Good2bsocial
Good2bSocial is a digital marketing agency exclusively serving the legal industry, offering strategy, tactics, website, training, and consulting services to law firms, legal technology vendors, and adjacent professional services, operating as a division of Best Lawyers.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Good2bsocial does
Good2bSocial is a specialized digital marketing agency that exclusively serves the legal industry, including AM Law 100 firms, mid-market practices, solo practitioners, legal technology vendors, and legal-adjacent professional services. The firm was founded by a former attorney and currently operates as a digital marketing division of Best Lawyers, with a New York City headquarters and a fully remote workforce. Its service portfolio is organized into five core lines: Strategy (digital marketing, SEO, social, and content audits; ABM; measurement and analytics; lead generation), Tactics (social media management, AI Optimization, SEO, content marketing, paid social, Google and programmatic advertising, podcast, video, webinar, and email), Website (design, development, CRO, ADA compliance, microsites), Training (social media, SEO, writing for SEO, and digital marketing certification for lawyers and legal marketers), and Consulting (digital marketing, martech, website, demand gen, and business development enablement). Supporting specialized offerings include the Legal Writers Bureau (wholly-owned content subsidiary of award-winning legal writers) and the proprietary Real-time Analytics Dashboard (RAD) and G2BS PLAYBOOK methodology. The business model is professional services revenue from project-based fees, retainers, and ongoing service contracts, sold through direct sales and consultation rather than partner or reseller channels. Technology infrastructure is built on WordPress for client websites, with HubSpot (Platinum Partner) for marketing automation, Semrush for SEO, Databox for analytics, Jasper for AI content, and Google Ads/Analytics for paid and measurement. The firm has no public listing, no disclosed funding rounds, and operates as a private company under the Best Lawyers parent.
Good2bsocial firmographics
Firmographics- Name
- Good2bsocial
- Legal name
- Good2bSocial
- Website
- https://good2bsocial.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Good2bSocial is a digital marketing agency exclusively serving the legal industry, offering strategy, tactics, website, training, and consulting services to law firms, legal technology vendors, and adjacent professional services, operating as a division of Best Lawyers.
- Ownership category
- akta.pro rank
Good2bsocial industry classification
Industry- Product category
- Legal Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Good2bsocial is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Good2bsocial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Digital Marketing Services: Comprehensive suite of digital marketing services for law firms including strategy, tactics (social media, SEO, content, advertising), website design/development, training, and consulting. Revenue generated through project-based fees, retainer arrangements, and ongoing service contracts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Good2bsocial product offering
Product offeringCore offering
Good2bSocial is a specialized digital marketing agency exclusively serving law firms, lawyers, and legal-industry clients. It sells a comprehensive suite of digital marketing services—strategy, tactics (social media, SEO, content, advertising), website design/development, training, and consulting—delivered under project-based and retainer engagements. Operations are supplemented by proprietary tools (Real-time Analytics Dashboard, G2BS PLAYBOOK methodology) and a Legal Writers Bureau for specialized legal content production.
Product overview
Good2bsocial is a specialized digital marketing agency exclusively serving the legal industry (law firms, lawyers, and legal-centric businesses). The company offers an integrated portfolio of five core service lines: Strategy Services (planning and audit services), Tactics Services (execution across digital channels), Website Services (design, development, and optimization), Training Services (education programs), and Consulting Services (expert advisory). These core services are supported by specialized offerings including the Legal Writers Bureau (exclusive team of award-winning legal writers), proprietary tools (Real-time Analytics Dashboard/RAD, G2BS PLAYBOOK methodology), and proprietary content/research (Marketing on the Record podcast, Social Law Firm Index). The company has recently launched AI Optimization (AIO) as a specialized service to help law firms structure their digital presence for AI search engines.
Differentiator
Problem solved
Functional benefit
Brands
- Legal Writers Bureau: An elite team of award-winning writers and editors who specialize in creating high-impact legal and business content for law firms.
Products and services
- Strategy Services Strategic consulting and planning services for law firms including digital marketing strategy, SEO audit and strategy, social media audit and strategy, content audit and strategy, account-based marketing (ABM), measurement and analytics, and lead generation planning.
- Tactics Services
- Website Services
- Training Services
- Consulting Services
- Legal Writers Bureau
- Real-time Analytics Dashboard (RAD)
- AI Optimization (AIO) Service focused on structuring law firm websites and digital footprints for AI search engines (also known as Generative Engine Optimization), including entity authority development, AI-structured content architecture, competitive AI visibility analysis, and technical optimization for AI crawlers.
Quantifiable outcome
- Five-fold increase in conversion rate
- +1 more outcomes
Companies that use Good2bsocial
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Good2bsocial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature1 record
Good2bsocial partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- HubSpotcoreHubSpot Platinum Partner - highest tier partnership status. The company is also recognized as HubSpot New York City Top Digital Agency 2019. HubSpot provides marketing automation, CRM, and sales platform integration for client campaigns.
- SemrushcoreSemrush Certified Agency Partner providing SEO tools and analytics for law firm optimization campaigns.
- ArrowsminorPartner program member for potential co-marketing and referral activities.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Good2bsocial competitors and assessment
Company assessmentDirect peers
- Firmidable: Digital marketing agency that serves law firms with web design, SEO, and content services. Comparable offering and target customer base to Good2bSocial.
- The Bigger Law Firm: Legal marketing agency providing SEO, PPC, and website services primarily to plaintiff and consumer-facing law firms. Direct competitor with overlapping service stack.
- Juris Digital: Law firm marketing agency providing web design, SEO, and content marketing exclusively to legal clients. Direct competitor with a similar vertical-specialist model.
- Custom Legal Marketing: Legal marketing agency offering website design, SEO, PPC, and content services for law firms. Comparable mid-market competitor in the legal-vertical agency space.
- Rankings.io: Specialized digital marketing agency focused exclusively on personal injury law firms (SEO, PPC, web design). Direct competitor to Good2bSocial in the legal-vertical agency niche with similar service packaging.
- LawRank: Legal marketing agency serving plaintiff law firms with SEO, PPC, and website design. Closely comparable offering to Good2bSocial's core service lines, though concentrated in personal injury vs. Good2bSocial's broader legal focus.
- PaperStreet: Full-service digital marketing agency for law firms offering web design, SEO, content, and hosting. Comparable in service breadth and legal-vertical specialization to Good2bSocial.
- Constellation Marketing: Legal marketing agency focused on law firms with web design, SEO, and video services. Direct competitor with similar service lines and legal-only focus.
- The Modern Firm: Law firm marketing company offering website design, SEO, and branding services to small and mid-size law firms. Comparable in vertical specialization and core service set.
Emerging players
- LawLytics: Legal website platform and marketing service provider for law firms. Comparable in target customer and category, with a more productized/platform-led approach versus Good2bSocial's agency model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Good2bsocial social profiles
Digital presenceGood2bsocial compliance and trust
Trust signalCompliance7 records
Good2bsocial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good2bsocial leadership team
Management profileNumber of profiles
Profiles7 records
Good2bsocial subsidiaries and ownership
Company hierarchySubsidiaries1 record
Good2bsocial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good2bsocial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good2bsocial
What does Good2bsocial do?
Good2bSocial is a specialized digital marketing agency exclusively serving law firms, lawyers, and legal-industry clients. It sells a comprehensive suite of digital marketing services—strategy, tactics (social media, SEO, content, advertising), website design/development, training, and consulting—delivered under project-based and retainer engagements. Operations are supplemented by proprietary tools (Real-time Analytics Dashboard, G2BS PLAYBOOK methodology) and a Legal Writers Bureau for specialized legal content production.
Is Good2bsocial a public or private company?
Good2bsocial is a private company. It is classified as corporate owned and is currently operating.
When was Good2bsocial founded?
Good2bsocial was founded in 2011. It employs 11 to 50 people.
Where is Good2bsocial based?
Good2bsocial is headquartered in New York, United States, in the North America region.
How does Good2bsocial make money?
One revenue line is on record: digital Marketing Services.
Who are Good2bsocial's main competitors?
Direct peers on record are Firmidable, The Bigger Law Firm, Juris Digital, Custom Legal Marketing, Rankings.io, LawRank, PaperStreet, Constellation Marketing and The Modern Firm. LawLytics is listed as an emerging player.
Does Good2bsocial have an API?
No public API is recorded for Good2bsocial.
What industry is Good2bsocial in?
Good2bsocial's product category is Legal Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.