Lausanne Montreux Congress

What Lausanne Montreux Congress does

Lausanne Montreux Congress (LMC) is a Swiss destination marketing organization and convention bureau established in 2017 to promote the Vaud L\u00e9manique Arc as a premier business events destination. It operates as a non-profit association that aggregates the region's convention infrastructure\u2014four major venues (SwissTech Convention Center, Beaulieu Lausanne Convention Center, 2M2C Montreux Music & Convention Centre, and the Olympic Museum), over 120 hotels with 6,000+ rooms, and a 45-person ambassador program spanning sport, life sciences, energy, technology, and culture\u2014under a single bid-and-delivery platform. LMC's core service offering covers end-to-end event management for international associations, academic institutions, and corporate planners: bid proposal development, registration management (in-person, hybrid, virtual), accommodation block booking, abstract submission and review, on-site coordination, and social program design, with a minimum event size of approximately 150 participants.

The organization is institutionally backed by Lausanne Tourisme, Montreux-Vevey Tourisme, and public-sector entities including Ville de Lausanne, Ville de Montreux, and the Canton de Vaud (Etat de Vaud), with strategic alignment to Vaud Promotion, Switzerland Tourism, and the Swisstainable national sustainability program. Venue operators (Beaulieu SA, SwissTech at EPFL, 2M2C, Olympic Museum) and the regional hotel associations function as channel partners through which LMC delivers its services. Revenue is generated indirectly through membership contributions, government grants, and the tourism-derived economics of partner hotels and venues rather than direct event fees to LMC.

LMC's strategic positioning emphasizes sustainability (LMCare 2025 strategy targeting top-10 sustainable business destinations, ISO 20121-certified 2M2C venue), academic and Olympic heritage, and international association networking (Hybrid City Alliance member, ICCA Best Marketing Award 2021). Its go-to-market is enterprise field sales executed by a four-person sales team, complemented by trade show presence (IBTM, IMEX, PCMA) and a multi-language digital presence.

Name

Lausanne Montreux Congress

Legal name

Lausanne Montreux Congress

Website

https://lausanne-montreux-congress.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lausanne Montreux Congress is a Swiss destination marketing organization and convention bureau providing comprehensive event management services to international associations, corporations, and academic institutions hosting conferences of 150+ participants in the Lausanne-Montreux region.

Ownership category

akta.pro rank

NAICS

Convention and Trade Show Organizers (561920), Convention and Visitors Bureaus (561591)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Meeting & Conference Planning & Coordination (HSACADAA)

Keywords

• Convention bureau services
• Destination marketing organization
• MICE event management
• Congress and conference services
• Business event coordination

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Destination Promotion and Convention Services: LMC is funded through collaboration between Lausanne Tourisme, Montreux-Vevey Tourisme, and supporting institutions including Ville de Lausanne, Ville de Montreux, andEtat de Vaud. Revenue is generated through tourism promotion and convention hosting that benefits partner hotels, catering, and service providers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lausanne Montreux Congress is a destination marketing organization and convention bureau providing comprehensive end-to-end event management services for associations, corporations, and academic institutions planning conferences with at least 150 participants. Offerings span bid proposals, registration management, accommodation coordination, abstract management, on-site coordination, and social programme activities, with privileged access to four convention centres, 120+ hotels, and 6,000+ rooms in the Lausanne-Montreux region. The organization is funded collaboratively by Lausanne Tourisme, Montreux-Vevey Tourisme, government bodies, and venue partners.

Product overview

Lausanne Montreux Congress (LMC) is a convention and destination management organization offering comprehensive congress management services alongside access to four distinctive convention and conference venues (SwissTech Convention Center, 2M2C Montreux Music & Convention Centre, Beaulieu Lausanne Convention Center, and Olympic Museum), over 120 hotels with 6,000+ rooms, and curated venues for social programs. The core offering is supplemented by the LMCare 2025 sustainability strategy and an Ambassador Program with 45 representatives. Event organization services include registration management, accommodation coordination, abstract handling, and on-site support for events requiring at least 150 participants.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3.1 million overnight stays recorded in Vaud canton
• +1 more outcomes

Named customers9 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and strategic.

• Lausanne TourismecoreStrategic or Co-development PartnerPrimary tourism promotion partner for Lausanne, collaborating on destination marketing and congress support services.
• Montreux-Vevey TourismecoreStrategic or Co-development PartnerPrimary tourism promotion partner for Montreux-Vevey region, collaborating on destination marketing and congress support services.
• Beaulieu LausannecoreStrategic or Co-development PartnerMajor convention and exhibition centre partner offering flexible function rooms, large halls, and an iconic theatre for congresses and events.
• SwissTech Convention Center (EPFL)coreStrategic or Co-development PartnerWorld's first fully automated congress centre operated by EPFL, with seating capacity for 3,000 people and revolutionary patented seating technology.
• 2M2C Montreux Music & Convention CentrecoreStrategic or Co-development PartnerExceptional venue in Montreux centre with 18,000 sqm of newly renovated, modular spaces, ISO 20121 certified for sustainability.
• Olympic MuseumcoreStrategic or Co-development PartnerIconic museum venue offering unique event spaces for congresses and corporate events with Olympic heritage atmosphere.
• Ville de LausannecoreOthersCity government of Lausanne supporting LMC initiatives and promoting Lausanne as a congress destination.
• Ville de MontreuxcoreOthersCity government of Montreux supporting LMC initiatives and promoting Montreux as a congress destination.
• Etat de VaudcoreOthersCanton of Vaud government providing institutional support for LMC and regional tourism development.
• Vaud PromotionstrategicStrategic or Co-development PartnerEconomic and tourism promotion agency for Vaud canton supporting LMC's market development activities.
• Hôtellerie LausannoisecoreChannel Partner/ Reseller/ DistributorAssociation of Lausanne hotels providing accommodation capacity and services for congress attendees.
• Société des Hôteliers Montreux / Vevey RivieracoreChannel Partner/ Reseller/ DistributorAssociation of Montreux and Vevey Riviera hotels providing accommodation capacity and services for congress attendees.
• Hybrid City AlliancestrategicStrategic or Co-development PartnerInternational network launched in 2020 connecting destinations worldwide (including Lausanne and Montreux) to offer clients the best possible service in events. Won ICCA Best Marketing Award 2021.
• SwisstainablestrategicStrategic or Co-development PartnerSwiss national sustainability program by Switzerland Tourism. LMC adheres to this program promoting Switzerland as a sustainable tourism destination.
• Switzerland TourismstrategicStrategic or Co-development PartnerNational tourism organization partnering with LMC for international promotion and event attraction, including hosting PCMA Convening EMEA 2021.
• International Olympic CommitteecoreStrategic or Co-development PartnerHeadquartered in Lausanne, IOC collaborates with LMC on events and positioning Lausanne as Olympic Capital.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lausanne-montreux-congress

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lausanne Montreux Congress