La Trentina

What La Trentina does

Cooperativa La Trentina S.C.A., founded in 1989 and headquartered in Caldonazzo (Trento, Italy), is an agricultural producers' organization (Organizzazione Produttori) aggregating approximately 1,400 farming families in the Trentino region. The cooperative produces and sells fresh fruits and vegetables, anchored by a portfolio of 11+ apple varieties (Gala, Red Delicious, Golden Delicious, Fuji, Granny Smith, Morgenduft, Morgana, Dolcevita, Kissabel) and complemented by plums (including the Susine di Dro DOP), cherries, kiwis, potatoes, and asparagus. The Mele del Trentino IGP certification and the Susine di Dro DOP certification anchor the company's value proposition in certified, terroir-driven premium produce.

The company operates 91 direct employees and generates revenue primarily through wholesale and retail produce sales across Italy, with a community-led go-to-market layered on top: the myTrentina digital platform reaches health-conscious consumers through recipes, wellness content, and a curated network of partner hotels and restaurants across Trentino. Distribution flows through trade/retail channels and the myTrentina partner network, including wellness resorts such as QC Terme Dolomiti and Brunet The Dolomites Resort. Pricing is not publicly disclosed at the consumer level. The cooperative sits within the A.P.O.T. (Associazione Produttori Ortofrutticoli Trentini) framework and holds a commercial agreement with the Melinda consortium, signed in 2017, to coordinate sales management, resource optimization, and varietal planning.

No proprietary software, AI/ML systems, or technology stack is disclosed; the product surface is physical agricultural produce with a lifestyle content and community layer attached via myTrentina. Revenue figures are not publicly disclosed. The cooperative is member-owned, with no external investors, parent company, or public listing identified.

Name

La Trentina

Legal name

Cooperativa La Trentina S.C.A.

Website

https://latrentina.it

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Cooperativa La Trentina S.C.A. is an Italian agricultural cooperative, founded in 1989, that aggregates approximately 1,400 farming families in Trentino to produce and sell certified premium fresh produce — including 11+ apple varieties, plums, cherries, kiwis, potatoes, and asparagus — to Italian retailers, trade partners, and lifestyle consumers via its myTrentina community platform.

Ownership category

akta.pro rank

Product category

Fresh Produce (Fruits and Vegetables)

NAICS

Vegetable and Melon Farming (11121), Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industry

Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI)

Keywords

• Fresh produce
• Apple varieties
• Agricultural cooperative
• IGP certified fruits
• Trentino produce

Headquarters

HQ city

Caldonazzo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Produce Sales: La Trentina generates revenue through the production and sale of fresh fruits and vegetables — primarily apples (multiple varieties including Gala, Red Delicious, Golden Delicious, Fuji, Granny Smith, Morgenduft, Morgana, Dolcevita, Kissabel), plums, cherries, kiwis, potatoes, and asparagus — through its cooperative member network of approximately 1,400 farming families in Trentino, Italy. Products are sold under the Trentino IGP (Protected Geographical Indication) certification.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cooperativa La Trentina S.C.A. is an agricultural producers' cooperative of approximately 1,400 farming families in Trentino, Italy, producing and selling certified fresh fruits and vegetables — primarily apples (Gala, Red Delicious, Golden Delicious, Fuji, Granny Smith, Morgenduft, Morgana, Dolcevita, Kissabel), plums (Susine di Dro DOP), kiwis, cherries (Kordia, Regina), Montagnine potatoes, and Asparagi di Zambana — under Trentino IGP and DOP quality certifications. The cooperative also operates the myTrentina digital community platform connecting consumers to recipes, wellness experiences, and partner hotels and restaurants across the Trentino region.

Product overview

La Trentina is an agricultural producers' organization (Cooperativa La Trentina S.C.A.) based in Caldonazzo, Trentino, Italy. The company offers a diverse portfolio of fresh produce organized into three main categories: apples (11 varieties including Gala, Red Delicious, Golden Delicious, Fuji, Granny Smith, Morgenduft, Morgana, Dolcevita, and Kissabel), small fruits (plums/kiwi/cherries), and vegetables (potatoes/asparagus). The product range follows seasonal rhythms and emphasizes quality certified Trentino produce including the Mele del Trentino IGP (Protected Geographical Indication) and Susine di Dro DOP (Protected Designation of Origin). The company operates myTrentina, a digital community platform providing recipes, wellness experiences, and connections to partner establishments throughout Italy where consumers can find their products.

Differentiator

Problem solved

Functional benefit

Brands

• myTrentina: A community platform for experiences related to Trentino - including recipes, walking paths, wellness content, and local experiences. It serves as a digital portal for tourism and product experiences tied to the Trentino region.

Products and services

• Gala Apples Sweet apple variety harvested from mid-August and available from September; one of the first varieties to open the apple harvesting season.
• Red Delicious Apples Sweet apple variety with juicy flesh and distinctive flavor, recommended for pairing with fresh goat and sheep cheeses.
• Golden Delicious Apples Versatile apple variety with balanced sweet-tart flavor that pairs with both sweet and savory dishes including aged cheeses and Camembert.
• Fuji Apples Sweetest apple variety due to late harvest and high sugar accumulation; medium-large size with crisp and juicy flesh; available October to April-May.
• Granny Smith Apples Green apple with thick smooth skin and bright green color, fresh slightly acidic flavor with juicy refreshing flesh; harvested late September, available September to May.
• Morgenduft Apples Large apple with slightly flattened shape, thick red skin with yellow shades; slightly acidic, refreshing sweet flavor; harvested mid-October, available October to June.
• Kissabel Apples Red-fleshed apple with intense red variegated skin, orange lenticels, and yellow-pink flesh around the core; sweet flavor with moderate acidity and berry notes; harvested September to October.
• Dolcevita Apples Round medium-sized apple with red color variations; crispy and very juicy flesh with natural sweetness and floral notes from high sugar content; available January to April.
• Morgana Apples Medium-large bicolor apple, bright red fading to natural yellow; compact and crispy with very juicy flesh, high sugar content and good acidity; harvested late September, available March to June.
• Susine (Plums) including Susine di Dro DOP Plums including Susine di Dro, the only DOP (Protected Designation of Origin) variety in the La Trentina range, with blue-to-violet shades.
• Kiwi Green kiwifruit produced following seasonal rhythms as part of the cooperative's fresh produce portfolio.
• Ciliegie (Cherries) — Kordia and Regina varieties Cherries including Kordia (dark red, nearly black) and Regina (bright red, juicy, very large) varieties, rich in vitamins A, C, B, and minerals.
• Patate (Montagnine Potatoes) Montagnine potatoes with characteristic earth tone color, grown in Trentino's mountain environment.
• Asparagi di Zambana (White Asparagus) White asparagus from Zambana, a recognized specialty with diuretic and metabolism-stimulating properties traditionally associated with skin and hair benefits.
• myTrentina Community Platform Digital community platform connecting La Trentina products with consumers, offering member-only recipes, personalized content, walking and hiking routes, partner establishments (hotels, restaurants, wellness centers), and Trentino lifestyle experiences.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• MelindacoreStrategic or Co-development PartnerIn 2017, La Trentina and Melinda signed a commercial agreement to combine their strengths within A.P.O.T. (Associazione Produttori Ortofrutticoli Trentini). According to Paolo Gerevini, Director General of both consortia, the partnership delivered multiple advantages including improved sales management and market service, optimization of internal resources, and coordinated reassessment of varietal assortment as a strategic basis for future cultivation planning.
• A.P.O.T. (Associazione Produttori Ortofrutticoli Trentini)coreStrategic or Co-development PartnerLa Trentina participates in A.P.O.T., the Trentino Fruit and Vegetable Producers Association, which coordinates development policies and mutual strengthening initiatives among member producer organizations in the Trentino region.

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Direct peers

• Naturitalia: Naturitalia is an Italian cooperative system aggregating multiple producer organizations for fruit and vegetable distribution. It is comparable to La Trentina in its cooperative producer model and broad Italian/European fresh produce distribution.
• Apofruit: Apofruit is a large Italian cooperative of fruit and vegetable producers operating across multiple regions. It is comparable to La Trentina as a member-owned producer cooperative handling apples, stone fruits, and vegetables for Italian and European retail.
• Melinda: Cooperativa Melinda is a large Italian apple Producers' Organization based in Val di Non, Trentino, with a similar cooperative structure and apple focus. It is La Trentina's most direct peer and explicit strategic partner within A.P.O.T., sharing distribution and varietal planning functions.
• VOG (Consorzio Produttori Ortofrutticoli Veneti): VOG is a consortium of Italian apple and fruit producers, primarily in South Tyrol and Veneto. It is comparable to La Trentina as a regional Italian producer cooperative selling branded apples (e.g., Marlene) and other fruits through trade and retail channels.
• Consorzio Kiwigold: Consorzio Kiwigold is an Italian consortium producing and marketing yellow-flesh kiwifruit. It is comparable to La Trentina as a producer consortium aggregating Italian growers for a specific premium fruit category and is a direct peer on the kiwifruit line of La Trentina's portfolio.
• Ortofrutta Cialdini: Ortofrutta Cialdini is an Italian producer organization handling fresh fruits and vegetables. It is comparable to La Trentina as a producer-organization peer operating in the Italian fresh produce wholesale and retail supply chain.
• VIP – Verband der Südtiroler Obstgenossenschaften: VIP is the association of South Tyrolean fruit cooperatives, marketing apples and other produce under branded lines. It is comparable to La Trentina in cooperative structure, apple category focus, and regional Italian/Trentino-Alto Adige production base.

Emerging players

• Zespri International: Zespri is the world's largest marketer of kiwifruit, headquartered in New Zealand with European operations. It is comparable to La Trentina on the kiwifruit line of its portfolio as a globally branded kiwifruit reference for category positioning and pricing.

Broad incumbents

• Pink Lady Europe: Pink Lady is a licensed premium apple brand sold across European retail. It is comparable to La Trentina as a higher-tier branded apple competitor targeting the same IGP/premium apple shopper in Italian and European grocery channels.
• Marlene: Marlene is a premium apple brand associated with VOG and South Tyrol producers, distributed across European retail. It is comparable to La Trentina as a branded Italian apple label competing in the same domestic and European retail shelves.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/latrentinacooperativa
• LinkedInlinkedin.com/company/latrentina
• Instagraminstagram.com/latrentina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Trentina