Lechner Racing

What Lechner Racing does

Lechner Racing is an Austrian family-owned motorsport company founded in 1975 by Walter Lechner Sr. and operated since 2005 by second-generation brothers Robert Lechner (Sporting Director / Managing Director) and Walter Lechner Jr. (Technical Director). The company is headquartered at a state-of-the-art factory in Thalgau, Salzburg, and describes itself as a 360-degree racing company built around four interlocking business lines. (1) It runs BWT Lechner Racing, the most successful team in Porsche Mobil 1 Supercup history with 25 championship titles and 76 race victories since its 2003 debut; the team competes at approximately seven F1 Grand Prix weekends per year (Monaco, Spa, Monza, etc.) under title sponsorship from BWT, extended through 2026, alongside Windhager and other partners. (2) It operates the Porsche Sprint Challenge Central Europe as license partner of Porsche AG since 2019, organizing sprint and endurance races across Austria, Slovakia, Poland, Hungary, Czech Republic, and Croatia with multiple driver categories (ProAM, AM, Masters). (3) It runs a 360-degree full-service agency for automotive OEMs and global brands — covering product presentations, press events, roadshows, entertainment, international logistics, consulting, and PR/media. (4) It hosts exclusive corporate events and race experiences, including Supercup Porsche race-taxi rides at Grand Prix circuits.

The underlying technology platform is centred on Porsche 911 GT3 Cup cars (992 generation) supported by an international logistics infrastructure of 11 semi-trailers and 44 racing cars covering 15 countries across Europe (Austria, Belgium, Czech Republic, Germany, Hungary, Italy, Monaco, Netherlands, Poland, Slovakia, Spain) and the Middle East (Bahrain, Qatar, Saudi Arabia, UAE). The company also continues to participate in the Porsche Carrera Cup Middle East, extending its geographic reach.

The business model combines sponsorship revenue (BWT title, Windhager and secondary partners), race-series licensing and management fees (PSCCE), agency and event services for enterprise automotive and brand clients (named clients include Porsche AG, Honda, Lotus, Michelin, Mobil 1, MB Energy, GlobeAir, ADA Cosmetics), and ticket/event revenue from race experiences. Customers include automotive OEMs, global brand partners, motorsport logistics clients, and aspiring racing talents. Lechner Racing remains privately held by the Lechner family, with no external funding rounds or institutional investors disclosed, and celebrated its 50th anniversary on 27 August 2025.

Name

Lechner Racing

Legal name

Lechner Racing GmbH

Website

https://lechnerracing.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Lechner Racing is a family-owned Austrian motorsport company founded in 1975 that runs the championship-winning BWT Lechner Racing Porsche Supercup team, operates the Porsche Sprint Challenge Central Europe series under Porsche AG license, and provides 360-degree agency, event, and logistics services to global automotive and brand clients across 15 countries.

Ownership category

akta.pro rank

Product category

Motorsport Services

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

akta.pro secondary industries

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Motorsports Driver & Rider Management / Representation (MPAKAGAG), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsport racing team
• Porsche Supercup racing
• Race series management
• Motorsport agency services
• Racing event logistics

Headquarters

HQ city

Thalgau

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Racing Team Competition Revenue: Competing in the Porsche Mobil 1 Supercup as BWT Lechner Racing with title sponsorship from BWT and additional partners such as Windhager. Revenue derived from sponsorship agreements, prize money from race victories and championships, and team management fees.
2. Race Series Licensing & Management: Operating Porsche Sprint Challenge Central Europe (PSCCE) as licence partner of Porsche AG since 2019. Revenue generated from team participation fees, event organization, and series management.
3. Agency & Events Services: 360-degree full-service agency specializing in planning, organization, and implementation of high-profile product presentations, press events, and roadshows for the international automotive and supplier industry. Services include product presentations, event planning and organisation, entertainment organisation, race series organisation, international logistics, consulting, and PR & media events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Lechner Racing is a family-owned 360° motorsport company that fields the championship-winning BWT Lechner Racing Porsche Mobil 1 Supercup team, operates the Porsche Sprint Challenge Central Europe as licence partner of Porsche AG, and delivers full-service motorsport agency work (product presentations, press events, roadshows, international logistics, PR/media, and corporate race experiences) for automotive OEMs and global brands. The company runs a state-of-the-art factory in Thalgau, Austria, with 11 semi-trailers transporting 44 racing cars internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• BWT Lechner Racing Porsche Supercup Team Championship-winning racing team competing in the Porsche Mobil 1 Supercup alongside Formula 1 Grands Prix. The team has accumulated 25 championship titles (13 team, 10 driver, 2 rookie) and 76 race victories since 2003.
• Porsche Sprint Challenge Central Europe (PSCCE) Porsche race series operated by Lechner Racing as licence partner of Porsche AG, featuring Sprint races, Endurance races (100 Miles format), and multiple driver categories (ProAM, AM, Masters) across Central Europe.
• Motorsport Agency Services 360° full-service agency for automotive OEMs and global brands covering product presentations, event planning, entertainment organisation, race series organisation, international logistics, consulting, and PR & media events.
• Race Experiences & Corporate Events Exclusive racing events including product presentations, race taxi rides in Supercup Porsche on ultra-modern Grand Prix circuits, and individually planned corporate incentives for customer loyalty.
• International Race Logistics International transport and racing operations logistics including air freight, sea freight, and road freight via an 11 semi-trailer fleet supporting 44 racing cars, with a sustainability commitment using HVO100 renewable diesel.

Quantifiable outcome

• 25 championship titles in Porsche Mobil 1 Supercup (13 team, 10 driver, 2 rookie)
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Splendid YachtingminorGTM or Marketing Partner · 19 March 2025Luxury yacht sales and charter company (West-/East Mediterranean and Adriatic Sea) partnering with Lechner Racing for the Porsche Mobil 1 Supercup. The collaboration unites two worlds of precision, innovation, and performance – yachting and motorsport. Dino Presta, Founder of Splendid Yachting, is a passionate motorsport enthusiast.
• Windhager (Best Heating Technology)coreGTM or Marketing Partner · 14 March 2025Windhager joined as a partner in 2025, marking its motorsport debut. The company operates in bold RED livery representing power, efficiency, and cutting-edge heating technology. Two-time French Porsche Carrera Cup champion Marvin Klein drives the Windhager Porsche. Partnership represents two Austrian brands (BWT and Windhager) backing an Austrian racing team.
• BWT (Best Water Technology)coreGTM or Marketing Partner · 1 January 2018BWT is the title sponsor of BWT Lechner Racing in the Porsche Mobil 1 Supercup since 2018. The partnership has produced 4 Drivers' Championships and 5 Team Championships. BWT provides exclusive BWT Water Bar at every race, eliminating single-use plastic bottles. The partnership is extended through 2026 and represents the primary brand platform for both companies.
• Porsche AGcoreStrategic or Co-development PartnerLechner Racing operates as licence partner of Porsche AG for Porsche Sprint Challenge Central Europe since 2019. Also competes as the championship-winning team in Porsche Mobil 1 Supercup. Porsche provides technical support, cars, and series framework. Lechner Racing contributes race operations, series management, and driver development.
• MB EnergyminorOthersMB Energy supports Lechner Racing's decarbonisation of logistics initiative, achieving net-zero CO2 emissions through Renewable Diesel (HVO100) and emission reduction certificates. Partner aligned with sustainability goals.
• MichelinminorOthersMichelin is listed as a partner on lechnerracing.com, providing tyres for Lechner Racing's competition vehicles.
• Mobil 1minorOthersMobil 1 (ExxonMobil) is listed as a partner, providing lubricants for Lechner Racing's Porsche Supercup operations.
• ADA CosmeticsminorOthersADA Cosmetics is listed as a partner on lechnerracing.com, serving the hospitality and amenities ecosystem at racing events.
• GlobeAirminorOthersGlobeAir is listed as an aviation partner on lechnerracing.com, providing premium flight services for the team's international travel.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Wright Motorsports: US-based Porsche customer racing team running Porsche 911 GT3 R and Cup cars in IMSA, GT World Challenge America, and Porsche Carrera Cup North America — comparable Porsche customer racing operator in a different geography.

Direct peers

• Fach Auto Tech: Swiss Porsche customer racing team and direct competitor in the Porsche Mobil 1 Supercup, running multiple Porsche 911 GT3 Cup cars at F1-support events — the closest on-track rival to BWT Lechner Racing.
• Team Manthey: German Porsche customer racing specialist (Manthey Racing) operating factory-supported Porsche programs in GT racing and one-make series — a direct competitor for Porsche customer-racing mandates, drivers, and sponsors.
• Proton Competition: German Porsche customer racing team running Porsche 911 GT3 R and Cup cars in WEC, ELMS, and one-make series — directly comparable Porsche customer racing competitor with similar event-logistics demands.
• GP Elite: Dutch Porsche customer racing team active in Porsche Supercup and Carrera Cup Benelux — directly comparable Porsche one-make series competitor.
• Martinet by Almeras: French Porsche customer racing team competing in Porsche Carrera Cup France and Supercup — directly comparable Porsche one-make series competitor targeting similar gentleman-driver and sponsor base.
• Huber Racing: German Porsche one-make series team competing in Porsche Supercup and Carrera Cup Germany — directly comparable Porsche customer racing operation targeting similar drivers and sponsors.
• Dinamic Motorsport: Italian Porsche customer racing team operating Porsche 911 GT3 R and Cup cars in GT World Challenge and one-make series — directly comparable Porsche customer racing peer.

Others

• Octane Events / Motorsport Agency Peers: Adjacent motorsport event and activation agencies (e.g., Octane, Pure 2000) that compete for the same automotive OEM event/PR budgets Lechner targets with its 360° agency offering.

Broad incumbents

• Porsche AG (Motorsport Division): The sanctioning body and OEM behind Supercup, PSCCE, and Carrera Cup series — Lechner Racing's principal licensor/partner and the broader incumbent whose strategic decisions control Lechner's addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lechnerracing
• YouTubeyoutube.com/@50YearsLechnerRacing
• Facebookfacebook.com/LechnerRacing
• LinkedInlinkedin.com/company/lechnerracing
• Instagraminstagram.com/lechnerracing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lechner Racing