Massachusetts Senior Care Association

What Massachusetts Senior Care Association does

Massachusetts Senior Care Association (MSCA, d/b/a Mass Senior Care) is a private non-profit trade association founded in 1949 and headquartered in Massachusetts (with offices in Easton and Waltham). It represents more than 400 member organizations across four verticals: nursing and rehabilitation facilities, assisted living residences, residential care facilities, and continuing care retirement communities. Its mission centers on legislative advocacy (notably on Medicaid funding and direct-care wages), regulatory guidance, continuing education, and workforce development for the state's long-term care providers.

MSCA generates revenue through three streams: recurring membership dues from facility and associate members (the latter being vendors and service providers), educational programs and events (the Accelerating Excellence Leadership Series is priced at $499 per person for members and $1,000 for non-members, with up to 14 CEU contact hours), and event sponsorships tied to annual meetings and trade shows. Programs include the OASIS antipsychotic-reduction training (deployed across 363 facilities from 2012-2016), the PATH care-transitions tool (developed with the Home Care Alliance of Massachusetts), MassMAP emergency preparedness mutual aid, the MA Career Ladder workforce pipeline, and an affiliated Massachusetts Senior Care Foundation that has awarded $2.7 million in scholarships since 1985.

The organization operates with 1-10 staff and is governed by a Board of Directors under President Tara Gregorio, who succeeded Ned Morse in January 2017. MSCA is the state affiliate of the American Health Care Association (AHCA) and the National Center for Assisted Living (NCAL), through which it disseminates the AHCA/NCAL National Quality Award Program in Massachusetts. Distribution is membership-based and direct, supplemented by state-agency partnerships with MassHealth, the Department of Public Health, the Executive Office of Elder Affairs, and the Massachusetts Coalition for Serious Illness Care.

Name

Massachusetts Senior Care Association

Legal name

Massachusetts Senior Care Association, Inc.

Website

https://maseniorcare.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Massachusetts Senior Care Association is a non-profit trade association representing more than 400 nursing, rehabilitation, assisted living, residential care, and continuing care retirement facilities in Massachusetts, providing advocacy, regulatory guidance, education, and workforce development.

Ownership category

akta.pro rank

Product category

Long-term care association services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Long-term care association
• Senior care advocacy
• Nursing facility services
• Assisted living services
• Continuing care retirement

Headquarters

HQ city

Easton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Facility members (nursing/rehabilitation facilities, assisted living residences, residential care facilities, continuing care retirement communities) and associate members (vendors and service providers) pay membership dues to join the association.
2. Educational Programs and Events: Revenue generated from educational seminars, webinars, conferences, and the Accelerating Excellence Leadership Series. Fees vary for members ($499/person) and non-members ($1,000/person) for leadership programs.
3. Sponsorships: Associate members sponsor annual trade shows, educational conferences, and events. The organization offers sponsorship opportunities to reach industry decision-makers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Massachusetts Senior Care Association is a non-profit membership association that represents more than 400 nursing and rehabilitation facilities, assisted living residences, residential care facilities, and continuing care retirement communities across Massachusetts. It delivers a portfolio of services including legislative advocacy, regulatory guidance, data analysis, continuing education programs, quality improvement initiatives, workforce development, and disaster preparedness through MassMAP, supported by the Massachusetts Senior Care Foundation's scholarship program.

Product overview

The Massachusetts Senior Care Association (MSCA) is a membership-based professional association offering a comprehensive suite of programs and services for long-term care providers. The organization does not operate a single unified product but rather provides an integrated portfolio of member services including advocacy, education programs (such as the Accelerating Excellence Leadership Series), quality improvement initiatives (OASIS training, Falls Prevention, Sepsis Smart), workforce development (MA Career Ladder Program), disaster preparedness (MassMAP), scholarship programs through its Foundation, and a Preferred Vendors program. MSCA also developed the PATH Tool in partnership with the Home Care Alliance of Massachusetts to improve care transitions between nursing facilities and home health settings.

Differentiator

Problem solved

Functional benefit

Products and services

• MassMAP (Massachusetts Long-Term Care Mutual Aid Plan) Mutual aid program that helps Massachusetts long-term care facilities prepare for, respond to, and recover from disasters through regional education workshops and collaborative planning.
• MA Career Ladder Program Workforce development initiative that helps long-term care employees advance their careers through structured education and professional growth pathways.
• Massachusetts Senior Care Foundation Scholarship Program Annual scholarship program awarding scholarships of up to $2,000 to long-term care employees to assist with tuition, fees, books, and supplies; has awarded over $2.7 million to nearly 1,600 Foundation Scholars since 1985.
• Quality & Wellness Initiatives A suite of quality improvement programs covering flu vaccination, healthcare safety and quality, sepsis care, care transitions, culture change, end-of-life care, falls prevention, and reducing off-label use of antipsychotics for member facilities.
• Education & Events Continuing education programs, webinars, seminars, and annual conferences for long-term care professionals, including the Accelerating Excellence Leadership Series which offers up to 14 CEU contact hours.
• Member Resources & Advocacy Core member services including legislative advocacy, regulatory guidance and updates, data analysis, E-News Updates, policy committee participation, advocacy tools, and access to the preferred vendor network.
• Preferred Vendors Program Program connecting facility members with vetted associate members providing goods and services to long-term care providers, including sponsor and exhibitor opportunities at trade shows and educational events.
• OASIS Training Program Evidence-based clinical training program for reducing antipsychotic medication use in nursing homes, developed in partnership with UMass Medical School and rolled out across Massachusetts nursing facilities.
• PATH (Post-Acute Transition Home) Tool Care coordination tool developed with the Home Care Alliance of Massachusetts to support warm handoffs and comprehensive clinical information during discharges from nursing facilities to home health settings, aimed at reducing unnecessary hospital readmissions.

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and secondary.

• American Health Care Association (AHCA)coreStrategic or Co-development PartnerMSCA is the state affiliate of AHCA, providing Massachusetts members access to national quality award programs, educational resources, publications, and industry advocacy at the federal level.
• National Center for Assisted Living (NCAL)coreStrategic or Co-development PartnerAs the state affiliate of NCAL, MSCA connects Massachusetts assisted living providers with national resources, best practices, and advocacy efforts.
• Massachusetts Senior Care FoundationcoreStrategic or Co-development PartnerThe Foundation is a separate entity focused on improving quality of long-term care through education, research, and quality improvement programs. It administers scholarship programs for long-term care employees.
• Massachusetts Coalition for Serious Illness CaresecondaryStrategic or Co-development PartnerMSCA is one of over 70 member organizations working together to promote advance care planning and healthcare decisions awareness in Massachusetts.
• Massachusetts Department of Public HealthsecondaryStrategic or Co-development PartnerDPH works with MSCA on regulatory matters, healthcare personnel vaccination requirements, and quality improvement initiatives including the SPOT program.
• MassHealthsecondaryStrategic or Co-development PartnerState Medicaid agency that works with MSCA on nursing facility rates, Direct Care Add On programs, and policy implementation affecting long-term care facilities.
• Executive Office of Elder AffairssecondaryStrategic or Co-development PartnerState agency that coordinates with MSCA on elder protection services, Ombudsman programs, and policies affecting Massachusetts seniors.
• Massachusetts Coalition for the Prevention of Medical ErrorssecondaryStrategic or Co-development PartnerPartnership on quality improvement and patient safety initiatives including antimicrobial stewardship and resident/family council development.
• Commonwealth CorporationsecondaryStrategic or Co-development PartnerState workforce development agency that partnered with MSCA Foundation on funding the OASIS training pilot project and healthcare jobs pipeline initiatives.
• Massachusetts Council of Activity Professionals (MassCAP)secondaryChannel Partner/ Reseller/ DistributorProfessional organization for activities professionals in long-term care that hosts workshops and training events with MSCA.
• Massachusetts Long-Term Care Mutual Aid Plan (MassMAP)secondaryStrategic or Co-development PartnerMutual aid program for long-term care facilities providing emergency preparedness resources and regional education workshops.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Health Care Association (AHCA) / National Center for Assisted Living (NCAL): The national trade association for which MSCA is the Massachusetts state affiliate. Directly comparable in mission (long-term care advocacy, quality awards, education) but operates at national scale across all states.
• LeadingAge: National association representing nonprofit aging services providers including nursing homes, assisted living, and CCRCs. Comparable advocacy, education, and quality program portfolio but focused on nonprofit providers nationwide.
• American Seniors Housing Association (ASHA): National association for senior housing and care providers, including independent living, assisted living, and memory care. Comparable advocacy and education focus but at a national level and with a broader seniors housing lens.
• National Council on Aging (NCOA): National nonprofit organization focused on improving the lives of older adults through advocacy, programs, and partnerships. Adjacent peer with overlapping elder services and aging-support mission.

Direct peers

• New York State Health Care Association (NYSHCA): Another AHCA/NCAL state affiliate representing nursing and assisted living providers in New York. Closely comparable in operating model (membership dues, advocacy, education, regulatory guidance) at a single-state level.
• Pennsylvania Health Care Association (PHCA): State-level trade association for Pennsylvania skilled nursing, assisted living, and personal care providers. Matches MSCA's structure, member segments, and AHCA/NCAL affiliation model.
• Ohio Health Care Association (OHCA): Ohio's statewide association for long-term care providers, offering advocacy, education, and quality programs. Directly comparable peer with the same facility-member composition as MSCA.
• Florida Health Care Association (FHCA): Florida's statewide long-term care trade association representing nursing facilities and assisted living providers. Comparable membership-based model and advocacy focus on Medicaid funding.
• California Association of Health Facilities (CAHF): California's statewide association for skilled nursing and intermediate care facilities. Closely comparable peer serving a large state-level membership of long-term care providers with similar advocacy and education services.
• Illinois Health Care Association (IHCA): Illinois state association for long-term care providers including nursing facilities and assisted living. Matches MSCA in mission, member segments, and state-level advocacy role.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/maseniorcare
• Facebookfacebook.com/maseniorcare
• LinkedInlinkedin.com/company/mass-senior-care-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massachusetts Senior Care Association