What Laura Park Designs does

Laura Park Designs is a privately held, US-based, print-driven home décor and lifestyle brand operating primarily as a direct-to-consumer e-commerce company through its Shopify-powered website lauraparkdesigns.com. The company's core product portfolio spans bedding (duvet covers, shams, bedding sets, scalloped and dorm bedding), bath goods, decorative pillows offered across multiple sizes, colors, and styles, table and kitchen accessories, art prints, fabric-by-the-yard and wallpaper, travel accessories, bags, and gifts. Pricing is unit-based at roughly $7.99-$66+ per item with a $250 free-shipping threshold and made-to-order options for custom pillows (3-4 week turnaround) and custom headboards.

The technology stack is a standard Shopify storefront augmented by Rebuy, a third-party personalization engine that powers recently viewed products, customer favorites, and cart upsell widgets. No proprietary AI/ML systems, APIs, or mobile applications are disclosed. Brand differentiation rests on a proprietary signature print library designed by founder Laura Park and applied consistently across the catalog.

The business operates an omnichannel go-to-market combining DTC e-commerce, a company-owned flagship retail store, designer showrooms and a To The Trade program serving interior designers, and a wholesale presence on the Faire marketplace. The company runs multiple sub-brands including Cabana Collection (coastal décor), The Dorm Shop (student-focused), SumnerEdit (entertaining essentials by daughter Sumner), Brooks Avenue Apparel (women's clothing launched in 2023 by daughter Lawson), and The Greek Shop (sorority-themed merchandise), plus co-branded collaborations with Teleties, Peepers, and Petite Keep. Revenue streams include direct e-commerce retail, wholesale/B2B sales, and digital gift cards. No revenue, headcount, funding, or ownership-stake data is publicly disclosed.

Name

Laura Park Designs

Legal name

Laura Park Designs

Website

https://lauraparkdesigns.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Laura Park Designs is a privately held, print-driven US home décor and lifestyle brand selling bedding, pillows, tableware, accessories, and apparel through its Shopify DTC site, a flagship store, designer showrooms, and Faire wholesale marketplace, serving consumers, gift shoppers, students, and interior designers.

Ownership category

akta.pro rank

Product category

Home Décor & Textiles

NAICS

Interior Design Services (541410), Window Treatment Retailers (449122), Paint and Wallpaper Retailers (444120), Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Seasonal & Holiday Home Textiles Retail (Seasonal Bedding, Themed Linens) (CRAIALAI), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Home decor textiles
• Decorative pillows bedding
• Print-driven lifestyle brand
• Fabric wallpaper retail
• Wholesale trade program

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Retail: Primary revenue stream through direct consumer sales on lauraparkdesigns.com, selling pillows, bedding, home décor, tableware, travel accessories, and gifts with one-time purchase model
2. Wholesale B2B: Wholesale distribution through designer showrooms, To The Trade program, and Faire marketplace, selling to interior designers and retail buyers
3. Gift Cards: Digital gift cards sold to consumers for gifting occasions

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Laura Park Designs is a print-driven home décor and lifestyle brand that designs, manufactures, and sells signature-print bedding, decorative pillows, bath textiles, table and kitchen accessories, fabric and wallpaper, travel accessories, and gift items. The company sells directly to consumers through its Shopify-powered website and a flagship retail store, and to interior designers and trade buyers through a To The Trade wholesale program and the Faire marketplace.

Product overview

Laura Park Designs is a print-driven home décor and lifestyle brand offering a comprehensive portfolio of textile and home goods products. The core offering centers on signature print bedding (duvet covers, shams, bedding sets), bathroom items (wraps, shower curtains), decorative pillows in various sizes and styles, and table/kitchen accessories. The brand operates multiple sub-brands including Cabana Collection (coastal décor), The Dorm Shop (student-focused), and SumnerEdit (entertaining essentials by Laura's daughter Sumner). Major collaborations include Teleties x Laura Park (hair accessories), Peepers x Laura Park (eyewear), and Brooks Avenue Apparel (women's clothing by Laura's daughter Lawson). Products are primarily sold through their Shopify e-commerce platform, with options for custom orders including pillows and headboards, plus wholesale and trade programs.

Differentiator

Problem solved

Functional benefit

Brands

• SumnerEdit: A curated collection for colorful, thoughtful entertaining by Laura's daughter, Sumner, designed to bring warmth, creativity, and meaning to every gathering.
• Brooks Avenue Apparel
• Petite Keep Collection

Products and services

• Bedding Collection Signature-print bedding including duvet covers, shams, bedding sets, scalloped bedding, dorm bedding, headboard pillows, custom headboards, blankets, throws, and fabric swatches, designed for residential and dorm-room use.
• Bath Collection Bath wraps, shower curtains, shower caddies, tissue box covers, waste baskets, and laundry bags in signature prints.
• Pillows Collection Throw pillows available in multiple sizes (14"x20", 22"x22", 26"x26", 14"x36"), colors (pink, blue, green, yellow, lavender, neutral), styles (signature prints, solids, pairing patterns), and types (indoor, outdoor, round bolster, custom, solid and velvet).
• Table & Kitchen Dinnerware, serveware, table linens, tea towels, paper goods, placemats, tumblers, ice buckets, coasters, cutting boards, napkin holders, and vases for entertaining and everyday use.
• Home Decor Art prints, decorative accessories, picture frames, office décor, trays, dishes, candles, cachepots, and holiday décor.
• Fabric & Wallpaper Fabric by the yard, fabric swatches, wallpaper by the yard, and peel-and-stick wallpaper in signature prints for trade and DIY projects.
• Travel Accessories Cosmetic bags, duffle bags, jewelry cases, laptop and device cases, garment bags, packing cubes, tumblers, and travel essentials in signature prints.
• Bags & Accessories Wallets, wristlets, handbags, totes, and hair accessories in signature prints.
• Gift Cards Digital gift cards available in multiple denominations for purchase on lauraparkdesigns.com.
• Custom Orders Made-to-order custom pillows with a 3-4 week turnaround and custom headboards for residential and trade clients.
• To The Trade Wholesale Program Wholesale program for interior designers and trade professionals providing access to signature-print products, trade pricing, and designer showroom distribution.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Six partnerships are on record, tiered flagship and core.

• TeletiesflagshipGTM or Marketing PartnerTeleties x Laura Park collaboration featuring colorful hair accessories. Teleties brand known for innovative hair ties partners with Laura Park's signature print designs to create coordinated hair accessory collections.
• PeeperscoreGTM or Marketing PartnerPeepers x Laura Park eyewear collaboration featuring reading glasses and sunglasses with Laura Park signature prints, combining Peepers' optical expertise with colorful branded designs.
• Petite KeepcoreStrategic or Co-development PartnerPetite Keep Collection collaboration featuring curated products designed for smaller spaces and compact living, reflecting shared aesthetic values in colorful, functional home décor.
• Sumner ParkcoreStrategic or Co-development PartnerSumnerEdit is a curated collection for colorful, thoughtful entertaining designed by Laura's daughter Sumner. Represents family involvement in brand direction and cross-generational design collaboration.
• ShopifycoreTechnology or IntegrationE-commerce platform powering lauraparkdesigns.com with full retail functionality including inventory management, checkout, and customer accounts.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace where retailers can purchase Laura Park Designs products for resale, enabling B2B distribution beyond direct trade relationships.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jonathan Adler: Designer home décor, furniture, and lifestyle brand with a signature bold aesthetic across textiles, tabletop, and accessories. Comparable in founder-led brand identity, signature aesthetic, and broad lifestyle category coverage.
• Rifle Paper Co. Print-driven lifestyle and home décor brand with proprietary floral illustrations applied across stationery, bedding, pillows, and gifts. Closest comparable in business model, aesthetic, and product mix to Laura Park Designs.
• Society of Wanderers: Australian print-driven homeware and lifestyle brand with colorful signature prints across bedding, cushions, and apparel. Comparable in print-led design IP, lifestyle positioning, and direct-to-consumer model.
• MacKenzie-Childs: Iconic print-driven home décor brand known for distinctive hand-painted patterns across tabletop, ceramics, and home textiles. Similar DTC + wholesale + designer showroom distribution model and pattern-led brand identity.
• Coton Colors: Print-driven home décor, entertaining, and gift brand with signature patterns across tableware, kitchen textiles, and accessories. Directly comparable in product categories, gift/entertaining focus, and pattern-led brand strategy.

Broad incumbents

• Cath Kidston: Established print-driven home and lifestyle brand with vintage-inspired floral patterns across bedding, home décor, and accessories. Comparable in print-led aesthetic and product mix, but operates at much larger scale with global retail footprint.
• Anthropologie: Multi-category lifestyle retailer with strong home, furniture, and gift assortment featuring distinctive bohemian aesthetic. Comparable in lifestyle positioning and home décor category breadth, but operates at scale with private label and curated brand portfolio.
• Magnolia Home: Joanna Gaines' home and lifestyle brand spanning home décor, furniture, and accessories with a signature warm aesthetic. Comparable in founder-led brand identity and home décor breadth, but operates with media-driven scale advantages (TV show, Target partnership).
• West Elm: Large home furnishings retailer (Williams-Sonoma subsidiary) offering broad assortment across furniture, bedding, and décor. Adjacent competitor in home décor/bedding category, but operates at massive scale without pattern-led boutique differentiation.
• Marimekko: Established Finnish print design brand with proprietary patterns across apparel, home textiles, and accessories at global scale. Comparable in print-led IP and lifestyle category breadth, but operates at significantly larger scale and international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lauraparkdesigns
• LinkedInlinkedin.com/company/laura-park-designs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laura Park Designs