Laureus Nederland

What Laureus Nederland does

Laureus Nederland is the Dutch national subsidiary of the international Laureus Sport for Good Foundation, operating as Stichting Laureus Foundation The Netherlands since 2009. The foundation deploys sport as an instrument for social change, supporting multi-year programs targeted at children and young people in vulnerable situations in the Netherlands, including those with disabilities, youth from disadvantaged neighborhoods, and children needing integration support. Programs are delivered through partnerships with schools (more than 40), sports clubs (more than 40), and municipalities (more than 20), and include the flagship 'Alleen Jij Bepaalt Wie Je Bent' (AJB) program, Missie 1 voor 100, Vechten met de Meiden, the Ride the Wave surfing project, swimming lessons, athletics clinics, and Digibende. The foundation is governed by a board chaired by Prince Pieter-Christiaan van Oranje-Nassau, Van Vollenhoven, with a day-to-day team of 17 paid FTE employees led by National Director Micha van Herk, and operates from offices in Amsterdam and Delft.

The foundation is part of the broader Laureus network founded in 2000 following Nelson Mandela's inaugural World Sports Awards address, which has raised more than €150 million globally and supports more than 250 programs in more than 50 countries. Laureus Nederland benefits from the global network's brand, ambassador relationships (including Ruud Gullit, Teun de Nooijer, and Yvonne van Gennip), and access to corporate partners such as IWC Schaffhausen and Richemont. Annual organizational capacity is augmented by an active volunteer base (5 volunteers contributing more than 3 times per year) and a broader team of trainers delivering weekly programming at sports clubs. The foundation's most significant program, AJB, is the largest among all Laureus Sport for Good foundations worldwide.

The revenue model is dominated by Dutch government subsidies, which totaled €6,554,796 in FY2024 and represented approximately 95% of total reported revenue of €6,892,954. The subsidy is sourced primarily from the Ministry of Justice and Security for execution of the AJB program under a partnership established in 2016. The remainder of income is generated through corporate sponsorships (notably IWC Schaffhausen's support of the annual Charity Dinner), individual donations and gifts via laureus.nl (one-time and monthly SEPA/iDEAL), and proceeds from fundraising events including the Charity Dinner, Golf for Good, Padel for Good, and Run for Good. The foundation holds ANBI (Algemeen Nut Beogende Instelling) public-benefit status under RSIN 816847289, and reported total balance sheet assets of €10,323,913 at year-end 2024.

Name

Laureus Nederland

Legal name

Stichting Laureus Foundation The Netherlands

Website

https://laureus.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Laureus Nederland (Stichting Laureus Foundation The Netherlands), founded in 2009, is the Dutch national subsidiary of Laureus Sport for Good that uses sport as an instrument for social change, delivering sports-based programs to children and youth in vulnerable situations across more than 20 Dutch municipalities, 40 schools, and 40 sports clubs.

Ownership category

akta.pro rank

Product category

Sports-based youth development and social services

NAICS

Sports and Recreation Instruction (61162), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (813990)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Youth sports programs
• Sport for development
• Nonprofit foundation services
• Youth social programs
• Charitable fundraising events

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Subsidies: Subsidies from Ministry of Justice and Security for execution of the 'Alleen Jij Bepaalt Wie Je Bent' program. This represents the largest portion of funding.
2. Sponsorship Contributions: Corporate sponsorships including IWC Schaffhausen annual Charity Dinner support and other business partnerships.
3. Donations and Gifts: Gifts and donations from individuals and organizations, including charity auction proceeds and direct donations.
4. Fundraising Events: Revenue from events such as Charity Dinner, Golf for Good, Padel for Good, and Run for Good that fund various sports programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Laureus Nederland is a Dutch nonprofit foundation that uses sports as a vehicle to address social disadvantage among children and youth in the Netherlands. It designs, funds, and supports multi-year sports-based interventions targeting youth with disabilities, youth from disadvantaged neighborhoods, and integration challenges. Its flagship 'Alleen Jij Bepaalt Wie Je Bent' program, commissioned by the Dutch Ministry of Justice and Security, is the largest program among all global Laureus Sport for Good foundations.

Product overview

Laureus Nederland operates as a charitable foundation focused on 'Sport for Good' initiatives rather than a traditional technology product company. The organization supports multiple sports-based social programs targeting youth in vulnerable positions, including the flagship 'Alleen Jij Bepaalt Wie Je Bent' (AJB) program commissioned by the Ministry of Justice and Security. Additional programs include Missie 1 voor 100, Vechten met de Meiden, Ride the Wave Project, swimming lessons for children, athletics clinics, and Digibende. The organization also organizes fundraising events including Run for Good, Padel for Good, Golf for Good, and the annual Laureus Charity Dinner. These programs are coordinated through partnerships with organizations such as Sportbedrijf Rotterdam, Ministry of Justice and Security, IWC Schaffhausen, and various other corporate partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Alleen Jij Bepaalt Wie Je Bent (AJB) Flagship multi-year sports-based intervention program commissioned by the Dutch Ministry of Justice and Security, supporting youth in vulnerable positions including those with disabilities, from disadvantaged neighborhoods, and needing integration support. It is the largest program among all global Laureus Sport for Good foundations.
• Missie 1 voor 100 Talent development program supported by the Yvonne van Gennip Talent Fonds, helping youth discover and develop their sporting talents.
• Vechten met de Meiden Program focused on building self-confidence for girls through martial arts and sports activities.
• Ride the Wave Project Surfing program providing youth with ocean experiences, combining sun, sea, waves, and surfing activities.
• Zwemmen voor kinderen Swimming lessons program for children, implemented in partnership with Sportbedrijf Rotterdam and funded through Golf for Good events.
• Atletiek clinics Athletics introduction program for children from special education schools, in collaboration with Sportbedrijf Rotterdam.
• Digibende Professional development opportunity for youth at risk of dropping out of education, using sport and play as fundamental pillars.
• Panna Knock Out Street football tournament program supporting youth development through competitive sports.
• Laureus Charity Dinner Annual black-tie charity dinner celebrating the Laureus movement and raising funds for various sports programs, supported by IWC Schaffhausen.
• Golf for Good Annual golf charity event supporting swimming lessons for children in Rotterdam through partnership with Sportbedrijf Rotterdam.
• Padel for Good Padel sports event raising funds for Laureus Nederland sports programs.
• Run for Good Marathon running event for charity enabling participants to raise funds for Laureus Nederland sports programs.

Quantifiable outcome

• Nearly 6 million children and youth reached globally over 20 years
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Ministerie van Justitie en Veiligheid (Ministry of Justice and Security)coreStrategic or Co-development Partner · 1 January 2016Major government partner since 2016. The Ministry transferred the 'Alleen Jij Bepaalt Wie Je Bent' program to Laureus Nederland, making it the largest program of all Laureus Sport for Good foundations worldwide. Provides ongoing subsidies for program execution.
• IWC SchaffhausencoreGTM or Marketing PartnerAnnual Charity Dinner supporter for multiple years. Major corporate sponsor supporting Laureus Nederland's signature fundraising event.
• Sportbedrijf RotterdammajorStrategic or Co-development PartnerProject-based collaboration enabling swimming programs for children in Rotterdam. Through Golf for Good events, funds are raised to support children learning to swim.
• RichemontminorGTM or Marketing PartnerProject-based support for events and programs in the Netherlands, contributing to sports projects for children.
• Stichting LeergeldminorStrategic or Co-development PartnerCollaboration partner supporting sports participation for children from low-income families.
• Jeugd SportfondsminorStrategic or Co-development PartnerPartner supporting youth sports participation through funding for sports activities.
• DigibendeminorStrategic or Co-development PartnerCharity Dinner 2022 proceeds supported Digibende, an organization providing development opportunities for youth at risk of dropping out of education, with sports and games as fundamental pillars.
• WarchildminorStrategic or Co-development PartnerProject-based partnership supporting sports projects for children affected by war.
• Privat CarminorGTM or Marketing PartnerEvent support partner contributing to fundraising events.
• Villa TrasquaminorGTM or Marketing PartnerEvent support partner contributing to fundraising events.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Jeugdsportfonds (Youth Sports Fund): Dutch nonprofit that funds sports participation for children from low-income families. Directly comparable as a Dutch sports-based youth organization with government and corporate funding; mission is narrower (access to sports club membership) but beneficiary and funder profiles overlap heavily.
• Right To Play: International nonprofit using sport and play to protect and educate children in disadvantaged communities. Closely comparable to Laureus Sport for Good in operating model (sport-based youth development programs), funding mix (government grants + corporate + individual), and global programmatic footprint, though Right To Play operates at much larger scale.
• Sportbedrijf Rotterdam: Municipal sports organization in Rotterdam delivering sports programs for children, including swimming lessons and athletics clinics. Direct delivery partner of Laureus Nederland and comparable in programmatic focus on youth sports access for disadvantaged children in a Dutch urban context.
• War Child: Dutch-headquartered international NGO supporting children affected by war, with sports-based psychosocial programming. Listed partner of Laureus Nederland; comparable in Dutch NGO structure, youth-focused mission, and combination of corporate fundraising with government/institutional grants.
• Johan Cruyff Foundation: Dutch sports foundation using sports to support vulnerable youth through Cruyff Courts and school programs. Directly comparable to Laureus Nederland in mission (sports-for-development), geography (Netherlands), and beneficiary focus (children/youth), with similar corporate CSR and government partnership model.
• Stichting Leergeld: National Dutch nonprofit supporting children from low-income families to participate in sports, school, and cultural activities. Listed partner of Laureus Nederland; comparable in Dutch nonprofit model targeting disadvantaged youth with municipal/government collaboration.

Broad incumbents

• Laureus Sport for Good Foundation (Global): Global parent foundation of Laureus Nederland, supporting 200+ programs in 40+ countries. Comparable as the global umbrella organization governing Laureus Nederland's brand, ambassador network, and international funding pipelines; broader scope but same core methodology and mission.
• Comic Relief: UK-based major charity using high-profile entertainment-led fundraising (Sport Relief) for children's social programs. Comparable in sport-tied charity fundraising model with elite ambassadors and corporate sponsors, operating at substantially larger scale across the UK.
• UNICEF Netherlands: Large Dutch fundraising office of a global children's rights organization. Comparable as a Dutch nonprofit raising funds from corporate partners (IWC/Richemont-tier donors) and individuals for children's programs, though with a broader health/education/welfare mandate rather than sports focus.

Emerging players

• Krajna Foundation / Sport for Development peers: Dutch sector network/platform advancing sport-for-development initiatives. Comparable as an ecosystem peer operating in the same sport-for-good space in the Netherlands, though focused on network-building rather than direct program delivery.

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/laureussport-nederland

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laureus Nederland