BioLimitless
BioLimitless is a Santa Fe-based, founder-led DTC selfcare platform selling nutritional supplements, peptide-based formulas, and a $900 DNA/genomic test, distributed through its own e-commerce site and a two-tier Partner+ affiliate program operating in 50+ countries, and supported by Academy content, a multimedia Library, and a branded AI personalization tool.
- Company typePrivate
- Founded-
- HeadquartersSanta Fe, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What BioLimitless does
BioLimitless, operated as Biolimitless LLC and headquartered at 1012 Marquez Place, Santa Fe, New Mexico, is a private direct-to-consumer selfcare and wellness platform that sells nutritional supplements, advanced cellular and gut-support formulas, peptide-based products, and a precision genetic testing service. Its core technology stack is positioned around DNA/genomic sequencing (the DNA Discovery Kit, a saliva-based test measuring 800k SNPs and surfacing 250+ actionable insights), patented supplement delivery technologies intended to enhance bioavailability, and an AI-powered personalization layer (BioLimitless AI). The company's content and protocol backbone is the T.H.I.S. Framework (Triad of Health, Hierarchy of Health, Infinite Care System, Seven Directives), operationalized through Academy courses, a multimedia Library, and an active social presence across Facebook, YouTube, Instagram, X, and TikTok.
The business is monetized through one-time e-commerce purchases on its own storefront (product prices range from approximately $42 for individual Bio Basics supplements to $85–$140 for advanced formulas and bundled Power Stacks, with the DNA Discovery Kit priced at $900), supplemented by a one-time membership fee for the Partner+ two-tier affiliate program. Distribution is digital-first and global in reach: there is no evidence of traditional retail, and Partner+ enables promoter-based sales in 50+ countries. The company identifies four target personas — Health-Conscious Individuals (primary), Healthcare Professionals, Affiliates and Content Creators, and Longevity Seekers — and explicitly positions itself against conventional healthcare, framing its products as root-cause, biology-driven selfcare.
Governance is founder-led: Dr. Eric Nepute is identified as CEO and Founder, and no institutional investors, board composition, or management team beyond the founder is disclosed. BioLimitless previously operated a direct-sales/MLM structure (BioLimitless Direct) that was officially retired, with all legacy downline, commission, and referral structures discontinued; the current Partner+ program is explicitly described as a 'clean slate' replacement. The company has no disclosed funding rounds, no patents or trademark registrations on file, no M&A activity, and no disclosed revenue, ARR, or headcount trend data.
BioLimitless firmographics
Firmographics- Name
- BioLimitless
- Legal name
- Biolimitless LLC
- Website
- https://BioLimitless.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BioLimitless is a Santa Fe-based, founder-led DTC selfcare platform selling nutritional supplements, peptide-based formulas, and a $900 DNA/genomic test, distributed through its own e-commerce site and a two-tier Partner+ affiliate program operating in 50+ countries, and supported by Academy content, a multimedia Library, and a branded AI personalization tool.
- Ownership category
- akta.pro rank
BioLimitless industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industries
- Vitamins & Minerals (Single Nutrients) (CRADAGAB), Probiotics & Digestive Health Supplements (CRADAGAF)
Keywords
Where BioLimitless is headquartered
LocationHeadquarters
- HQ city
- Santa Fe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BioLimitless business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales of supplements, formulas, peptides, testing kits, and bundled products through the BioLimitless online shop. Products include single purchases and curated stacks.
- Partner+ Affiliate Program: Two-tier affiliate model where participants pay a membership fee to join and earn commissions on sales. Available to promoters in over 50+ countries.
- DNA/Genomic Testing Services: Sale of DNA Discovery Kits providing comprehensive genomic sequencing with 800k SNP measurement and 250+ actionable insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DNA Discovery Kit - Comprehensive genomic testing |
| Unit Pricing | Pay-as-you-go | Bio Basics Supplements - Foundational health products |
| Unit Pricing | Pay-as-you-go | Advanced Formulas - Premium health formulations |
| Unit Pricing | Pay-as-you-go | Power Stacks - Bundled product packages |
| One time/ perpetual license | Pay-as-you-go | Partner+ Affiliate Program Membership |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
BioLimitless product offering
Product offeringCore offering
BioLimitless sells nutritional supplements (Bio Basics line: Magnesium Glycinate, Zinc + Copper, Vitamin D3-K2, BioZyme), advanced formulas (Cell Signals, Detox Pro Plus), peptide-based gut support (Master Microbiotics), bundled Power Stacks, and a saliva-based DNA Discovery Kit that measures 800k SNPs and surfaces 250+ actionable insights. Products are sold direct-to-consumer through an e-commerce storefront, with a global two-tier Partner+ affiliate program in 50+ countries extending reach.
Product overview
BioLimitless is a comprehensive selfcare platform offering advanced nutritional supplements, precision genetic testing, and AI-powered technologies. The core product portfolio includes the Bio Basics line of foundational supplements (Magnesium Glycinate, Zinc + Copper, Vitamin D3-K2, BioZyme), advanced formulas (Cell Signals, Detox Pro Plus), and the DNA Discovery Kit for genetic analysis. Additional offerings include the Master Microbiotics peptide gut support, bundled Power Stacks, Academy educational courses, Library resources, and BioLimitless AI for personalized guidance. The company operates a Partner+ affiliate program and positions itself as a holistic selfcare ecosystem built on biotechnology, nutrigenomics, neuroscience, and AI-powered technologies.
Differentiator
Problem solved
Functional benefit
Products and services
- Bio Basics Magnesium Glycinate Chelated magnesium supplement designed for superior absorption to replenish bodily magnesium levels; sold to individual health consumers.
- Bio Basics Zinc + Copper Bioavailable zinc and copper supplement delivering a balanced mineral ratio to support immune function.
- Bio Basics Vitamin D3-K2 Bioavailable vitamin D3 combined with K2 to support bone strength, immune resilience, and cardiovascular health.
- Bio Basics BioZyme Digestive enzyme formula delivering 17 plant- and microbial-derived enzymes to support complete food breakdown and nutrient absorption.
- DNA Discovery Kit Saliva-based genetic test measuring 800k SNPs and surfacing 250+ actionable DNA insights for personalized health understanding; sold at $900 per kit.
- Cell Signals Cellular support formula designed to recharge cells, restore frequency, and support energy, clarity, and recovery at the cellular level; priced at $85.
- Detox Pro Plus Daily defense formula supporting gut integrity, cleaner cellular energy, and protection against toxic build-up; priced at $55.
- Master Microbiotics Clinically advanced gut support formula featuring spore-based Master Microbes and regenerative properties.
- The Foundation Stack Bundled stack combining Detox Pro Plus and Master Microbiotics for toxin defense, gut renewal, and foundational health support; priced at $140.
- Partner+ Affiliate Program Two-tier affiliate program enabling partners to promote BioLimitless products and earn commissions across 50+ countries; requires a one-time membership purchase to join.
Quantifiable outcome
- DNA Discovery Kit measures 800k SNPs and surfaces 250+ actionable insights
- +1 more outcomes
Companies that use BioLimitless
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
BioLimitless technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BioLimitless partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner+ Program AffiliatescoreThe Partner+ affiliate program enables individuals to become promoters and earn commissions on sales. It is a two-tier affiliate model that replaced the previous BioLimitless Direct sales model. The program is available to participants in over 50+ countries and represents a core distribution and go-to-market channel for the company.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
BioLimitless competitors and assessment
Company assessmentDirect peers
- Care/of: Personalized vitamin subscription service that used DNA and lifestyle questionnaire inputs to recommend bespoke supplement packs; competing model for personalization-led DTC nutrition.
- Momentous: Premium, science-backed supplement brand with strong ties to sports performance and longevity communities; overlaps BioLimitless in premium positioning and cellular/mitochondrial health messaging.
- AG1 (Athletic Greens): Leading daily greens and supplement subscription brand sold DTC; competes head-to-head with BioLimitless for health-conscious consumers seeking comprehensive nutritional protocols and science-backed formulations.
- Ritual: DTC essential-nutrient and multivitamin brand with science-forward branding, traceability, and direct-to-consumer subscription model targeting the same health-conscious consumer segment as BioLimitless.
- Elysium Health: Longevity-focused supplement company selling cellular health products (e.g., NAD-boosting formulations); aligns with BioLimitless's cellular, mitochondrial, and anti-aging positioning.
- Thorne HealthTech: Science-backed supplement brand offering practitioner-grade nutrition, genetic and biomarker testing, and personalized protocols—closely mirrors BioLimitless's combination of advanced testing with premium supplementation.
- Viome Life Sciences: Sells gut microbiome and transcriptomic testing paired with personalized supplement formulations, directly paralleling BioLimitless's DNA-kit-plus-supplements value proposition.
- Persona Nutrition: Personalized vitamin and supplement subscription brand that builds recommendations from assessments and lab inputs, comparable to BioLimitless's testing-driven protocol approach.
Broad incumbents
- 23andMe: Established consumer genetic testing platform with health and trait reports; comparable testing methodology and health-insight output, though anchored in testing rather than supplements.
Emerging players
- Rootine: DNA-based personalized micronutrient supplement company producing custom formulations from genetic test results—a more focused niche player overlapping with BioLimitless's DNA-plus-supplements model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BioLimitless social profiles
Digital presenceBioLimitless financial estimates
Financial estimateRevenue estimate
Valuation estimate
BioLimitless leadership team
Management profileNumber of profiles
Profiles1 record
BioLimitless funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BioLimitless M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BioLimitless
What does BioLimitless do?
BioLimitless sells nutritional supplements (Bio Basics line: Magnesium Glycinate, Zinc + Copper, Vitamin D3-K2, BioZyme), advanced formulas (Cell Signals, Detox Pro Plus), peptide-based gut support (Master Microbiotics), bundled Power Stacks, and a saliva-based DNA Discovery Kit that measures 800k SNPs and surfaces 250+ actionable insights. Products are sold direct-to-consumer through an e-commerce storefront, with a global two-tier Partner+ affiliate program in 50+ countries extending reach.
Is BioLimitless a public or private company?
BioLimitless is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BioLimitless founded?
BioLimitless was founded in -1. It employs 101 to 250 people.
Where is BioLimitless based?
BioLimitless is headquartered in Santa Fe, United States, in the North America region.
How does BioLimitless make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are partner+ Affiliate Program and DNA/Genomic Testing Services.
Who are BioLimitless's main competitors?
Direct peers on record are Care/of, Momentous, AG1 (Athletic Greens), Ritual, Elysium Health, Thorne HealthTech, Viome Life Sciences and Persona Nutrition. 23andMe is listed as a broad incumbent. Rootine is listed as an emerging player.
Does BioLimitless have an API?
No public API is recorded for BioLimitless.
What industry is BioLimitless in?
BioLimitless's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of CRADAGAB, Vitamins & Minerals (Single Nutrients). Its NAICS code is 456191 and its SIC code is 5960.