Lawson Flats

What Lawson Flats does

Lawson Flats is a private members club operating from a single, three-floor Art Deco building at 4 Sherwood Court in Perth CBD, Western Australia, founded in 2020 by the Fini hospitality group (the team behind The State Buildings). The club serves a curated community of creative professionals, founders, artists, and other members through selective, application-based admission reviewed by a Member Committee, with the membership base explicitly capped to preserve exclusivity and community quality.

The club's product is a multi-function physical venue combining hospitality, wellness, events, and workspace. Members access a lounge, Luis' bar+dining (open early morning through late night), the Onslow listening room, the Euphemia karaoke and cinema room, the Edith board room, a pool room, studio, gymnasium, and sauna/wet rooms. The Lawson Athletic sub-brand formalizes the wellness offering across two levels, and private event services accommodate groups from 3 to 300 guests with full-service production. The community concept is reinforced by the Positive People philanthropic fund, which pools a $2.50 weekly per-member contribution to local and global causes.

The business model is multi-stream: recurring subscription membership dues (pricing undisclosed and non-refundable), transaction-based F&B revenue through Luis', transaction-based private event fees, and wellness access bundled into membership. Operations are supported by an off-the-shelf technology stack — Peoplevine UK for the membership portal and applications, SevenRooms for restaurant reservations, and PayPal for billing — with SSL encryption and a published privacy policy governing data practices. Revenue, financials, and headcount data are not disclosed; the company appears privately held with no external investment indicated.

Name

Lawson Flats

Legal name

Lawson Flats

Website

https://lawsonflats.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Lawson Flats is a private members club in a Perth CBD Art Deco building, serving a selectively admitted community of creative professionals with a combined hospitality, dining, wellness, and private events offering.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Membership Dues: Monthly or periodic membership fees providing access to club facilities, community events, and member benefits. Application-based admission with limited availability. Membership dues and initiation fees are non-refundable per terms of service.
2. Food & Beverage (Luis'): Bar and dining room open early morning through late night. Revenue from breakfast, lunch, dinner, and drinks service. Multiple dining formats including long communal table and individual dining.
3. Private Events: Revenue from hosting private events in various spaces (board meetings, book clubs, birthday dinners, corporate events). Full-service event management offered including audio-visual, florals, styling, photography. Capacity ranges from 3 to 300 guests.
4. Wellness Facilities (Lawson Athletic): Access to gymnasium and wet rooms (sauna, showers, changing facilities) for members as part of membership, with potential for day passes or additional access tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Lawson Flats is a private members club housed in a heritage Art Deco building spanning three floors in Perth's CBD. It operates Luis' bar and dining, the Lawson Athletic wellness facility, multiple private event and entertainment spaces, and a curated membership program with selective admission. Revenue is generated through recurring membership dues, food and beverage sales, private event hosting, and wellness access.

Product overview

Lawson Flats is a single-location private members club in Perth's CBD, housed in a heritage Art Deco building. The club offers a unified membership experience that provides access to diverse spaces and services including the main club with multiple rooms (Lounge, Luis' bar and dining, Onslow listening room, Euphemia karaoke and cinema, Edith board room, Pool Room, Studio, Gymnasium, and Sauna), the Lawson Athletic wellness facility, and private event hosting services. Members gain access to all spaces through a single membership program, with additional dining and events available on-site.

Differentiator

Problem solved

Functional benefit

Brands

• Luis': Bar and dining room open early morning until late at night, based loosely on Luis' Restaurant Classique. Features an expansive work by Jay Staples and Stephen Brameld.
• Lawson Athletic
• Positive People

Products and services

• Lawson Flats Club Membership Selective membership providing access to a multi-floor private members club with diverse spaces including lounge, bar, dining, listening room, karaoke, cinema, board room, pool room, gymnasium, and sauna. Targeted at creative professionals, thinkers, makers, founders, artists, and hosts.
• Luis' Bar + Dining Bar and dining room open from early morning until late night, serving breakfast, lunch, dinner, and drinks. Reservations handled through SevenRooms platform; accessible to members and external diners.
• Lawson Athletic Wellness facility spanning two levels, including a Gymnasium with weights, machines, and mirrors, plus Wet Rooms with sauna, shower, and changing facilities. Accessible to members and offered for daily and occasional users.
• Membership Program Application-based, selective membership program reviewed by a Member Committee with limited availability. Includes a $2.50 weekly contribution to the Positive People philanthropic fund.
• Private Events Full-service event hosting for groups of 3 to 300 guests across multiple venue spaces. Services include audio-visual production, live performers, florals, styling, photography, and bespoke experiences through a trusted supplier network.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record.

• PayPalOthersPayPal is used as a billing partner for collecting payment information including credits and eCheck data for membership and service payments.
• SevenRoomsTechnology or IntegrationSevenRooms is used as the reservation platform for Luis' restaurant, allowing guests to book dining experiences through the SevenRooms booking system.
• Peoplevine UKTechnology or IntegrationPeoplevine UK provides the member management platform powering the Lawson Flats community portal, membership applications, and member communications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NeueHouse: NeueHouse operates members-only creative work and social spaces with programming, dining, and event services. It overlaps with Lawson Flats' creative-professional member base and combined work/play/value proposition.
• Soho House: Soho House is the global benchmark for private members clubs combining F&B, wellness, events, and creative community. Lawson Flats operates an analogous model at a single Perth location, targeting the same creative-professional member persona.
• Annabel's: Annabel's is a heritage private members club in Mayfair with selective admission, premium F&B, and event hosting. Comparable to Lawson Flats in its exclusivity-driven membership economics and social/dining mix.
• The Ned: The Ned operates members clubs and hotels with multiple bars, restaurants, and event spaces under a single brand. Its multi-vertical hospitality-and-membership model directly mirrors Lawson Flats' Luis' + Athletic + events + membership structure.
• Spring Place: Spring Place runs members clubs combining workspaces, dining, wellness, and events. Its subscription-plus-amenity structure and curated community are closely aligned with Lawson Flats' membership model.

Emerging players

• The Wing: The Wing built a members club for women with workspace, wellness, and event offerings. It pioneered the curated-community members club thesis that Lawson Flats applies, though in a different demographic and format.

Broad incumbents

• Ace Hotel: Ace Hotel operates design-forward hotels with lobby bars, restaurants, and event programming that attract a creative-professional crowd. Shares the cultural-brand and community-curation approach with Lawson Flats, but its core business is lodging.
• Public Hotels: Ian Schrager's Public Hotels blend hotel stays with public-facing food, beverage, and social programming at premium urban locations. Comparable cultural-positioning and lifestyle-brand hospitality, though anchored by lodging rather than a members club.

Regional players

• QT Hotels & Resorts: QT Hotels operates boutique hotels across Australia/New Zealand with signature bars, restaurants, and event spaces. Comparable to Lawson Flats in the Australian premium hospitality and F&B space, though not a members club model.

Others

• The State Buildings: The State Buildings is the Fini team's heritage Perth venue housing multiple restaurants, bars, and a hotel under one roof. It is the parent operator's flagship and a closely adjacent comparable for Lawson Flats' multi-vertical hospitality model in the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lawson-flats

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lawson Flats