What Raven + Lily does

Raven + Lily is a privately held, women-led accessories company headquartered in Austin, Texas, that designs and sells handcrafted leather bags, sustainable jewelry, and related accessories under its own Shopify-powered e-commerce brand. Founded in 2007 and operating with an 11-50 person team plus a global network of 520 artisans across 10 partner studios in Ethiopia, Kenya, Afghanistan, and India, the company positions itself on transparent supply chains, fair-trade artisan relationships, and natural materials such as upcycled leather, upcycled brass, ethically sourced semi-precious stones, and hand-loomed cotton linings. Its product portfolio spans core leather bags (backpacks, shoulder bags, crossbody bags, totes, travel bags, small leather goods), jewelry (rings, earrings, necklaces, bracelets, bangles), and themed sub-collections including the Austin City Limits (ACL) collaboration, The Heritage Collection focused on travel, and The Saint Collection for Spring Summer 2026.

The business operates a hybrid direct-to-consumer and wholesale model, with primary revenue from ravenandlily.com selling SKUs priced from roughly $50 to $520 and digital gift cards from $25 to $250, supplemented by a wholesale and collaborations channel that has produced flagship B2B engagements such as the American Airlines premium-cabin amenity kit partnership announced in September 2025 and a limited retail test at Neighborhood Goods in Austin. Distribution is global, shipping via DHL to most international destinations, and the company leverages earned media (WWD, Harper's Bazaar, Goop, InStyle), email marketing, and organic social to drive top-of-funnel demand. Certifications include Certified B Corporation status since 2014 and Fair Trade Federation membership, reinforcing the brand's ESG narrative, while a single disclosed funding event of approximately $1.08M in October 2019 underscores a capital-light, founder-controlled operating posture.

Name

Raven + Lily

Legal name

Raven + Lily

Website

https://ravenandlily.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Raven + Lily is a women-led, B Corp-certified accessories company based in Austin, Texas, that designs and sells handcrafted leather bags, sustainable jewelry, and travel accessories through Shopify e-commerce, wholesale partnerships, and select collaborations for fashion-conscious consumers and B2B buyers.

Ownership category

akta.pro rank

Product category

Handcrafted Leather Bags and Sustainable Jewelry

NAICS

Other Leather and Allied Product Manufacturing (316990), Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Leather & Leather Products (3100), Costume Jewelry & Novelties (3960), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Handbags & Leather Goods (CRAAAFAD)

akta.pro secondary industries

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB)

Keywords

• Handcrafted leather bags
• Sustainable artisan jewelry
• Ethical fashion accessories
• Fair trade handbags
• Upcycled leather goods

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through the company's Shopify-powered e-commerce platform selling leather bags, jewelry, and accessories directly to consumers globally. Products are priced from $50 to $520, with gift cards available in denominations from $25 to $250.
2. Wholesale and B2B Collaborations: Wholesale distribution to retailers and B2B collaborations such as the American Airlines amenity kit partnership. The company offers private label capabilities.
3. Gift Cards: Digital gift cards sold directly to consumers, delivered via email to recipients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Raven + Lily designs, sources, and sells handcrafted leather bags, sustainable jewelry (rings, earrings, necklaces, bangles, cuffs), and accessories made by artisan partners using upcycled leather, upcycled brass, semi-precious stones, and hand-loomed cotton. Products are sold primarily direct-to-consumer via a Shopify e-commerce site, with secondary wholesale and B2B collaboration channels. The brand operates as a Certified B Corporation and Fair Trade Federation member.

Product overview

Raven + Lily is a Certified B Corporation and Fair Trade Federation member offering handcrafted leather bags, jewelry, and accessories designed in Austin, Texas. The product portfolio includes core categories of leather bags (backpacks, shoulder bags, crossbody bags, totes, travel bags, and small leather goods) and sustainable jewelry (rings, earrings, necklaces, bracelets, and bangles). Key sub-brands include the Austin City Limits (ACL) Collection featuring music festival-inspired leather goods and accessories, and The Heritage Collection focused on travel bags and accessories. The company also offers The Saint Collection (Spring Summer 2026) and seasonal collaborations. Products are handcrafted by artisan partners worldwide using sustainable materials including upcycled leather, upcycled brass, and ethically-sourced semi-precious stones.

Differentiator

Problem solved

Functional benefit

Products and services

• Leather Bags Handcrafted leather bags including backpacks, shoulder bags, crossbody bags, totes, camera bags, carryalls, and travel bags made from sustainable leather with brass hardware for individual consumers.
• Sustainable Jewelry Handcrafted jewelry including necklaces, bracelets, bangles, cuffs, earrings, and rings made by skilled artisans using time-honored techniques and sustainable materials including upcycled brass and ethically-sourced semi-precious stones.
• Austin City Limits (ACL) Collection A collaboration collection featuring leather bags, bag accessories, charms, and jewelry inspired by the Austin City Limits music festival, including sling bags, belt bags, pouches, coin wallets, guitar straps, crossbody straps, shoulder straps, wristlet straps, beaded adornments, signet rings, chain charms, collectible charms, and charm rings.
• The Heritage Collection Travel-focused leather goods collection including messengers, weekenders, travel bags, passport wallets, dopp kits, card holders, slim wallets, laptop sleeves, pouches, and hobos designed for longevity and travel functionality.
• The Saint Collection

Quantifiable outcome

• Verified origin story for every style produced
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, minor and core.

• American AirlinesflagshipStrategic or Co-development Partner · 20 September 2025American Airlines collaborated with Raven + Lily to design and produce limited-edition amenity kits for premium cabin customers on select international and transcontinental flights. The kits feature upgraded contents with sustainable, reusable designs tailored to different cabin classes.
• Austin City LimitsflagshipStrategic or Co-development PartnerCollaboration with Austin City Limits (ACL) producing a dedicated collection including sling bags, belt bags, pouches, guitar straps, beaded adornments, and signature rings featuring the ACL branding. The collection utilizes remnant leather and commemorates the Austin music scene.
• The Kindness CampaignminorOthersPartnership with Austin-based charity The Kindness Campaign during Mental Health Awareness Month. A portion of sales during May 16-20 was donated to support the non-profit's work in improving mental and emotional health for children and adults.
• Neighborhood GoodsminorChannel Partner/ Reseller/ DistributorRetail partnership at the Neighborhood Goods store in Austin, TX (1007 S Congress Ave, Unit 120), where a select edit of the collection is available for purchase.
• Ethiopian Artisans (Leathersmiths and Lapidaries)coreStrategic or Co-development PartnerLong-term artisan partnership with women-led studio in Addis Ababa, Ethiopia. Skilled leathersmiths and women-led lapidaries produce leather goods and jewelry using regionally sourced natural leather and traditional craftsmanship. Partnership has been active for nine years.
• Kenyan Jewelry ArtisanscoreStrategic or Co-development PartnerArtisan partnership with jewelry makers in Kenya, producing handcrafted jewelry pieces as part of the global artisan network.
• Afghan Gem-cutting and Jewelry ArtisanscoreStrategic or Co-development PartnerPartnership with artisan studio in Afghanistan practicing traditional gem-cutting and jewelry making techniques since 2006. Utilizes locally sourced natural materials including semi-precious stones and gold plated brass. Partnership active for six years, working with craftsmen and women to revive traditional arts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pura Vida Bracelets: Artisan-made jewelry brand sourcing from Costa Rica with a similar ethical-sourcing story, DTC-led model, and accessible price points.
• Noonday Collection: Artisan-driven jewelry and accessories brand that partners with women makers in developing countries; nearly identical mission, supply-chain model, and direct-sales channel as Raven + Lily.
• Sseko Designs: Fair-trade accessories and jewelry brand employing artisans in Uganda; same handcrafted, ethically sourced positioning with overlapping customer base of mission-driven women buyers.
• ABLE: Direct-to-consumer apparel and accessories brand focused on ethical production and women's economic empowerment; comparable sustainable-fashion narrative and price points.
• Trades of Hope: Fair-trade accessories and home goods brand employing women artisans globally; comparable mission, artisan-partner network, and product mix.
• BaubleBar: DTC-led fashion jewelry e-commerce brand with overlapping price points and gifting use cases, though without the artisan/sustainability positioning.
• The Citizenry: Direct-to-consumer home goods and accessories brand working with artisan partners worldwide; comparable ethical-sourcing narrative and premium DTC positioning.

Regional players

• Kendra Scott: Austin-based jewelry and accessories brand with overlapping product categories (jewelry, bags) and shared regional identity, though operating at significantly larger scale and price tiers.

Broad incumbents

• Coach: Global luxury leather-goods incumbent with extensive handbag and small leather goods assortment; relevant benchmark for category dynamics and channel competition rather than direct mission alignment.
• Madewell: Multi-channel apparel and accessories retailer with a comparable women's-accessories assortment, providing a useful reference for DTC-plus-wholesale scaling in this category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ravenandlily/?hl=en
• Facebookfacebook.com/ravenandlily

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raven + Lily