Laubstar

What Laubstar does

Laubstar Fleet Services is a multi-franchise commercial vehicle dealership headquartered in South Africa, operating across the North West and Northern Cape provinces through five branches in Klerksdorp, Potchefstroom, Lichtenburg, Kathu, and Upington. Founded in 1980 and named in honour of the late Ben Laubscher, the company has operated for more than 40 years in the South African commercial vehicle industry, currently representing four OEM brands: UD Trucks, IVECO, Powerstar, and—since 2025—FAW Trucks. The dealership serves fleet operators across transport and logistics, mining, agriculture, and local distribution, with enterprise-focused direct field sales executed through its branch network and a dedicated Dealer Principal structure. Customer proof points include a publicly named account (HDJ Transport) and a landmark 33-truck UD Trucks Quester fleet delivery.

The core offering spans commercial vehicle sales (new and used trucks, trailers, and rigid truck bodies such as tippers, water tankers, and cattle trucks), parts and accessories sourced from premium suppliers including AFRIT, BPW, Knorr-Bremse, SAF Holland, Bridgestone, FUCHS, Jost, and LoadTech, and a technical division providing maintenance contracts, repairs, panel beating, auto-electrical work, welding, and wheel alignment. Laubstar has developed bespoke vehicle solutions such as the UD Miner—a UD Trucks Quester E57C 8x4 with MegaTon II Heavy Duty Mining Tipper Body designed for off-road GVW up to 47,000 kg, featuring auto pedestrian detection, an autolube system, and live payload load-cell tracking. Supporting amenities include 24/7 breakdown support covering mechanical, electrical, and hydraulic issues, telematic fleet solutions, and technical training delivered through a registered Skills Development Provider (SDP) centre. Laubstar Finance extends the proposition with asset-based finance, operating rentals, and full maintenance leases.

Revenue is generated through one-time vehicle and parts sales supplemented by recurring maintenance contracts, full maintenance leases, and finance intermediation. Pricing per unit ranges from R250,000 for entry-level FAW models to R1,800,000+ for premium configurations. The go-to-market combines enterprise direct sales through the five branches with marketing activity including ride-and-drive events, FAW plant tours, industry events, and community engagement. Operating geographies are confined to South Africa, with no disclosed international footprint, parent company, external investors, or published financials.

Name

Laubstar

Legal name

Laubstar Fleet Services

Website

https://laubstar.co.za

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Laubstar Fleet Services is a multi-franchise South African commercial vehicle dealership operating five branches across North West and Northern Cape, selling and servicing UD Trucks, IVECO, Powerstar, and FAW trucks alongside parts, maintenance, finance, and 24/7 breakdown support for fleet operators in transport, mining, and agriculture.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Corporate & Employee Fleet Programs (THADAKAC)

akta.pro secondary industries

Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG), Short-Term Fleet Rental / Flex Fleet (Replacement & Peak Demand) (THADAKAL)

Keywords

• Commercial vehicle dealership
• Truck and trailer sales
• Fleet maintenance services
• Commercial vehicle parts
• Fleet finance leasing

Headquarters

HQ city

Klerksdorp

HQ country

South Africa

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Vehicle Sales: Sales of new and used commercial vehicles including trucks, trailers, and rigid truck bodies. Multi-brand dealership representing UD Trucks, IVECO, Powerstar, and FAW Trucks.
2. Parts & Accessories Sales: Truck and trailer parts sales including hydraulic products, with access to premium parts suppliers like AFRIT, BPW, Knorr-Bremse, SAF Holland, and others.
3. Maintenance & Technical Services: Workshop services including maintenance contracts, truck and trailer services and repairs, panel beating, auto electrical services, welding, and wheel alignment.
4. Fleet Finance Products: Asset-based finance, operating rentals (OPR), full maintenance leases (FML), and maintenance service plans for fleet customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Laubstar Fleet Services is a multi-franchise commercial vehicle dealership that sells new and used trucks and trailers under FAW, UD Trucks, IVECO, and Powerstar brands, supplies truck and trailer parts, and provides maintenance, repair, panel beating, auto-electrical, welding, and wheel alignment services. It complements these with Laubstar Finance (asset-based finance, operating rentals, full maintenance leases), 24/7 breakdown support, telematic solutions, and SDP-registered technical training.

Product overview

Laubstar Fleet Services is a multi-franchise commercial vehicle dealership offering a comprehensive portfolio of truck and trailer sales, parts, and technical services. The core offering consists of Commercial Vehicle Sales (new and used trucks/trailers), Parts & Accessories Division, and Maintenance & Technical Services. Laubstar represents multiple vehicle brands including FAW Trucks, UD Trucks, IVECO, and Powerstar. Supporting services include Laubstar Finance (asset-based finance, leasing, maintenance contracts), 24/7 Breakdown Support, Telematic Solutions, and Technical Training via their registered SDP training centre. The company also offers custom vehicle solutions such as the UD Miner (Quester E57C 8x4 with MegaTon II tipper body). Parts are sourced from supplier partners including AFRIT, BPW, Knorr-Bremse, and SAF Holland.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Vehicle Sales Sales of new and used commercial trucks, trailers, and rigid truck bodies across FAW, UD Trucks, IVECO, and Powerstar brands, with fleet consultation and trade-back options for B2B fleet customers.
• Trailer Sales Sales of trailers as part of Laubstar's commercial vehicle portfolio, complementing truck sales for fleet customers.
• Parts & Accessories Division Sales of truck and trailer parts and hydraulic products sourced from suppliers including AFRIT, BPW, Knorr-Bremse, SAF Holland, Bridgestone, FUCHS, and Jost, available at all branch locations.
• Maintenance & Technical Services Workshop services including maintenance contracts, truck and trailer service and repairs, panel beating, auto electrical services, welding, and wheel alignment.
• Laubstar Finance Fleet finance offering asset-based finance, operating rentals, full maintenance leases, and maintenance service plans for commercial vehicle fleet customers.
• FAW Trucks Range Full range of FAW commercial trucks including 4.110FL, 8.140FL-AMT, JK6 15.220FL, JH6 28.500FT AMT, and JH6 33.460FT AMT models, available through Laubstar's FAW dealership locations.
• UD Trucks Range UD Trucks Quester and Croner models including Euro 5 compliant variants with AdBlue technology, offered as part of Laubstar's associate UD Trucks dealership.
• IVECO Trucks Range IVECO commercial vehicles including AS440 and AT440 models, available through Laubstar's Klerksdorp IVECO dealership.
• Powerstar Trucks Range Powerstar commercial trucks including the Powerstar 2628 model, offered through Laubstar's Klerksdorp dealership.
• UD Miner Custom Configuration Custom-built UD Trucks Quester E57C 8x4 fitted with a MegaTon II Heavy Duty Mining Tipper Body for off-road mining applications, offering up to 47,000 kg off-road GVW with Auto Pedestrian Detection, autolube system, and live payload tracking load cell.
• 24/7 Breakdown Support 24/7 breakdown support for trucks and trailers covering mechanical, electrical, and hydraulic issues.
• Telematic Solutions Technology-based fleet monitoring and management solutions offered to fleet customers to improve visibility and operations.
• Technical Training (Laubstar Training Centre) Technical training programs delivered through Laubstar's registered SDP training centre, supporting technician upskilling on commercial vehicle systems.

Quantifiable outcome

• 33 trucks sold in single fleet deal
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• FAW Trucks Southern AfricacoreChannel Partner/ Reseller/ DistributorFAW Trucks partnership representing one of Laubstar's four key brands. From 2025, Laubstar operates four new FAW dealership locations including 3S facilities in Lichtenburg, Potchefstroom (sub-dealer), Upington, and 2S dealership in Kathu. The partnership includes sales, service, and parts support.
• UD TruckscoreChannel Partner/ Reseller/ DistributorUD Trucks dealership representing Quester, Croner, and other UD models. Laubstar operates as associate dealer for UD Trucks with branches in Klerksdorp, Potchefstroom, Lichtenburg, Kathu, and Upington.
• IVECOcoreChannel Partner/ Reseller/ DistributorIVECO dealership for commercial vehicles including AS440 and AT440 models. Laubstar operates IVECO dealership in Klerksdorp.
• PowerstarcoreChannel Partner/ Reseller/ DistributorPowerstar truck dealership for models including Powerstar 2628. Laubstar operates Powerstar dealership in Klerksdorp.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Imperial Mobility: Diversified mobility group within Imperial Holdings, with commercial vehicle dealerships across South Africa. Comparable multi-brand truck dealership model with finance and aftersales capabilities.
• McCarthy (Bidvest Automotive): Major South African automotive retail group under Bidvest, with commercial vehicle divisions. Comparable in offering new and used commercial vehicles with parts and service support, though with a more diversified passenger/commercial mix.
• CFAO Motors South Africa: Pan-African mobility and vehicle distributor operating dealerships across multiple countries. Comparable as a multi-brand commercial vehicle dealer, though with significantly larger scale and broader geographic coverage.
• Barloworld Automotive: Largest commercial vehicle dealer group in southern Africa, representing multiple OEMs across a national footprint. Direct competitor in multi-brand truck sales and aftersales, with broader geographic scale than Laubstar.

Direct peers

• MasterDrive (Commercial Vehicle Division): Commercial vehicle dealership group offering new trucks, used vehicles, parts, and finance. Comparable as a multi-brand dealership targeting fleet operators across South Africa.
• Goscor Group: South African distributor of industrial and commercial vehicles including Powerstar trucks. Direct OEM and dealer overlap with Laubstar, particularly in the same regional and multi-brand commercial vehicle segments.

Others

• UD Trucks Southern Africa: OEM whose dealer network Laubstar participates in. Other UD associate dealers across South Africa directly compete with Laubstar's UD-branded branches for fleet customers.
• IVECO South Africa: OEM whose dealer network Laubstar participates in. Comparable as the franchisor of the IVECO brand that Laubstar sells, with other IVECO dealers competing for the same enterprise fleet contracts.
• FAW Trucks Southern Africa: OEM partner of Laubstar; while not a peer dealer itself, its national dealer network sets the competitive context in which Laubstar operates FAW-branded branches and competes with other FAW dealers in the region.

Regional players

• Willowvale Motor Industries: South African commercial vehicle distributor and dealer serving niche fleet and municipal markets. Comparable in offering multi-brand trucks and aftersales, though with a different regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/laubstar

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laubstar