Lawrence & Co. | We Help Leaders & Their Teams Have It All: Success At Work & A Rewarding Life

What Lawrence & Co. | We Help Leaders & Their Teams Have It All: Success At Work & A Rewarding Life does

Lawrence & Co. (legal entity Lawrence & Company Growth Advisors Inc.) is a privately held, boutique growth advisory firm founded in 1995 and headquartered in Vancouver, British Columbia. The firm is led by founder and CEO Kevin Lawrence and operates with approximately 12 employees, serving mid-market CEOs and leadership teams across 18 countries in North America, the Middle East, Asia, Australia, and Europe. Its core service is the Lawrence & Co Growth Management System, a proprietary methodology that integrates established frameworks (Jim Collins' BHAG, Hedgehog, Flywheel, and 20-Mile March, plus Verne Harnish's Scaling Up/Rockefeller Habits) into a structured approach for strategic planning, execution discipline, and leadership development.

The firm's revenue is generated primarily through multi-year CEO coaching and advisory retainers, project-based strategic planning engagements, fee-based keynotes and workshops, and royalties from three books: Scaling Up: Rockefeller Habits 2.0 (2014, co-authored with Verne Harnish), Your Oxygen Mask First (2017), and The 4 Forces of Growth (November 2025). Distribution is content-led and referral-driven, anchored by a website resources library, The Growth Whisperers podcast co-hosted with Brad Giles, webinars, CEO forum speaking engagements, media coverage, and a deep presence in YPO (Young Presidents' Organization) networks. Reported operating metrics include 250+ CEOs advised, 3,000+ strategic planning meetings, 50,000+ coaching hours, 9 notable client exits valued between $200 million and $1 billion, and a customer base split between mid-market operators and dedicated segments of family-led (30+) and private-equity-backed (30+) companies.

Lawrence & Co. has no institutional funding, no parent company, and no disclosed subsidiaries. Its growth strategy is IP- and content-led rather than headcount-led, with new book releases and frameworks functioning as the primary pipeline generation engine. The competitive position rests on Kevin Lawrence's personal brand, the firm's 30-year track record, and the layered proprietary content library, making the business effectively a single-anchored professional services brand with global distribution but limited operational scale.

Name

Lawrence & Co. | We Help Leaders & Their Teams Have It All: Success At Work & A Rewarding Life

Legal name

Lawrence & Company Growth Advisors Inc.

Website

https://lawrenceandco.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Lawrence & Co. is a Vancouver-based boutique growth advisory firm founded in 1995 by Kevin Lawrence, serving mid-market CEOs and leadership teams across 18 countries through proprietary frameworks, multi-year coaching retainers, strategic planning engagements, keynotes, and authored books.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHADAA

Corporate Strategy Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Strategy & Corporate Finance Advisory

SECONDARYBPAHAOAG

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/M&A, Transaction & Restructuring Advisory

Keywords

• CEO coaching services
• Executive advisory services
• Growth strategy consulting
• Strategic planning services
• Leadership development consulting

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. CEO Coaching & Executive Advisory: One-on-one coaching and advisory services for CEOs and senior executives, likely structured as retainer or engagement-based arrangements.
2. Growth Strategy Services: Strategic planning engagements using the Lawrence & Co Growth Management System, including annual planning sessions and quarterly reviews.
3. Keynotes & Workshops: Fee-based speaking engagements for CEO forums, leadership retreats, executive offsites, and business events, with Kevin Lawrence or a Lawrence & Co Growth Advisor as the speaker.
4. Books & Publications: Revenue from book sales including 'Your Oxygen Mask First', 'The 4 Forces of Growth', and co-authorship on 'Scaling Up (Rockefeller Habits 2.0)'.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Lawrence & Co. is a boutique growth advisory firm that helps mid-market companies scale through strategic planning and CEO coaching. Its core services apply the proprietary Lawrence & Co Growth Management System alongside Scaling Up and Jim Collins frameworks (BHAG, Hedgehog, Flywheel) to deliver clear strategy, execution discipline, and leadership development. The firm supplements advisory engagements with keynotes, workshops, and three published books that codify its methodologies.

Product overview

Lawrence & Co. is a boutique growth strategy and leadership advisory firm offering a unified portfolio of services centered on their Growth Management System. The core offerings include Growth Strategy services and CEO Coaching & Advisory, supplemented by Keynotes & Workshops for speaking engagements. The firm has published three books - The 4 Forces of Growth (2025), Your Oxygen Mask First, and Scaling Up: Rockefeller Habits 2.0 - which serve as the foundation for their methodologies and client frameworks. Additional resources include a self-assessment tool for the 17 habits, a comprehensive resources library with articles, case studies, webinars, and podcasts. The company operates primarily through human-powered consulting and coaching rather than software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Strategy Strategic planning service that applies proven frameworks including the One Page Strategic Plan from Scaling Up and Jim Collins' BHAG, Hedgehog, and Flywheel to create clear, focused strategies for mid-market companies.
• CEO Coaching & Advisory Personal, practical CEO and executive coaching rooted in real-world experience that helps leaders rise to the challenges of growth and evolve as fast as their ambitions demand.
• Keynotes & Workshops Fee-based speaking engagements featuring provocative, high-energy keynote presentations and workshops based on the firm's authored books including The 4 Forces of Growth, Your Oxygen Mask First, and Scaling Up.
• Scaling Up: Rockefeller Habits 2.0 (Book) Book co-authored with Verne Harnish focusing on four major decision areas every company must get right: people, strategy, execution, and cash. Features the One-Page Strategic Plan tool and has helped over 100,000 companies scale.
• Your Oxygen Mask First (Book) Book revealing 17 essential habits to help high-performing leaders thrive in leadership and life while maintaining mental health, resilience, and sustainable performance.
• The 4 Forces of Growth (Book) Book revealing the essential forces (Opportunity, Problems, Courage, Fear) that drive lasting success for leaders and their companies, offering a clear, practical framework for mastering internal and external forces.

Quantifiable outcome

• Over 250 CEOs served as trusted advisors
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Jim Collins (Good to Great Research)coreStrategic or Co-development PartnerLawrence & Co. incorporates Jim Collins' research-based frameworks including BHAG (Big Hairy Audacious Goal), Hedgehog Concept, Flywheel, and 20-Mile March into their Growth Management System. Kevin Lawrence has participated in private sessions with Jim Collins at his lab in Boulder.
• Verne Harnish (Gazelles/Entrepreneurs' Organization)coreStrategic or Co-development PartnerCo-authored 'Scaling Up (Rockefeller Habits 2.0)' with Verne Harnish. Kevin Lawrence was one of the early Gazelles coaches helping implement the methodology with mid-market CEOs. Verne Harnish provides endorsement of Kevin's work.
• Brad Giles (Evolution Partners)coreStrategic or Co-development PartnerCo-hosts 'The Growth Whisperers' podcast with Brad Giles. Collaboration on content creation, thought leadership, and potentially joint client engagements across the Asia-Pacific region.
• Kim Campbell (Fighter Pilot/Author)minorStrategic or Co-development PartnerInterviewed decorated U.S. Air Force A-10 pilot Kim Campbell for 'The 4 Forces of Growth' research. She is featured in the book's content on leadership under pressure and has written her own book 'Flying in the Face of Fear'.
• YPO (Young Presidents' Organization)coreChannel Partner/ Reseller/ DistributorKey referral and networking channel. Kevin Lawrence is active in YPO circles, which serve as a primary source of CEO client referrals and speaking opportunities.
• Liz Wiseman (Author)minorStrategic or Co-development PartnerAuthor of 'Multipliers' and 'Rookie Smarts'. Provided endorsement quote for 'Your Oxygen Mask First' book.
• Cameron Herold (COO Alliance)minorStrategic or Co-development PartnerFounder of COO Alliance and author. Provided endorsement for 'Your Oxygen Mask First' and appears as a thought leader in the network.

Scale indicators9 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Gazelles (Verne Harnish): Verne Harnish's Gazelles is the originator of the Scaling Up methodology that Lawrence & Co. co-authored and implements; both firms serve mid-market CEOs with the same Scaling Up tools, making Gazelles the most direct peer in methodology and customer.
• TIGER 21: TIGER 21 organizes peer groups for high-net-worth business owners and CEOs focused on wealth preservation and growth — comparable in serving owner-CEOs who face scaling, succession, and personal performance challenges similar to Lawrence & Co.'s mid-market CEO clientele.
• Strategic Coach: Dan Sullivan's Strategic Coach is the archetypal premium CEO coaching and entrepreneurial advisory firm serving entrepreneurs and leadership teams with quarterly workshops and structured coaching — directly comparable to Lawrence & Co.'s mid-market CEO coaching and growth advisory model.
• Genius Network (Joe Polish): Genius Network is a high-end mastermind and advisory community for entrepreneurs built around curated peer groups and expert connections — overlapping with Lawrence & Co.'s YPO-adjacent community and referral ecosystem.
• Predictable Success: Predictable Success, founded by Mike Paton, is a Scaling Up-aligned advisory firm helping mid-market leadership teams implement growth-stage operating systems — directly comparable in methodology and customer base.
• EOS Worldwide: EOS Worldwide delivers a standardized operating system (Entrepreneurial Operating System) to mid-market leadership teams via a global network of implementers — directly competing with Lawrence & Co.'s growth frameworks and executive team alignment offerings.
• Vistage Worldwide: Vistage operates the largest CEO peer advisory and executive coaching network globally, serving mid-market CEOs with group coaching and one-on-one advisor relationships — overlapping directly with Lawrence & Co.'s coaching and leadership development offering.
• The Fortune Practice: The Fortune Practice is a boutique coaching and advisory firm serving mid-market CEOs with growth strategy and executive coaching — closely aligned with Lawrence & Co.'s positioning as a high-touch advisory boutique.

Broad incumbents

• Bain & Company: Bain & Company is a top-tier global management consulting firm whose strategy and organizational practices practice overlaps with Lawrence & Co.'s corporate strategy advisory work, though Bain serves much larger enterprise clients with a broader service portfolio.
• McKinsey & Company: McKinsey's strategy and corporate finance practice addresses growth strategy and organizational transformation for global enterprises — a broad incumbent comparable in service category but operating at vastly larger scale and scope than the boutique mid-market focus of Lawrence & Co.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lawrenceandco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lawrence & Co. | We Help Leaders & Their Teams Have It All: Success At Work & A Rewarding Life