Office de Tourisme la Toscane Occitane Rabastens

What Office de Tourisme la Toscane Occitane Rabastens does

Office de Tourisme la Toscane Occitane Rabastens is a French public tourism office operating under the legal entity 'Syndicat Mixte Gaillac, Cordes sur Ciel & Cités médiévales,' a public territorial organization created on January 1, 2022, through the merger of the Gaillac-Graulhet Agglomeration Community and the Cordais-Causse Community of Communes. The organization functions as the sole official destination management body for 81 communes and over 80,000 inhabitants in the Tarn department (Occitanie region), operating two year-round offices and eight seasonal welcome desks open 340 days per year with a team of 16 staff members (8 permanent + 8 seasonal). Its mandate is to promote tourism, curate visitor experiences, and coordinate information services across medieval villages designated 'Plus Beaux Villages de France' (Cordes-sur-Ciel, Puycelsi, Castelnau-de-Montmiral), the Gaillac wine region (the oldest vineyard in Southwest France with 3,300 hectares, 118 producers, and 7 AOC wines), and natural landscapes within 30 minutes of Toulouse and four hours of Bordeaux.

The core product portfolio rests on three pillars: the EnQuête(s) geolocated mobile application offering six self-guided heritage routes with 50+ points of interest, 360° photos, historical reconstructions, and animated characters in French, English, and Spanish with offline capability; the Pass Vigneron wine tourism pass priced at €25 for up to six persons providing access to partner wineries across the Gaillac vineyard; and the Escapades destination magazine published in three languages (25,000 French, 3,000 English, 2,500 Spanish copies), with a 2026 edition printed on 100% FSC recycled paper. Supporting services include a monthly Escapades newsletter, an event ticketing platform, accommodation and dining directories, and guided tours and themed activities ranging from brewery tours (€12/person) to leather workshops (€6) and art museum visits (€4-7). The EnQuête(s) app reached 6,000 downloads, 9,600 activated routes, and a 5/5 app store rating between April 2024 and April 2025.

Revenue derives primarily from public funding through the European Union's LEADER program and contributions from member communes of the mixed syndicate, with most visitor-facing services offered free of charge and monetization occurring through paid activities, experience passes, and ticketed events. The go-to-market combines event-driven promotion (physical welcome desks, events calendar) with community-led engagement through a local ambassadors program and a monthly newsletter. Distribution spans digital channels (website in three languages, mobile app, social media presence on Facebook, Instagram, and YouTube) and physical infrastructure. A Spring 2025 awareness campaign deployed advertising on the Toulouse metro (12 platform doors at Jean Jaurès and 6 at Balma Gramont) and major road axes (15 large-format 8m² displays) to drive visitor traffic from the Toulouse metropolitan area. Strategic positioning emphasizes slow tourism, wine tourism, and sustainable practices, validated by the Atout France 'Destination d'Excellence' label, the Vignobles & Découvertes certification, and the Green Destinations Silver certification awarded in September 2025.

Name

Office de Tourisme la Toscane Occitane Rabastens

Legal name

Syndicat Mixte Gaillac, Cordes sur Ciel & Cités médiévales

Website

https://la-toscane-occitane.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Office de Tourisme la Toscane Occitane Rabastens is a French public tourism office (Syndicat Mixte) managing 81 communes in the Tarn department, operating welcome desks, the EnQuête(s) heritage mobile app, and wine tourism services for visitors from nearby Toulouse.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Culture, Heritage & Arts Itinerary Planning (THAKAOAK), History, Heritage & Museum-Focused Study Tours (THAKAGAN)

Keywords

• Destination tourism services
• Heritage discovery tours
• Wine tourism experiences
• Guided cultural visits
• Visitor information services

Headquarters

HQ city

Castelnau-de-Montmiral

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Funding and EU Grants: Co-financing through European LEADER program and public funds from the mixed syndicate governing the territory.
2. Tourism Services: Free visitor services including information, guidance, and booking assistance for accommodations and activities across the 81 communes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Office de Tourisme la Toscane Occitane Rabastens is a public tourism office that promotes a territory of 81 communes in the Tarn department of France under the brand 'La Toscane Occitane'. It provides free visitor information, accommodation and activity booking assistance across 10 welcome desks open 340 days/year, and sells curated tourism products including the EnQuête(s) heritage mobile app, the Le Pass Vigneron wine tourism pass (25€), guided tours, themed activities, the Escapades multilingual destination magazine, and event ticketing services.

Product overview

Office de Tourisme la Toscane Occitane Rabastens operates as a destination management organization representing 81 municipalities and over 80,000 residents in the Tarn department of France. The organization manages a suite of tourism products and services centered around its territory encompassing Gaillac, Cordes-sur-Ciel, and medieval towns. The core product portfolio includes the EnQuête(s) mobile application for self-guided heritage discovery, the Le Pass Vigneron wine tourism pass enabling visits to partner wineries, and the Escapades magazine distributed in three languages. Supporting services include a monthly Escadas newsletter, an event ticketing platform, a comprehensive accommodation and dining directory, and various guided tours and themed activities. The destination is structured around slow tourism, sustainable mobility, wine tourism, and medieval heritage experiences.

Differentiator

Problem solved

Functional benefit

Brands

• EnQuête(s): Free mobile application for immersive heritage discovery featuring geolocated tours in French, English, and Spanish

Products and services

• EnQuête(s) Mobile Application Free geolocated mobile application for immersive heritage discovery of the Toscane Occitane territory, offering six curated visit routes with over 50 points of interest, 360-degree photos, historical reconstructions, animated characters, video testimonials, and archival documents, working offline in three languages.
• Le Pass Vigneron Wine tourism pass priced at €25 per person (up to 6 participants) offering visits and tastings at partner wineries across the Gaillac vineyard, enabling visitors to meet winemakers on their estates and learn about Gaillac wine production.
• Escapades Magazine Qualitative destination magazine published in French (25,000 copies), English (3,000 copies), and Spanish (2,500 copies), distributed through service providers and tourist information offices, featuring immersive visuals and emotion-centered narratives showcasing landscapes, heritage, artisans, producers, and experiences.
• Escapades Newsletter Monthly newsletter providing event calendars and outing recommendations for the Toscane Occitane region, sent to subscribers to keep them informed about activities, events, and discoveries.
• Guided Tours and Activities Portfolio of guided visits, themed tours, and activities including nocturnal and costume-guided tours, brewing discovery at Auros brewery, leatherworking workshops at Ateliers Fourès, and various cultural and nature-based experiences across the territory, priced from €4-12 per person.
• Event Ticketing Platform Online booking and ticketing system for events, activities, and experiences across the Toscane Occitane territory, including concerts, festivals, wine tourism events, and cultural activities.
• Accommodation and Dining Directory Comprehensive searchable directory of accommodations (including unusual stays, pool-equipped lodging, B&Bs, eco-responsible options) and restaurants with terrace dining, local producers, and farm-gate sales across 81 municipalities.

Quantifiable outcome

• 6,000 app downloads and 9,600 routes activated within first year
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Atout FrancecoreOthersNational tourism development agency that grants the 'Destination d'Excellence' quality label to the Toscane Occitane destination. Works in coordination with the Region, Regional Tourism Committee, and Tarn Tourisme.
• Tarn AttractivitécoreStrategic or Co-development PartnerDepartmental tourism development agency coordinating sustainable tourism efforts across the Tarn department, including the Green Destinations Silver certification awarded in 2025.
• CFM RadiominorGTM or Marketing PartnerLocal radio partner providing media coverage and promotional support for tourism initiatives and events in the Toscane Occitane territory.
• 9b+ AgencycoreTechnology or IntegrationSpecialized digital agency that developed the EnQuête(s) mobile application over 12 months, creating the innovative heritage discovery tool with multimedia content and geolocation features.
• 81 Local CommunescoreOthersThe mixed syndicate (Syndicat Mixte 'Gaillac, Cordes sur Ciel & Cités médiévales') groups 81 communes across two territories: Gaillac-Graulhet Agglomeration Community and Cordais-Causse Community of Communes.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tarn Attractivité (ADT du Tarn): The departmental tourism development agency for the Tarn department, which coordinates sustainable tourism efforts including the Green Destinations Silver 2025 certification. Directly comparable as the partner body at the same territorial level coordinating strategy and earning the same sustainability certification the office benefits from.
• Office de Tourisme d'Albi: The tourism office for Albi, the capital city of the same Tarn department. Directly comparable as a French Office de Tourisme covering a smaller geographic area with similar visitor information, guided tours, and promotional responsibilities, sharing departmental coordination with Tarn Attractivité.
• Office de Tourisme de Carcassonne: Tourism office for Carcassonne in the same Occitanie region, serving a heritage-led medieval destination with guided tours, visitor information, and ticketing. Directly comparable as a French OT managing a heritage-based destination with international visitors.

Broad incumbents

• Visit Norway / Innovation Norway Tourism: The national tourism organization for Norway, recognized for digital innovation including mobile applications and multilingual content for nature-based destinations. Comparable as a national DMO applying a similar digital-first content strategy for nature, heritage, and slow tourism experiences.
• Visit Brussels: Public DMO for the Brussels-Capital Region managing visitor information, guided tours, mobile apps, and multilingual digital content for a heritage-focused destination. Comparable as a European city-region DMO operating with a similar mix of physical welcome points, mobile app, and multilingual outreach.
• Atout France: National tourism development agency of France that awards the Destination d'Excellence quality label held by La Toscane Occitane. Comparable as the higher-tier government tourism authority whose programs and certifications directly shape the office's positioning and funding access.
• Visit Flanders: The official tourism agency for the Flanders region of Belgium, similar in operating model as a regional DMO with mobile applications, multilingual content, route networks, and event promotion for a heritage-focused territory.
• Visit Scotland: The national tourism agency for Scotland, operating under a similar public DMO structure with destination apps, multilingual content, and a membership-based regional partner model. Comparable for its mature mobile app presence, multilingual digital strategy, and regional partner network that mirrors La Toscane Occitane's structure.
• Turismo de Portugal / Visit Portugal: National tourism authority of Portugal, recognized for digital innovation in destination marketing including mobile apps and content-led storytelling for regional destinations. Comparable as a broader national DMO with multi-language digital leadership similar to La Toscane Occitane's three-language strategy.
• Comité Régional du Tourisme Occitanie (CRT Occitanie): The regional tourism committee for Occitanie that coordinates destination promotion across the same region as La Toscane Occitane. Comparable as the overarching public DMO body that the office interfaces with and whose strategy shapes the regional marketing umbrella.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBaGi_BJgEdizfggL80eutg
• Facebookfacebook.com/latoscaneoccitane
• Instagraminstagram.com/latoscaneoccitane
• LinkedInlinkedin.com/company/office-de-tourisme-la-toscane-occitane-rabastens

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de Tourisme la Toscane Occitane Rabastens