Ledger Plaza Bahari Beach Hotel

What Ledger Plaza Bahari Beach Hotel does

White Sands Hotel, doing business as White Sands Resort & Conference Centre, is a privately held 4-star beachfront hospitality property located on a private 1-kilometer stretch of Jangwani Beach in Kunduchi, approximately 25 km north of Dar es Salaam city centre and 22.5 km from Julius Nyerere International Airport in Tanzania. The property operates nine differentiated room categories spanning Standard Twin and Standard King rooms, Studio Apartments, One-Bedroom Ocean View and Garden View Apartments, Two-Bedroom Apartments, Superior rooms with sea view, and a Presidential Suite, supported by two F&B outlets (Mchanga Restaurant & Bar, Pweza Jetty Bar), an on-site Sea Breeze Marine PADI-certified Dive Centre, a spa and wellness centre, fitness facilities, conference venues, and a swimming pool with water slide.

The business operates a traditional full-service hospitality revenue model combining per-night accommodation revenue across multiple room tiers, food and beverage sales through on-site outlets, transaction-based revenue from spa services and water sports activities, and ancillary revenue from laundry, business centre, and tour desk services. The property targets four customer segments — leisure travelers and tourists, business and corporate event clients, couples, and families — and distributes primarily through its own multilingual direct booking website (13+ languages supported) with a best-price guarantee of up to 10% below third-party platforms such as Booking.com, supplemented by phone reservations.

The technology stack consists of standard hotel property management and reservation systems and a direct online booking engine; no proprietary technology, mobile application, API, or AI/ML capability is disclosed. Customer feedback as captured on the property's review system shows ratings of Facilities 8.4, Cleanliness 8.6, Comfort 8.7, Value for money 7.9, Free WiFi 7.5, and Location 8.6 across 88 reviews, indicating moderate-to-strong guest satisfaction with relatively weaker perceived value-for-money.

Name

Ledger Plaza Bahari Beach Hotel

Legal name

White Sands Hotel

Website

https://ledgerplazabaharibeach.com-tanzania.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

White Sands Hotel is a 4-star beachfront resort in Kunduchi, Dar es Salaam, Tanzania, offering nine room categories, multiple F&B outlets, a PADI dive centre, spa, and conference facilities for leisure, corporate, couples, and family travelers.

Ownership category

akta.pro rank

Product category

Beachfront Resort Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Scenic and Sightseeing Transportation, Water (48721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Beach & Island All-Inclusive Resorts (THAGAKAG), Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

Keywords

• Beachfront resort accommodation
• Conference and event venues
• Dive center services
• Wedding and banquet hosting
• Hotel dining and spa

Headquarters

HQ city

Dar es Salaam

HQ country

Tanzania

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation: Room rentals across multiple room categories including Standard Twin, Studio Apartment, 1 Bedroom Ocean View Apartment, Two-Bedroom Apartment, Standard King, Presidential Suite, Superior King, and Superior Twin with Sea View. Each room category offers different amenities and pricing.
2. Food and Beverage: On-site dining through Mchanga Restaurant & Bar (open-air with ocean views, a la carte and buffet), poolside coffee shop and bar, and Pweza Jetty serving light meals with full bar service
3. Spa and Wellness Services: Spa and wellness centre with massage services, hammam, steam room, and fitness centre offering yoga classes and personal training
4. Water Activities: Scuba diving, snorkeling, canoeing, and other water sport facilities available through Sea Breeze Marine PADI Dive Centre
5. Additional Services: Laundry, dry cleaning, ironing, babysitting, business centre, meeting/banquet facilities, and tour desk services

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

White Sands Hotel is a beachfront resort and conference centre offering ocean-view accommodation, multiple restaurants and bars, conference and event facilities, wedding hosting, a diving centre with pool and ocean dives, a spa, and a cultural tour desk. It caters to leisure travellers, corporate event organisers, wedding parties, and diving enthusiasts seeking an integrated Indian Ocean resort experience.

Product overview

Hotel White Sands Resort & Conference Centre is a 4-star beachfront hotel property offering a unified hospitality experience. The hotel operates multiple interconnected accommodation products (9 room/apartment types ranging from Standard Rooms to the Presidential Suite), complemented by food and beverage outlets (Mchanga Restaurant & Bar and Pweza Jetty Bar), recreational facilities (private beach, swimming pool with water slide, Sea Breeze Marine PADI Dive Centre), and wellness services (Spa & Wellness Centre with fitness facilities). The property also provides an online booking system for direct reservations. No platform-plus-modules architecture applies—this is a traditional hotel service portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (Ocean-View Rooms)

Quantifiable outcome

• Guest satisfaction rating of 8.4 for facilities, 8.6 for cleanliness, 8.7 for comfort
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Zanzibar Serena Inn: Upscale beachfront resort on Zanzibar serving a similar leisure and diving segment; comparable resort product in the broader Tanzanian coastal tourism market.
• Melia Zanzibar: International luxury all-inclusive resort on Zanzibar targeting couples, families, and diving guests; competes for the same inbound beach-holiday demand across East Africa.

Direct peers

• Sea Cliff Hotel: Upscale Dar es Salaam hotel serving leisure and business travellers with comparable full-service amenities and meeting facilities.
• Ledger Plaza Bahari Beach Hotel: Beachfront hotel in Dar es Salaam offering similar 4-star full-service amenities; appears alongside White Sands in the source data as a direct same-market competitor.
• Kunduchi Beach Hotel & Resort: Beachfront resort located in the Kunduchi/Jangwani area of Dar es Salaam, directly competing with White Sands for the same leisure and family beach-stay demand.

Broad incumbents

• Protea Hotel by Marriott Dar es Salaam Courtyard: International chain hotel in Dar es Salaam offering comparable mid-to-upper full-service accommodation with loyalty-driven distribution.
• Hyatt Regency Dar es Salaam, The Kilimanjaro: 5-star international chain hotel in Dar es Salaam with full-service amenities, conference facilities, and multiple F&B outlets competing for premium and corporate demand.
• Serena Hotel Dar es Salaam: Established African hotel brand operating an upscale full-service property in Dar es Salaam with conference and leisure facilities.
• Southern Sun Dar es Salaam: International chain property in Dar es Salaam targeting business and leisure travellers with comparable full-service offering and loyalty distribution.
• DoubleTree by Hilton Dar es Salaam: International chain property in Dar es Salaam targeting both leisure and corporate travellers; competes for the same mid-to-upper segment with broader brand and distribution reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/baharibeachhotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ledger Plaza Bahari Beach Hotel