Le Cube - Troyes Emotions

What Le Cube - Troyes Emotions does

Le Cube - Troyes Emotions is operated by Troyes Emotions S.A.S., a private French SAS (RCS Troyes No. 982 935 892) that has run Le Cube, a multipurpose event venue in Troyes (Grand Est), since January 1, 2024. The venue, originally created in the 1960s and fully renovated in 2009, comprises a 2,910 m² main spectacle hall (3,000+ seated / 5,900 standing), three modular exhibition pavilions of approximately 1,500 m² each, and a 329 m² Salon, with a combined capacity to host events ranging from 50 to over 6,000 attendees. It serves both consumer audiences (concerts, comedy, magic, circus, ballet, ice shows, tribute acts) and corporate/institutional clients (Michelin, Lacoste, ENEDIS, Jeannin Automobiles, Troyes Champagne Métropole) for trade fairs, congresses, seminars, and galas.

The underlying technology is physical rather than digital: a modular hall configuration, retractable seating system (832 to 1,472 seats), and 15 m ceiling heights managed by in-house technicians. Auxiliary digital features include a 360° virtual tour powered by Vir360 and a carbon footprint calculator linked to Goodplanet.org. The venue carries the "Destination Innovante Durable" sustainability label.

Revenue is generated through four streams: (1) ticket sales for ticketed events via third-party platforms (Digitick, SeeTickets, Ticketmaster) and on-site box office; (2) venue rental for corporate and private events (priced per event, with custom commercial packages); (3) food and beverage services (Rosaparks food truck, bar and catering); and (4) premium VIP hospitality packages (Expérience VIP). Pricing is set by event organizers or commercial agreements rather than published lists, and distribution relies on the company website, social media (Facebook, Instagram, LinkedIn, X), a newsletter, and third-party ticketing partners. The company employs 9 people and operates exclusively in the Grand Est region of France.

Name

Le Cube - Troyes Emotions

Legal name

Troyes Emotions

Website

https://lecube-troyes.fr

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Cube - Troyes Emotions operates a multipurpose event venue in Troyes, France (Grand Est), hosting concerts, shows, trade fairs, and corporate events for 50 to over 6,000 attendees since January 1, 2024, serving both consumer audiences and enterprise clients.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

Keywords

• Live event venue
• Event hosting services
• Venue rental
• Concert hall
• Exhibition space

Headquarters

HQ city

Troyes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Ticket Sales and Event Entry: The primary revenue stream comes from ticket sales for concerts, shows, comedy, circus, ballet, and other live performances. Ticketing is sold through third-party platforms (Digitick, SeeTickets, Ticketmaster) and on-site box office for certain events. Pricing varies by event and seating configuration.
2. Venue Rental for Corporate and Private Events: Le Cube generates revenue by renting its spaces (pavilions, salon, main hall) for corporate events, congresses, conferences, trade fairs, exhibitions, galas, and assemblies. The venue accommodates groups from 50 to over 6,000 people.
3. Food and Beverage Services: Bar and catering services are available during events, including Rosaparks food truck offerings (hotdogs, sandwiches), soft drinks, beer, and champagne. VIP packages include premium cocktail dining with local caterers and open-bar champagne.
4. VIP Hospitality Packages: Premium 'Expérience VIP' packages offering priority seating, VIP entrance, pre-show cocktail dinatoire with champagne and soft drinks, and access to the VIP lounge, available for select performances.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Le Cube - Troyes Emotions is a multipurpose event venue in Troyes, France, operated by Troyes Emotions SAS. The complex comprises a main performance hall (Le Cube), three exhibition pavilions, and an intimate salon used to host concerts, live shows, corporate events, trade fairs, and private functions, supported by in-house event planning and VIP hospitality services.

Product overview

Le Cube - Troyes Emotions operates a multipurpose cultural and events venue in Troyes, France. The portfolio consists of a main 2,910 m² performance hall (up to 3,100 seated/5,900 standing), three modular exhibition pavilions (~1,500 m² each), and an intimate salon (329 m²). The venue offers an optional premium VIP Experience add-on providing exclusive hospitality services including catered dining and dedicated lounge access. Additional services include virtual venue tours and a carbon footprint calculator for sustainable event planning. The venue hosts a diverse range of events: concerts, comedies, magic shows, circus performances, ballets, sports events, corporate congresses, trade shows, and galas, with capacities ranging from 50 to over 6,000 attendees.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Cube - Main Performance Hall
• Salon - Intimate Hall
• Pavillons 1, 2 & 3 - Exhibition Pavilions
• Expérience VIP
• Event Planning Services

Quantifiable outcome

• Capacity to host 50 to over 6,000 attendees per event
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Nuits de ChampagnecoreStrategic or Co-development PartnerLe Cube is the principal venue for the Nuits de Champagne music festival, hosting multiple evenings of concerts including performances by 47ter, Laurent Voulzy, Deluxe, and Vladimir Cauchemar. This is a flagship recurring partnership bringing major cultural programming to the venue.
• Jeannin AutomobilesminorGTM or Marketing PartnerJeannin Automobiles is the official partner of Le Cube, hosting the Salon de l'Automobile at the venue.
• DigitickcoreChannel Partner/ Reseller/ DistributorDigitick is one of the primary third-party ticketing platforms through which Le Cube sells tickets for concerts and events.
• SeeTicketscoreChannel Partner/ Reseller/ DistributorSeeTickets is a primary third-party ticketing platform for Le Cube event ticket sales.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster is a major third-party ticketing platform used by Le Cube for ticket sales.
• Troyes Champagne MétropolecoreStrategic or Co-development PartnerTroyes Champagne Métropole is the regional authority that owns Le Cube (as a 'bâtiment d'intérêt communautaire'). Troyes Emotions operates the venue under contract since January 1, 2024. The Métropole organizes events like Juin en Champagne and Forum Avenir Étudiant at the venue.
• Rosaparks Food TruckminorOthersRosaparks provides catering services at Le Cube events, offering hotdogs, sandwiches, and burgers for audience consumption during shows and concerts.
• Japan Otaku FestivalminorGTM or Marketing PartnerJapan Otaku Festival organizes pop culture events at Le Cube, including the Troyes Japan Pop Show celebrating Japanese manga, cosplay, gaming, and culture.
• StudyramaminorGTM or Marketing PartnerStudyrama organizes student education fairs at Le Cube, including the Salon des Études Supérieures for post-secondary school orientation.
• TisséademinorGTM or Marketing PartnerTisséade organizes fabric and creative hobby markets at Le Cube, including the Tisséades market (tissu et loisirs créatifs) and the Marché aux tissus.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Parc des Expositions de Troyes - Le Cub'Expo: Smaller exhibition/trade fair venue also in Troyes serving the local exhibition market. Overlaps with Le Cube's pavilion/exhibition use cases and competes for trade fair organizers in the same city.

Broad incumbents

• Zénith de Paris: Larger national-tour venue with a ~6,000-7,000 capacity that anchors French touring-artist economics. Competes with Le Cube for routing decisions but operates at much larger scale, serving as the benchmark venue for mid-size French tours.
• Palais des Congrès de Paris: Large Paris-based MICE venue hosting congresses, trade shows, corporate events, and galas. Comparable in congress/exhibition functionality to Le Cube's pavilion and main-hall use cases, but at national scale.
• Accor Arena (Paris): Largest indoor arena in Paris (~20,000 capacity) hosting major tours and corporate events. Sets the upper bound of French venue scale against which Le Cube's 6,000-capacity offering is benchmarked for touring routing decisions.
• L'Olympia (Paris): Iconic French live music venue with a ~2,000 capacity, hosting concerts, comedy, and tribute acts similar to Le Cube's programming mix. A benchmark for heritage French music venues but in a different (much larger) market.
• Live Nation France: Major concert promoter and venue operator in France; promoter of Nuits de Champagne-style festivals and operator of multiple venues. Relevant counterparty for touring content and programming economics that flow through Le Cube.

Direct peers

• Zénith de Reims: Regional multi-format event venue in Reims (Grand Est region) of comparable capacity and mixed live-entertainment/corporate use. Closest geographic and functional peer to Le Cube - both serve as primary live entertainment and congress venues for their respective agglomerations in the same French region.
• Le Liberté (Toulon): Regional multi-space event venue in Toulon hosting concerts, comedy, congresses, and corporate events with comparable modular infrastructure. Directly comparable in operating model to Le Cube's mixed entertainment + corporate use.
• Le Palais des Congrès de Reims: Convention and event complex in Reims hosting trade fairs, congresses, corporate seminars, and cultural events. Comparable to Le Cube's pavilion/salon setup for trade-show and congress use within the same Grand Est market.
• Zénith de Dijon: Mid-sized French regional event venue offering concerts, comedy, and corporate events at a comparable 3,000-6,000 attendee range. Directly comparable in format, scale, and touring-artist economics to Le Cube.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/LeCube_Troyes
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/le-cube-troyes-emotions
• Instagraminstagram.com/lecube_troyes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Cube - Troyes Emotions