The Leakey Collection

Name

The Leakey Collection

Legal name

The Leakey Collection

Website

https://leakeycollection.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Artisan Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831)

SIC

Costume Jewelry & Novelties (3960), Retail-Jewelry Stores (5944)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Ethical/Sustainable & Recycled Materials Jewelry Manufacturing (CRAKAIAM), Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK)

Keywords

• Handcrafted African jewelry
• Fair trade accessories
• Artisan beaded earrings
• Maasai craft products
• Cause-based jewelry

Headquarters

HQ city

Rift Valley

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time purchase model for handcrafted African jewelry including Zulugrass earrings, bracelets, necklaces, and cause-themed bracelets. Products sold directly to consumers at price points ranging from $10 to $56 per item or set.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Leakey Collection designs, produces, and sells handcrafted Zulugrass jewelry—earrings, bracelets, and necklaces—made by rural Maasai artisans in Kenya's Rift Valley. The product line includes single strands, curated color sets of 3 or 6, adjustable wire hoop bracelets, and cause-driven beaded bracelets that channel portions of sales to charitable initiatives such as learning, clean water, girls' graduation, and healthy gardens. All products are fair trade and sold direct-to-consumer through the AfricanMod.com online storefront, with wholesale availability through Swahili Wholesale.

Product overview

The Leakey Collection is a handcrafted jewelry brand offering Zulugrass earrings, bracelets, and necklaces made by artisans in Kenya's Rift Valley. The product portfolio centers on Zulugrass—a grass and bead jewelry line—available as single strands, curated color sets of 3 or 6, and adjustable bracelets. The collection includes cause-driven products (Beads for Learning, Beads for Clean Water, Beads for Girls Graduation, Beads for Healthy Gardens) that support charitable initiatives alongside purchases. All products are fair trade and crafted to uplift rural Maasai communities, with prices ranging from $10 to $56 USD.

Differentiator

Problem solved

Functional benefit

Brands

• Zulugrass: Handcrafted African jewelry line including earrings, bracelets, necklaces made by Maasai artisans in the Rift Valley

Products and services

• Zulugrass Single Strand Earrings Handcrafted grass and bead single-strand earrings available in solid colors including True Pink and Grass Green, sold at $12.00 USD each to individual consumers.
• Zulugrass Set of 3 Single Strands Bundle of three handcrafted grass and bead single-strand earrings in curated color palettes, priced at $28.00 USD per set.
• Zulugrass Set of 6 Single Strands Bundle of six handcrafted grass and bead single-strand earrings in the Wildflower color palette, priced at $56.00 USD per set.
• Zulugrass Adjustable Wire Hoop Bracelet Adjustable wire hoop bracelet made with Zulugrass beads, available in three colors, regularly $15.00 USD and on sale for $10.00 USD.
• Multi-Strand Cause Necklace Women-owned multi-strand Zulugrass necklace supporting charitable causes, priced at $33.60 USD (regularly $42.00 USD).
• Beads for Learning Zulugrass Bracelet Zulugrass beaded bracelet whose sale supports educational initiatives, priced at $15.00 USD.
• Beads for Clean Water Zulugrass Bracelet Zulugrass beaded bracelet whose sale supports clean water initiatives.
• Beads for Girls Graduation Zulugrass Bracelet Zulugrass beaded bracelet whose sale supports girls' education and graduation programs.
• Beads for Healthy Gardens Zulugrass Bracelet Zulugrass beaded bracelet whose sale supports sustainable gardening and agriculture initiatives.

Quantifiable outcome

• Supports rural Maasai communities through fair trade

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Novica: Online marketplace selling handcrafted artisan goods from around the world, including a significant African jewelry assortment. Directly comparable to The Leakey Collection's model of e-commerce-distributed, artisan-made, mission-driven jewelry.
• Della: Ethical accessories and jewelry brand working with artisans in Africa and other developing regions. Comparable in handmade jewelry, ethical sourcing, and DTC e-commerce distribution.
• Raven + Lily: Ethical fashion and jewelry brand working with artisan cooperatives in developing countries. Directly comparable in combining artisan sourcing, ethical mission, and jewelry-forward product mix.
• Soko: Ethical jewelry brand producing artisan-made pieces in Kenya using traditional techniques. Highly comparable as a Kenya-based, artisan-driven jewelry company serving a global conscious-consumer market.
• Mata Traders: Fair-trade apparel and accessories brand partnering with artisan cooperatives. Comparable in ethical sourcing, artisan production model, and accessories-led product positioning.
• The Little Market: Non-profit fair-trade retailer of artisan-made goods including jewelry from global artisan communities. Comparable in artisan-driven fair-trade model and jewelry assortment.
• Global Goods Partners: Fair-trade nonprofit that partners with artisan groups in developing countries to sell handcrafted jewelry and accessories. Similar in working with small artisan cooperatives and selling mission-driven jewelry.
• Ten Thousand Villages: Fair-trade retailer of artisan-crafted goods from developing regions, with a meaningful jewelry assortment. Operates a similar mission-driven model selling handcrafted jewelry through both retail and e-commerce.
• Swahili Modern (African Mod): The retail and wholesale platform through which The Leakey Collection sells. As an African fair-trade home goods and jewelry retailer, it shares the same customer base, artisan sourcing philosophy, and e-commerce channel.

Broad incumbents

• Fair Trade Winds: Established fair-trade retailer carrying artisan goods including jewelry from multiple regions. Comparable in fair-trade customer segment and jewelry assortment, but operates as a broader multi-category retailer rather than a single jewelry brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AfricanModUS
• Instagraminstagram.com/africanmod
• LinkedInlinkedin.com/company/the-leakey-collection

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Leakey Collection