LA VANILLERAIE

What LA VANILLERAIE does

La Vanilleraie is a private, family-owned Bourbon vanilla producer and retailer headquartered at the historic Domaine du Grand Hazier in Sainte-Suzanne, Réunion Island (a French overseas department). The company was established through a partnership between the Chassagne family, owners of the Grand Hazier estate, and a network of approximately 40 vanilla producers cultivating across three distinct terroir areas on Réunion. Its core activity is the manual pollination of Vanilla planifolia orchids and the traditional curing of vanilla pods using the Loupy-De Floris process (blanching at 65°C, sweating, sun drying, and 12+ months of maturation) — methods with provenance traceable to Edmond Albius's 1841 pollination discovery. The portfolio comprises 28+ products: core vanilla pods (including organic Bio tubes), vanilla extracts, vanilla-infused cane sugar, syrups, flavored salts, vanilla oil and vinegar, caramel cream, a line of vanilla "arrangé" rum infusions in nine flavors, and a heritage book on the Grand Hazier domain.

La Vanilleraie generates revenue through three channels: (1) a single on-site boutique at Domaine du Grand Hazier open six days a week; (2) an e-commerce storefront at lavanilleraie.com with domestic and international shipping; and (3) guided plantation tours priced at €6 per adult, complemented by €4-8 gift vouchers. Unit pricing across the catalog ranges from €7 (confit) to €42 (triple rum assortment), with organic vanilla tubes carrying premium positioning. Customer segments are individual tourists visiting Réunion, gourmets and culinary enthusiasts, local Réunion consumers, and school/association groups. Distribution is entirely direct (own-store and own-site), with no third-party retail or wholesale channels disclosed.

The company has no institutional investors, no subsidiaries, no disclosed revenue, and operates with approximately six employees. It holds no patents or trademarks but has accumulated industry recognition through three Gold medals (2011, 2018, 2019) and six Silver medals (2008, 2010, 2012, 2013, 2015, 2023) at the Salon de l'Agriculture de Paris. Research collaboration with the University of Réunion and CIRAD supports varietal and terroir development, while a commercial partnership with Distillerie Savana underpins the rum infusion line. The business has no AI, API, or technology platform beyond a standard WooCommerce storefront.

Name

LA VANILLERAIE

Legal name

La Vanilleraie

Website

https://lavanilleraie.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

La Vanilleraie is a private Réunion Island producer and retailer of artisanally cured Bourbon vanilla, operating from Domaine du Grand Hazier in Sainte-Suzanne. It sells vanilla pods, transformed vanilla products, and guided plantation tours through an on-site boutique and e-commerce site, serving individual tourists, culinary enthusiasts, and local consumers.

Ownership category

akta.pro rank

Product category

Specialty Vanilla Products

SIC

Beverages (2080), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Dried Herbs & Herb Blends (AFAJANAC)

akta.pro secondary industries

Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH), Distilleries (Tasting Rooms) (THAFALAG)

Keywords

• Bourbon vanilla production
• Artisanal vanilla products
• Vanilla plantation tours
• Vanilla-infused rum
• Specialty food retail

Headquarters

HQ city

Sainte-Suzanne

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Vanilla Bean Sales: Sale of premium Bourbon vanilla pods in various formats (individual tubes, loose beans). The company purchases vanilla from a network of 40 local producers and handles the curing and maturation process in-house.
2. Transformed Vanilla Products: Sale of vanilla-based transformed products including vanilla extracts, vanilla sugar, vanilla syrups, vanilla-flavored oils and vinegars, vanilla salts, rum arrangements (rhums arrachés) with various fruit flavors, rum confits, and caramel creams. Also includes vanilla tea and multimedia products (books about the Grand Hazier domain).
3. Tourism and Visits: Revenue from guided tours of the vanilla plantation and production facility at Domaine du Grand Hazier. Visitors pay an entrance fee (6€ per adult, reduced rates for children) and are guided through the history of vanilla cultivation, the production process, with a film presentation. Gift vouchers for visits are also sold (4-8€).
4. Vanilla Gift Vouchers: Sale of gift vouchers (bons cadeaux) that can be redeemed for guided visits at La Vanilleraie. Available in adult, child, and group options priced between 4-8€.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

La Vanilleraie produces, cures, and retails Bourbon vanilla pods from its historic Domaine du Grand Hazier estate in Sainte-Suzanne, Réunion Island, using traditional manual pollination and the 170-year-old Loupy-De Floris curing process. The company transforms vanilla into a range of derived products (extracts, syrups, sugars, salts, oils, vinegars, caramel creams, and fruit-flavored rum arrangements) and offers paid guided tours of the vanilla plantation and production facility.

Product overview

La Vanilleraie is a traditional Bourbon vanilla producer and retailer based at Domaine du Grand Hazier in Sainte-Suzanne, Réunion. The company offers a portfolio of 28+ products centered on vanilla and vanilla-infused goods, including: core vanilla products (organic vanilla pods in tubes, vanilla extract, vanilla sugar); a wide range of derived/transformed products (vanilla-infused condiments such as salts, vinegars, oils, caramel creams, syrups, and rum-infused confits); vanilla-flavored rum arrangements (arrangés) in 9 flavors; and experiential services (guided plantation tours and gift vouchers). The product line is complemented by a multimedia book about the estate. The company works with 40+ vanilla producers across three distinct terroir areas and has been awarded multiple gold and silver medals at the Salon de l'Agriculture de Paris.

Differentiator

Problem solved

Functional benefit

Products and services

• Tube de Vanille Bio (Organic Bourbon Vanilla Pods) Organic Bourbon vanilla pods from Le Grand Hazier estate sold in 5g to 20g sealed tubes with a 5-year shelf life when stored dry and away from light. Targeted at gourmets, home cooks, and tourists seeking single-origin vanilla.
• Extrait de Vanille (Alcoholic Vanilla Extract) 35° alcoholic vanilla extract available in 30ml or 50ml bottles for sweet and savory culinary preparations, used at one teaspoon per liter or kilogram. Targeted at pastry cooks, chefs, and home gourmets.
• Sucre Vanillé (Vanilla-Infused Cane Sugar) 80g cane sugar flavored with Le Grand Hazier vanilla caviar (seeds) for everyday desserts and baking. Targeted at home bakers and culinary enthusiasts.
• Sucre de Canne Vanille-Cannelle / Vanille-Orange (Flavored Cane Sugar) 80g cane sugar infused with Le Grand Hazier vanilla powder combined with cinnamon or orange, for desserts, beverages, roasted apples, French toast, crepes, and cocktails. Targeted at home cooks and gourmet consumers.
• Crème de Caramel à la Vanille 210g 210g salted butter caramel cream flavored with vanilla, suitable for crepes, waffles, or chilled as chocolate-covered bites. Targeted at gourmet consumers and gift buyers.
• Sirop à la Vanille (Vanilla Syrup) 200ml cane sugar syrup infused with Bourbon vanilla from Le Grand Hazier, used as a topping for pancakes, waffles, fruit salads, and beverages. Targeted at households and gourmet cooks.
• Sels à la Vanille (Vanilla-Infused Salts) 100g vanilla-flavored salts made with Le Grand Hazier vanilla powder, offered in plain, vanilla+combava citrus, and vanilla+pink peppercorn variants. Used for seasoning vegetables, poultry, fish, red meats, and grilled dishes. Targeted at gourmet home cooks.
• Huile de Vanille (Vanilla Grape Seed Oil) 200ml grape seed oil infused with vanilla, versatile for culinary use in green salads, fruit salads, and for skin hydration. Targeted at culinary and natural-body-care consumers.
• Vinaigre à la Vanille (Vanilla Vinegar) 100ml-200ml alcohol vinegar infused with vanilla beans macerated for 3-6 months, used for salads and deglazing meats, fish, or vegetables. Targeted at gourmet home cooks.
• Confits de Rhum (Rum Jellies) 115g pectin and rum jellies (11% vol.) flavored with vanilla, ginger, geranium, or plain, paired with foie gras, goat cheese, desserts, and savory dishes. Targeted at gourmet consumers and gift buyers.
• Rhums Arrangés Vanille (Vanilla Rum Arrangements) Vanilla rum infusions available in 9 fruit flavors (pineapple, banana, coffee, cinnamon, ginger, passion fruit, lychee, 100% vanilla, and others), produced by long maceration of fresh Réunion fruits with Bourbon vanilla in Distillerie Savana white rum. Sold in 10cl-70cl formats. Targeted at gourmet consumers and gift buyers.
• Nos Arrangés Vanille Triple (Vanilla Rum Trio) 3x20cl variety pack of three vanilla rum flavor combinations on Savana white rum base with long maceration of fresh Réunion fruits and Bourbon vanilla. Targeted at gourmet gift buyers.
• Visites Guidées de la Vanilleraie (Guided Plantation Tours) Paid guided tours of the Domaine du Grand Hazier vanilla plantation and production facility in Sainte-Suzanne, including a video presentation and walkthrough of vanilla cultivation, pollination, curing, and maturation. Adult tickets at €6 with reduced rates for children, groups, and visitors with disabilities. Targeted at tourists, school groups, and associations visiting Réunion.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CIRAD (Centre de coopération internationale en recherche agronomique pour le développement)coreStrategic or Co-development PartnerResearch collaboration with CIRAD on vanilla varietal selection and terroir studies to improve quality and develop vanilla cultivation.
• University of RéunioncoreStrategic or Co-development PartnerCollaborative research partnership with the University of Réunion on vanilla varietal selection and terroir studies.
• Distillerie SavanaminorOEM/ Whitelabel/ Licensing PartnerUses Distillerie Savana's traditional white rum as the base for vanilla rum arrangements (rhums arrachés). Maceration of Réunion fresh fruits with Bourbon vanilla from Grand Hazier in Savana rum.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Virginia Dare: Long-established U.S. vanilla and natural flavorings manufacturer producing extracts and vanilla-based flavors for retail and industrial customers; overlaps with La Vanilleraie's vanilla extract line at the broader-market level.
• McCormick & Company: Global spice and flavor incumbent with a broad vanilla portfolio (extracts, beans, flavorings); sets the mass-market reference pricing and distribution scale against which specialty producers like La Vanilleraie compete.
• Symrise: Major international flavors and fragrances manufacturer with significant vanilla flavoring operations serving B2B food, beverage, and cosmetics customers; sets industrial-scale sourcing benchmarks for natural vanilla.
• Nielsen-Massey Vanillas: Large established U.S. vanilla extract and paste manufacturer selling across retail, foodservice, and industrial channels; competes in the premium vanilla extract category where La Vanilleraie's alcoholic vanilla extract is positioned.

Direct peers

• Hawaiian Vanilla Company: U.S.-based vanilla plantation combining on-site tours with direct sales of vanilla beans, extracts, and vanilla-infused products, mirroring La Vanilleraie's combined tourism-and-DTC retail model.
• Distillerie Savana: Réunion-based rum distillery and La Vanilleraie's current rum supplier for its vanilla-infused rhum arrangé line; overlapping customer base of Réunion-resident and tourist buyers.
• Tama's Tahitian Vanilla: Producer and retailer of premium Tahitian vanilla beans and vanilla-based products, offering a directly comparable single-origin vanilla bean proposition to La Vanilleraie's Bourbon vanilla line.
• Norohy: French premium vanilla brand focused on traceable, single-origin vanilla sourced from producer cooperatives, marketing transparency and provenance to French specialty retail; offers a directly comparable single-origin vanilla proposition to French consumers.
• Rhums Isautier: Historic Réunion-based rum producer and direct-to-consumer rhum arrangé brand; shares La Vanilleraie's Réunion heritage, on-site boutique, and rhum arrangé product category for the same tourist gifting spend.

Regional players

• Rhum Charrette: Réunion-based traditional rum producer with a comparable tourist-facing on-site boutique and direct-to-consumer model; competes for the same tourist gifting and tasting-room spend on the island.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lavanilleraie
• LinkedInlinkedin.com/company/la-vanilleraie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA VANILLERAIE