LeadingAge Massachusetts

What LeadingAge Massachusetts does

LeadingAge Massachusetts is a nonprofit trade association headquartered at 246 Walnut Street, Suite 203, Newton, Massachusetts, supporting not-for-profit aging service providers across the Commonwealth. The organization serves the full spectrum of aging providers, including nursing homes, rest homes, assisted living residences, life plan communities, home and community-based services, and affordable senior housing organizations, with a stated mission to provide tools, resources, and knowledge that help members tackle day-to-day challenges while thinking strategically about the future. It is a state affiliate of LeadingAge National, operating under the Doing Business As names 'LAM' and 'LeadingAge MA,' and was previously known as the Association of Massachusetts Homes for the Aging (AMHA).

The organization's core product set is built on Novi AMS association management software and comprises interconnected membership programs rather than a unified technology platform. Key offerings include the Member Compass portal (profile management, event registration, invoice payment), the Business Member Directory (a vetted vendor marketplace for construction, insurance, financial, pharmacy, and consulting services), the Job Board for workforce recruitment, signature events such as the Annual Conference & EXPO and the Senior Living Symposium (now in its 18th year), and the nine-month Leadership Academy (with more than 250 graduates). Additional programs include webinars, peer group meetings, the New England Senior Leaders Retreat, and a public-facing Aging Services Search directory.

Revenue is generated through four streams: annual membership dues (Non-Profit Provider, Business Affiliation, and Individual memberships), event registration fees (e.g., Symposium tickets at $150-$550 depending on membership tier, retreat at $275 per participant), sponsorship revenue across flagship (Ziegler, CLA), Platinum, and Gold tiers, and discounted job posting fees on the LeadingAge MA Job Board. The organization is governed by a Board of Trustees chaired by Margaret Mantoni, with Elissa Sherman serving as President. In 2026, the boards approved a merger with LeadingAge Maine & New Hampshire to form LeadingAge New England-North, expanding reach to Massachusetts, Maine, New Hampshire, and Vermont effective January 1, 2027, with the merged entity to be led by Sherman as CEO and Lisa Henderson as Chief Member Experience Officer.

Name

LeadingAge Massachusetts

Legal name

LeadingAge Massachusetts

Website

https://leadingagema.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LeadingAge Massachusetts is a nonprofit trade association representing not-for-profit aging service providers in Massachusetts, offering membership, advocacy, events, professional development, and a senior living job board through its Novi AMS-powered platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership fees from non-profit provider organizations, business affiliates, and individual members providing access to resources, advocacy, education, and networking
2. Event Registration Fees: Registration fees for Annual Conference & EXPO, Leadership Academy, Senior Living Symposium, and various peer group meetings and webinars
3. Sponsorship Revenue: Sponsorship opportunities across programs, events, and initiatives including event-based sponsorships, educational sponsorships, and supporter-level opportunities
4. Job Board Services: Discounted job posting rates for members on the LeadingAge MA Job Board platform

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

LeadingAge Massachusetts is a trade association that supports not-for-profit aging service providers in Massachusetts through membership-based services. Its core offerings include advocacy representation, professional development via the Leadership Academy, the Annual Conference & EXPO, the Senior Living Symposium, peer networking groups, a Business Member Directory, a Job Board for workforce recruitment, and educational resources for members operating across the continuum of aging services.

Product overview

LeadingAge Massachusetts operates as a trade association providing a portfolio of member services and programs rather than a unified technology product. The core offerings include the Member Compass portal for member management and communications, the Business Member Directory for connecting providers with vendors, a Job Board for workforce recruitment, and the Events & Education platform for event registration and continuing education tracking. Signature programs include the annual Conference & EXPO and the nine-month Leadership Academy for professional development. The organization also provides public resources including a provider search directory. These services are built on Novi AMS association management software and do not constitute a single integrated product platform but rather a collection of interconnected membership benefits and programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership Academy

Quantifiable outcome

• R3 program expanded from 400 to more than 2,400 older adults across multiple communities (Hebrew SeniorLife)

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LeadingAge Maine & New HampshireflagshipStrategic or Co-development PartnerRegional LeadingAge affiliate representing mission-driven providers of housing and services for older adults in Maine and New Hampshire. Merger planned to create LeadingAge New England-North effective January 1, 2027, expanding reach to include Vermont.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LeadingAge National: National parent/umbrella organization for the LeadingAge network of state affiliates. Directly comparable as the apex trade association for nonprofit aging services providers, of which LeadingAge Massachusetts is a state chapter.
• AHCA/NCAL (American Health Care Association / National Center for Assisted Living): Largest national association representing long-term and post-acute care providers, including assisted living. Competes for advocacy voice and member engagement from the same provider population.
• American Seniors Housing Association (ASHA): National association for the senior housing industry, including independent living, assisted living, and memory care providers. Comparable advocacy and event-driven model, overlapping with LeadingAge MA's life plan and senior housing members.
• Argentum: National trade association representing senior living operators and providers. Comparable as an aging-services industry association offering advocacy, education, events, and member services, though more for-profit focused.

Direct peers

• LeadingAge Maine & New Hampshire: Sibling state LeadingAge affiliate covering Maine and New Hampshire, with a planned merger into LeadingAge New England-North. Operates the same trade-association model for the same provider base in adjacent states.
• LeadingAge Pennsylvania: Pennsylvania state LeadingAge affiliate offering the same nonprofit aging services trade-association model — membership tiers, advocacy, leadership programs, and signature events.
• LeadingAge New York: Another state LeadingAge affiliate serving nonprofit aging services providers in New York. Closely comparable operating model, revenue streams, and programs (membership, advocacy, leadership academy, signature events).
• Massachusetts Senior Care Association: Massachusetts-based trade association representing skilled nursing and senior care providers. Overlaps directly with LeadingAge Massachusetts's nursing facility and assisted living members and competes for the same dues and engagement.

Emerging players

• Pioneer Network: Nonprofit culture-change organization promoting person-centered care in nursing homes and senior living. Comparable as a mission-driven aging-services membership organization with educational programming and provider outreach.
• Aging Life Care Association: National professional association for geriatric care managers and aging-life care professionals. Adjacent to LeadingAge MA's mission of supporting aging services providers, with overlapping education and conference offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/leadingage-massachusetts

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadingAge Massachusetts