What Leapfrog Landcare does

Leapfrog Landcare is an organic-based lawn, tree, and shrub care company founded in 2011 and headquartered in Fuquay-Varina, North Carolina, serving the Triangle region of North Carolina (including Cary, Apex, Holly Springs, Morrisville, Fuquay-Varina, and Raleigh-area submarkets). The company operates as a privately held, bootstrapped business founded by two individuals, with owner Greg Harris (a Certified Arborist) and General Manager Parker leading an 8-person team that delivers field services directly to residential properties and HOA communities. Its core product line is organized as a three-tier architecture — Better Grass (full weed control with organic fertilizers), Good Grass (100% natural, no synthetic weed control), and Hybrid Better Grass (approximately 70% organic / 30% chemical) — each segmented by grass type across warm-season (Bermuda, Zoysia, Centipede), Fescue, and mixed warm/cool programs.

The underlying technical differentiator is a proprietary compost tea brewing system using 300-gallon containers with airtubes and organic nutrient inputs (kelp, humic acid) that produces a liquid soil amendment applied across lawns, shrubs, and trees. The company's intellectual foundation rests on in-house expertise rather than patented technology: it employs both a Certified Arborist and a Certified Plant Professional, described as a rare credential combination in the Triangle market. Adjacent service lines include tree and shrub care (pruning, deep root fertilization, pest/disease control for conditions such as Gloomy Scale, Bagworms, and Japanese Beetles), landscape installation (patios, retaining walls, plantings, landscape lighting), landscape maintenance (mowing, edging, mulching), fescue aeration and overseeding, compost top dressing, and pest control (fire ant, tick, flea, and mosquito barrier treatments with organic alternatives). The company cites NC State University Turf Files research to support treatment timing and agronomic recommendations.

Commercially, Leapfrog operates a direct-to-consumer go-to-market combining inside sales (phone, web, instant-quote forms), on-site property evaluations, and organic acquisition through SEO, social media (Facebook, YouTube, Instagram), content marketing, and customer referrals. Revenue is generated through a mix of recurring annual prepay plans (5% discount), monthly contracts with one-year commitments and autopay, per-treatment pricing (~$51.43 per treatment, ~$360/year for seven treatments), hourly design work ($60/hour for estimates; $85/hour for landscape design), and project-based landscape installation requiring a 50% deposit on jobs over $1,000. Distribution is exclusively regional and field-based, with services delivered by uniformed crews at customer properties and managed through an online client portal for billing and contract administration.

Name

Leapfrog Landcare

Legal name

Leapfrog Landcare

Website

https://leapfroglandcare.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Leapfrog Landcare is a privately held, organic-based lawn, tree, and shrub care company founded in 2011 that serves residential homeowners across the Triangle region of North Carolina through direct field services, recurring annual treatment programs, and a proprietary compost tea soil amendment system.

Ownership category

akta.pro rank

Headquarters

HQ city

Fuquay-Varina, North Carolina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Recurring Lawn Treatment Programs: Annual lawn care programs with multiple treatments throughout the growing season. Includes Better Grass packages (warm, fescue, centipede, warm/cool, centipede/cool), Good Grass natural packages, and Hybrid Better Grass packages. Revenue recognized per treatment or through prepaid annual plans with 5% discount.
2. Monthly Maintenance Contracts: Prorated monthly billing for bundled services including mowing, lawn care treatments, pruning, and warm/cool lawn care programs. Services totaled for the year and divided by 12 months. Requires commitment for one year with autopay.
3. Landscape Installation Services: One-time landscape projects including patios, retaining walls, walkways, plantings, and landscape lighting. Requires 50% deposit for jobs over $1,000. Revenue recognized upon project completion.
4. Tree and Shrub Care: Ornamental tree and shrub pruning services, pest and disease control, deep root liquid fertilization, and plant health care from Certified Arborist and Certified Plant Professional.
5. Pest Control Treatments: Mosquito barrier spray treatments (natural and organic options), tick treatments, flea treatments, and fire ant control. Special event treatments available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Leapfrog Landcare is an organic-based lawn, tree, and shrub care company that sells annual lawn treatment programs, monthly maintenance contracts, and one-time landscape installation projects to residential homeowners in the Triangle region of North Carolina. Its services are organized around three treatment philosophies: Better Grass (full chemical weed control with organic fertilizers), Good Grass (100% natural, no weed control), and Hybrid Better Grass (approximately 70% organic and 30% chemical), each segmented by grass type. The company also delivers tree and shrub care, compost top dressing, aeration and seeding, pest control, and full landscape installation and maintenance services.

Product overview

Leapfrog Landcare is a service-based landscaping company offering a portfolio of lawn care and landscaping services organized around three treatment philosophy tiers. The core lawn care offerings include three program lines: Better Grass (full chemical weed control with organic fertilizers), Good Grass (100% natural/organic with no weed control), and Hybrid Better Grass (minimal chemical weed control balanced with natural treatments). Each program is further segmented by grass type: Warm-season (Bermuda, Zoysia, Centipede), Fescue (cool-season), and Warm/Cool (mixed). The company also provides standalone services including Tree & Shrub Care (pruning, deep root fertilization, pest/disease treatment for conditions like Gloomy Scale and Bagworms), Landscape Installation (patios, retaining walls, plantings, lighting), Landscape Maintenance (mowing, bed care, mulching), Fescue Aeration and Seeding, Compost Top Dressing, and pest control for fire ants, ticks, fleas, and mosquitoes. All programs emphasize sustainable and organic-based practices, leveraging Compost Tea as a signature soil amendment treatment brewed using advanced technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Lawn Treatment Programs Annual lawn treatment programs offered under three treatment philosophies (Better Grass, Good Grass, and Hybrid Better Grass) and segmented by grass type (warm-season, Fescue, warm/cool, centipede/cool), providing fertilization and weed control treatments throughout the growing season for residential homeowners in the Triangle region of NC.
• Tree & Shrub Care Comprehensive plant health care for ornamental trees and shrubs, including pruning for trees up to 12 feet, deep root liquid fertilization, pest and disease control (Gloomy Scale, Bagworms, Phytophthora, mites, borers, Japanese Beetles), and fungal treatments, delivered by a Certified Arborist and Certified Plant Professional for residential customers.
• Compost Tea Treatment Liquid soil amendment brewed in 300-gallon containers using airtubes and organic nutrients (kelp and humic acid) to produce millions of beneficial microbes, sprayed onto lawns, shrubs, and trees to balance soil structure and feed plants.
• Fire Ant, Tick, and Flea Treatment Targeted pest control program for fire ants, ticks, and fleas using treatments derived from Chrysanthemum plants, with natural and organic alternatives available for residential properties.
• Organic Mosquito Barrier Spray Organic mosquito barrier spray treatment for residential properties, priced at $65 per treatment for 1/3 acre and lasting up to two weeks, with special event treatments available starting at $85 for 1/3 acre organic spray.
• Compost Top Dressing Application of golf course-grade compost to lawns at 1 cubic yard per 1,000 square feet, typically performed alongside aeration and seeding, designed to add organic matter to clay soils and improve soil structure.
• Fescue Aeration and Seeding Fall lawn renovation service for Fescue lawns that combines core aeration to relieve soil compaction, overseeding to replenish after summer stress, and compost top dressing for optimal seed-to-soil contact.
• Lawn Maintenance Regular mowing, edging, weed eating, and debris blowing services with proper mowing heights (4 inches for Fescue, 2-2.5 inches for warm-season grasses), delivered on recurring schedules to residential customers.
• Landscape Installation Full-service landscape design and installation for residential properties, including patios, sidewalks, retaining walls, plantings, annual color beds, landscape lighting, hardscaping, and mulching and pine straw installation, with 50% deposit required for jobs over $1,000.
• Landscape Maintenance Ongoing landscape care for residential properties covering garden bed maintenance, plant health monitoring, pruning, weed control, mulch and pine straw application, and seasonal color rotation.

Quantifiable outcome

• Weeds reduced over time with consistent treatments and proper lawn maintenance
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NC State University (Turf Files)minorOthersCompany references NC State University Turf Files research for lawn care best practices and treatment timing. Uses university studies to support recommendations on mowing heights, seeding practices, and pest control timing. Maintains contact with NCSU researchers for Gloomy Scale treatment effectiveness.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lawn Doctor: Lawn Doctor is a national lawn care franchise offering fertilization, weed, and pest control services for residential customers. It overlaps with Leapfrog's core lawn treatment programs and recurring subscription model, though it does not specialize in organic soil amendments.
• SavATree: SavATree is a regional tree, shrub, and lawn care provider across the eastern U.S., offering integrated plant health care programs. It directly overlaps with Leapfrog's tree & shrub care line and lawn treatment packages, including arborist-led services.
• TruGreen: TruGreen is the largest U.S. residential lawn care company, offering fertilization, weed control, and turf programs nationally. It competes with Leapfrog in the Triangle market but at a much larger scale and primarily with conventional rather than organic programs.
• Spring-Green Lawn Care: Spring-Green is a national lawn care franchise providing fertilization, weed control, and tree/shrub services to homeowners. Comparable service catalog and recurring program model to Leapfrog, though it does not lead with organic methods.
• Weed Man: Weed Man is a national lawn care franchise focused on fertilization and weed control for residential lawns. Comparable to Leapfrog in service mix and recurring treatment structure, but it operates at franchise scale and without Leapfrog's organic compost tea differentiation.
• Davey Tree Expert Company: Davey Tree is one of the largest U.S. tree care companies, offering residential and commercial arborist services, plant health care, and lawn care. Comparable to Leapfrog's Certified Arborist-led tree and shrub program but at national scale with institutional clients.
• Bartlett Tree Experts: Bartlett Tree Experts is a leading residential and commercial tree care company with offices across the eastern and central U.S. It competes with Leapfrog's tree and shrub care offering through certified arborists and plant health care programs.

Direct peers

• NaturaLawn of America: NaturaLawn of America is a national franchise that, like Leapfrog, specializes in organic-based and environmentally responsible lawn care programs for residential customers. It is the closest direct competitor in product philosophy, competing for the same environmentally-conscious homeowner.

Others

• LawnStarter: LawnStarter is an online marketplace connecting homeowners with local lawn care providers. It is not a direct service competitor but influences how Triangle customers discover and transact with lawn care companies like Leapfrog.

Regional players

• Yard Solutions: Yard Solutions is a Triangle-area lawn care provider offering fertilization and weed control programs to homeowners in Cary, Apex, and surrounding communities. A direct local competitor in the same geography with overlapping treatment program structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/channel/UCbu7mxwRLy9i-zGWnsvdhGw
• Facebookfacebook.com/leapfrogland
• LinkedInlinkedin.com/company/leap-frog-landcare
• Instagraminstagram.com/leapfroglandcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leapfrog Landcare