la Voile Bleue

What la Voile Bleue does

La Voile Bleue is a private beach club, restaurant, and bar established in 1997 by the Ortiz brothers, operating on the French Mediterranean coast at La Grande Motte. The company is structured as a SARL with €10,000 of share capital and runs seasonally, typically from May to September, employing between 11 and 50 staff across 15+ role categories. Its customers span two segments: walk-in individual leisure guests seeking beachfront dining and lounger rentals, and corporate event clients booking private functions.

The venue generates revenue through three primary streams: a restaurant with fixed-price set menus (€48 per adult, €16 per child), a full bar and beverage program, and beach lounger/bed rentals priced at €35–€80 per package. It also offers event privatization for up to 800 guests and valet parking. The operational technology stack is limited to the third-party Zenchef reservation platform; the company does not operate proprietary software, AI systems, or data infrastructure of any notable scale.

In 2024, La Voile Bleue relocated within La Grande Motte to the Port area and extended its footprint by opening La Baie Du Roi in Le Grau Du Roi under related ownership. The brand reports a roster of named corporate clients including Orange, L'Oréal Paris, Sanofi, Peugeot, IBM, HSBC, Crédit Agricole, Groupama, Saint-Gobain, Bang & Olufsen, Quantum Surgical, Royal Canin, Urbat, Century 21, and Clinique Saint-Jean, which underpin its B2B event vertical alongside consumer-facing beach and dining operations.

Name

la Voile Bleue

Legal name

La Voile Bleue

Website

https://lavoilebleue.fr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

La Voile Bleue is a French Mediterranean private beach club, restaurant, and bar at La Grande Motte, founded in 1997, serving individual leisure guests and corporate event clients with set-menu dining, beach lounger rentals, and event privatization for up to 800 guests on a May–September season.

Ownership category

akta.pro rank

Product category

Private Beach Club

NAICS

Food Services and Drinking Places (722), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• Private beach club
• Mediterranean restaurant
• Event privatization
• Lounger rental
• Beachside bar

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Restaurant dining: Semi-gastronomic restaurant serving French traditional and Mediterranean cuisine. Revenue generated from food sales across multiple service periods (lunch 11:30-14:30, dinner 19:00-22:30) from May to September. Menu includes à la carte dishes, set menus (48€), children's menus (16€), and a curated wine selection.
2. Bar and beverage sales: Full bar operation serving cocktails (creation cocktails from 14€, classics from 10€), wines by the glass (from ~8€), champagnes, spirits, beers, softs, and tapas. Open from 10h to 2h daily.
3. Beach lounger and bed rentals: Private beach lounger (transats) and bed (beds) rental services. Pricing from 35€ for a transat + salad + drink package to 80€ for a bed package for 2 people including salads and drinks. Seasonal promotional rates available.
4. Event privatization: Full or partial privatization of the beach and venue for private events including weddings (up to 800 people), birthdays, EVG/EVJF, corporate seminars, team-building, and celebrations. Custom pricing based on client budget and requirements. Deposit-based booking model (30% upfront, balance 15 days prior).
5. Valet parking service: Valet parking service offered at lunch and dinner times with a private La Voile Bleue parking lot.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

La Voile Bleue operates a private beach club in La Grande Motte offering paid access to beach loungers and beds, a semi-gastronomic Mediterranean restaurant, a cocktail and tapas bar, and full or partial privatization of the venue for private events such as weddings, birthdays, and corporate seminars. The establishment operates seasonally between May and September and is positioned as the oldest private beach in the Montpellier area.

Product overview

La Voile Bleue operates as a single establishment combining a private beach, semi-gastronomic restaurant, and beach bar into an integrated beach club experience. The core offering consists of four interconnected services: (1) the Private Beach with bamboo paillote providing transat and bed rentals with seafront positioning, (2) the Restaurant serving Mediterranean cuisine with seasonal local products and an extensive wine selection, (3) the Bar & Tapas offering creative cocktails and Mediterranean small plates, and (4) a Privatization & Events service for hosting celebrations up to 800 guests. Additional services include valet parking. The sister brand 'La Baie Du Roi' operates separately in Le Grau Du Roi with a similar paillote concept.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 26 years of operation since 1997 — one of the longest-running beach establishments on the Montpellier coast
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• HexisminorOthersEnergy partner supplying beverages and soft drinks to La Voile Bleue. Hexis is referenced on the partners page with a logo display.
• Belvedere VodkaminorGTM or Marketing PartnerPremium vodka brand featured as a partner on the La Voile Bleue partners page. Listed with a logo, indicating a commercial or promotional relationship.
• Dom PérignonminorGTM or Marketing PartnerChampagne brand featured as a partner on the La Voile Bleue partners page, indicating a commercial or promotional relationship for premium champagne sales.
• Corona (cerveza)minorGTM or Marketing PartnerMexican beer brand Corona is listed as a partner on the partners page. Available in regular and non-alcoholic (Corona Cero) variants in the bar menu.
• FreixenetminorGTM or Marketing PartnerSpanish cava and wine brand Freixenet is featured as a partner. Freixenet products appear in cocktail recipes (e.g., EUPHORIE, PASSION) and sangria offerings.
• RuinartminorGTM or Marketing PartnerChampagne house Ruinart is listed as a partner, with Blanc de Blancs cuvée available by the bottle (75cl and magnum) in the wine selection.
• Moët & ChandonminorGTM or Marketing PartnerChampagne brand Moët & Chandon featured as a partner with a full range of cuvées available including Brut, Ice, and prestige cuvées by bottle and magnum.
• Groupe MaurinminorOthersAutomotive group listed as a partner on the partners page, suggesting a commercial or promotional relationship.
• VondutchminorOthersBrand listed as a partner on the La Voile Bleue partners page. Nature of partnership not further specified in available content.
• Jean Gaillard BoutiqueminorOthersBrand partner listed on the La Voile Bleue partners page. Nature of partnership not further specified in available content.
• Groupe OrtizcoreOthersParent company of La Voile Bleue. The Ortiz family (brothers) founded La Voile Bleue in 1997. The group also operates La Baie du Roi in Le Grau du Roi. The group manages administrative functions including secretariat ([email protected]) and commercial operations.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Nikki Beach: International luxury beach club brand with a flagship location in Saint-Tropez. Comparable as a higher-scale, event-driven beach club concept combining restaurant, bar, loungers, and private event hosting on the French Riviera.
• Bagatelle Beach: Upscale beach club in Saint-Tropez with restaurant, bar, and event-driven private bookings. Comparable at the higher end of the premium beach-club segment with strong DJ/entertainment programming and high-value per-cover economics.
• La Réserve à la Plage: Beach club affiliated with the La Réserve hotel group in Ramatuelle. Comparable as an upscale beachside restaurant and lounging venue on Pampelonne beach with a similar premium positioning and clientele.
• Club 55: Legendary private beach club in Ramatuelle / Pampelonne bay near Saint-Tropez, operating since 1955. Establishes the benchmark for upscale French Riviera beach clubs and is broadly comparable as a long-tenured premium beachside dining and lounging destination.

Direct peers

• Chez Francis: Beachside restaurant on the Croisette in Cannes La Bocca offering Mediterranean cuisine with seafront dining. Directly comparable in the beachside semi-gastronomic restaurant niche on the French Riviera.
• La Mère Germaine: Iconic beachfront restaurant in Cannes offering upscale Mediterranean cuisine directly on the sand. Comparable concept pairing a fine-dining restaurant with beachfront seating and a loyal premium clientele.
• Pastis Beach: Beach club / restaurant on the French Riviera offering Mediterranean cuisine, cocktails, and lounger service. Comparable French Riviera beach-club concept targeting a similar premium leisure and corporate event clientele.
• Le Florida Plage: Private beach and restaurant operating at Le Grau du Roi, immediately adjacent to La Grande Motte. Closest geographic competitor offering the same plage-privee / paillote model with restaurant and lounger rentals targeting the Montpellier coastal market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/plagepriveelavoilebleue/?locale=fr_FR
• Instagraminstagram.com/la.voile.bleue/?hl=fr
• TikToktiktok.com/@lavoilebleueofficiel
• LinkedInlinkedin.com/company/la-voile-bleue

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about la Voile Bleue