What LB Beauty Salon does

LB Beauty Salon is a single-location, full-service Aveda concept salon operating at 10-16 River Road in Fair Lawn, New Jersey. Founded in May 2015 by Lori Ago and operating under the trade name "Love Beyond Beauty," the salon serves individual consumers in Fair Lawn and surrounding Bergen County communities. Service offerings span haircuts, color and styling, texture treatments, nail services, makeup, waxing, and a dedicated bridal services vertical. The business uses Aveda's plant-based product line exclusively and is positioned as an Aveda concept salon, anchoring its brand identity around premium, naturally derived haircare.

The company employs a small team of approximately 5-10 people, including the founder-owner and three stylists with 14-22 years of industry experience. Technology infrastructure is limited to SalonRunner, a third-party industry-standard platform that supports online appointment booking, gift certificate sales, and basic customer management. There is no proprietary technology, no mobile application, and no custom digital infrastructure disclosed.

Revenue is generated through unit-priced service fees, with prices varying by technique, hair length, and complexity (ranging from roughly $7 for basic polish changes to $350+ for keratin treatments). The business supplements service revenue with online gift certificate sales and a "Series Savings" loyalty program (buy 5 services, receive the 6th free). The salon pursues customer acquisition through new-client promotional discounts and targeted bridal marketing. The company is privately held by the founder, has received no external funding, and has not disclosed financial performance metrics.

Name

LB Beauty Salon

Legal name

LB Beauty Salon

Website

https://lbbeautysalon.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

LB Beauty Salon is a single-location Aveda concept salon in Fair Lawn, NJ offering hair, nail, makeup, waxing, and bridal services to local individual consumers, founded in 2015 by Lori Ago.

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Beauty Salons (812112)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Women's Hair Salons (HSALAAAA), Bridal Hair Styling Services (HSALALAA), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Full-service hair salon
• Nail care services
• Bridal hair makeup
• Waxing services
• Aveda concept salon

Headquarters

HQ city

Fair Lawn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Beauty Services: One-time service fees for hair, nails, makeup, waxing, and bridal services. Services include cuts, color, styling, texture treatments, facials, manicures, pedicures, and waxing.
2. Gift Certificates: Gift cards sold in-store, over the phone, or online for any desired amount. Valid for one year from purchase and redeemable for services or merchandise.
3. Series Savings Packages: Buy 5 of the same services and get the 6th FREE - loyalty program encouraging repeat visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LB Beauty Salon is a full-service Aveda concept salon offering haircuts, hair coloring, styling, texture treatments, scalp and hair therapies, manicures, pedicures, makeup application, waxing, and dedicated bridal hair and makeup services. Services are delivered at a single physical location in Fair Lawn, New Jersey, with appointments bookable in-store, by phone, or via the SalonRunner online platform.

Product overview

LB Beauty Salon is a full-service Aveda concept salon offering a comprehensive range of beauty services. The core offerings include Hair Services (cuts, color, styling, texture treatments) and Hair Treatments (scalp facials, masks, repair treatments). Additional services encompass Make-up, Waxing, and Nail Services (manicures, pedicures with multiple treatment tiers). The salon also provides specialized Bridal Services for wedding events and Gift Certificates as a product offering. Special promotional offers are available for new clients and new services. The salon uses Aveda organic products as part of its service delivery.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• AvedacoreStrategic or Co-development Partner · 1 May 2015LB Beauty Salon is an Aveda concept salon, using Aveda products exclusively. Aveda products are as organic as possible with The Art and Science of Pure Flower and Plant Essences as the core brand philosophy. Aveda Salons and Spas share a common mission of caring for customers and caring for the world around us.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mizu Salon: Multi-location Aveda concept salon offering comprehensive hair, color, and bridal services. Comparable as a similarly positioned Aveda partner with bridal specialization and urban/suburban customer base.
• Salon Bamboo (Aveda): Aveda lifestyle salon offering hair, bridal, and spa services in a boutique setting. Direct comparable on Aveda affiliation, bridal specialization, and full-service positioning.
• Salon 82: Independent full-service salon offering hair, color, and bridal services in a single boutique location. Comparable as a similar small-format boutique salon with bridal specialization.
• Mitchell John Salon (Aveda): Independent Aveda concept salon with bridal services, scalp treatments, and color specialization. Comparable as a similarly sized single-location Aveda partner in a suburban market.
• Hair Saloon (Aveda): Aveda-affiliated full-service salon offering hair, color, and beauty services. Highly comparable as another Aveda concept salon targeting similar consumer demographics with the same product philosophy.

Others

• Aveda (Estee Lauder brand): Parent brand partner and product supplier for LB Beauty Salon. Indirect comparable as the concept-salon relationship is central to LB Beauty's positioning and product economics.
• SalonRunner: Salon booking and management software provider. Included as the technology platform partner LB Beauty relies on, not a direct competitor but an ecosystem enabler.

Regional players

• Fantasia Salon & Spa: Multi-location NJ-based full-service salon offering hair, nails, makeup, and bridal services. Comparable as a regional New Jersey competitor with similar service menu and bridal focus.

Broad incumbents

• Warren Tricomi: Established upscale multi-location salon offering premium hair, color, and bridal services. Comparable as a fuller-service, higher-end salon serving similar bridal and affluent clientele.

Emerging players

• True Green Organic Salon: Independent salon emphasizing organic and natural beauty products. Comparable as a similarly positioned boutique salon with a clean-beauty value proposition overlapping with Aveda's organic positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lb-beauty-salon

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LB Beauty Salon