway applications, including synthetic and synthetic-blend formulations that protect critical engine parts and reduce downtime for commercial trucking, mining, construction, and agricultural fleets.
• Techron Fuel System Cleaners Fuel-system cleaning additives and technology for passenger vehicles, formulated to clean and protect fuel injection systems and improve engine efficiency. Sold at retail for consumer use.
• ISOCLEAN Certified Lubricants Program Certified lubricants program ensuring products meet OEM cleanliness requirements to minimize downtime, reduce maintenance costs, and extend equipment life for industrial and mining machinery applications.
• Ursa Heavy-Duty Engine Oils Heavy-duty engine oil brand for commercial and industrial applications, providing reliable protection for diesel engines in trucks, buses, and industrial equipment.
• Industrial Products Range Comprehensive range of industrial lubricants including hydraulic oils, gear oils, turbine oils, circulating oils, compressor oils, and greases for industrial operations such as power generation, mining, oil and gas, cement, and steel manufacturing.
• Rando HD Hydraulic Oil High-viscosity-index hydraulic lubricant for hydraulic pumps and circulation oil systems, offering extended equipment life and minimized downtime through effective oxidation and rust inhibition. For industrial and mobile hydraulic systems.
• Rando HDZ Hydraulic Oil Anti-wear hydraulic oil with shear-stable viscosity index improver, oxidation and corrosion inhibitors, and foam/aeration suppressors for wide-temperature operation in hydraulic or circulating oil systems.
• Clarity Synthetic Hydraulic Oil AW Ashless synthetic hydraulic oil for mobile and stationary vane, piston, and gear pumps in environmentally sensitive areas, offering high viscosity index and biodegradable formulation.
• GST Turbine Oil Turbine oils with high oxidation stability and deposit performance for combustion and steam turbines, also suitable for air compression and other industrial R&O applications, particularly power generation.
• Chevron 1000 THF Tractor Hydraulic Fluid Multifunctional tractor hydraulic fluid formulated for transmissions, final drives, wet brakes, and hydraulic systems in tractors and equipment using common fluid reservoirs, primarily for agricultural applications.
• Starplex HD Greases Full line of heavy-duty greases for plain and anti-friction bearing applications, formulated for high-stress conditions, heavy loads, and high ambient temperatures typical of off-road environments.
• Black Pearl Grease HM 1 Automotive and industrial multipurpose grease for applications requiring extremely low-temperature performance, with good rust protection and NLGI Mark GC-LB certification.
• Cetus HiPerSYN Compressor Oils Synthetic compressor oils in ISO 32 through 460 grades, formulated for long-term performance at high temperatures in industrial compressor applications.
• Meropa Gear Oils Premium extreme-pressure gear lubricants with high load-carrying capacity, water demulsibility, oxidation stability, and corrosion protection, available in ISO 68 through 1500 grades for industrial enclosed gears.
• Regal R&O Turbine and Circulating Oil High-quality turbine and circulating oil with broad compatibility and proven performance, available in ISO 22 through 680 grades for turbines and industrial circulation systems.
• Tegra Synthetic Barrier Fluid ISOCLEAN certified lubricant used as barrier fluid in double mechanical seals found in pumps handling hydrocarbon liquids in oil and gas and chemical processing applications.
• Cetus PAO HC Compressor Lubricant Synthetic compressor lubricant formulated with high-quality PAO base fluids, ISO 220 grade, for long-life industrial compressor service.
• Chevron Soluble Oil B Cutting Fluid Multifunctional cutting fluid primarily formulated to cool and lubricate the tool-workpiece contact point in machine shops.
• Meropa Synthetic WM 320 Wind Turbine Gear Oil Synthetic gear lubricant formulated for enclosed gear transmissions in heavy-duty industrial and wind turbine applications, ISO 320 grade.
• Meropa XL High-Performance Gear Oils High-performance gear oils for industrial and marine applications, available in ISO 68, 150, 220, 320, 460, and 680 grades.
• Multifak EP Greases Multipurpose extreme-pressure greases for a variety of industrial applications, available in NLGI grades 00, 0, 1, and 2.
• Starplex EP Greases Water-resistant heavy-duty extreme-pressure greases for chassis and wheel bearings, available in NLGI grades 0, 00, 1, and 2.
• Black Pearl Grease SRI 2 High-temperature grease for ball and roller bearings, formerly marketed as Chevron SRI Grease, for automotive and industrial use.
• Black Pearl Grease EP Multipurpose greases for a variety of automotive and industrial applications, available in NLGI grades 1 and 2.
• Clarity Synthetic EA Hydraulic Oil Readily biodegradable high-performance hydraulic oil providing maximum protection while meeting EPA Vessel General Permit requirements for environmentally acceptable lubricants in marine and environmentally sensitive applications.
• LubeWatch Oil Analysis Program Professional oil-analysis service for industrial machinery maintenance, used by mining and industrial customers to monitor lubricant condition, detect wear, and optimize maintenance intervals as part of the ISOCLEAN program.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Authorized Distributors (Latin America)coreChannel Partner/ Reseller/ DistributorNetwork of authorized distributors across 22 Latin American countries including Colombia, Mexico, Argentina, Chile, Peru, and other regional markets. Distributors provide local sales, technical support, and access to the complete Chevron lubricant portfolio including ISOCLEAN certified products.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ExxonMobil Lubricants: Mobil 1 (passenger), Mobil Delvac (heavy-duty) and Mobil industrial lines compete head-to-head with Havoline, Delo and Chevron industrial brands across Latin American B2B and B2C channels.
• Valvoline: Valvoline's motor oils and industrial lubricants, combined with its global quick-lube service-center model, overlap with Chevron's Havoline passenger and service-center channel strategy.
• Shell Lubricants: Shell's lubricants business is a global finished-lubricant major with a strong Latin American footprint, directly competing with Chevron across passenger (Shell Helix), heavy-duty (Shell Rimula) and industrial (Shell Tellus, Shell Gadus) segments.
• Fuchs Petrolub: Fuchs is a leading specialty lubricants producer with deep industrial coverage (hydraulic, gear, metalworking, greases), directly comparable to Chevron's industrial and Clarity product ranges.
• Petronas Lubricants: Petronas Syntium (passenger), Petronas Urania (heavy-duty) and Petronas industrial ranges compete in similar OEM-approved lubricant categories across emerging markets, including Latin America.
• TotalEnergies Lubricants: TotalEnergies markets passenger (Total Quartz), heavy-duty (Total Rubia) and industrial lubricants with significant Latin American presence, making it a directly comparable global peer.
• Castrol (BP): Castrol's passenger, commercial and industrial lubricant portfolio — including Castrol GTX, EDGE and Vecton — competes directly with Chevron's brand stack across OEM approvals and service-center networks in Latin America.

Broad incumbents

• Lukoil Lubricants: Lukoil's broader downstream portfolio includes finished lubricants (Genesis, Avante) distributed internationally; competes with Chevron in selected industrial and commercial segments though with a smaller LatAm share.

Regional players

• YPF (Argentina): Argentina's national energy company markets its own lubricant brands (e.g., YPF Elaion, Extravida, Mantek) primarily in Argentina and parts of South America — a comparable regional petroleum-products peer in the same geography.
• Petrobras (BR Distribuidora / Petrobras Lubrax): Petrobras's Lubrax lubricant line plus BR Distribuidora's downstream footprint make it a major Brazilian and South American regional peer in finished lubricants and fuels marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chevron Latinoamérica Fuels & Lubricants