La Viet Coffee
- Company typePrivate
- Founded2013
- HeadquartersĐà Lạt, Vietnam
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
La Viet Coffee firmographics
Firmographics- Name
- La Viet Coffee
- Legal name
- Công Ty TNHH Cà Phê Là Việt
- Website
- https://laviet.coffee
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
La Viet Coffee industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee Blending & Flavoring (AFAFADAC), Espresso Bars & Coffee Bars (THAFADAD)
Keywords
Where La Viet Coffee is headquartered
LocationHeadquarters
- HQ city
- Đà Lạt
- HQ country
- Vietnam
- HQ region
- Asia
Offices19 records
Markets served
La Viet Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Coffee Shop Sales: Revenue from owned retail coffee shop locations (Experience Spaces) where customers purchase beverages for immediate consumption. Multiple locations across Vietnam including Da Lat, HCMC, Hanoi, Nha Trang.
- Coffee Product Retail (E-commerce & In-store): Sale of packaged coffee products including whole beans, instant coffee, drip bags, flower-infused coffees, and gift sets through retail stores and online store.
- B2B/HoReCa Supply & Partnership: Supply of coffee products, bar equipment, ingredients, and operational support to restaurants, hotels, cafes, and offices. Includes menu consulting, staff training, and operational setup services.
- International Distribution (UCC Japan): Export of award-winning Vietnamese coffee beans to international markets through UCC Japan partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Instant Coffee (3-in-1 packets) |
| Unit Pricing | Pay-as-you-go | Convenience Coffee (Drip/Steeped Bags) |
| Unit Pricing | Pay-as-you-go | Whole Bean Coffee (250g-1kg) |
| Unit Pricing | Pay-as-you-go | Espresso & Cold Brew (1kg) |
| Unit Pricing | Pay-as-you-go | Gift Sets |
| Unit Pricing | Pay-as-you-go | Brewing Accessories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
La Viet Coffee product offering
Product offeringCore offering
La Viet Coffee is a vertically integrated Vietnamese specialty coffee company that sources, processes, roasts, and packages 100% Arabica beans from the Da Lat region. It sells a comprehensive product portfolio including instant coffee, drip/steeped bag coffee, whole bean coffee, espresso and phin blends, specialty flower-infused coffees (jasmine and lavender), Cascara tea, gift boxes, and branded Vietnamese phin filters, while also operating retail Experience Spaces and supplying HoReCa partners.
Product overview
La Viet Coffee is a Vietnamese specialty coffee company founded in 2013 in Đà Lạt, offering a comprehensive coffee portfolio centered on 100% Arabica beans from Đà Lạt region. The product lineup includes: (1) Convenience Coffee products like instant coffees (Cà Phê Đen Hòa Tan Americano, Supremo Cafe Latte, Platinum Bạc Xỉu, Gold Cà Phê Sữa), drip bag coffees (Cà Phê Túi Lọc, Cà Phê Hoa Nhài, Cà Phê Hoa Oải Hương), and Cascara Tea; (2) Whole Bean/Roasted Coffee including regional single-origins (Đà Lạt Serie 3 Prenn, Đà Lạt Serie 2 Datanla), roast profiles (Light, Balanced, Rich, Dark Roast, Bold, Aromatic), espresso blends (E1, E2), Vietnamese phin blends (F1, F2), and the Special House Blend; (3) Horeca products (Classico, Traditional) for cafes and restaurants in 1kg packaging; (4) Gift boxes in various sizes (Hộp ba vị, HỘP QUÀ LỄ, and themed boxes for different occasions); (5) Coffee equipment accessories (PHIN ESSENTIAL, PHIN EXCLUSIVE phin filters). The company also operates café experience spaces across Vietnam and provides B2B coffee solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Light Roast Coffee
- Balanced Roast Coffee
- Rich Roast Coffee
- Aromatic Roast Coffee
- Bold Roast Coffee
- Dark Roast Coffee
- Đà Lạt Serie 3: Prenn Single-Origin Coffee
- Đà Lạt Serie 2: Datanla Single-Origin Coffee
- THE 1 Premium Blend
- Special House Blend
- E2 - Espresso Coffee
- E1 - Espresso Coffee
- F1 - Pha Phin Coffee
- F2 - Pha Phin Coffee
- Cold Brew - Pha Lạnh Coffee
- Classico HoReCa Coffee
- Traditional Roast Coffee
- Cà Phê Phin 340g
- Gold - Cà Phê Sữa Instant Coffee
Quantifiable outcome
- 12 consecutive years of winning UCC Quality Selection Competition with Vietnamese coffee distributed in Japan
- +1 more outcomes
Companies that use La Viet Coffee
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
La Viet Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
La Viet Coffee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UCC Ueshima Coffee Co. (UCC Japan)coreStrategic partnership for international distribution of award-winning Vietnamese Arabica coffee. For the 12th consecutive year, Vietnamese coffee winning the UCC Quality Selection Competition is shipped to and distributed directly in the Japanese market through UCC's specialty coffee store network. Each product package features the Vietnamese flag and detailed information about award-winning producers.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
La Viet Coffee competitors and assessment
Company assessmentEmerging players
- Blue Bottle Coffee: Premium US specialty coffee brand with strong café-and-D2C bean model. Comparable as a benchmark for vertically integrated specialty retail experience and subscription/D2C bean sales strategy.
- % Arabica: Japan-founded global specialty coffee brand known for minimalist cafés and single-origin sourcing. Comparable as an international premium specialty brand targeting similar experiential coffee consumers; pressure point for Vietnam's premium retail market.
Broad incumbents
- The Coffee House (Chuỗi Cà Phê): Leading Vietnamese specialty coffee chain owned by Seedcom. Overlaps with La Viet on owned-retail coffee shops in HCMC and Hanoi with packaged retail SKUs; competes for similar HoReCa and consumer-mindshare segments.
- Highlands Coffee: Dominant Vietnamese specialty coffee chain operating hundreds of cafés plus packaged retail products. Comparable on the integrated café-plus-CPG model in Vietnam, though focused on mass-market Vietnamese coffee styles rather than Da Lat single-origin Arabica.
- Starbucks Reserve: Global premium coffee chain with significant Vietnamese presence. Comparable on owned-retail coffee shop model and HoReCa coffee supply to B2B customers; not a direct product peer but a major competition for café foot traffic.
- Trung Nguyen Legend: Vietnam's largest domestic coffee brand with integrated production and a wide café chain footprint. Comparable to La Viet as a vertically integrated Vietnamese coffee company selling both packaged products and operating branded retail, though far larger and more mass-market.
Others
- UCC Ueshima Coffee Co. Japan's largest specialty coffee company and the distributor for La Viet's UCC-winning beans in Japan. Comparable as a specialty coffee processor/brand and strategic partner; not a retail competitor but a category benchmark.
Direct peers
- Lacàph Coffee: Vietnamese specialty Arabica roaster from Da Lat / Lam Dong region with own cafés and e-commerce. The closest direct competitor to La Viet on single-origin Da Lat sourcing, specialty positioning, and integrated café-plus-bean model.
- Williem Specialty Coffee: Boutique Vietnamese specialty roaster and café operator focused on single-origin Vietnamese Arabica. Comparable on Da Lat–origin specialty positioning and small-scale integrated model.
- Shin Coffee (Shin Cà phê): Vietnamese specialty roaster operating cafés in major cities and direct-to-consumer bean sales. Comparable boutique-scale specialty peer competing for the same premium coffee consumer in Vietnam.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
La Viet Coffee social profiles
Digital presenceLa Viet Coffee compliance and trust
Trust signalCompliance1 record
La Viet Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Viet Coffee leadership team
Management profileNumber of profiles
Profiles1 record
La Viet Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Viet Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Viet Coffee
What does La Viet Coffee do?
La Viet Coffee is a vertically integrated Vietnamese specialty coffee company that sources, processes, roasts, and packages 100% Arabica beans from the Da Lat region. It sells a comprehensive product portfolio including instant coffee, drip/steeped bag coffee, whole bean coffee, espresso and phin blends, specialty flower-infused coffees (jasmine and lavender), Cascara tea, gift boxes, and branded Vietnamese phin filters, while also operating retail Experience Spaces and supplying HoReCa partners.
Is La Viet Coffee a public or private company?
La Viet Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Viet Coffee founded?
La Viet Coffee was founded in 2013. It employs 11 to 50 people.
Where is La Viet Coffee based?
La Viet Coffee is headquartered in Đà Lạt, Vietnam, in the Asia region.
How does La Viet Coffee make money?
Four revenue lines are on record. Retail Coffee Shop Sales are the primary driver. The others are coffee Product Retail (E-commerce & In-store), B2B/HoReCa Supply & Partnership and international Distribution (UCC Japan).
Who are La Viet Coffee's main competitors?
Emerging players on record are Blue Bottle Coffee and % Arabica. Broad incumbents are The Coffee House (Chuỗi Cà Phê), Highlands Coffee, Starbucks Reserve and Trung Nguyen Legend. UCC Ueshima Coffee Co. is listed as an others. Direct peers are Lacàph Coffee, Williem Specialty Coffee and Shin Coffee (Shin Cà phê).
Does La Viet Coffee have an API?
No public API is recorded for La Viet Coffee.
What industry is La Viet Coffee in?
La Viet Coffee's product category is Specialty Coffee. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of AFAFADAC, Coffee Blending & Flavoring. Its NAICS code is 311920 and its SIC code is 2080.