LavPop Lavanderia
LavPop Lavanderia is a Brazilian self-service laundry franchise network (founded 2022, brand of Grupo FROTH/5àsec) operating 80+ units across Brazil, serving residential consumers and condominium communities via totem-based industrial machines, with corporate revenue from franchise fees and unit-level transactional wash/dry cycles.
- Company typePrivate
- Founded2022
- HeadquartersBarueri, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
What LavPop Lavanderia does
LavPop Lavanderia is a Brazilian self-service laundry franchise network operating under the LavPop by 5àsec brand of Grupo FROTH, headquartered in Barueri, São Paulo. Founded in 2022 as a self-service sub-brand of the long-established 5àsec full-service laundry network (active in Brazil since 1994), LavPop targets residential consumers and condominium communities with two service models: a self-service format (LavPop Autosserviço) where customers register and pay via totem/kiosk terminals — accepting card or PIX — to operate industrial washing and drying machines with automated detergent dosing and temperature control across 9 cleaning cycle combinations; and a full-service format (LavPop Especializada) where trained staff handle garments and home textiles. The underlying technology is a proprietary wetcleaning system using three exclusive professional cleaning products, which the company characterizes as unique within the Brazilian self-service laundry segment.
The company monetizes through two streams: per-cycle transactional revenue generated at the unit level (captured by franchisees at the point of sale via the totem system), and corporate-level franchise fees plus ongoing product/markup revenue from new and existing franchisees. Franchise investment tiers range from approximately R$185,000 to over R$350,000 per unit, with disclosed unit economics of R$15,000 average monthly revenue and 20-30% profitability margins. Distribution is exclusively franchise-based and single-country (Brazil), with the network reaching 80+ operational units across multiple states by 2025 and expanding via both street-front franchise locations and a newer condominium-embedded shared laundromat format. Operations are supported by a password-protected franchisee portal (Portal do Franqueado), an LGPD-compliant data infrastructure, and a content marketing blog.
Strategic positioning centers on extending 5àsec's three decades of professional laundry brand equity into the lower-priced self-service and condominium segments. Marketing emphasizes eco-friendly credentials (biodegradable products, water and energy efficiency), professional cleaning results achievable without bringing detergent, and the convenience of unattended 24/7 access. The company holds 2025 industry recognition from the Associação Brasileira de Franchising (Excellence in Franchising seal) and the Pequenas Empresas & Grandes Negócios (5 Estrelas award), and operates without external disclosed institutional investment — ownership remains consolidated under the FROTH family/group umbrella led by Fábio Roth, with Alex Quezada serving as Head of Operations and Vice-president of Grupo FROTH.
LavPop Lavanderia firmographics
Firmographics- Name
- LavPop Lavanderia
- Legal name
- Lavpop
- Website
- https://lavpop.com.br
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LavPop Lavanderia is a Brazilian self-service laundry franchise network (founded 2022, brand of Grupo FROTH/5àsec) operating 80+ units across Brazil, serving residential consumers and condominium communities via totem-based industrial machines, with corporate revenue from franchise fees and unit-level transactional wash/dry cycles.
- Ownership category
- akta.pro rank
LavPop Lavanderia industry classification
Industry- Product category
- Self-Service Laundry Services
- NAICS
- Coin-Operated Laundries and Drycleaners (812310), Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (8123)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Laundromat + Wash-and-Fold Hybrid Locations (HSAJAAAI)
- akta.pro secondary industry
- Laundromat + Dry Cleaning / Alterations Hybrid Locations (HSAJAAAJ)
Keywords
Where LavPop Lavanderia is headquartered
LocationHeadquarters
- HQ city
- Barueri
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
LavPop Lavanderia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Self-Service Laundry Transactions: Customers pay per wash and dry cycle at the machines. The company earns revenue from per-use transaction fees collected through the totem payment system (card or PIX). This is the primary revenue stream for company-operated and franchise units.
- Franchise Fees and Licensing: Franchise investment fees for opening new LavPop units. Investment ranges from R$185 thousand to over R$350 thousand depending on location and format. Franchisees pay for the right to operate under the LavPop brand with access to 5àsec's know-how, technology, and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Franchise investment tiers based on investment amount |
| Unit Pricing | Pay-as-you-go | Per-use self-service laundry pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
LavPop Lavanderia product offering
Product offeringCore offering
LavPop Lavanderia operates a Brazilian franchise network of self-service and specialized laundromats. Its core offering, LavPop Autosserviço, lets customers self-operate industrial washing and drying machines through an in-store totem, choosing from 9 cleaning cycle combinations with automatic professional detergent dosing and temperature-controlled water. A complementary offering, LavPop Especializada, provides full-service professional washing, sanitization, and care of garments and home textiles handled by trained staff.
Product overview
LavPop Lavanderia, operating as LavPop by 5àsec (a brand of Grupo FROTH, launched in 2022), is a Brazilian self-service and specialized laundry franchise network. The company offers two core service models: (1) LavPop Autosserviço — a self-service laundry where customers use professional industrial machines via an in-store totem, choosing from 9 wash cycle combinations with automatic detergent dispensing and water temperature control; and (2) LavPop Especializada — a full-service model where professional staff wash, sanitize, and care for customers' garments and home textiles. The company supplements its laundry services with an educational blog and an internal franchisee portal. The brand leverages 5àsec's 30-year Brazilian expertise and operates as part of the world's largest laundry franchise network.
Differentiator
Problem solved
Functional benefit
Products and services
- LavPop Autosserviço Self-service laundry service where customers operate industrial washing and drying machines via an in-store totem at LavPop stores. Customers register, select from 9 wash cycle combinations (by color and cycle type), pay by card or PIX, and load their laundry. Professional-grade detergents and softeners are automatically dispensed, and water temperature is electronically controlled throughout the wash.
- LavPop Especializada Full-service laundry model where trained LavPop professionals handle the entire cleaning process for customers, covering clothes, accessories, and bed and bath items using specialized techniques for deep sanitization and care. Customers do not perform tasks themselves; they receive professional laundromat results with garment-specific handling.
- LavPop Franchise Opportunity Franchise offering allowing entrepreneurs and investors to open and operate LavPop self-service laundromat units under the 5àsec-backed brand. Includes access to brand know-how, proprietary wetcleaning technology, standardized processes, training, and ongoing support. Investment ranges from R$185,000 to over R$350,000 depending on location and format, with average monthly revenue starting at R$15,000 and 20–30% profitability.
Quantifiable outcome
- 67% increase in average sales during first half of 2025 vs. same period in 2024
- +2 more outcomes
Companies that use LavPop Lavanderia
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
LavPop Lavanderia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LavPop Lavanderia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grupo FROTHcoreGrupo FROTH is the parent company and strategic operator of LavPop. The group consolidates the 5àsec brand in Brazil, bringing 30+ years of expertise in the laundry business. Under the leadership of Fábio Roth, Grupo FROTH built a history of innovation, quality, and sustainability in textile care services.
Scale indicators10 records
Recent moves9 records
Expansion highlights5 records
LavPop Lavanderia competitors and assessment
Company assessmentBroad incumbents
- Martinizing Dry Cleaning: Martinizing is one of the oldest North American dry-cleaning and laundry franchise networks, offering full-service garment care through franchised locations. Comparable as a franchise laundry/dry-cleaning brand but does not focus on self-service laundromat formats.
- Jeeves (Lavanderia): Jeeves is a Brazilian dry-cleaning and laundry franchise network offering full-service garment care. Comparable to LavPop as a Brazilian franchise laundry brand but focused on full-service dry cleaning rather than self-service.
- 5àsec (Brasil): 5àsec is the legacy full-service dry-cleaning and laundry franchise brand consolidated in Brazil by Grupo FROTH since 1994 — the same parent group that operates LavPop. Highly comparable as it shares parent, supply chain, and brand DNA, but 5àsec targets a full-service dry-cleaning customer vs. LavPop's self-service / hybrid model.
- Tide Cleaners: Tide Cleaners is the U.S. dry-cleaning and laundry chain operated by Procter & Gamble, offering both drop-off full-service and self-service laundry. Comparable in combining franchise-style expansion with a hybrid self-service / full-service format, though operating in a different geography.
Direct peers
- Prontolav: Prontolav is a Brazilian self-service laundromat franchise chain with national presence, offering similar pay-per-cycle self-service washing and drying. Directly comparable to LavPop on franchise business model, customer profile, and Brazilian geographic footprint.
- Wash Multifunctional: Wash Multifunctional is a Brazilian self-service laundromat chain offering coin/card-operated industrial machines with multi-cycle options. Closely comparable to LavPop's LavPop Autosserviço model on machine specs, customer experience, and target segment.
- Zoom Lavanderia: Zoom Lavanderia operates self-service laundromat storefronts in Brazil with a similar per-cycle pricing model and industrial-grade machines. Direct competitor to LavPop in the same self-service category, targeting residential consumers in urban Brazilian cities.
- Lavanderia 60 Minutos: Lavanderia 60 Minutos is one of Brazil's largest self-service laundromat chains, offering self-operated washing and drying with automated product dosing. Directly comparable to LavPop on format (self-service storefront), customer (residential urban consumers), and franchise expansion model.
Regional players
- Lavanderia Express: Smaller Brazilian regional self-service laundromat operators (various local brands under the Lavanderia Express umbrella) compete with LavPop in specific cities. Compares on format and customer, but with much narrower geographic and franchise scale.
Emerging players
- Mr. Jeff (Lavanderia): Mr. Jeff is a tech-enabled laundry and dry-cleaning startup operating across Latin America and Europe, offering app-based pickup/delivery plus self-service. Compares to LavPop on the franchise/scale model and Latin American footprint, with a stronger digital/on-demand layer.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
LavPop Lavanderia social profiles
Digital presenceLavPop Lavanderia compliance and trust
Trust signalCompliance1 record
LavPop Lavanderia financial estimates
Financial estimateRevenue estimate
Valuation estimate
LavPop Lavanderia leadership team
Management profileNumber of profiles
Profiles2 records
LavPop Lavanderia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LavPop Lavanderia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LavPop Lavanderia
What does LavPop Lavanderia do?
LavPop Lavanderia operates a Brazilian franchise network of self-service and specialized laundromats. Its core offering, LavPop Autosserviço, lets customers self-operate industrial washing and drying machines through an in-store totem, choosing from 9 cleaning cycle combinations with automatic professional detergent dosing and temperature-controlled water. A complementary offering, LavPop Especializada, provides full-service professional washing, sanitization, and care of garments and home textiles handled by trained staff.
Is LavPop Lavanderia a public or private company?
LavPop Lavanderia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LavPop Lavanderia founded?
LavPop Lavanderia was founded in 2022. It employs 1 to 10 people.
Where is LavPop Lavanderia based?
LavPop Lavanderia is headquartered in Barueri, Brazil, in the Latin America region.
How does LavPop Lavanderia make money?
Two revenue lines are on record. Self-Service Laundry Transactions are the primary driver. The others are franchise Fees and Licensing.
Who are LavPop Lavanderia's main competitors?
Broad incumbents on record are Martinizing Dry Cleaning, Jeeves (Lavanderia), 5àsec (Brasil) and Tide Cleaners. Direct peers are Prontolav, Wash Multifunctional, Zoom Lavanderia and Lavanderia 60 Minutos. Lavanderia Express is listed as a regional player. Mr. Jeff (Lavanderia) is listed as an emerging player.
Does LavPop Lavanderia have an API?
No public API is recorded for LavPop Lavanderia.
What industry is LavPop Lavanderia in?
LavPop Lavanderia's product category is Self-Service Laundry Services. Its primary akta.pro industry code is HSAJAAAI, Laundromat + Wash-and-Fold Hybrid Locations, with a secondary code of HSAJAAAJ, Laundromat + Dry Cleaning / Alterations Hybrid Locations. Its NAICS code is 812310 and its SIC code is 2842.