Splendid Yachting

What Splendid Yachting does

Splendid Yachting is a privately held luxury yacht charter and brokerage operator founded in 2014 and headquartered in Wollerau, Switzerland (Splendid Yachting AG), with operational charter bases in Šibenik, Croatia (Splendid Yachting d.o.o.) and a sales showroom at Motorworld Munich, Germany. The company curates crewed and bareboat charters of motor and sailing yachts ranging from 14m to 86m across the Adriatic Sea, broader Mediterranean (French Riviera, Greece), and Caribbean, and lists weekly charter rates from approximately €7,450 to €550,000 depending on vessel class and season.

The business operates three primary revenue streams: (i) yacht charter brokerage and management, with APA typically 30–35% of the charter fee; (ii) yacht sales and brokerage, including vessels such as the 49.99m Feadship HERCULES listed at €17.75M and OEM-aligned dealership rights for MAIORA and AB Yachts via the acquired Next Yacht Adriatic & Germany subsidiary; and (iii) ancillary offerings — water toy rentals (jet skis, Seabobs, Fliteboards), curated itineraries (Into the South, Southern Explorer, Into the North, South to North), and the Splendid Escape lifestyle events combining yacht sea trials with supercar drives. Distribution is direct via the website, showrooms, and partner referrals (GlobeAir for jet-to-yacht integration; Porsche Carrera Cup Middle East for Gulf-region exposure).

Name

Splendid Yachting

Legal name

Splendid Yachting AG

Website

https://splendidyachting.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Splendid Yachting is a privately held Swiss-Croatian luxury yacht charter and brokerage firm founded in 2014, serving ultra-high-net-worth clients with crewed charters, yacht sales, and lifestyle events across the Adriatic, Mediterranean, Caribbean, and Gulf regions.

Ownership category

akta.pro rank

Product category

Luxury Yacht Charter Services

NAICS

Scenic and Sightseeing Transportation, Water (48721), Boat Dealers (441222)

SIC

Water Transportation (4400)

akta.pro primary industry

Crewed Yacht Charters (Luxury Crewed) (THAEAEAA)

akta.pro secondary industries

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE), Bareboat Yacht Charters (Self-Skippered) (THAEAEAB)

Keywords

• Luxury yacht charter
• Yacht brokerage services
• Motor yacht rental
• Sailing yacht charter
• Adriatic yacht rentals

Headquarters

HQ city

Sibenik

HQ country

Croatia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Infrastructure

Revenue model

1. Yacht Charter Services: Weekly yacht charter fees ranging from approximately €7,450 to €550,000 depending on yacht size, type, and season. The company offers motor yachts and sailing yachts for charter with crew or bareboat options.
2. Yacht Sales & Brokerage: The company facilitates yacht sales transactions including luxury vessel sales such as the 49.99m Feadship HERCULES listed at €17,750,000. Revenue generated through sales commissions on yacht transactions.
3. Water Toys & Equipment Rentals: Supplementary water sports equipment rentals including jet skis, Seabobs, SUP boards, and Fliteboards offered alongside yacht charters.
4. Event Experiences: Premium events like Splendid Escape combining luxury yacht experiences with supercar drives, creating additional revenue through experiential marketing partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Splendid Yachting charters luxury motor yachts and sailing yachts (14m to 86m) with crew across the Adriatic Sea, Mediterranean, French Riviera, Greece, and the Caribbean. The company also acts as a yacht broker for new and pre-owned vessels from brands including MAIORA, AB Yachts, Azimut, Feadship, Sanlorenzo, and Benetti, and supplements charters with water toys, curated itineraries, and an integrated jet-to-yacht service via GlobeAir.

Product overview

Splendid Yachting is a luxury yacht charter and sales company operating since 2014, offering a comprehensive portfolio of services centered on yacht experiences in the Adriatic Sea and Mediterranean region. The core offering is the Charter Fleet of motor yachts and sailing yachts ranging from 14m to 86m, complemented by crewed charter services with experienced captains and hostesses. The company operates an extensive network of water toys (Seadoo Jet Skis, SUP Boards, Seabob, Fliteboards) and curated trip itineraries (Into the South, Southern Explorer, Into the North, South to North). Additional services include yacht sales and brokerage for brands like MAIORA, AB Yachts, Azimut, Feadship, Sanlorenzo, and Benetti, along with luxury lifestyle events under the Splendid Escape brand. An integrated jet-to-yacht service in partnership with GlobeAir provides seamless private aviation to yacht charter experiences. The company also maintains an educational blog covering charter costs, destinations, and yacht purchasing guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Yacht Charter Fleet Crewed charter of premium motor yachts, sailing yachts, and catamarans (14m to 86m) for up to 28 guests across the Adriatic, Mediterranean, French Riviera, Greece, and the Caribbean, with pricing ranging from approximately €7,450 to €550,000 per week.
• Yacht Sales & Brokerage Sale and brokerage of new and pre-owned luxury yachts and superyachts from brands such as MAIORA, AB Yachts, Azimut, Feadship, Sanlorenzo, Sunseeker, and Benetti, with example listings such as the 49.99m Feadship HERCULES at €17,750,000.
• Water Toys & Equipment Rentals

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Porsche Carrera Cup Middle EastflagshipStrategic or Co-development Partner · 1 January 2025Splendid Yachting and Porsche Carrera Cup Middle East partnership elevated for 2025/2026 season with new international superyacht charter and brokerage collaboration in the Gulf region. Combines luxury yacht experiences with premium motorsport events.
• GlobeAircoreGTM or Marketing Partner · 1 January 2025Exclusive partnership with GlobeAir, Europe's leading private jet operator, providing seamless 'jet-to-yacht' experience. Ensures luxury travel from home to harbour with personalized service.
• Next Yacht Adriatic & GermanycoreOEM/ Whitelabel/ Licensing PartnerNext Yacht Adriatic & Germany is now part of Splendid Yachting, serving as official dealer for MAIORA and AB Yachts brands. Expands product portfolio and provides exclusive dealership rights.
• Azimut Yachts GermanycoreChannel Partner/ Reseller/ DistributorPartnership with Azimut Yachts Germany, one of the world's leading luxury yacht manufacturers. Azimut is a primary brand in the Splendid Yachting fleet.
• YachtwerkcoreImplementation/ SI/ Consulting PartnerCo-host of Splendid Escape 2026 event. Yachtwerk likely provides yacht maintenance and service expertise.
• Doerr GroupminorStrategic or Co-development PartnerSponsor/partner of Splendid Escape 2026 event. Luxury lifestyle group.
• AonminorOthersInsurance partner sponsor of Splendid Escape 2026 event.
• I-M-LivingminorOthersLuxury interior/lifestyle partner sponsor of Splendid Escape 2026 event.
• Luxury Marine ToysminorOthersWater toys and marine equipment partner for Splendid Escape 2026 event.
• Super RibminorOthersRigid inflatable boat partner for Splendid Escape 2026 event.
• Moet & Chandon ChampagneminorGTM or Marketing PartnerPremium champagne partner providing luxury beverage service for yacht experiences and events.
• D ResortminorStrategic or Co-development PartnerLuxury resort partner in Šibenik, Croatia. Likely provides accommodation options for yacht charter clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fraser Yachts: Global superyacht sales, charter, and management house competing across the same Mediterranean and Adriatic routes as Splendid Yachting, with overlapping brand partnerships and similar HNW client profiles.
• Y.CO: Luxury yacht charter, sales, and management firm with strong Mediterranean and Caribbean presence and a design-led brand. Operates an analogous concierge-style service to Splendid Yachting targeting the same UHNW clientele.
• Northrop & Johnson: International superyacht sales and charter broker with a long-standing Mediterranean charter book. Directly overlaps with Splendid Yachting's brokerage and crewed-charter proposition in the 30m+ category.
• Dream Yacht Charter: Global yacht charter operator with broad Mediterranean fleet including Croatia. Comparable to Splendid Yachting's charter business model, though more focused on catamarans, sailing yachts, and bareboat options than luxury superyachts.
• IYC (International Yacht Collection): Global yacht charter, sales, and management firm with significant Mediterranean and Adriatic footprint. Competes head-to-head with Splendid Yachting for both charter guests and yacht listings.
• Camper & Nicholsons: Historic luxury yacht charter, sales, and yacht management company with deep Mediterranean presence. Directly comparable to Splendid Yachting's crewed charter and brokerage offering, particularly in the 40m+ superyacht segment.
• Worth Avenue Yachts: Yacht sales, charter, and new construction firm with Mediterranean expertise. Overlaps with Splendid Yachting on crewed charter placement, brokerage commissions, and event-driven client acquisition.
• Croatia Yachting: Long-established Croatian yacht charter and sales company headquartered in Šibenik-Split region. Directly comparable as a same-geography competitor focused on Adriatic crewed and bareboat charters and dealer activity.
• Burgess: World-leading superyacht charter, sales, and management broker. Directly comparable to Splendid Yachting as a full-service luxury yacht house spanning crewed charters, brokerage, and new construction representation, but at significantly larger global scale.
• Ocean Independence: Yacht sales and charter brokerage operating across Europe and the Mediterranean. Closely comparable to Splendid Yachting's hybrid charter-plus-sales model with strong central-agency representation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/splendidyacht
• Facebookfacebook.com/splendidyachting
• LinkedInlinkedin.com/company/splendid-yachting

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splendid Yachting