Lawry's the Prime Rib Singapore

What Lawry's the Prime Rib Singapore does

Lawry's The Prime Rib Singapore operates a single fine dining American steakhouse at #04-01/31 Mandarin Gallery, 333A Orchard Road, Singapore. It is the Singapore franchise of Lawry's Restaurants, Inc., a US family-owned company founded in 1938 in Beverly Hills that now operates eight international locations across the US, Japan, Hong Kong, South Korea, Taiwan, Indonesia, and Singapore. The restaurant employs 11-50 staff and serves special-occasion diners, corporate clients, weekend leisure guests, and luxury lifestyle members.

The core offering is tableside-carved USDA Prime Rib of Beef aged up to 21 days, roasted on rock salt beds and served from the brand's signature heavy-stainless-steel Silver Carts (the first cart reportedly cost as much as a 1938 Cadillac). Menu architecture comprises à la carte lunch and dinner, a Weekday Signature Lunch set, a 4-Course Exquisite Set Dinner, a weekend brunch (S$89++ per person), and the Original Spinning Bowl Salad tossed in proprietary Classic Vintage dressing. Revenue is generated through dine-in covers (GST and service charge applied), S$50-100 per person reservation deposits (applied to bill or 6-month credit), takeaway and delivery via a dedicated WooCommerce ordering site (Lawry's To Go, daily 12pm-8pm), and a dedicated private events team handling corporate, wedding, and social bookings.

The business model is a traditional reservation-based fine dining operation supported by a modest digital stack: TableCheck for online reservations and EDM, WooCommerce for online orders and reservation deposit collection, and MiniChat for customer chat. Marketing channels center on Instagram (@lawryssg), email newsletter, website content, and recurring promotional campaigns (Wine of the Month, Cellar Select Savings, Steak Lover's Wednesday, birthday indulgences). Distribution also includes a Privilege Circle loyalty program and partnership privileges with the Ferrari Club of Singapore and American Express Love Dining, designed to drive repeat visits from premium customer segments.

Name

Lawry's the Prime Rib Singapore

Legal name

Lawry's The Prime Rib Singapore

Website

https://lawrys.com.sg

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Lawry's The Prime Rib Singapore operates a single fine dining American steakhouse at Mandarin Gallery on Orchard Road, serving signature USDA Prime Rib carved tableside from Silver Carts to special-occasion diners, corporate clients, and luxury lifestyle members.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Steakhouses & Seafood Restaurants (THAFACAE), All-Day Dining Restaurants (THAFACAJ)

Keywords

• Fine dining restaurant
• American steakhouse
• Prime rib specialty
• Tableside carving service
• Private dining events

Headquarters

HQ city

Singapore, Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dine-in Restaurant Service: Full-service fine dining experience with à la carte menus for lunch and dinner. Features Signature Prime Rib, other premium meats, seafood, and classic American cuisine. Revenue generated from food and beverage sales with GST and service charge added.
2. Reservation Deposits: S$50-100 per person deposit required to secure reservations. S$100 deposit for peak dates (Valentine's Day, Christmas Eve/Day, New Year's Eve/Day) and S$50 for regular dates. Deposits applied toward final bill or converted to dine-in credit.
3. Set Menu Offerings: Curated set menus including Weekday Signature Lunch, 4-Course Exquisite Set Dinner, and Weekends at Lawry's brunch. Set menus provide predictable revenue per cover.
4. Takeaway and Delivery: Online ordering platform for Lawry's To Go packages and takeaway menu items. Daily service from 12pm-8pm for curbside pickup and delivery.
5. Private Events: Corporate events, weddings, birthdays, and other private gatherings hosted at the restaurant. Event sales team handles bookings with custom menu options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lawry's The Prime Rib Singapore is a single-location fine dining American steakhouse offering a signature USDA Prime Rib of Beef aged up to 21 days, roasted on beds of rock salt and carved tableside from proprietary Silver Carts. The restaurant serves à la carte lunch and dinner menus, a Weekday Signature Lunch, a 4-Course Exquisite Set Dinner, a Weekends at Lawry's 4-Course brunch, and a dessert and kids menu, complemented by the Original Spinning Bowl Salad. Supplementing the dine-in experience are online reservation booking via TableCheck, a takeaway and delivery service (Lawry's To Go) via order.lawrys.com.sg, and private event hosting for corporate and social occasions.

Product overview

Lawry's The Prime Rib Singapore is a fine dining American steakhouse offering a single-location restaurant experience. The core offering consists of various dining programs including a la carte lunch and dinner menus, signature lunch, and 4-course set dinner menus, complemented by dessert and kids menus. Additional offerings include takeaway/delivery via Lawry's To-Go, private event hosting for corporate and social occasions, and an online reservation system with deposit functionality. The restaurant operates from Mandarin Gallery on Orchard Road and serves American cuisine centered on their signature USDA Prime Rib of Beef.

Differentiator

Problem solved

Functional benefit

Products and services

• A la Carte Lunch Menu À la carte lunch menu served at the restaurant for lunch service, featuring signature prime rib and other premium offerings. Intended for walk-in diners and those who have reserved a table.
• A la Carte Dinner Menu À la carte dinner menu served at the restaurant for dinner service, featuring signature prime rib, premium meats, seafood, and classic American cuisine.
• Weekday Signature Lunch Curated weekday lunch set menu featuring Lawry's signature prime rib experience, tailored for weekday lunch guests.
• 4-Course Exquisite Set Dinner Curated 4-course set dinner menu offering a structured fine dining experience at a fixed price per cover.
• Weekends at Lawry's 4-Course Brunch 4-course weekend brunch priced at S$89++ per person, including a complimentary glass of Mionetto Spritz. Available every Saturday and Sunday (except eve of public holiday, public holiday and blackout dates) from 11.30am to 3.00pm.
• Dessert Menu Standalone dessert menu offering available to dine-in guests at the restaurant.
• Kids Menu Children's menu offering child-friendly portions and dishes for family dining at the restaurant.
• Lawry's To-Go (Takeaway and Delivery) Takeaway and delivery program offering Lawry's To Go packages and standard takeaway menu items for enjoyment at home. Curbside pickup and delivery available daily.
• Private Events Event hosting service for corporate events, weddings, birthdays, and other private gatherings at the restaurant, with custom menu options and a dedicated event sales team.
• Restaurant Reservations Table reservation booking service for the restaurant, allowing guests to select date, time, and party size, with deposit options for peak periods.
• Reservation Deposits Online deposit payment system for securing reservations. S$50 per person for standard dates and S$100 per person for peak dates (Valentine's Day, Christmas Eve/Day, New Year's Eve/Day). Deposits applied toward final bill or converted to dine-in credit valid within 6 months.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Ferrari Club of SingaporeminorGTM or Marketing PartnerFerrari Club Singapore members enjoy complimentary corkage for up to 2 bottles of standard-sized wines (including Prosecco and Champagne), priority reservation access during peak dining periods, preferred seating arrangements, and early access to selected Lawry's events including wine dinners and whisky pairing evenings.
• American ExpressminorGTM or Marketing PartnerAmerican Express Love Dining Privileges program offering 15-50% off à la carte food depending on party size for Platinum and Centurion cardholders. Valid from 1 April 2026 to 31 March 2027 for lunch and dinner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Morton's The Steakhouse: International premium steakhouse chain specializing in tableside service and prime cuts. Directly comparable to Lawry's in target customer (affluent business and special occasion diners), menu focus (prime steaks), and full-service dining model.
• Ruth's Chris Steak House: Premium American steakhouse chain with similar positioning around USDA Prime beef and special occasion dining. Comparable in price point, customer base, and full-service experience to Lawry's Singapore.
• Bistecca Tuscan Steakhouse: Italian-accented premium steakhouse in Singapore offering tableside-carved Bistecca alla Fiorentina. Comparable in Italy-influenced tableside service tradition, premium pricing, and special occasion positioning.
• Fat Cow: Japanese-influenced premium steakhouse in Singapore specializing in wagyu and prime cuts. Competes for the same affluent customer base seeking premium beef experiences in a refined dining setting.
• Cut by Wolfgang Puck: Celebrity chef steakhouse at Marina Bay Sands offering premium cuts in a refined dining format. Directly competes with Lawry's for affluent diners, tourists, and special occasion occasions in Singapore.
• Bedrock Bar & Grill: Singapore-based premium steakhouse offering dry-aged steaks and an extensive wine program. Direct competitor in the Singapore high-end steakhouse market with overlapping customer base of corporate clientele and special occasion diners.

Others

• TableCheck: Reservation management platform partner of Lawry's Singapore. An ecosystem enabler (rather than direct competitor) that provides technology infrastructure for the restaurant industry's booking and guest management workflows.

Broad incumbents

• The Ritz-Carlton Millenia Singapore - Summer Pavilion: Luxury hotel dining establishment offering premium dining experiences in Singapore. Competes for the same affluent clientele and special occasion occasions, with broader hospitality portfolio backing.
• SKIRT at W Singapore - Sentosa Cove: Hotel-based premium steakhouse within a major international hospitality brand. Competes for the same affluent and corporate dining occasions as Lawry's, leveraging the broader Marriott/W Hotel ecosystem and guest base.

Emerging players

• The Steakhouse at The Marine Boutique: Independent Singapore steakhouse offering premium cuts in a more intimate setting. Comparable in core product (premium steaks) and target market, but smaller scale and less brand heritage than Lawry's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lawryssg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lawry's the Prime Rib Singapore