Long Beach Township Beach Patrol

What Long Beach Township Beach Patrol does

Long Beach Township Beach Patrol (LBTBP) is a municipal public-safety department of Long Beach Township, Ocean County, New Jersey, established in 1936 to provide lifeguard, beach safety, and access-management services across the township's 12 miles of ocean beach on Long Beach Island — the longest contiguous stretch of beaches in the area. During the summer season the organization stands up one of the largest municipal beach patrols in the United States, staffing 55 guarded beaches with nearly 200 trained lifeguards and approximately 100 beach badge checkers across six named patrol zones (Loveladies, North Beach, Brant Beach, Beach Haven Crest, Spray Beach, and Holgate). Service offerings include professional lifeguarding, beach badge enforcement, the nationally certified PWC/IRB rescue program run cooperatively with the township police department and local fire/EMS, the OLTC lifeguard certification course, the youth Lifeguard-In-Training (LIT) program for ages 10–15, the Beachwheels accessibility program (since 1992), and the international InterExchange lifeguard exchange.

The operating model blends a publicly funded municipal appropriation with direct consumer revenue from required beach access badges. Badges are sold seasonally ($40 preseason, $50 in-season, $5 for seniors 65+, free lifetime for veterans with DD-214), weekly ($20), and daily ($10) through a physical Beach Badge Office in Brant Beach, on-beach sales by roaming badge checkers from June 20 through September 7, preseason mail order, and the My Beach Mobile digital app for daily and weekly passes (seasonal badges still require physical pickup). Auxiliary training revenue comes from the LIT ($375) and B-LIT ($150) programs and standalone American Red Cross CPR ($45) and EMR ($95) certification courses, which are mandatory for all lifeguards. The technology surface is intentionally lightweight: a WordPress-based website (lbtbp.com) with daily guard-location updates, a Facebook/Instagram presence, the third-party My Beach Mobile consumer app, and standard phone/email operations — there is no proprietary AI, data platform, or enterprise software layer.

LBTBP serves a single concentrated customer set: Long Beach Township residents and the seasonal visitor population using the beaches between High Bar Harbor and Holgate (explicitly excluding the neighboring municipalities of Barnegat Light, Harvey Cedars, Surf City, Ship Bottom, and Beach Haven Borough). Because it is a municipal government department rather than a commercial enterprise, LBTBP does not disclose revenue, has no funding rounds or outside investors, and operates as a cost-recovery-plus-subsidy entity rather than a profit-seeking business.

Name

Long Beach Township Beach Patrol

Legal name

Long Beach Township Beach Patrol

Website

https://lbtbp.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

51–100 employees

Short description

Long Beach Township Beach Patrol is a municipal public-safety department in New Jersey, founded 1936, that provides lifeguard, beach safety, and badge-enforcement services across 12 miles of beach for Long Beach Township residents and seasonal visitors.

Ownership category

akta.pro rank

Product category

Public Safety Beach Lifeguard Services

NAICS

Security Guards and Patrol Services (561612)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Water Safety, Lifeguarding & Training Services (Staffing, Certification) (THAAABAL)

akta.pro secondary industry

Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)

Keywords

• Beach lifeguard services
• Ocean rescue services
• Beach safety patrols
• Water safety training
• Beach accessibility programs

Headquarters

HQ city

Long Beach Township

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Beach Badge Sales: Seasonal, weekly, and daily beach badges required for beach access. Revenue from badge fees for Long Beach Township's 12 miles of beaches.
2. Senior Citizen Beach Badges: Discounted seasonal badges for seniors 65+ at $5 each with proof of age.
3. Municipal Funding: Public safety organization funded by Long Beach Township providing lifeguard and beach patrol services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Long Beach Township Beach Patrol is a municipal public safety department that provides professional beach lifeguarding and water safety services across 12 miles of ocean beach on Long Beach Island, New Jersey. It issues beach access badges (seasonal, weekly, daily, senior, and veteran), enforces badge compliance through approximately 100 badge checkers, runs youth lifeguard training programs (LIT and OLTC), operates a Personal Water Craft/Inflatable Rescue Boat (PWC/IRB) rescue team, and maintains the Beachwheels accessibility program offering free beach wheelchair loans to residents.

Product overview

Long Beach Township Beach Patrol provides a comprehensive beach safety and access ecosystem across 12 miles of Long Beach Island. The core offerings include professional lifeguard services with nearly 200 lifeguards protecting 55 guarded beaches, beach badge permit programs (sold via physical offices and the My Beach Mobile digital app), and specialized programs including the LIT youth training program, OLTC lifeguard certification course, PWC/IRB rescue team, Beachwheels accessible beach chair program, and international lifeguard exchange program. The organization employs nearly 100 beach badge checkers and serves multiple township communities including High Bar Harbor, Loveladies, North Beach, Brant Beach, Beach Haven Crest, Brighton Beach, Peahala Park, Beach Haven Park, Haven Beach, Beach Haven Terrace, Beach Haven Gardens, Bay Vista, Spray Beach, North Beach Haven, Beach Haven Heights, Silver Sands, Beach Haven Inlet, and Holgate.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 12 miles of ocean beach patrolled
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• InterExchange ProgramcoreOthers · 1 January 1988International lifeguard exchange program established in 1988. Originally Australian Exchange Program allowing Australian lifeguards to work for LBTBP and American lifeguards to work in Australia during winter. Has also hosted lifeguards from Poland. LBTBP now hires international lifeguards through InterExchange for candidates with 3+ years lifeguard experience.
• Long Beach Township Police Department (LBTPD)coreStrategic or Co-development PartnerCooperative partnership for PWC (Personal Water Craft) and IRB (Inflatable Rescue Boat) rescue program. Joint training with local fire and EMS departments under Public Safety Department. Nationally certified program providing water safety personnel and equipment in direct and indirect supporting roles.
• Local Fire & EMS DepartmentscoreStrategic or Co-development PartnerCooperative interdepartmental training for PWC/IRB rescue program. Training ongoing throughout the year, weather permitting, before, during and after summer season.
• My Beach MobilecoreTechnology or IntegrationMobile application developed by New Jersey natives for digital beach badge, recreation pass, and shuttle pass purchasing and display. LBTBP partnered to offer digital beach badges as technological advancement for beach-goers.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Beach Haven Borough Beach Patrol: Neighboring municipal beach patrol on Long Beach Island, NJ (immediately south of LBTBP). Comparable as an adjacent NJ municipal beach patrol operating under the same state regulatory framework.
• Ship Bottom Beach Patrol: Municipal beach patrol for the Borough of Ship Bottom on Long Beach Island. Comparable as a peer LBI municipal patrol competing for the same seasonal labor pool and serving a similar beach-going population.
• Town of Southampton Beach Patrol: New York-based municipal beach patrol on Long Island's south shore that staffs guarded beaches and enforces beach fees. Comparable as another Northeast municipal beach patrol with similar lifeguarding and badge revenue model.

Broad incumbents

• Surf Lifesaving Australia: Australian volunteer lifeguard and lifesaving organization whose members participate in LBTBP's InterExchange program. Comparable as a peer lifeguarding organization with similar beach patrol and training functions.
• United States Lifesaving Association (USLA): National professional association for open-water lifeguards that sets operational and certification benchmarks. Directly comparable as the governing body for the type of beach patrol work LBTBP performs.
• American Red Cross Lifeguard Certification: National provider of lifeguard, CPR, AED, AEO, and EMR certifications that LBTBP requires of its staff. Comparable as the standard-setter for the same training ecosystem LBTBP operates within.

Emerging players

• Lifeguard Systems (LGS): Provider of open-water lifeguard training, certification, and aquatic safety consulting. Comparable as a specialized training provider serving the same audience of ocean lifeguards LBTBP develops.
• Jeff Ellis & Associates (International Lifeguard Training Program): Private lifeguard management and training firm that operates beach and aquatic safety services for municipalities. Comparable as an outsourced lifeguard staffing/training alternative to in-house municipal beach patrols.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LBTBP
• Instagraminstagram.com/lbtbeachpatrol
• LinkedInlinkedin.com/company/long-beach-township-beach-patrol

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long Beach Township Beach Patrol