Lawrence Business Magazine

What Lawrence Business Magazine does

Lawrence Business Magazine is a privately held, locally focused quarterly business publication serving Lawrence and Douglas County, Kansas. Founded in 2011, it is positioned as the only magazine dedicated to telling stories of people and businesses making a positive impact on the local community. The magazine is distributed via direct mail to over 4,500 businesses and at approximately 3,500 retail locations, reaching an estimated 25,000 readers, with full issues also available digitally online.

The company's product surface extends beyond the print magazine into two adjacent offerings: LBM Radio, a recurring program broadcast on KLWN AM 1320 & FM 101.7 featuring interviews with local business leaders and available as on-demand podcasts, and the Foundation Awards, an annual recognition program honoring Douglas County businesses that grow the local economy while positively impacting the community. Content is produced by a small core team of seven—including Publishers Ann Frame Hertzog (also Editor-in-Chief) and Steven Hertzog (also Chief Photographer and Business Development)—supported by approximately 30 contributing writers. Distribution is amplified through Facebook, Twitter/X, Instagram, LinkedIn, YouTube, and an email newsletter.

Revenue is generated primarily through local advertising and sponsorships under a strict policy of only accepting advertisers with a stake in the local economy, supplemented by individual subscriptions and Foundation Awards-related sponsorship. The company is an LLC domiciled in Kansas with no disclosed external investors, parent company, or M&A activity, and its operations are entirely concentrated in the Lawrence/Douglas County market.

Name

Lawrence Business Magazine

Legal name

Lawrence Business Magazine LLC

Website

https://lawrencebusinessmagazine.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Lawrence Business Magazine is a privately held quarterly publication founded in 2011 that covers Lawrence and Douglas County, Kansas businesses making a positive local impact. It distributes roughly 8,000 print copies per issue, airs LBM Radio on KLWN, and runs the annual Foundation Awards.

Ownership category

akta.pro rank

Headquarters

HQ city

Lawrence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsorships: The magazine generates revenue primarily through advertising, accepting only advertisers with a stake in the local economy. Sponsored content from sponsors like Blue Cross and Blue Shield of Kansas appears regularly in each issue.
2. Subscriptions: Revenue generated through individual subscriptions, with copies mailed to subscribers and available online.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Lawrence Business Magazine is a quarterly local business magazine that tells the stories of people and businesses making a positive impact on Lawrence and Douglas County, Kansas. The company distributes print copies via direct mail to 4,500+ businesses and at 3,500 retail locations, with full digital access online. Its offering is complemented by LBM Radio on KLWN AM 1320 & FM 101.7 and the annual Foundation Awards program celebrating community-impact businesses.

Product overview

Lawrence Business Magazine operates as a quarterly print and digital publication (the core product) combined with a radio program (LBM Radio on KLWN AM 1320 & FM 101.7) and the Foundation Awards program. These offerings together form a multi-platform local business media company serving Lawrence and Douglas County, Kansas. The print magazine and radio programming complement each other, with the magazine providing in-depth stories and the radio show offering audio interviews with local business leaders. The Foundation Awards is an annual celebration of local business excellence that features in the magazine and at events.

Differentiator

Problem solved

Functional benefit

Brands

• LBM Radio: Radio show partnership with KLWN AM 1320 and FM 101.7 featuring interviews and discussions about local Lawrence and Douglas County businesses.
• Foundation Awards

Products and services

• Lawrence Business Magazine (Print & Digital) A quarterly local business magazine covering stories of people and businesses making a positive impact on Lawrence and Douglas County, Kansas. Distributed in print via direct mail to 4,500+ businesses and at 3,500 retail locations, with full digital issues available online. Each issue has a quarterly theme (e.g., Foundation Awards, Agriculture, Home Improvements, Downtown Lawrence, Public Safety). Estimated readership is 25,000.
• LBM Radio A radio program broadcast on KLWN AM 1320 and FM 101.7, featuring interviews with local business leaders and coverage of Lawrence and Douglas County business news. Podcast recordings of past shows are available for streaming online. Co-founder Steven Hertzog participates as a host/guest on the program.
• Foundation Awards An annual awards program celebrating Douglas County businesses that grow the local economy while making a positive community impact. Includes Foundation Impact awards and IMPACT awards across categories such as Minority-Owned Business, Woman-Owned Business, and Footprint Impact. Featured as a recurring theme in the magazine (e.g., 2026 Q2 Foundation Awards issue) and tied to an annual celebration event.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KLWN AM 1320 & FM 101.7coreGTM or Marketing PartnerLawrence Business Magazine maintains a radio show partnership with KLWN. The LBM Radio show is broadcast on KLWN AM 1320 & FM 101.7, with podcast recordings available online for missed shows. Steven Hertzog participates as a host/guest on the radio program.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Patch: Hyperlocal digital news network covering thousands of U.S. towns and suburbs, monetized via local advertising and sponsored content. Comparable as a competitor for local advertiser dollars, but in digital-only format without the print and events layer Lawrence Business Magazine maintains.

Direct peers

• Cincinnati Magazine: Established regional city magazine serving Greater Cincinnati with feature editorial, dining, business, and annual "Best of Cincinnati" awards. Operates the same quarterly/periodic print cadence with sponsorship-driven events and local ad sales.
• Charlotte Magazine: Monthly city magazine serving the Charlotte, North Carolina metro with local business, lifestyle, and awards content (e.g., "Best of Charlotte"). Closely comparable in business model: print + digital + annual awards program sold to local advertisers.
• Edible Communities: Federation of independently published local magazines ("Edible Manhattan," "Edible Boston," etc.) covering regional food and business with print, digital, and events revenue. Comparable business model: locally rooted print magazine network sold via advertising and subscriptions with annual awards programming.
• Indianapolis Monthly: Long-standing Indianapolis city magazine covering local business, dining, and culture, with an annual awards franchise. Comparable in model: locally owned regional magazine monetized through advertising, subscriptions, and recurring branded events.
• Madison Magazine: Long-running monthly city magazine serving the Madison, Wisconsin region with editorial, advertising, and event businesses aimed at a local/regional audience. Operates the same print + digital + events model with similar advertiser and reader profiles.
• Minneapolis-St. Paul Magazine: Regional Twin Cities magazine covering business, lifestyle, and civic affairs with an established awards franchise ("Best of MSP"). Mirrors Lawrence Business Magazine's print + digital + events structure at slightly larger scale.

Broad incumbents

• American City Business Journals: Parent of 40+ U.S. metropolitan business journals (Nashville, Charlotte, Cincinnati, etc.). It is the dominant scaled player in local business news publishing, competing for the same local advertiser budgets as Lawrence Business Magazine but at multi-city scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LawrenceBizMag
• Facebookfacebook.com/lawrencebusinessmagazine
• LinkedInlinkedin.com/company/lawrence-business-magazine
• Instagraminstagram.com/lawrencebizmag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lawrence Business Magazine