Lavaux Patrimoine mondial

What Lavaux Patrimoine mondial does

Lavaux Patrimoine mondial (LPm) is a Swiss non-profit association (association d'utilité publique) headquartered in Grandvaux, Canton of Vaud, founded in 2013 to manage and coordinate the UNESCO World Heritage site 'Lavaux, Vineyard Terraces' inscribed in 2007. The organization operates with a small multidisciplinary team of ~15 employees under President Michel Chavanne and Director Vincent Bailly, coordinating preservation, cultural mediation, and sustainable valorization across 10 territorial communes, 6 peripheral municipalities, ~180 wine-producing families, and a community of ~300 volunteers. Its mandate is non-commercial stewardship of a 10-kilometer stretch of terraced vineyard landscape between Lausanne and Vevey, encompassing 450 km of heritage walls and more than 10,000 terraces.

LPm's product portfolio centers on visitor experiences and cultural education rather than a unified software platform. Core offerings include the Maison Lavaux interpretation center in Grandvaux, public and private guided tours, school programs (notably the 'La feuille des vignes' magazine), and heritage events (Apéro Run Patrimoine, Le Train du Patrimoine). In 2024–2025 the organization extended its digital surface by partnering with NexSwiss (CityTourPlayer geolocation platform) and VMCV (Transports Publics Vevey-Montreux-Chillon-Villeneuve) to launch an interactive multilingual audioguide on bus line 218, available in French, English, German, Italian, and Chinese, with the latter two rendered via AI voice generation. The website runs on OctoberCMS built by inetis; marketing is multi-channel including MailChimp newsletters and active social media presence.

LPm's business model is association-based and not equity-financed. Revenue streams consist of recurring membership fees (private, professional, municipal, and institutional members), fee-based guided tours and cultural activities, partnership contributions (notably with regional tourism bodies), and implicit public-sector support from the Canton of Vaud and territorial communes. Site visits are generally free; monetization concentrates on paid tours, wine-tasting collaborations, special events, and transport-linked digital content. As a public-utility non-profit, LPm reinvests into heritage preservation, research projects (e.g., 'Co-habiter en Lavaux'), and cultural mediation rather than distributing profits, and its 2025 Vaud Ambassadeur label and ongoing 20th-anniversary UNESCO preparations point to continued institutional deepening rather than commercial scaling.

Name

Lavaux Patrimoine mondial

Legal name

Association Lavaux Patrimoine mondial

Website

https://lavaux-unesco.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lavaux Patrimoine mondial is a Swiss non-profit association that manages the UNESCO World Heritage vineyard terraces of Lavaux in Canton of Vaud, coordinating preservation, cultural mediation, and visitor experiences across 10 communes, ~180 wine families, and ~300 volunteers.

Ownership category

akta.pro rank

Product category

Cultural Heritage Services

NAICS

Historical Sites (71212), Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro industry

PRIMARYTHAJACAI

UNESCO & Protected Landmark Sites

Travel & Hospitality/Tours, Attractions & Experiences/Attractions & Landmarks (Observation Decks, Monuments, Scenic Sites)

SECONDARYTHAJACAC

Historic Sites, Heritage Landmarks & Archaeological Sites

Travel & Hospitality/Tours, Attractions & Experiences/Attractions & Landmarks (Observation Decks, Monuments, Scenic Sites)

SECONDARYBPAGAHAA

Museums & Heritage Sites (History, Science, Specialty)

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

SECONDARYTHAJADAI

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations)

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

Keywords

• Heritage preservation
• Cultural mediation
• Vineyard tourism
• UNESCO site management
• Heritage education

Headquarters

HQ city

Grandvaux

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership fees: LPm is a non-profit public utility association financed by its members, which include private members, professional members, municipalities, and institutional partners.
2. Guided visits and cultural activities: Revenue from public and private guided tours, cultural mediation activities, and educational programs for schools.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Lavaux Patrimoine mondial manages the UNESCO World Heritage site "Lavaux, vineyard terraces" in Switzerland, coordinating the preservation of 450 km of heritage walls and more than 10,000 terraces cultivated by approximately 180 wine-growing families across ten municipalities. The association delivers visitor experiences through the Maison Lavaux interpretation center, guided heritage tours, school-based cultural mediation programs, heritage events, and an interactive audioguide on the Vevey-Chexbres bus line.

Product overview

Lavaux Patrimoine mondial (LPm) is a non-profit association responsible for managing the UNESCO World Heritage site 'Lavaux, vineyard terraces' in Switzerland. The organization offers a suite of visitor experience and cultural mediation services, including: an interpretation center (Maison Lavaux), guided tours, cultural education programs, an interactive audioguide for public transport (developed with NexSwiss), heritage events, and digital visitor tools. The product portfolio centers on heritage preservation and public engagement rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Maison Lavaux Interpretation center located in Grandvaux offering educational exhibits about Lavaux's millennium-old vineyard heritage, cultural landscapes, and winemaking traditions. Open to individual visitors, families, and groups.
• Audioguide Ligne 218 Interactive audioguide for VMCV bus line 218 connecting Vevey to Chexbres through the UNESCO vineyard terraces. Uses geolocation to sync audio commentary with real-time bus position; available in five languages with 360-degree panoramas. Free for public transport ticket holders.
• Guided Tours Public and private guided tours of the Lavaux vineyard terraces, including heritage walks, visits to the Route des Grands Crus, and tailored school programs for regional educational institutions.
• La Feuille des Vignes Collaborative cultural education magazine created by Lavaux schoolchildren documenting local traditions and heritage, developed jointly with the Haute école pédagogique du canton de Vaud (HEP Vaud) Outdoor Education center.
• Au Voleur! Animation Interactive detective game animation for children aged 6-12, held at Maison Lavaux, teaching about the region's heritage through solving mysteries about traditional viticultural vehicles (tracassets).
• Apéro Run Patrimoine Active, social, and cultural event combining running or walking through the vineyard with heritage discovery, held annually by LPm.
• Le Train du Patrimoine Combined heritage train experience and Lavaux Relax visit offering discovery of the vineyard's secrets to visitors.

Quantifiable outcome

• 10+ million VMCV passengers transported annually (for the second consecutive year)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Haute école pédagogique du canton de Vaud (HEP Vaud)coreStrategic or Co-development Partner · 8 April 2025LPm signed a convention with HEP Vaud along with three other territorial parks (Gruyère Pays-d'Enhaut, Jorat, Jura vaudois) to strengthen links between educational institutions and regional territories. LPm develops projects like 'La feuille des vines' with the Outdoor Education center.
• VMCV (Transports Publics Vevey-Montreux-Chillon-Villeneuve)coreStrategic or Co-development Partner · 3 April 2025VMCV collaborated with LPm and Montreux-Vevey Tourisme to develop an interactive audioguide on bus line 218 (Vevey-Chexbres), providing content about Lavaux's heritage. LPm contributed to content creation and imagery. VMCV transported over 10 million passengers in 2024.
• Montreux-Vevey Tourisme (MVT)coreStrategic or Co-development PartnerMVT partnered with LPm and VMCV to provide authentic content for the audioguide project, enriching the tourist experience with historical and cultural narratives about Lavaux.
• Vaud PromotioncoreGTM or Marketing PartnerVaud Promotion awarded LPm the Vaud Ambassadeur label in November 2025 for commitment to social responsibility across 6 axes: local anchoring, social responsibility, positive contribution, transparency, training/innovation, and environmental responsibility.
• Ten territorial communes (Lutry, Bourg-en-Lavaux, Chexbres, Puidoux, Rivaz, Saint-Saphorin, Chardonne, Corseaux, Corsier-sur-Vevey, Jongny)coreStrategic or Co-development PartnerThe 10 communes form the territorial foundation of LPm, supporting the association's work in heritage preservation and site management. Six peripheral municipalities provide additional support.
• Parc naturel régional Gruyère Pays-d'EnhautminorStrategic or Co-development PartnerPartner in the territorial education convention with HEP Vaud, working together on outdoor education and territorial pedagogy initiatives.
• Parc naturel du JoratminorStrategic or Co-development PartnerPartner in the territorial education convention with HEP Vaud, collaborating on educational programs connecting schools with regional natural heritage.
• Parc naturel régional Jura vaudoisminorStrategic or Co-development PartnerPartner in the territorial education convention with HEP Vaud, participating in initiatives to strengthen ties between educational institutions and regional territories.
• Canton de VaudcoreStrategic or Co-development PartnerThe Canton of Vaud, through its Department of Mobility and Road Management (DGMR), deployed a pilot road sharing and safety project on the Petite Corniche in Lavaux, collaborating with LPm, Police Lavaux, and local communes.
• Police LavauxminorImplementation/ SI/ Consulting PartnerCollaborating with Canton de Vaud and LPm on the road sharing and safety pilot project on the Petite Corniche.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Parc naturel régional Gruyère Pays-d'Enhaut: Swiss regional nature park and co-signatory of the HEP Vaud convention alongside LPm. Shares the same operating model of regional park management, territorial education, and sustainable tourism development.
• Vaud Promotion: Cantonal tourism and promotion authority that awarded LPm the Vaud Ambassadeur label. Operates at the same intersection of regional place-branding and sustainable tourism, with overlapping mandate to promote Vaud as a destination.
• Parc naturel régional Jura vaudois: Swiss regional park and the fourth co-signatory of the HEP Vaud convention. Comparable nonprofit structure and territorial education mandate.
• Vaud Œnotourisme: Cantonal wine tourism organization that lists Lavaux wine experiences on its platform. Direct overlap with LPm's wine tourism promotion and visitor services.
• Montreux-Vevey Tourisme: Regional tourism board co-developing the Line 218 audioguide with LPm and VMCV. Both organizations market the Lavaux region to visitors and coordinate on events like Cully Jazz and Lavaux Classic, making them direct partners in destination promotion.
• Parc naturel du Jorat: Regional nature park in Vaud partnering with LPm on the HEP Vaud territorial education convention. Directly comparable nonprofit governance and educational programming model.

Broad incumbents

• Patrimoine suisse: Swiss national heritage organization that advocates for built and landscape heritage across Switzerland. Operates at a broader, national scale than LPm but shares the same nonprofit heritage-protection mission.
• Commission suisse pour l'UNESCO: National UNESCO commission that oversees Switzerland's nine World Heritage sites including Lavaux. Operates at a national level but sets the framework LPm operates within.
• Schweizer Heimatschutz: Swiss heritage protection foundation with nationwide mandate. Engages in site advocacy and protection cases similar to LPm's preservation work but at a larger scale.

Regional players

• Caves Ouvertes Vaudoises: Annual wine event organizing cellar openings across Vaud, in which LPm actively participates. Comparable regional wine-tourism activation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lavaux-unesco
• Facebookfacebook.com/lavaux.unesco
• LinkedInlinkedin.com/company/lavaux-patrimoine-mondial
• Instagraminstagram.com/lavaux.unesco

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavaux Patrimoine mondial