Frame
Frame is a browser-based 3D collaboration platform built on Babylon.js that lets teams, educators, and event organizers create persistent spatial virtual environments without downloads, monetizing via per-Frame subscriptions and AI-powered environment generation.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Frame does
Frame is a browser-based 3D collaboration platform that enables teams to meet, host events, teach, and showcase in persistent spatial virtual environments without downloads or installations. The platform is built on Babylon.js using WebGL and WebXR, supporting desktop, mobile, and VR headsets through Chrome, Edge, Safari, and Oculus Browser. Frame combines configurable voice zones, customizable avatars (including Ready Player Me integration), persistent 3D spaces, and a REST API with an AI feature layer that includes World Labs-powered environment generation, the AI Tiles Wizard, configurable AI NPC agents, automatic meeting summaries, and live translation in 45 languages. Enterprise posture is supported by a SOC 2 Type 2 report and GDPR/CCPA compliance.
The company operates a horizontal, product-led growth model segmented across remote/hybrid teams, education, virtual events, and enterprise showrooms. Named customers and partners include Janssen, Microsoft, Trello, UMass, EXP, EDUmetaverse, iLRN, the British Museum, and reseller CloudRoom AV. Monetization is per-Frame subscription: Free (3 Frames, 8 users), Basic ($10/month), Plus ($50/month, 50 users), Pro ($200/month, 300 users, branding, unlimited analytics). Frame reports 500K+ users across 150+ countries and is operated by a 6-person team out of Santa Barbara, California.
Distribution is entirely digital and self-serve through framevr.io, learn.framevr.io, and api.framevr.io, supplemented by organic social (LinkedIn, Instagram, YouTube) and a Discord community. The company does not disclose revenue or funding and operates as a privately held entity with no parent company or acquisition history in the data provided.
Frame firmographics
Firmographics- Name
- Frame
- Legal name
- Frame
- Website
- https://learn.framevr.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Frame is a browser-based 3D collaboration platform built on Babylon.js that lets teams, educators, and event organizers create persistent spatial virtual environments without downloads, monetizing via per-Frame subscriptions and AI-powered environment generation.
- Ownership category
- akta.pro rank
Frame industry classification
Industry- Product category
- Virtual Collaboration Software
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
Keywords
Frame business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Revenue (Per-Frame Tiers): Frame charges on a per-Frame subscription basis. Each Frame can be independently upgraded to a different tier. This allows modular, flexible purchasing where users pay only for the specific capacity and features they need per space. Upsell occurs as users need more users per Frame, more analytics history, AI features, branding, or environment generations. Subscriptions are recurring, billed monthly or annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial tier with core collaboration features |
| Subscription | Monthly | Entry paid tier with AI image generation and analytics |
| Subscription | Monthly | Mid-tier with 50 concurrent users and 6 months analytics |
| Subscription | Monthly | Enterprise tier with 300 users, branding, and unlimited analytics |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Frame product offering
Product offeringCore offering
Frame is a browser-based 3D collaboration platform that lets teams create persistent spatial virtual environments for meetings, virtual events, education, and enterprise showrooms. It runs entirely in a web browser (Chrome, Edge, Safari, Oculus Browser) with no downloads, supporting desktop, mobile, and VR headsets. The platform offers per-Frame subscription tiers (Free, Basic $10/mo, Plus $50/mo, Pro $200/mo) scaling by concurrent users, analytics, AI features, and branding, plus a REST API for developer integrations.
Product overview
Frame is a browser-based 3D collaboration metaverse platform that runs entirely in the browser without downloads. The core Frame Platform enables teams to create spatial 3D environments for collaboration, events, education, and enterprise use cases. Key modules include Virtual Events for large-scale conferences, Education Spaces for immersive learning, and Enterprise Showroom for branded corporate environments. AI capabilities are delivered through AI Agents (interactive NPCs with customizable knowledge), World Labs Integration (AI-powered 3D world generation from text/images), and AI Tiles Wizard (tile-based environment creation). The platform offers tiered pricing: Trial (free, 3 frames, 8 users), Basic ($10/month, 3 frames, 8 users), Plus ($50/month, 50 users), and Pro ($200/month, 300 users). A REST API provides programmatic access for developers. The platform supports VR headsets, desktop, mobile, and integrates with Sketchfab for 3D assets, Google Street View, and Ready Player Me avatars.
Differentiator
Problem solved
Functional benefit
Brands
- World Labs: AI-powered 3D world generation integration within Frame that allows users to generate realistic 3D environments from text prompts or reference images
- AI Tiles Wizard
- AI Agents
- AI Nodes
Products and services
- Frame Platform
Quantifiable outcome
- 500K+ global users across 150+ countries
- +2 more outcomes
Companies that use Frame
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Frame technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature13 records
Frame partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Frame competitors and assessment
Company assessmentDirect peers
- VRChat: VRChat is a large-scale social VR platform with user-created worlds, events, and persistent communities. It competes with Frame in immersive social and event experiences, though it is headset-first rather than browser-first.
- Kumospace: Kumospace provides spatial 2D video-chat rooms for hybrid teams, events, and casual social gatherings. It overlaps with Frame in the virtual office / team collaboration segment where buyers choose between 2D spatial and immersive 3D alternatives.
- Virbela: Virbela builds immersive 3D virtual worlds for remote work, education, and events, with enterprise customers and persistent spatial environments. It targets the same enterprise collaboration and events use cases as Frame, though it leans more toward a dedicated client experience.
- Gather: Gather offers 2.5D spatial video chat spaces used for remote work, events, and education, with a freemium PLG model. It competes with Frame for remote-team collaboration and event hosting budgets, especially among educators and community organizers.
- Spatial: Spatial is a browser- and headset-based spatial collaboration and metaverse platform for teams, events, and creators. It is the closest direct competitor to Frame, offering persistent 3D spaces, avatar meetings, and creator tools with comparable AI and WebXR delivery.
- Rec Room: Rec Room is a cross-platform social VR platform with user-generated 3D rooms, games, and events. It overlaps with Frame in user-created immersive spaces, avatar-based social interaction, and community-driven event hosting.
- Mozilla Hubs (Hubs by Cloud): Mozilla Hubs pioneered browser-based social VR with no-download rooms and was a direct Frame predecessor; it has since been spun out as Hubs by Cloud. It is the closest historical and technical analog to Frame's browser-first WebXR approach.
Broad incumbents
- Microsoft Mesh: Microsoft Mesh is Microsoft's enterprise immersive collaboration platform integrated with Teams and Microsoft 365. As a broad incumbent it competes with Frame for enterprise meeting and event budgets, and is also an indirect risk because Microsoft is itself a Frame customer.
- Meta Horizon Workrooms: Meta's Horizon Workrooms is a VR-first collaboration product running on Meta Quest headsets, from the company behind the largest consumer VR hardware ecosystem. It is a broad incumbent competing with Frame in enterprise immersive meetings, with the disadvantage of headset-only access and the advantage of Meta's distribution.
Emerging players
- Engage XR: Engage XR provides immersive virtual classrooms, meetings, and events for enterprise and education. It overlaps with Frame in the education and virtual events use cases, with a more VR-headset-centric delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Frame social profiles
Digital presenceFrame compliance and trust
Trust signalCompliance3 records
Frame financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frame leadership team
Management profileNumber of profiles
Profiles1 record
Frame funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frame M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frame
What does Frame do?
Frame is a browser-based 3D collaboration platform that lets teams create persistent spatial virtual environments for meetings, virtual events, education, and enterprise showrooms. It runs entirely in a web browser (Chrome, Edge, Safari, Oculus Browser) with no downloads, supporting desktop, mobile, and VR headsets. The platform offers per-Frame subscription tiers (Free, Basic $10/mo, Plus $50/mo, Pro $200/mo) scaling by concurrent users, analytics, AI features, and branding, plus a REST API for developer integrations.
Is Frame a public or private company?
Frame is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frame founded?
Frame was founded in -1. It employs 1 to 10 people.
How does Frame make money?
One revenue line is on record: subscription Revenue (Per-Frame Tiers).
Who are Frame's main competitors?
Direct peers on record are VRChat, Kumospace, Virbela, Gather, Spatial, Rec Room and Mozilla Hubs (Hubs by Cloud). Broad incumbents are Microsoft Mesh and Meta Horizon Workrooms. Engage XR is listed as an emerging player.
Does Frame have an API?
Yes. Frame offers a REST API that enables developers to create assets, modify assets, add/remove members or admins, send text chat to the Frame, and modify Frame settings. The API is open for now but may be limited to paid plans in the future. Authentication uses API keys found in the Profile section. Supports GET/POST/PUT/DELETE methods with optional HTTP Header or API key authentication (in URL or HTTP Body). Custom REST API calls can be made to third-party APIs or the Frame API itself, including variables for user information (with consent prompts for sensitive data). Developer documentation is at api.framevr.io/doc/automate.
What industry is Frame in?
Frame's product category is Virtual Collaboration Software. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains.