Lawlor's of Naas

What Lawlor's of Naas does

Lawlor's of Naas is a privately held, four-star boutique heritage hotel located at Poplar Square in Naas, County Kildare, Ireland, founded in 1913 by Mrs. Brigid Lawlor and currently operated under Marchford Ltd t/a Lawlors Hotel. The property comprises 138 en-suite bedrooms spanning Standard, Classic, Superior, Junior Suite, and Corporate Apartment tiers, alongside multiple F&B outlets including Lawlor's Bistro, the fine-dining Vi's Restaurant (with its 360-degree cocktail bar), The Lobby lounge, afternoon tea service, and outdoor dining in Vi's Gardens. A 2022 extension added private-function spaces, while legacy venues including the Ballroom, Glending Suite, and the restored 19th-century Courtroom underpin a 30-to-600-delegate conference and wedding capability with Clevertouch AV integration.

Name

Lawlor's of Naas

Legal name

Marchford Ltd t/a Lawlors Hotel

Website

https://lawlors.ie

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

51–100 employees

Short description

Lawlor's of Naas is a four-star heritage boutique hotel in Naas, County Kildare, Ireland, offering 138 bedrooms, multiple restaurants, and conference and wedding venues serving leisure, corporate, and events customers in the greater Dublin region.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Corporate Conference Center Hotels (THAGALAF), Historic/Heritage Conference Hotels (THAGALAL)

Keywords

• Boutique hotel accommodation
• Wedding and event venues
• Conference meeting facilities
• Fine dining restaurant
• Hospitality and banqueting

Headquarters

HQ city

Naas

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Revenue from 138 en-suite bedrooms including Standard, Classic, Superior rooms, Junior Suites, and Corporate Apartments. Room rates are quoted subject to availability and change.
2. Food & Beverage: Revenue from multiple dining outlets: Lawlor's Bistro (breakfast, carvery, dinner), Vi's Restaurant (fine dining with cocktail bar), The Lobby (afternoon tea, casual dining), and private dining options. Also includes in-room dining and breakfast service.
3. Weddings & Events: Revenue from wedding ceremonies, receptions, and private events in venues including the Ballroom, Glending Suite, Courtroom, Residents' Lounge, and Allen Suite. Includes catering, room hire, and package services.
4. Conferences & Meetings: Revenue from corporate meetings, conferences, team away days, and corporate events. Venues accommodate 30 to 600 delegates with AV technology and catering services.
5. Gift Vouchers: Sale of monetary vouchers redeemable for any hotel service including overnight stays and dining, as well as specific dining vouchers for Afternoon Tea and Vi's Restaurant dinners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lawlor's of Naas operates a four-star boutique hotel with 138 en-suite bedrooms across Standard, Classic, Superior, Junior Suites, and Corporate Apartments categories. It runs multiple on-site food and beverage outlets (Lawlor's Bistro, Vi's Restaurant, The Lobby, Afternoon Tea, Private Dining), and offers wedding ceremonies and receptions, corporate conferences and meetings (30–600 delegates), and themed stay packages including golf breaks and shopping escapes.

Product overview

Lawlor's of Naas is a four-star boutique hotel offering a portfolio of integrated hospitality services. The accommodation portfolio includes Standard Rooms, Classic Rooms, Superior Rooms, Junior Suites, and Corporate Apartments across 138 en-suite bedrooms. Dining options encompass Lawlor's Bistro (all-day dining), Vi's Restaurant (fine dining with cocktail bar), The Lobby (casual dining and afternoon tea), and Vi's Gardens (outdoor dining). Events capabilities span the Ballroom (up to 600 delegates), Glending Suite, and multiple meeting rooms including the historic Courtroom. The property also offers dedicated wedding services, golf packages, gift vouchers, and seasonal special offers. The hotel's extension completed in 2022 added Vi's Restaurant and The Lobby lounge, expanding the event and dining footprint.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Room Accommodation En-suite standard bedrooms offering overnight accommodation with complimentary Wi-Fi, tea and coffee making facilities, and flat-screen TVs, targeting leisure and business travellers seeking comfortable value stays.
• Classic Room Accommodation En-suite classic bedrooms offering overnight accommodation with complimentary Wi-Fi, tea and coffee making facilities, and flat-screen TVs for guests seeking an upgraded stay.
• Superior Room Accommodation Spacious superior en-suite bedrooms with upgraded amenities for guests seeking enhanced comfort during leisure or business stays.
• Junior Suites Luxurious junior suite accommodation offering expanded living space with premium amenities for special-occasion leisure and executive stays.
• Corporate Apartments Extended-stay corporate apartments with self-catering facilities for business travellers and long-term guests requiring a residential base near Naas.
• Lawlor's Bistro All-day dining restaurant serving breakfast, carvery lunch, and dinner with traditional Irish and contemporary cuisine for hotel guests, walk-in diners, and group bookings.
• Vi's Restaurant Fine dining restaurant featuring contemporary Irish cuisine, an iconic 360-degree cocktail bar, and outdoor dining in Vi's Gardens, launched as part of the 2022 hotel extension.
• The Lobby Elegant lobby lounge offering casual dining, afternoon tea, and light refreshments in sophisticated surroundings for hotel guests and visitors.
• Afternoon Tea Traditional afternoon tea service featuring dainty sandwiches, freshly baked scones with clotted cream and preserves, cakes and pastries, with optional sparkling upgrades, served in The Lobby.
• Private Dining Exclusive private dining spaces for intimate gatherings, celebrations, and bespoke culinary experiences organised through the events team.
• Ballroom Event Venue Premier event venue accommodating up to 600 delegates, divisible into 3 spaces, with private gardens and conservatory, suitable for conferences, weddings, and large-scale events.
• Glending Suite Versatile conference suite divisible into 3 event spaces with private pre-function area and landscaped terrace, accommodating up to 350 theatre-style.
• Conference and Meeting Rooms Multiple adaptable meeting spaces including The Courtroom (restored 19th-century wood-panelled venue for 50), Nas Na Riogh Suite, Millhouse Suite, and Courtyard Suite, equipped with Clevertouch AV and video-conferencing facilities.
• Wedding Services Full-service wedding venue offering ceremonies and receptions across multiple spaces including the Ballroom, Glending Suite, and outdoor gardens, with dedicated wedding planning managed by the Wedding Manager.
• Golf Packages Golf escape packages including accommodation with breakfast and golf at nearby Craddockstown Golf Club, with preferred rates at Palmerstown House Golf Club, targeting golf societies and individual golfers.
• Gift Vouchers Monetary gift vouchers redeemable for hotel stays, dining experiences, and afternoon tea at any Lawlor's of Naas service, plus specific vouchers for Afternoon Tea and Vi's Restaurant dinners.
• Special Offers and Packages Seasonal and promotional stay packages including Shop & Stay, Summer Escapes, Thank Crunchy It's Friday, Twice As Nice 2-Night Stay, and Bed & Breakfast offers bookable online.
• Live Music Events Live entertainment programme featuring concerts, tribute bands, and weekend live music in the main bar and ballroom, open to hotel guests and visitors.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Green HospitalitycoreStrategic or Co-development PartnerCertification partnership for environmental sustainability. The hotel is certified under the Green Hospitality EU Ecolabel for environment and sustainability practices (2025-2028), aligned with UN Sustainable Development Goals, Circular Economy, and Climate Change initiatives.
• RepakminorOthersGreen membership for packaging recycling compliance.
• WEEE IrelandminorOthersGreen membership for waste electrical and electronic equipment recycling.
• NetaffinitycoreTechnology or IntegrationBooking management system partner providing the online booking engine interface for room reservations. Net Affinity provides PCI DSS compliant payment processing and SSL-encrypted secure booking capabilities for the hotel website.
• Craddockstown Golf ClubcoreStrategic or Co-development PartnerPreferred golf partner offering 18-hole parkland course minutes from the hotel. Included in the For the Love of Golf Getaway package. Features mature tree-lined fairways, challenging water features, and welcoming clubhouse atmosphere.
• Palmerstown House Golf ClubcoreStrategic or Co-development PartnerPreferred golf partner with 18-hole championship course designed by Christy O'Connor Jnr. Located near the hotel with preferred rates for guests.
• Punchestown RacecoursecoreGTM or Marketing PartnerAnnual festival partnership during the Punchestown Festival. Hotel sponsors the Lawlor's of Naas Listed Handicap Hurdle (€100,000). Shuttle bus service operates from Poplar Square outside the hotel.
• Kildare VillageminorGTM or Marketing PartnerShopping partnership offering VIP discount cards for hotel guests at the luxury outlet shopping destination with 100+ boutiques.
• Naas RacecourseminorGTM or Marketing PartnerPartnership for Race n Stay packages including entrance tickets and accommodation. Hotel sponsors Grade 1 race in January.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Johnstown Court Hotel: Four-star independent full-service hotel in Enfield, Co. Meath with comparable wedding, conference, and leisure positioning; competes for the same Dublin commuter-belt M4/M7 residential and corporate demand.
• Glenroyal Hotel: Four-star hotel and conference venue in Maynooth, Co. Kildare offering similar accommodation, dining, and meetings product to corporate and leisure segments within driving distance of Naas.
• Cliff at Lyons: Boutique heritage hotel in Celbridge, Co. Kildare offering upscale accommodation, weddings, and private events; a comparable boutique-style competitor in the same county for premium weddings and corporate retreats.
• Barberstown Castle: Heritage four-star castle hotel in Straffan, Co. Kildare with comparable wedding and conference facilities; a like-for-like competitor in the Kildare regional weddings and meetings market.
• Osprey Hotel: Four-star full-service hotel also located in Naas, Co. Kildare with comparable conference, wedding, and leisure offerings; the closest head-to-head competitor for room nights and event RFPs in the same catchment area.

Broad incumbents

• The K Club: Five-star resort and conference hotel in Straffan, Co. Kildare with 550-delegate capacity, Ryder Cup pedigree, and championship golf; the leading aspirational benchmark for high-end corporate events in the region.
• Carton House: Luxury 18th-century estate hotel in Maynooth, Co. Kildare with extensive conference, wedding, and golf facilities; competes for Kildare's premium corporate and wedding RFPs though at a higher price tier.

Regional players

• Druids Glen Hotel & Golf Resort: Five-star golf resort in Newtownmountkennedy, Co. Wicklow with comparable conference and wedding infrastructure; competes for the same high-end Kildare-adjacent corporate and golf-group demand pool despite being outside Kildare.
• Tulfarris Hotel & Golf Resort: Four-star country-house resort in Blessington, Co. Wicklow with weddings, conferences, and championship golf; a like-for-like regional competitor for group leisure and corporate event share of wallet.

Emerging players

• The Heritage Golf & Spa Resort: Four-star golf-and-spa resort in Killenard, Co. Laois with conference and wedding facilities; comparable integrated resort-style product though outside Kildare, competing for group business and golf-getaway packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lawlors-hotelnaas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lawlor's of Naas