Lazarus Motor Company

What Lazarus Motor Company does

Lazarus Motor Company is a fourth-generation, family-owned automotive dealership group headquartered in Centurion, Pretoria, Gauteng, South Africa, operating continuously since 1957. The group is an authorised franchisee for twelve OEMs spanning premium (Jaguar, Land Rover), mainstream global (Ford, Kia, Mazda, Honda) and Chinese value-segment (BAIC, Foton, GAC Motor, Jetour, JMC, MG) brands, with brand-specific showrooms co-located in the Centurion area alongside a dedicated pre-owned 'Exclusive Cars' outlet for vehicles priced above R900,000. Beyond vehicle retail, it operates a parts department, a Smart Repair body shop, a Tyre and Wheel Alignment Fitment Centre, and manufacturer-approved servicing using genuine parts and factory-trained technicians.

The revenue model combines transactional vehicle sales (new, demo, pre-owned across twelve brands), recurring aftersales service and parts revenue, and a managed finance offering delivered through Lazfin Finance, a joint venture with Wesbank in which Lazarus holds FSP 46709 registration under FSCA authorisation. Customers can browse inventory, book service, value trade-ins, and apply for finance via the corporate website (laz.co.za), with physical showrooms functioning as the primary sales channel. Marketing combines digital channels, community sponsorships (Titans Cricket, Tshwane Urban Riders' annual KASI Ride), and a 2022-launched brand ambassador programme featuring South African personalities (Tatjana Schoenmaker, Nicole Kente, OG Molefe) supporting the Jaguar and Land Rover franchises. No proprietary technology platform or AI capability is disclosed; the group's competitive position rests on multi-brand franchise density, family reputation built over seven decades, and an integrated sales-to-aftersales customer journey.

Name

Lazarus Motor Company

Legal name

Lazarus Motor Company

Website

https://laz.co.za

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Lazarus Motor Company is a fourth-generation, family-owned automotive dealership group in Centurion, South Africa, representing 12 vehicle brands across new, pre-owned, aftersales, parts, and finance via its Lazfin/Wesbank joint venture.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive dealership services
• New vehicle sales
• Pre-owned vehicle sales
• Vehicle servicing
• Vehicle financing

Headquarters

HQ city

Centurion

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Revenue from sales of new vehicles across 12 automotive brands (BAIC, Ford, Foton, GAC Motor, Honda, Jaguar, Jetour, JMC, Kia, Land Rover, Mazda, MG), demo vehicles, and pre-owned/exclusive vehicles. Sales conducted through brand-specific dealership showrooms.
2. Aftersales Services: Manufacturer-approved servicing, Smart Repair Centre (body shop repairs), tyre and wheel alignment services through Fitment Centre. Generates recurring revenue from vehicle maintenance and repairs.
3. Parts Sales: Sale of factory approved spare parts and aftermarket products through Parts department.
4. Financial Services: Lazfin Finance joint venture with Wesbank provides vehicle financing. Company is registered FSP 46709, regulated by Financial Services Conduct Authority. Offers finance through all major banks, extended warranties, service and maintenance plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lazarus Motor Company is a multi-brand automotive dealership group operating brand-specific showrooms in Centurion, South Africa. It sells new vehicles from 12 franchises (BAIC, Ford, Foton, GAC Motor, Honda, Jaguar, Jetour, JMC, Kia, Land Rover, Mazda, MG) plus pre-owned and exclusive luxury vehicles, and provides an integrated aftersales ecosystem comprising manufacturer-approved servicing, genuine parts, a Smart Repair Centre for bodywork, Tyre & Wheel Alignment through a Fitment Centre, vehicle finance via the Lazfin/Wesbank joint venture, and free car valuation.

Product overview

Lazarus Motor Company is a fourth-generation family-owned automotive dealership established in 1957, representing 12 automotive brands: BAIC, Ford, Foton, GAC Motor, Honda, Jaguar, Jetour, JMC, Kia, Land Rover, Mazda, and MG. The company operates as a multi-brand dealership offering new vehicles (Ford leads with 29 models, Kia with 53, Mazda with 19), pre-owned luxury vehicles (Jaguar and Land Rover), manufacturer-approved servicing, genuine parts, Smart Repair Centre for bodywork, Tyre & Wheel Alignment through the Fitment Centre, vehicle financing (via Lazfin Finance joint venture with Wesbank), and free car valuation services. The company also partners with brand ambassadors including Olympic swimmer Tatjana Schoenmaker and sports presenter Nicole Kente for Jaguar/Land Rover marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Lazarus BAIC Centurion: BAIC automobile dealership offering new vehicles
• Lazarus Ford Centurion
• Lazarus Foton Centurion
• Lazarus GAC Motor Centurion
• Lazarus Honda Centurion
• Jaguar Centurion
• Lazarus Jetour Centurion
• Lazarus JMC Centurion
• Lazarus Kia Centurion
• Land Rover Centurion
• Lazarus Mazda Centurion
• Lazarus MG Centurion
• Lazarus Exclusive Cars
• Lazfin Finance
• Smart Repair Centre
• Tyre Centre

Products and services

• New Vehicle Sales Sale of new vehicles from 12 automotive brands (BAIC, Ford, Foton, GAC Motor, Honda, Jaguar, Jetour, JMC, Kia, Land Rover, Mazda, MG) through brand-specific dealership showrooms in Centurion, South Africa. Targets individual consumers and fleet buyers seeking passenger, SUV, and commercial vehicles.
• Pre-Owned and Exclusive Vehicle Sales Sale of quality used and demo vehicles plus a dedicated Exclusive Cars sub-brand featuring premium pre-owned vehicles priced from R900,000, including luxury brands such as Jaguar, Land Rover, and Porsche. Targets individual buyers seeking certified pre-owned or luxury resale vehicles.
• Vehicle Servicing Manufacturer-approved servicing using genuine parts and factory-trained technicians for vehicles sold by Lazarus Motor Company. Targets existing vehicle owners requiring scheduled maintenance, warranty servicing, or repair work.
• Smart Repair Centre Quality body shop repairs for accident damage and cosmetic restoration. Targets vehicle owners requiring panel beating, paint, or minor body repair work.
• Tyre & Wheel Alignment (Fitment Centre) Tyre sales, wheel alignment services, and aftermarket product fitment through the Lazarus Fitment Centre. Targets vehicle owners requiring tyre replacement, alignment, or accessory installation.
• Genuine Parts Sale of factory approved spare parts for all vehicle brands sold by Lazarus Motor Company. Targets individual vehicle owners and workshops needing OEM replacement parts.
• Lazfin Vehicle Finance Vehicle financing offered through the Lazfin Finance joint venture with Wesbank, complemented by finance options from all major banks, extended warranties, and service/maintenance plans. Registered Financial Services Provider FSP 46709, regulated by the FSCA. Targets vehicle buyers requiring credit finance, insurance, or warranty products.
• Car Valuation Service Free vehicle appraisal to determine current market value, usable as a deposit for a new vehicle purchase. Targets existing vehicle owners evaluating trade-in or sale.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Twelve partnerships are on record, tiered core.

• BAICcoreChannel Partner/ Reseller/ DistributorAuthorized dealership representing BAIC brand with dedicated Lazarus BAIC Centurion showroom offering 14 new vehicles.
• FordcoreChannel Partner/ Reseller/ DistributorPrimary brand representation with Lazarus Ford Centurion showroom offering 29 new vehicles including Ranger, Everest, and Territory models.
• KiacoreChannel Partner/ Reseller/ DistributorMajor brand representation with Lazarus Kia Centurion showroom offering 53 new vehicles including Sportage, EV6, and new Tasman bakkie.
• JaguarcoreChannel Partner/ Reseller/ DistributorPremium brand representation at Jaguar Centurion showroom offering pre-owned Jaguar vehicles.
• Land RovercoreChannel Partner/ Reseller/ DistributorPremium brand representation at Land Rover Centurion showroom offering pre-owned Land Rover vehicles including Defender.
• MazdacoreChannel Partner/ Reseller/ DistributorAuthorized dealership representing Mazda brand with Lazarus Mazda Centurion showroom offering 19 new vehicles.
• HondacoreChannel Partner/ Reseller/ DistributorAuthorized dealership representing Honda brand with Lazarus Honda Centurion showroom offering 13 new vehicles.
• MGcoreChannel Partner/ Reseller/ DistributorAuthorized dealership representing MG brand with Lazarus MG Centurion showroom offering 14 new vehicles.
• FotoncoreChannel Partner/ Reseller/ DistributorAuthorized dealership representing Foton commercial vehicles with Lazarus Foton Centurion showroom offering 18 new vehicles.
• JetourcoreChannel Partner/ Reseller/ DistributorAuthorized dealership representing Jetour brand with Lazarus Jetour Centurion showroom offering 14 new vehicles including T-series PHEV.
• JMCcoreChannel Partner/ Reseller/ DistributorAuthorized dealership representing JMC brand with Lazarus JMC Centurion showroom offering 9 new vehicles including new Vigus bakkie.
• GAC MotorcoreChannel Partner/ Reseller/ DistributorAuthorized dealership representing GAC Motor brand with Lazarus GAC Motor Centurion showroom offering 7 new vehicles.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Imperial Holdings Limited: JSE-listed diversified group with significant automotive interests (Imperial Automotive) including vehicle distribution, dealerships, and aftermarket parts across SA and Africa. Larger and more diversified than Lazarus, with overlapping automotive retail capabilities but operating as part of a wider logistics and industrial portfolio.
• HoloGC (formerly Super Group Limited): JSE-listed South African mobility group with automotive dealership operations alongside logistics and fleet services. Overlaps with Lazarus in automotive retail and fleet customer segments, but operates at larger scale and across more verticals.

Others

• WesBank: Major South African vehicle finance provider and JV partner with Lazarus through Lazfin Finance. Functions as both a financial-services enabler for Lazarus's sales and a broader industry peer in the dealer-finance ecosystem that defines dealer profitability.
• AutoTrader South Africa: Largest online automotive marketplace in South Africa, facilitating vehicle discovery and lead generation for dealers including Lazarus. Not a direct competitor but an adjacent platform whose growing influence shapes the customer journey and dealer economics.
• Cars.co.za: Major South African online automotive research and comparison platform serving as a key lead-generation channel for new and used vehicle dealers. Indirect competitor and ecosystem participant rather than direct dealer, but materially shapes how customers evaluate dealerships like Lazarus.

Direct peers

• Motus Holdings Limited: JSE-listed South African automotive group and the country's largest multi-brand dealer network, representing many of the same OEMs (including Kia, Mazda, Honda, Ford, Jaguar Land Rover) plus aftermarket parts distribution. Most directly comparable peer given multi-brand, multi-region dealership model with integrated finance and aftersales.
• Combined Motor Holdings (CMH): Major South African multi-brand automotive retailer with dealerships across multiple provinces representing passenger and commercial vehicle brands. Directly comparable in business model (multi-franchise dealer group with new, used, and aftersales operations) and target customer base.
• Suzuki Auto South Africa: Importer and dealer network operator for the Suzuki brand in South Africa with its own retail footprint. Comparable as a single-brand-to-multi-brand automotive retailer, though smaller and narrower in brand portfolio than Lazarus.

Regional players

• CFAO Group: Pan-African automotive distribution and retail group operating across multiple African geographies (with limited SA presence). Comparable as a multi-brand dealer group, though geographic focus is elsewhere in Africa rather than competing directly with Lazarus in Centurion.
• Astara Mobility South Africa: European-headquartered automotive distribution group with selected South African operations distributing passenger and premium brands. Comparable multi-brand distribution/dealer model with premium segment focus, though primary footprint is European rather than competing directly in Centurion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lazarusmotorcompany7060/videos?sub_confirmation=1
• Facebookfacebook.com/LazarusMotorCompany
• Instagraminstagram.com/lazarusmotorcompany
• LinkedInlinkedin.com/company/lazarus-motor-company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lazarus Motor Company