Life Education Activity Programme (LEAP)

What Life Education Activity Programme (LEAP) does

LEAP (Life Education Activity Programme) is a Hong Kong-registered non-profit charity (Registration No. 0290597) founded in 1994 that delivers internationally recognised, health-based preventive education to kindergarten, primary, secondary, and special-needs students across all districts of Hong Kong. Its core product is a fleet of mobile classrooms (流動課室/哈樂車) — specially designed vehicles equipped with interactive exhibits and a physical learning model (TAM) that travel directly to schools, removing the need for students to be transported off-site for sessions. The curriculum is age-segmented across six tracks (Kindergarten, Primary P1–P6, Secondary, Special Needs, Parent, and Social and Emotional Learning) covering physical health, social-emotional health, personal safety, drug prevention, cyber safety, and sexual-health relationships, with Harold the Giraffe (長頸鹿哈樂) as the anchor mascot. Annual reach exceeds 100,000 students, with cumulative service of more than 2.4 million students and 110,000 parents since inception.

The organisation operates with a small core staff (seven FTE, plus per-programme coordinators) and supplements capacity through corporate and government partnerships. Revenue is intentionally non-commercial and depends on individual donations (one-off and monthly, framed as HK$100-per-student sponsorships), corporate sponsorships (principal sponsor Swire/Cathay Pacific; programme sponsor TACO of the Department of Health), flag days and charity runs, an e-commerce shop selling Harold-themed merchandise and Gold Flag Sets, and a legacy-giving programme for planned bequests. A 35-year operational partnership with Eastern Worldwide Co. Ltd. (since 1991) handles fleet towage across Hong Kong's challenging terrain.

The go-to-market is event-driven and school-direct: schools invite LEAP onto campus, mobile classrooms arrive, and programmes are delivered by LEAP educators or registered social workers (for the Parent Programme). Outreach is supported by social media (Facebook, Instagram, YouTube, LinkedIn), PR placements (e.g., RTHK TV Channel 31 in January 2026), bilingual newsletters (LEAPS & Bounds), and an annual report. Distribution is single-country/domestic (Hong Kong SAR only), with no disclosed expansion outside the territory.

Name

Life Education Activity Programme (LEAP)

Legal name

Life Education Activity Programme

Website

https://leap.org.hk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

LEAP is a Hong Kong non-profit charity founded in 1994 that delivers health-based preventive education to kindergarten, primary, secondary, special-needs students, and parents via mobile classrooms travelling to schools, having reached over 2.4 million students cumulatively.

Ownership category

akta.pro rank

Product category

Preventive Health Education Services

NAICS

Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Science & STEM Instruction (School-Delivered) (EDAJAFAH)

akta.pro secondary industries

Health Screening & Preventive Care Programs (Vision/Hearing/Immunization) (EDACAMAJ), Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI)

Keywords

• Preventive health education
• School-based programmes
• Mobile classroom delivery
• Drug prevention education
• Social emotional learning

Headquarters

HQ city

Kwai Chung

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: LEAP is a registered charity (Registration No. 0290597) that relies on public donations to fund its operations. One-off and monthly donation options are available, with tax-deductible receipts for donations of HK$100 or above.
2. Corporate Partnerships and Sponsorships: Corporate partners provide financial sponsorship and in-kind support. Key sponsors include Swire/Cathay Pacific and the Tobacco and Alcohol Control Office (TACO) of the Department of Health.
3. Flag Days and Fundraising Events: LEAP holds regular flag days (e.g., New Territories Region flag day, Kowloon flag day) and events such as charity runs and community wellness days to raise funds.
4. E-commerce Merchandise Sales: LEAP operates an e-shop selling Harold-themed merchandise (T-shirts, stationery, toys, accessories, Gold Flag sets). Net proceeds after costs support preventive education programmes.
5. Legacy Giving and Planned Gifts: LEAP accepts legacy bequests and life insurance policy donations as part of its legacy giving programme for long-term donor engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

LEAP delivers health-based preventive education programmes to kindergarten, primary, secondary, and special needs students in Hong Kong through a fleet of mobile classrooms that travel directly to schools. Its curriculum covers physical health, social and emotional health, personal safety, drug prevention, cyber safety, and sexual health, anchored by the Harold the Giraffe mascot. Programmes are free to host schools and funded through donations, corporate sponsorships, fundraising events, and merchandise sales.

Product overview

LEAP (Life Education Activity Programme) is a non-profit organization founded in 1994 that provides internationally recognized health-based preventive education programs. The core offering is the LEAP Mobile Classroom (哈樂車) - specially designed vehicles that deliver interactive programs directly to schools. The product portfolio includes age-specific curricula for Kindergarten, Primary, Secondary, and Special Needs students, a Parent Programme, and a Social and Emotional Learning (SEL) Programme. LEAP's mascot is Harold the Giraffe (長頸鹿哈樂), a health and wellness coach character that appears throughout programs and merchandise. The organization also operates an E-shop selling Harold-themed merchandise to raise funds. All programs focus on physical health, social and emotional health, and personal safety, serving over 240 million students and 110,000 parents since inception.

Differentiator

Problem solved

Functional benefit

Brands

• Harold the Giraffe (哈樂): LEAP's mascot and health & wellness coach - a giraffe character that serves as a friendly educational figure for children in their preventive education programmes.

Products and services

• LEAP Mobile Classroom (流動課室/哈樂車) Self-contained travelling classroom vehicles with interactive exhibits and physical learning models (TAM) that deliver LEAP's preventive education programmes directly to schools across all districts of Hong Kong.
• Kindergarten Programme (幼稚園課程) Curriculum for kindergarten children covering 'character/morality', 'cognition and language', 'physical', and 'affective and social' domains to develop healthy bodies and strengthen social skills.
• Primary Programme (小學課程) Integrated curriculum for Primary 1–6 students covering physical health, social and emotional health, and personal safety, aligned with the primary Humanities and Values Education curriculum.
• Secondary Programme (中學課程) Drug education curriculum for secondary school students covering drugs and psychoactive substances, training independent thinking, discernment, social communication, and responsible decision-making around peer pressure.
• Special Needs Programme (特殊教育課程) Inclusive curriculum for students with special educational needs focusing on holistic development, resilience, and social integration through interactive, fun, and educational activities.
• Parent Programme (家長課程) Parent education programme for parents of primary and secondary students, delivered by registered social workers, covering parenting, parent-child communication, identifying and handling children's drug problems, and building correct sexual values.
• Social and Emotional Learning (SEL) Programme (社交及情緒學習課程) SEL curriculum teaching students about emotions, managing and expressing emotions, empathy, building and maintaining healthy relationships, goal setting, positive problem-solving, discernment, and responsible decision-making.
• LEAP E-shop Online store selling Harold the Giraffe merchandise and souvenirs including Gold Flag Sets, Harold Tees, plush toys, accessories, and stationery, with net proceeds supporting LEAP's preventive education programmes.

Quantifiable outcome

• Over 2.4 million students served since 1994
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered secondary, core and minor.

• Mandarin Oriental Hong KongsecondaryGTM or Marketing Partner · 13 December 2025Mandarin Oriental Hong Kong partnered with LEAP for a Christmas charity sale (December 2025 – January 2026), donating HK$5 per takeaway drink sold at the Mandarin Oriental Cake Shop and selling exclusive Harold-themed chocolate boxes and plush toys with proceeds supporting LEAP's preventive education programmes.
• Eastern Worldwide Co. Ltd.coreStrategic or Co-development Partner · 1 January 1991Eastern Worldwide Co. Ltd. has been providing towing services for LEAP's mobile classrooms since 1991, three years before LEAP's official establishment in 1994. For 35 years, Eastern Worldwide has safely transported the mobile classrooms to schools across Hong Kong's challenging terrain, including narrow roads and steep slopes, ensuring LEAP's programmes reach students reliably.
• Hong Kong Council of Social Service (HKCSS)minorOthersLEAP is a member of the Hong Kong Council of Social Service, indicating alignment with Hong Kong's social service sector.
• Hong Kong Police Force (Public Relations Department)minorStrategic or Co-development PartnerIn LEAP's early years, the Hong Kong Police Force's Public Relations Department arranged for police vehicle escort on route visits to assess road conditions for mobile classroom transportation to international schools on Hong Kong Island.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Coolminds (KELY Support Group): Hong Kong-based charity delivering mental health and wellbeing programmes to youth in schools and communities. Direct regional peer to LEAP's Social and Emotional Learning (SEL) curriculum given overlapping HK youth mental-health mission.
• Life Education Australia: Australian charitable organisation founded in 1979 operating Harold the Giraffe mobile classrooms delivering health and drug-prevention education to school children. Direct peer sharing the same mascot, mobile-classroom model, and preventive-education mission as LEAP.
• Life Education Trust New Zealand: New Zealand affiliate running Harold mobile classrooms delivering health, nutrition, and drug-education programmes to NZ schools. Closest geographic/cultural peer to LEAP given shared colonial education heritage and school-delivered mobile model.
• Mind HK: Hong Kong mental health charity providing education, training, and youth programmes to reduce stigma and improve wellbeing. Comparable to LEAP's SEL and emotional-wellbeing programmes in HK school settings.
• D.A.R.E. (Drug Abuse Resistance Education): Global school-based drug and violence prevention education programme founded in 1983, operating in thousands of schools worldwide. Directly comparable to LEAP's secondary-school drug-prevention curriculum in mission, target audience, and school-delivered delivery.

Broad incumbents

• Hong Kong Federation of Youth Groups: Largest Hong Kong youth-services NGO offering formal education, youth programmes, counselling, and drug-prevention services. Broader incumbent providing overlapping preventive-education and youth-development services across HK schools and community centres.
• Caritas Hong Kong: Large Hong Kong Catholic charitable organisation delivering youth, family, education, and social-welfare services including school-based programmes. Broader incumbent with overlapping school outreach, parent education, and special-needs service lines.
• Hong Kong Red Cross: Hong Kong humanitarian organisation running school-based health, first-aid, and humanitarian-education programmes. Comparable given school-delivered health-and-safety curriculum for youth in Hong Kong.

Regional players

• The Boys' & Girls' Clubs Association of Hong Kong: Hong Kong youth-services charity providing after-school care, social-emotional programmes, and youth development services. Comparable to LEAP's enrichment-style outreach to K-12 students across Hong Kong.
• St. James' Settlement: Hong Kong multi-service charity running family, youth, and school-support programmes including health and emotional-wellbeing services. Adjacent regional peer with overlapping HK school-based preventive education mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@leaphk2331
• Facebookfacebook.com/LEAPHK
• LinkedInlinkedin.com/company/life-education-activity-programme
• Instagraminstagram.com/leap_hk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Education Activity Programme (LEAP)