Law Business - Consulting for Law Firms and Patent Attorneys

What Law Business - Consulting for Law Firms and Patent Attorneys does

Law Business — formally Law Business Consulting Dillinger GmbH — is a Vienna-registered, privately held business consulting firm founded in 2004 by Managing Partner Alexander Gendlin. The firm exclusively serves law firms and patent attorney practices, ranging from solo boutiques to large international firms, across six core service areas: Chambers & Co directory ranking placement and improvement (Chambers, Legal 500, JUVE, IAM Patent 1000, IFLR 1000, and others); digital law firm marketing; positioning and profitability consulting; litigation PR; sales coaching for partners and attorneys; and negotiation training for legal professionals. The firm operates from three offices in St. Pölten (Austria, headquarters), Munich (Germany), and Milan (Italy), and supports clients across the DACH region and Italy.

The firm's underlying technology is minimal and not proprietary — it runs a WordPress website, uses Microsoft Teams for free initial client consultations, and uses Mailchimp for newsletter marketing. Its defensible assets are content- and reputation-based rather than technology-based: an in-house benchmark database accumulated since 2004 across multiple legal directories, the proprietary 'Law Business Ranking-Chancen-Index©' analytical framework for Chambers Germany, and the world's first book on law firm rankings ('Compass Law Firm Rankings' / Kanzlei-Kompass), co-published with Chambers, Legal 500, and Thomson Reuters by C.H. Beck / MANZ / STÄMPFLI.

The business model is project-based professional services consulting with multi-year engagements, hourly billing at EUR 200/hour for work beyond flat-rate parameters, and no publicly disclosed pricing. Customer acquisition runs through content marketing (articles in LTO.DE, Der Standard, Managing Partner Magazine), industry events and seminars (including Vienna University of Economics WU JUSPLUS and C.H. Beck), newsletter outreach, and direct sales via website contact forms and free Microsoft Teams consultations. The firm has three named senior leaders — founder Alexander Gendlin, Partner Karin Medwed, and Ksenia Gladkova (Head of Italy, hired January 2025) — and a total headcount of 7.

Name

Law Business - Consulting for Law Firms and Patent Attorneys

Legal name

Law Business Consulting Dillinger GmbH

Website

https://lawbusiness.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Law Business is a Vienna-based, founder-owned consulting firm founded in 2004 that exclusively serves law firms and patent attorney practices with rankings strategy, marketing, litigation PR, and sales and negotiation training across the DACH region and Italy.

Ownership category

akta.pro rank

Product category

Legal Industry Consulting

NAICS

Administrative Management and General Management Consulting Services (541611)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Legal Practice Management & Case Management (BPAEAPAC)

Keywords

• Law firm consulting
• Legal directory rankings
• Law firm marketing
• Litigation public relations
• Legal business development

Headquarters

HQ city

St. Pölten

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consulting Services: Project-based and hourly consulting engagements for law firm rankings, marketing, litigation PR, sales coaching, and negotiation training. The AGB indicates EUR 200/hour for additional work beyond flat-rate parameters, with 30% saved expenses clause upon contract termination.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Law Business is a business consulting firm exclusively serving law firms and patent attorney practices, helping them improve placement in legal directories (Chambers, Legal 500, JUVE, IAM Patent 1000, IFLR 1000), develop marketing and positioning strategies, manage litigation public relations, and train partners and lawyers in sales and negotiation. Services are delivered as project-based and hourly consulting engagements, with native English/German speaking writers producing optimized ranking submissions.

Product overview

Law Business is a business consulting firm exclusively serving law firms and patent attorneys, ranging from solo boutiques to large international law firms. Founded in 2004 with offices in Germany, Italy, and Austria, the firm operates across six core service areas: Chambers & Co directory ranking services (including placement, submission drafting, and benchmarking for Chambers, Legal 500, JUVE, IAM Patent 1000, and other directories); digital law firm marketing; law firm positioning and profitability consulting; litigation PR; sales coaching and training for partners and attorneys; and negotiation training for legal professionals. The firm also authored the world's first book on law firm rankings — the Compass Law Firm Rankings — published by C.H. Beck / MANZ / STÄMPFLI. All services are delivered as consulting engagements, not software products.

Differentiator

Problem solved

Functional benefit

Brands

• Ranking Chancen Index: Analysis tool for law firms to assess their opportunities in Chambers Germany rankings across different practice areas
• Compass Law Firm Rankings

Products and services

• Chambers & Co - Directory Ranking Services Placement and improvement of law firm and patent attorney rankings in directories such as Chambers and Partners, Legal 500, JUVE, IAM Patent 1000, IFLR 1000, Managing IP / IP Stars and WTR 1000. Service scope spans submission review and benchmarking, full submission drafting by native speakers, complete submission management including data collection via desk research and partner interviews, and discounted follow-up submissions for additional directories within 4 months.
• Digital Law Firm Marketing (Digitales Kanzleimarketing) Digital marketing consulting for law firms covering multichannel placement, service sales strategies, and targeted audience communication across digital channels.
• Law Firm Positioning and Profitability (Positionierung und Profitabilität von Kanzleien) Consulting to define law firm market positioning and improve profitability, including practice group strategy and positioning definition.
• Litigation PR (Prozessbegleitende strategische Öffentlichkeitsarbeit) Strategic public relations and communications support during litigation, including pre-trial communication planning and managing public perception of courtroom successes for law firms and their clients.
• Sales Coaching and Training for Partners and Attorneys Sales process organization and skill development for law firm partners and attorneys, including interpersonal sales skills and digital sales tool training.
• Negotiation Training for Lawyers (Verhandlungstraining für Juristinnen und Juristen) Negotiation skills training for legal professionals to improve negotiation outcomes and develop problem-solving abilities in negotiations.
• Compass Law Firm Rankings (Kanzlei-Kompass) World's first book on law firm rankings, published by C.H. Beck / MANZ / STÄMPFLI in cooperation with Chambers, Legal 500 and Thomson Reuters. Covers guidelines for submission text creation, ranking mechanics, client referee processes, and ranking strategy.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Ksenia Gladkova (Leaders League Italy)minorOthers · 6 January 2025Ksenia Gladkova, founder and director of Leaders League Italy, joined Law Business as Head of the Italian Law Business office. This is a talent acquisition rather than a formal business partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BTI Consulting Group: US legal market research and consulting firm serving law firm clients with client feedback and market intelligence. Comparable as an incumbent legal market intelligence and advisory firm with deep law firm relationships.
• Legal 500: Global legal directory and rankings publisher (Legal 500 / GC Powerlist). Co-published the Compass Law Firm Rankings book with Law Business, indicating ecosystem partnership. Functions as the upstream incumbent whose submission cycles drive Law Business's service revenue.
• LawVision: US-headquartered consultancy serving law firms with business development, marketing, and strategic planning services. Comparable functional offering to Law Business's positioning, sales coaching, and BD services, though at broader scale and in a different market.
• Chambers and Partners: World-leading legal directory publisher behind Chambers rankings, on which Law Business's core service is built. Not a direct competitor for client work, but the dominant incumbent whose methodology and cycles set demand for Law Business's advisory services.

Regional players

• Zeigler Legal Marketing: US-based legal marketing consultancy serving law firms with BD and marketing strategy. Most comparable US peer to Law Business's Kanzleimarketing and Positioning services, though operating in a different geography.
• Spotlight (legal PR): UK-based legal-sector public relations agency. Comparable to Law Business's Litigation PR service line for law firm clients in an adjacent European market.

Emerging players

• Good2bSocial: Digital marketing agency specializing in law firm marketing, content, and social media strategy. Comparable to Law Business's Digitales Kanzleimarketing offering, though primarily US-focused.

Direct peers

• Leaders League: International legal rankings publisher headquartered in France, operating rankings such as Décideurs. Law Business hired Leaders League Italy's founder, indicating direct competitive and ecosystem overlap. Comparable as a specialty rankings body serving the European legal market.
• JUVE Verlag: German legal publisher of JUVE Handbuch rankings and JUVE Rechtsmarkt. Operates as both a rankings body (adjacent to Law Business's core service) and a market intelligence provider to DACH law firms. Most directly comparable German-language peer in legal rankings and market information.

Others

• Lexology / Globe Newswire legal PR networks: Legal media and content distribution platforms widely used by law firms for PR and thought leadership. Adjacent to Law Business's Litigation PR and content-marketing services as ecosystem infrastructure rather than direct competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/lawbusinessde
• Instagraminstagram.com/lawbusiness_de
• Facebookfacebook.com/lawbusiness.de
• Xtwitter.com/lawbusiness_de
• LinkedInlinkedin.com/company/lawbusinessconsultants

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Law Business - Consulting for Law Firms and Patent Attorneys