Lavani Jewels

What Lavani Jewels does

Lavani Jewels SL is a privately-held Spanish jewelry brand (Sociedad Limitada) that designs and handcrafts fashion jewelry in local artisan workshops in Spain, combining traditional goldsmithing techniques with contemporary feminine design. The product portfolio is anchored in four core categories — earrings, necklaces, rings, and bracelets — supplemented by hair accessories, body chains, and travel jewelry cases, and organized into thematic sub-collections including Le Tarot (tarot-card pendants), Zodiac (astrology-themed jewelry), FIREWORKS (modular interchangeable bead system), Bridal (Bridal II capsule), and a cause-marketed LAVANI x Plan International solidarity ring line. Manufacturing emphasizes gold plating at 18K/22K/24K with a minimum 2-micron thickness (3 microns for the L'Essentiel line) and the use of natural and semi-precious stones such as aquamarine, amethyst, turquoise, moonstone, lapis lazuli, citrine, obsidian, opal, amber, and mother-of-pearl, with hypoallergenic compositions free of nickel, tin, and cadmium under a protective lacquer.

The company's go-to-market is primarily direct-to-consumer e-commerce through lavanijewels.com, offering multilingual storefront support (Spanish, French, Dutch, English), multi-currency pricing, and global shipping to 22+ named countries across Europe, the Americas, Asia-Pacific, and the Middle East. Physical retail stores in Spain ('Nuestras Tiendas') and a B2B wholesale program ('¿Eres una Tienda?') provide omnichannel reach, and a Klarna integration supports installment payments. The brand's primary customer segments are women aged 18–45 purchasing bridal and wedding-guest jewelry, fashion-conscious consumers seeking everyday artisanal pieces, gift buyers, and spiritual/symbolic jewelry seekers (zodiac, birthstones, tarot). Pricing spans €13.90 to €290+ with most products in the €39–€120 band, structured on a one-time unit-purchase model. The brand carries an ISO 9001 quality certification and a registered 'LAVANI JEWELS®' trademark with the Spanish Office of Patents and Trademarks, and operates with an all-women team.

Name

Lavani Jewels

Legal name

Lavani Jewels SL

Website

https://lavanijewels.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lavani Jewels SL is a Spanish private jewelry brand that designs and handcrafts gold-plated fashion jewelry with natural semi-precious stones in local artisan workshops, selling direct-to-consumer online and through Spanish retail and wholesale channels to women globally, targeting bridal, special occasion, and everyday wear segments.

Ownership category

akta.pro rank

Product category

Fashion Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Costume Jewelry & Novelties (3960), Retail-Jewelry Stores (5944)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE), Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC)

Keywords

• Handcrafted fashion jewelry
• Gold-plated earrings
• Natural stone jewelry
• Artisan jewelry Spain
• Personalized engraved jewelry

Headquarters

HQ city

Not specified

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Jewelry Product Sales: One-time purchase revenue from selling fashion jewelry including earrings, necklaces, rings, bracelets, and hair accessories. Products are sold at various price points (€13.90 to €290+) with standard and premium materials (gold-plated, silver 925). Revenue is generated through direct e-commerce sales with optional gift packaging upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Lavani Jewels designs, manufactures in local Spanish workshops, and retails handcrafted fashion jewelry made with gold plating (18K, 22K, 24K) and natural semi-precious stones. The assortment spans earrings, necklaces, rings, bracelets and bangles, hair accessories, and body chains, sold under themed collections (Le Tarot, FIREWORKS, Zodiac, Botanic, Thalassa) with deep personalization including engraving, metal choice, and stone selection.

Product overview

Lavani Jewels is a Spanish jewelry brand offering handcrafted fashion jewelry designed and manufactured in Spain. The product portfolio centers on four core jewelry categories: earrings (pendientes), necklaces (collares), rings (anillos), and bracelets (pulseras). These are complemented by hair accessories, travel jewelry boxes, and specialty collections. The brand operates through distinct sub-collections including Le Tarot (tarot card-inspired pieces), Zodiac (astrology-themed jewelry), FIREWORKS (modular interchangeable bead system), and the solidarity collection LAVANI x Plan International. Jewelry is crafted with natural semiprecious stones, gold plating (18K, 22K, 24K), rhodium plating, and 925 sterling silver, targeting women seeking elegant, distinctive pieces for special occasions and everyday wear.

Differentiator

Problem solved

Functional benefit

Products and services

• Pendientes (Earrings) Core product category offering handcrafted earrings for women, including hoop earrings, multi-pair sets, ear-stack sets, gold earrings, and engraved styles crafted in Spanish workshops with gold plating and natural semi-precious stones.
• Collares (Necklaces) Core product category offering handcrafted necklaces for women, including pendant necklaces, chokers, initial necklaces, long necklaces, and engraved styles with gold plating and natural stones.
• Anillos (Rings) Core product category offering handcrafted rings for women, including stacking sets, birthstone rings, gold rings, and engraved styles with gold plating and natural stones, sized for everyday and special-occasion wear.
• Pulseras y Brazaletes (Bracelets and Bangles) Core product category offering handcrafted bracelets and bangles for women, including the L'Essentiel convertible clasp bracelet, gold-plated bracelets, charm bracelets, and engraved styles with natural stones.
• Accesorios para el Pelo (Hair Accessories) Handcrafted hair accessories for women, including hair clips, barrettes, and hair pins styled to complement the brand's jewelry collections.
• Cadenas de Cintura / Body Chains Handcrafted body and waist chains (cadenas de cintura) for women, designed as ornamental accessories to be worn over clothing with gold plating and natural stones.
• Joyero de Viaje (Travel Jewelry Box) A travel jewelry box (joyero de viaje) designed to store and carry jewelry pieces when traveling, sold as a complementary accessory to Lavani jewelry.
• FIREWORKS Collection Proprietary modular jewelry collection featuring 73 articulated gold-plated pieces with a modular bead system that enables multiple styling combinations from a single piece, designed for versatile everyday-to-evening wear.
• Le Tarot Collection Themed jewelry collection inspired by tarot symbolism, with each piece referencing an archetype such as La Estrella or La Muerte, designed as meaningful gifts for women.
• Zodiac Collection Astrology-themed jewelry collection with individual pieces representing zodiac signs such as Libra, Capricorn, and Virgo, designed as personalized gifts or self-purchases for zodiac-identifying women.
• LAVANI x Plan International Solidarity Rings Charitable ring collection in collaboration with Plan International, with each purchase contributing to supporting girls' education and equal opportunities, combining consumer jewelry with a stated social impact purpose.
• Botanic Collection Nature-inspired jewelry collection launched in 2025, featuring botanical motifs handcrafted in local Spanish workshops with gold plating and natural stones.
• Thalassa Collection Sea-inspired jewelry collection launched in 2025, featuring ocean and wave motifs handcrafted in local Spanish workshops with gold plating and natural stones.

Quantifiable outcome

• 3-year warranty provided on all jewelry products
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Plan InternationalcoreStrategic or Co-development Partner · 1 January 2021Lavani Jewels partnered with Plan International for the #GirlsGetEqual initiative to support girls' education and fight female genital mutilation, early marriage, and exploitation. The partnership involves a collection of solidarity rings (GRL PWR, POWER, GIRL) where 100% of profits are donated to Plan International. The collaboration represents the brand's feminist values and commitment to social impact through their 'Our Conscience' sustainability initiative.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mejuri: Canadian DTC fine and demi-fine jewelry brand selling directly to consumers through e-commerce and physical showrooms. Closely comparable to Lavani on business model (DTC-first, vertically integrated, gold-plated, women-targeted), price tier, and direct-to-consumer acquisition strategy.
• Missoma: UK-based demi-fine jewelry brand selling gold-plated pieces with semi-precious stones through DTC e-commerce. Highly comparable to Lavani on materials, target demographic (fashion-conscious women), occasion-led positioning, and European origin.
• Monica Vinader: British contemporary jewelry brand offering demi-fine and fine pieces with natural stones through DTC, retail stores, and wholesale. Comparable on gold plating quality, natural stone emphasis, and omnichannel presence.
• Edge of Ember: London-based sustainable jewelry DTC brand using responsibly sourced materials and gold plating. Comparable to Lavani on values-driven positioning, semi-precious stone emphasis, and target demographic.
• Baublebar: US-based affordable fashion jewelry brand with strong DTC e-commerce and celebrity/fashion collaborations. Comparable to Lavani on accessible price points, occasion-driven assortment, and digital-first go-to-market.
• Astrid & Miyu: UK-based fashion and demi-fine jewelry DTC brand with physical stores, layering-focused products, and personalization. Directly comparable on category, target customer, and omnichannel retail + e-commerce model.
• Gorjana: US-based accessible fashion jewelry brand with gold-plated layering pieces, DTC e-commerce, and retail stores. Comparable on layering-focused assortment, gold plating positioning, and physical + online omnichannel model.
• Pura Vida Bracelets: Cause-driven fashion accessories DTC brand with charity partnerships and accessible price points. Comparable on purpose-led branding (e.g., Plan International collaboration), handmade/small-batch positioning, and social-media-led acquisition.

Broad incumbents

• Kendra Scott: Large US-based jewelry brand with retail stores, customizable natural-stone pieces, and bridal/event collections. Comparable on occasion-led (bridal, gifts) positioning and natural stone product design, but operates at significantly larger scale and broader assortment.
• Pandora: Global jewelry giant with charm-based personalization and extensive retail network. Comparable on charm/personalization products and global e-commerce presence, but operates at vastly larger scale and broader price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lavani.jewels
• TikToktiktok.com/@lavani.jewels
• LinkedInlinkedin.com/company/lavanijewels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavani Jewels