Laurel Oaks Funeral Home

What Laurel Oaks Funeral Home does

Laurel Oaks Funeral Home & Memorial Park is a family-owned, single-location funeral home and perpetual-care cemetery in Mesquite, Texas, serving Mesquite, Balch Springs, and surrounding Dallas communities. The Bearden family acquired the property in 1958 and built it around Bennett Family Gardens, whose earliest recorded burial dates to 1847 and which received a Texas Historical Marker in November 2022.

The company offers an integrated service menu spanning traditional burial, cremation (direct and with service), memorial services, viewings/visitations, veteran services with military honors and VA benefits coordination, pre-planning, and grief support resources. Merchandise and cemetery inventory include caskets (with a physical showroom), cremation urns, outer burial containers, granite markers and monuments, burial spaces, mausoleum crypts ($12,500-$25,000), and cremation niches ($1,400-$2,530). Pricing is publicly disclosed and tiered into Legacy, Honor, and Tribute packages for both cremation ($2,600-$7,800) and burial ($6,500-$8,300), plus a base professional services fee of $2,395.

Revenue is generated through one-time transactional payments at arrangement, with payment due at time of service or no later than 48 hours prior. The company supplements direct in-person sales with an online payment platform (credit cards, eChecks/ACH, crowdfunding, insurance assignment), pre-planning tools, and a Lending USA partnership for funeral-expense financing. Technology is limited to the CemSites cemetery website platform powering obituaries, cemetery records search, event calendar, and online payments. There is no disclosed AI, app, or API offering, and the operation is run with approximately 5 employees at a single campus.

Name

Laurel Oaks Funeral Home

Legal name

Laurel Oaks Funeral Home & Memorial Park

Website

https://laureloaksfuneralhome.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

Laurel Oaks Funeral Home & Memorial Park is a family-owned, single-location funeral home and perpetual-care cemetery in Mesquite, TX, serving Mesquite, Balch Springs, and surrounding Dallas communities with burial, cremation, merchandise, and veteran services.

Ownership category

akta.pro rank

Headquarters

HQ city

Mesquite

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Funeral Services: Core revenue from funeral arrangement services including viewings, funeral services, graveside services, and memorial services. Charges include professional services fees, facility use fees, transportation, merchandise, and cash advances.
2. Cremation Services: Revenue from cremation services including direct cremation, cremation with viewing and service, and cremation packages ranging from $2,600 to $7,800.
3. Memorial Park/Cemetery Services: Revenue from burial spaces, mausoleum crypts, cremation niches, opening and closing of graves, memorial markers, and perpetual care fees.
4. Casket and Merchandise Sales: Sales of caskets (wood and metal), cremation urns, outer burial containers/vaults, memorial stationery, tribute videos, and personalization products.
5. Pre-planning Services: Advance funeral planning services offered free of charge. Pre-funding through funeral insurance available for qualifying individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Laurel Oaks Funeral Home & Memorial Park is a family-owned funeral home and cemetery providing traditional funeral services, cremation services, burial services, cemetery property, veteran honors, and pre-planning arrangements to families in the Mesquite, Texas and greater Dallas area. The single integrated property includes a chapel, casket showroom, mausoleum, and memorial park, and the business has operated continuously since 1958.

Product overview

Laurel Oaks Funeral Home & Memorial Park offers an integrated funeral and cemetery service model combining a traditional funeral home with a perpetual care memorial park. The core offerings include burial services (immediate burial, viewings, funeral/memorial services, and graveside services) and cremation services (with options for interment, scattering, and multiple urn placement), supported by personalization products (memorial stationery, tribute videos, and a physical casket showroom). The cemetery provides burial spaces, mausoleum crypts, cremation niches, urns, outer burial containers, and granite markers/monuments. Additional services include veteran services with military honors and VA benefits coordination, grief support resources, preplanning consultations, and an online payment platform. The company packages these as Legacy, Honor, and Tribute bundles for cremation and burial. The property includes Bennett Family Gardens, a historically significant Texas cemetery section dating to 1847.

Differentiator

Problem solved

Functional benefit

Products and services

• Funeral Services Traditional funeral services for bereaved families in the Mesquite, Texas area, including coordination of ceremonies held at the funeral home chapel.
• Cremation Services Cremation services and cremation packages for families choosing cremation over traditional burial, with options for cremation niches, urns, and keepsakes.
• Legacy Cremation Package Entry-level cremation package offered alongside the Honor and Tribute cremation packages.
• Honor Cremation Package Mid-tier cremation package offered alongside the Legacy and Tribute cremation packages.
• Tribute Cremation Package Premium cremation package offered alongside the Legacy and Honor cremation packages.
• Burial Services Burial services carried out at the on-site cemetery / memorial park, including opening and closing of graves.
• Legacy Burial Package Entry-level burial package offered alongside the Honor and Tribute burial packages.
• Honor Burial Package Mid-tier burial package offered alongside the Legacy and Tribute burial packages.
• Tribute Burial Package Premium burial package offered alongside the Legacy and Honor burial packages.
• Casket Showroom On-site casket selection from a showroom of options for families to choose a casket for burial services.
• Memorial Stationery Printed memorial stationery products sold in connection with funeral services to support families' memorialization needs.
• Memorial Videos Memorial video creation service that produces tribute videos for use during funeral services.
• Cemetery Burial Spaces Burial plots and cemetery spaces within the on-site memorial park available for purchase.
• Mausoleum Crypts Crypts in the on-site mausoleum available for above-ground interment.
• Cremation Niches Wall niches for placement of cremated remains at the on-site cemetery.
• Cremation Urns and Keepsakes Urns and keepsake products sold for cremated remains.
• Outer Burial Containers Outer burial containers (vaults) sold for use with in-ground burials.
• Granite Markers and Upright Monuments Granite markers and upright monuments sold for grave identification and memorialization at the cemetery.
• Veteran Services Veteran-specific funeral services and honors offered to honorably discharged veterans and their families, reflecting the Bearden family's dedication to veterans.
• Preplanning Services Pre-planning services that allow individuals and families to arrange and prepay funeral, cremation, or cemetery services in advance of need.
• Online Payment Platform Online payment platform that allows families to pay for funeral, cremation, or cemetery services electronically.

Named customers6 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Texas Historical CommissioncoreOthers · 4 November 2022Texas Historical Commission awarded Bennett Family Gardens a Texas Historical Marker on November 4, 2022. The dedication ceremony was attended by dignitaries, high school ROTC, local band, and Bennett family heirs. The application was approved in 2020.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Dignity plc: UK-listed funeral services operator with significant U.S. presence. A broader incumbent providing funeral services at scale, comparable in service lines but operating at much larger scope than Laurel Oaks.
• Service Corporation International: The largest funeral services and cemetery operator in North America (Dignity Memorial brand). A scaled, publicly traded incumbent offering both funeral home and cemetery products; the dominant price-and-scale competitor to small independents like Laurel Oaks.

Others

• Wilbert Funeral Services: Manufacturer of burial vaults and outer burial containers that Laurel Oaks uses and resells (Wilbert products priced from $1,195 to $5,995). A key supplier to Laurel Oaks' merchandise stream.
• Forethought Life Insurance: Provider of pre-need funeral insurance and pre-planning funding products. Comparable to the pre-planning and funeral insurance funding component that Laurel Oaks offers its pre-need customers.
• Batesville (Hillenbrand): Leading North American manufacturer of metal and wood burial caskets. Comparable only in that Laurel Oaks sells caskets in the same product category as Batesville's distribution network.

Direct peers

• Park Lawn Corporation: Publicly traded death care provider operating cemeteries, funeral homes, and cremation operations across North America. Comparable integrated product mix including pre-planning and perpetual care.
• Carriage Services: Publicly traded operator of funeral homes and cemeteries with an integrated service model similar to Laurel Oaks' funeral home + memorial park structure. Directly comparable business model and product mix.
• Foundation Partners Group: Privately held, PE-backed operator of funeral homes and cemeteries with a focus on integrated death-care campuses. Closely mirrors Laurel Oaks' combined funeral home + cemetery value proposition at multi-site scale.
• NorthStar Memorial Group: PE-backed cemetery consolidator focused on acquiring and operating memorial parks with perpetual care obligations. Operates a similar integrated cemetery + funeral model in regional U.S. markets.
• StoneMor Partners: Cemetery and funeral home operator managing perpetual care cemeteries with pre-need merchandise and services. Directly comparable to the cemetery and pre-planning components of Laurel Oaks' business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/laurel-oaks-funeral-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laurel Oaks Funeral Home