Hôtel le Crêt

What Hôtel le Crêt does

Hôtel Club Le Crêt is a privately held, family-owned three-star hotel club located at 905 Route de la Plagne, 74110 Morzine, France, in the heart of the Portes du Soleil ski domain. The property comprises three interconnected buildings with 105 rooms (double, triple, quadruple, and quintuple configurations) set within a wooded park at the foot of the mountains, operating year-round under the 'club hotel' all-inclusive model. The Coquillard family operates the business, with Michel Coquillard listed as the responsible publication contact.

The hotel's core product is a bundled mountain vacation experience that combines accommodation, half-board or full-board dining (buffet restaurant renovated in 2025, bar open 9h-midnight), kids and teen clubs (ages 4-17), wellness facilities (two heated indoor pools, outdoor pool, hammam, jacuzzi), and a daily entertainment program (shows, cabaret, karaoke, sports tournaments). Ancillary revenue streams are generated through on-site partnerships: Mathias Sports/Sport 2000 provides ski, snowboard, and VTT rental; ski lift passes for the Portes du Soleil domain are sold at reception; Evolution 2 Morzine facilitates guided mountain activities; and Natur'Elle institute delivers massage and spa services. A 500+ m² modular event hall hosts weddings, seminars, and corporate retreats for up to 450 guests.

Commercial activity is primarily direct-to-consumer through the hotel's own booking engine on lecret.com (newly relaunched June 2026), phone, and email reservations, supplemented by co-marketing with the Office de Tourisme de Morzine-Avoriaz and event partnerships (Harley Davidson France's Harley Days, Vespaclub Dauphinois). Pricing is published publicly: peak winter half-board reaches €1,148/person/week and full-board €1,316/person/week, with summer half-board between €595-770/person/week. Children aged 2-11 receive reduced rates and children under 2 stay free, reinforcing the family target segment. No funding rounds, subsidiaries, or institutional ownership are disclosed.

Name

Hôtel le Crêt

Legal name

Hôtel Club Le Crêt

Website

https://lecret.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hôtel Club Le Crêt is a family-owned three-star hotel club in Morzine, France, offering 105 rooms with all-inclusive dining, kids clubs, wellness facilities, and on-site ski/bike rental, primarily serving families and groups visiting the Portes du Soleil ski domain year-round.

Ownership category

akta.pro rank

Product category

Mountain Resort & Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Conference Retreat Hotels (THAGALAG), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Mountain hotel accommodation
• Alpine resort hospitality
• Family ski holidays
• Hotel club services
• Wellness resort amenities

Headquarters

HQ city

Morzine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Accommodations: The hotel generates the majority of its revenue from room accommodations across 105 rooms of varying sizes (18-30 m²) and configurations (double, triple, quadruple, quintuple). Pricing is structured per person per week under half-board or full-board plans. Peak season (Christmas/New Year and February school holidays) commands the highest rates.
2. Ski & Snowboard Equipment Rental: Through an on-site Sport 2000 / Mathias Sports partner shop, the hotel provides ski and snowboard rental directly to guests. This generates ancillary revenue from equipment rental, with promotional codes offered to hotel guests.
3. Ski Pass Sales: The hotel acts as an intermediary for ski passes for the Portes du Soleil domain, selling lift tickets at the reception desk with discounts available for advance booking.
4. Wellness & Spa Services: Massages, beauty treatments, and reflexology sessions are offered on a reservation basis through a partnership with the Natur'Elle institute. These services are charged as add-ons to the accommodation package.
5. VTT (Mountain Bike) Rental: Partnering with Mathias Sports, the hotel facilitates VTT rental with promotional codes for guests. The service targets summer visitors to the Portes du Soleil bike park.
6. Mountain Activity Bookings: Through a partnership with Evolution 2 Morzine, the hotel facilitates bookings for guided mountain activities (hiking, canyoning, climbing, etc.). The hotel earns a referral or commission on these activity reservations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Hôtel Club Le Crêt is a 3-star year-round mountain hotel club in Morzine, France, operating 105 rooms across three interconnected buildings. The hotel sells weekly half-board or full-board vacation packages that bundle accommodation, buffet dining with Savoyard specialties and themed evenings, kids clubs and animation programs, wellness facilities (pools, hammam, jacuzzi), and access to partner-coordinated ski rentals, mountain activities, and the Portes du Soleil MultiPass program. The 'club' model targets families, couples, groups, and adventure travelers seeking an all-in-one Alpine vacation experience.

Product overview

Hôtel Club Le Crêt is a 3-star hotel club in Morzine, France, operating year-round with 105 rooms across three connected buildings. The establishment functions as a comprehensive vacation resort offering multiple integrated services: room accommodations in four categories (Double, Triple, Quadruple, Quintuple), dining services (buffet restaurant renovated in 2025, bar with terrace), children's entertainment (Kids Club for ages 4-12, Club Ado for teens in summer), wellness facilities (pools, hammam, jacuzzi, massages), activity coordination (ski/bike rentals, mountain activities via partner Evolution 2 Morzine), and event hosting (500 m² conference hall). The hotel operates on a half-board or full-board basis with themed evenings, live entertainment, and access to the MultiPass activity program in the Portes du Soleil domain.

Differentiator

Problem solved

Functional benefit

Products and services

• Chambre Double (Double Room)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Mathias Sport / Sport 2000 MorzinecoreChannel Partner/ Reseller/ DistributorMathias Sport is a Sport 2000 affiliated sports shop integrated into the hotel building. It provides on-site ski, snowboard, and VTT (mountain bike) rental services. Guests receive promotional codes (e.g., '26LECRET10') for discounts on online VTT reservations and free protective gear (back protector, helmet, knee/elbow pads). Ski equipment is also available for reservation online via Mathias Sport's platform.
• Evolution 2 MorzinecoreChannel Partner/ Reseller/ DistributorEvolution 2 Morzine is a mountain guide and activity company offering summer and winter activities (hiking, refuge treks, donkey hikes, VTT, canyoning, climbing, via ferrata, alpinism, Mont-Blanc discovery, trekking). The hotel facilitates bookings for these activities through a dedicated online booking link, providing guests with a convenient activity planning service.
• Natur'Elle InstituteminorChannel Partner/ Reseller/ DistributorNatur'Elle is a beauty and wellness institute providing massages, relaxation sessions, and aesthetic care services at the hotel on a reservation basis. Bookings are made at the hotel reception.
• Portes du Soleil MultiPasscoreGTM or Marketing PartnerThe hotel is an adhering member of the MultiPass program offered by Portes du Soleil station accommodations. This allows guests to access 70+ activities across 12 stations in the Portes du Soleil for €4 per person per day. The program is a key selling point for the hotel's summer season.
• École du Ski Français — Piou-PiouminorStrategic or Co-development PartnerDuring winter, the hotel partners with the École du Ski Français (ESF) Piou-Piou club, a ski school designed for young children, to offer ski lessons for the youngest guests. This service helps families organize their children's ski education while staying at the hotel.
• Harley Davidson FranceminorGTM or Marketing PartnerHarley Davidson France partners with the hotel during the annual Harley Days event in Morzine-Avoriaz. The hotel serves as an accommodation partner and generates social media content featuring Harley Davidson France (tagged on Instagram), creating cross-promotional value for both brands.
• Vespaclub DauphinoisminorGTM or Marketing PartnerVespaclub Dauphinois organizes the Rallye des Trois Massifs, a Vespa rally that stops at the hotel. The hotel generates social media content tagging the club, creating co-marketing visibility during the event.
• Office de Tourisme de Morzine-AvoriazminorGTM or Marketing PartnerThe hotel is promoted through the official Morzine-Avoriaz tourism board, which lists accommodations and provides links to the hotel's booking page. The tourism board also drives inbound inquiries from travelers researching the destination.
• l'Outa (Morzine)minorOthersl'Outa is a childcare service in Morzine that accommodates young children outside of the hotel's own Mini Club hours, providing additional childcare flexibility for families staying at the hotel year-round.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Odalys Vacances: Major French vacation rental and residence operator with significant ski-station presence (including Alpe d'Huez, Méribel). Competes for the same family ski-holiday demand pool as Le Crêt.
• Lagrange Vacances: French operator of vacation residences in ski resorts across the Alps, serving a similar family and group ski-trip segment with comparable mid-range pricing.
• Pierre & Vacances (Center Parcs / P&V): Largest French vacation-resort operator with extensive ski-resort portfolio (e.g., Avoriaz, Les Arcs). Broader-scale incumbent with overlapping guest profiles and Alpine lodging focus.

Direct peers

• Madame Vacances: French vacation-resort operator with a portfolio of Alpine hotels and residences in ski stations including Les Deux Alpes and Val Thorens — comparable mid-market family ski accommodation offering.
• Belambra Clubs: French operator of club-style family vacation resorts including several in the French Alps. Operates the same 'club hotel' all-inclusive model with kids clubs, animation, and integrated activities targeting French family guests.
• Villages Clubs du Soleil: Cooperative operator of village-club resorts with multiple Alpine locations, offering all-inclusive family stays with kids clubs and activity programs closely mirroring Le Crêt's positioning.
• Club Med: Global leader in the all-inclusive 'club' resort model, including multiple ski resorts in the French Alps. Most direct comparison on the bundled kids-clubs/half-board/animation offering that Le Crêt replicates at a smaller scale.

Regional players

• MMV (Madame Vacances Group): French club-hotel and residence operator specializing in Alpine family ski resorts with clubs enfants, animation, and all-inclusive packages — highly comparable to Le Crêt's club model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HotelLeCretMorzine
• Instagraminstagram.com/hotellecret
• LinkedInlinkedin.com/company/h%C3%B4tel-le-cr%C3%AAt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hôtel le Crêt