AN, s.coop

What AN, s.coop does

AN, s.coop, operating under the trade name La Verdura de Navarra and legally registered as Asociación de Labradores de Tudela, is an agricultural cooperative headquartered in Tudela, Navarra, Spain. The cooperative is composed of farmers from Tudela, Caparroso, and Valle de Yerri, regions historically associated with premium vegetable cultivation in Spain. It was formed specifically to counter mass imports of canned asparagus of uncertain origin by offering authentic Navarra produce directly to Spanish consumers. The entity employs 21 people and operates with no parent company, subsidiaries, or external investors, consistent with a member-owned cooperative structure.

The cooperative runs a direct-to-consumer e-commerce operation through laverduradenavarra.com, a WordPress/WooCommerce-based storefront with SSL-secured payment processing that accepts Visa, Visa Electron, Maestro, Mastercard, and PayPal. The product line is bifurcated into fresh seasonal vegetables (espárrago harvested daily with 48-hour field-to-door delivery in polystyrene-protected packaging, alcachofa de Tudela, pimiento del piquillo) and preserved/grocery items (espárrago en conserva, verdura de Navarra en conserva, melocotón en almíbar, aceite de oliva virgen, arroz de Navarra) that enable year-round sales. Orders are shipped exclusively via NACEX courier, with delivery in 1-4 business days across mainland Spain, free above €100 and €6 below.

Revenue is generated entirely through one-time transaction-based purchases from individual Spanish consumers (B2C), with prices inclusive of Spanish VAT (IVA). The distribution model is strictly direct—there are no intermediaries, resellers, or retail partners. Customer service operates Monday-Thursday mornings via email and phone, and orders placed Friday are shipped the following Monday to preserve asparagus quality. The company has no disclosed revenue, no funding history, no management team bios, and no social media presence in the source material.

Name

AN, s.coop

Legal name

Asociación de Labradores de Tudela

Website

https://laverduradenavarra.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

La Verdura de Navarra is a member-owned agricultural cooperative of Navarra farmers selling authentic fresh and preserved vegetables (espárrago, alcachofa, pimiento del piquillo, aceite, arroz) directly to individual Spanish consumers via a WooCommerce e-commerce storefront shipped through NACEX.

Ownership category

akta.pro rank

Product category

Fresh Produce and Preserved Vegetables

NAICS

Vegetable and Melon Farming (1112), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Farm Product Raw Materials (5150), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro industry

PRIMARYAFAGADAI

Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra)

Agriculture & Food Production/Crop Farming/Vegetable & Melon Farming (Leafy Greens, Root Crops, Cucurbits, Tomatoes)

SECONDARYCRAOABAB

Fresh Produce Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Grocery, Fresh & Specialty Foodservice Distribution

SECONDARYAFAIACAB

Fresh Vegetable Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Produce (Fresh Fruit & Vegetable) Wholesale

SECONDARYAFAKACAB

Canned Vegetables Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Canned, Frozen & Preserved Foods Manufacturing

Keywords

• Fresh asparagus sales
• Preserved vegetables retail
• Agricultural cooperative products
• Direct-to-consumer produce
• Navarra agricultural goods

Headquarters

HQ city

Tudela

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. E-commerce Product Sales: Direct online sales of fresh and preserved agricultural products to consumers across Spain. The cooperative sells directly through their website with secure payment processing via credit cards (Visa, Visa Electron, Maestro, Mastercard) and PayPal. Products include fresh asparagus, artichokes from Tudela, Piquillo peppers, and various preserves including canned vegetables and asparagus. Revenue is generated through one-time transaction-based purchases with free shipping for orders over 100€.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AN, s.coop is an agricultural cooperative (Asociación de Labradores de Tudela) that sells fresh and preserved Navarra vegetables directly to consumers across Spain via its own e-commerce website. The cooperative harvests fresh asparagus, artichokes, and Piquillo peppers daily, delivering them to customers within 48 hours, and offers year-round preserved products including canned vegetables, asparagus in brine, peaches in syrup, olive oil, and Navarra rice. All products are shipped directly to the consumer via NACEX courier, with no intermediaries or resellers.

Product overview

AN, s.coop (La Verdura de Navarra) is an agricultural cooperative of Navarra farmers selling a dual-line portfolio: fresh seasonal vegetables (espárrago, alcachofa, pimiento del piquillo) delivered within 48 hours of harvest, and preserved/canned goods (espárrago en conserva, verdura de Navarra en conserva, melocotón en almíbar, aceite de oliva virgen, arroz de Navarra) enabling year-round consumption. The cooperative operates an e-commerce platform (WordPress/WooCommerce) for direct-to-consumer sales across Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Espárrago (Fresh Navarra Asparagus) Fresh Navarra asparagus sold during season, harvested daily (often before sunrise) and delivered within 48 hours. Available in whole or peeled trays in various calibers — extra-thick (22+ mm diameter) and standard thick (16–22 mm). Target customers are individual consumers in Spain seeking authentic, premium asparagus.
• Alcachofa de Tudela (Fresh Tudela Artichokes) Fresh traditional artichokes from Tudela, Navarra, sold as part of the cooperative's seasonal fresh produce line. Target customers are individual consumers in Spain seeking authentic Navarra vegetables.
• Pimiento del Piquillo (Fresh Piquillo Peppers) Fresh traditional Piquillo peppers from Navarra, sold as part of the cooperative's seasonal fresh produce line. Target customers are individual consumers in Spain seeking authentic Navarra vegetables.
• Verdura de Navarra en conserva (Preserved Navarra Vegetables) Canned/preserved Navarra vegetables, including asparagus and other seasonal produce, designed for year-round consumption. Maintains texture and flavor in preserved form.
• Melocotón en almíbar (Peaches in Syrup) Canned peaches in syrup offered as part of the cooperative's preserved product line, available year-round.
• Aceite de oliva virgen (Virgin Olive Oil) Virgin olive oil offered as part of the cooperative's product catalog, accessible via the "completa" category of the online store.
• Arroz de Navarra (Navarra Rice) Navarra rice offered as part of the cooperative's product catalog, accessible via the "completa" category of the online store.

Quantifiable outcome

• Fresh products delivered from field to table in 48 hours

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NACEXcoreChannel Partner/ Reseller/ DistributorNACEX is the primary courier and logistics partner for La Verdura de Navarra. All shipments are handled through NACEX's urgent transport service. All orders are insured against theft, loss, or damage during transport. Delivery typically 1-4 business days across mainland Spain.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Carretilla: Spanish preserved vegetable brand with a long heritage in canned asparagus, artichokes, and Piquillo peppers. Overlaps directly with AN, s.coop's preserved product line at a larger industrial scale.
• El Corte Inglés: Spain's largest department store group with a major gourmet/Spain-original food section that stocks Navarra asparagus, artichokes, and Piquillo peppers. Competes for the same premium Spanish consumer basket.
• Bonduelle: European leader in canned and frozen vegetables including asparagus and processed vegetables. Larger, broader incumbent in the preserved vegetable category that competes for the same retail and foodservice customers.
• Hero: Established Spanish and European brand of preserved fruits, jams, and baby foods. Comparable in the preserved/canned vegetable category but operates as a large-scale incumbent across a broader portfolio.
• Riberebro: Navarra-based preserved vegetable producer with asparagus, artichokes, and Piquillo peppers as core products. Regional incumbent competing in the same product categories and food-service channels.
• Mercadona: Spain's largest grocery chain with extensive fresh produce and private-label preserved vegetable offerings. Sets the everyday price benchmarks against which AN, s.coop's premium positioning must justify itself.

Direct peers

• Naranjas del Carmen: Spanish cooperative of citrus farmers selling directly to consumers via their own e-commerce site, with same-day harvest and home delivery. Mirrors AN, s.coop's farmer-owned, D2C, premium-provenance model applied to a different produce category.
• CrowdFarming: Spanish online marketplace that connects individual farmers directly to end consumers for fruit, vegetables, olive oil and other produce. Closely comparable D2C farmer-to-consumer infrastructure and provenance-led value proposition.
• Conservas Agromar: Tudela-based producer of preserved Navarra vegetables (asparagus, artichokes, Piquillo peppers). Direct overlap in product category and geography, with preserved/canned versions of the same vegetables AN, s.coop sells.
• Conservas Pedro Luis: Tudela-based preserved vegetable producer specializing in Navarra asparagus, artichokes, and Piquillo peppers. Same regional terroir and overlapping product range, particularly relevant for the preserved/canned product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/an-s.coop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AN, s.coop