Coalitie Leefstijl in de Zorg

What Coalitie Leefstijl in de Zorg does

Coalitie Leefstijl in de Zorg is a Dutch non-profit healthcare coalition launched on 29 March 2023 with the official endorsement of Minister Kuipers, operating under the Integraal Zorg Akkoord (IZA) and funded by the Ministry of Health, Welfare and Sport (VWS). It is coordinated by TNO from its Leiden office (Sylviusweg 71, 2333 BE), with four core organizing participants: TNO, Patiëntenfederatie Nederland, NFU (univeristy medical centers), and Vereniging Arts en Leefstijl. The coalition's mission is to make lifestyle an integral component of standard Dutch curative care (Zvw) by 2025, addressing an addressable population of approximately 9 million Dutch adults with lifestyle-related chronic conditions — including 1.2 million with type 2 diabetes and 1.7 million with cardiovascular disease.

The coalition's product and service portfolio centers on a knowledge and implementation infrastructure rather than a single software platform. Core offerings include the Leefstijl Kennisbank (central knowledge platform), a Praktijkvoorbeelden database of practice examples, publications, video libraries, and the Leefstijl in de Zorg podcast; operational tools such as the Leefstijlroer conversation tool, Spinnenweb Positieve Gezondheid, and Very Brief Advice Plus (VBA+) smoking-cessation method; an Onderwijsprogramma Leefstijl en Preventie for GP trainees; and four voucher programs (implementation, development, training, and self-care vouchers) that fund healthcare organizations to adopt lifestyle interventions. A Generatieve AI Whitepaper was published in July 2026 exploring AI applications in lifestyle medicine. Marketing and distribution run through the coalition website, newsletter, podcast, LinkedIn (#coalitieleefstijlindezorg), online learning cafés, and direct engagement with 25+ partner organizations.

The business model is government-funded and non-commercial: VWS provides core funding under the IZA, ZonMw runs a parallel research program ('Leefstijl in de Zorg: Implementatie en Impact'), and all coalition resources are provided to healthcare stakeholders at no cost. The coalition has approximately 30 employees. End-users are organized into primary, secondary, and tertiary healthcare providers, mental healthcare (GGZ), policy makers, researchers, and patient organizations. Recent strategic emphasis includes expansion into mental healthcare, medical education, and care-pathway design tools, alongside a second wave of major partners (NHG, KNGF, KNMG, NVZ, Alliantie Voeding in de Zorg, Trimbos Instituut, iPH, Zorginstituut Nederland).

Name

Coalitie Leefstijl in de Zorg

Legal name

Coalitie Leefstijl in de Zorg

Website

https://leefstijlcoalitie.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Coalitie Leefstijl in de Zorg is a Dutch non-profit coalition, coordinated by TNO and funded by VWS, that builds knowledge tools, conversation instruments, and voucher programs to integrate lifestyle medicine into standard curative care for Dutch healthcare providers and patients.

Ownership category

akta.pro rank

Product category

Healthcare Coalition and Lifestyle Medicine Implementation Services

NAICS

Business Associations (813910)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Membership Organizations (8600)

akta.pro primary industry

Data Governance, Standards & Interoperability (ICD, HL7/FHIR, LOINC, SNOMED) (HLAJAJAM)

Keywords

• Lifestyle medicine implementation
• Healthcare coalition services
• Preventive care programs
• Clinical lifestyle integration
• Healthcare knowledge platform

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government funding via VWS Ministry: VWS (Ministry of Health, Welfare and Sport) provides funding from 2023 onwards as part of the Integraal Zorg Akkoord (IZA) commitments. Funding supports the broad lifestyle coalition's mission to implement lifestyle in healthcare.
2. ZonMw research program: ZonMw runs an independent research program aligned with the coalition's mission, providing additional funding for implementation research and impact studies on lifestyle interventions.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Coalitie Leefstijl in de Zorg is a Dutch healthcare coalition that coordinates the integration of lifestyle medicine into standard curative care. It provides a central knowledge bank, conversation and screening tools (Leefstijlroer, Spinnenweb Positieve Gezondheid, VBA+, AUDIT-C), implementation guides, educational programs, podcasts, webinars, and voucher-funded implementation support to healthcare professionals, organizations, patient associations, and policymakers across the Netherlands.

Product overview

Coalitie Leefstijl in de Zorg is a healthcare coalition (not a single product company) that coordinates implementation of lifestyle medicine in Dutch healthcare. The organization offers a platform of knowledge resources including the Kennisbank (central knowledge platform), a database of Praktijkvoorbeelden (practice examples), Publicaties (publications), and Videos. Key products include conversation tools such as the Leefstijlroer, Spinnenweb Positieve Gezondheid, and Very Brief Advice Plus (VBA+). Educational offerings encompass podcasts, Online Leercafés, and the Onderwijsprogramma Leefstijl en Preventie. The coalition also provides voucher programs (implementatievouchers, ontwikkelvouchers, opleidingsvouchers, zelfzorgvouchers) to support organizations in implementing lifestyle interventions, along with tools like AUDIT-C for alcohol screening and an Implementatiegids for sustainable implementation guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Kennisbank Leefstijl in de Zorg

Quantifiable outcome

• More than half of Dutch adults (9 million people) with lifestyle-related chronic diseases can potentially benefit from integrated lifestyle care
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature4 records

Partnerships

26 partnerships are on record, tiered major, supporting and core.

• NHG (Nederlands Huisartsengenootschap)majorStrategic or Co-development Partner · 1 September 2023Scientific professional association for general practitioners. Active in 3 coalition teams: Richtlijnen (Guidelines), Praktijkimplementatie en Kwaliteit (PIEK), and Patiënten. Core member in Guidelines and PIEK teams. Focus on analyzing lifestyle advice in professional guidelines and optimizing patient information via thuisarts.nl.
• KNGF (Koninklijk Nederlands Genootschap voor Fysiotherapie)majorStrategic or Co-development Partner · 1 September 2023Professional association for physiotherapists in the Netherlands. Promotes quality of physiotherapy practice. Participates in four coalition teams: Financiering & Kosten, Onderzoek, Richtlijnen, and Praktijkimplementatie & Kwaliteit. Focus on integrating lifestyle conversations into physiotherapy practice.
• Alliantie Voeding in de ZorgmajorStrategic or Co-development Partner · 1 September 2023Expertise center creating impact on health through more attention for nutrition and lifestyle in healthcare. Core cluster includes Ziekenhuis Gelderse Vallei, Rijnstate, Wageningen University & Research, and UMC Utrecht. Landelijke uitrolprogramma's including Goede Zorg Proef Je. Core member of Team Opleiden and Professionaliseren.
• Je Leefstijl Als MedicijnsupportingStrategic or Co-development Partner · 1 September 2023Foundation focused on promoting lifestyle as medicine. Participates in coalition activities.
• KNMG (Koninklijke Nederlandsche Maatschappij tot Bevordering der Geneeskunst)majorStrategic or Co-development Partner · 1 September 2023Royal Dutch medical association promoting health as a societal issue. Active in coalition promoting lifestyle integration in medical practice.
• Bas van de Goor FoundationsupportingStrategic or Co-development Partner · 1 September 2023Foundation promoting exercise and movement for people with diabetes. Developed Nationale Diabetes Challenge (NDC), a proven effective exercise intervention. Over 15,000 people have participated in walking groups.
• iPH Institute for Positive HealthsupportingStrategic or Co-development Partner · 1 September 2023Developed Spinnenweb Positieve Gezondheid (Positive Health Spiderweb), a conversation instrument used in coalition tools.
• Trimbos InstituutsupportingStrategic or Co-development Partner · 1 September 2023Developed Very Brief Advice Plus (VBA+) smoking cessation method in collaboration with Leiden University Medical Center. Provides implementation toolkit for VBA+.
• De Nederlandse ggzmajorStrategic or Co-development Partner · 1 September 2023Mental health association working on integrating lifestyle as standard part of treatment. Contributed to inventory of lifestyle initiatives in mental healthcare.
• NVZ (Nederlandse Vereniging van Ziekenhuizen)supportingStrategic or Co-development Partner · 1 September 2023Dutch hospital association collaborating on hospital lifestyle initiatives inventory and implementation.
• BeweegalliantiesupportingStrategic or Co-development Partner · 1 September 2023Movement alliance promoting physical activity. Collaborates on exercise and movement integration in healthcare.
• Zorginstituut NederlandsupportingStrategic or Co-development Partner · 1 September 2023Healthcare institute providing advice on nutrition in healthcare domain. Published 'Hart voor Vaten' report on cardiovascular disease and lifestyle.
• PharossupportingStrategic or Co-development Partner · 1 September 2023Knowledge institute working on reducing health differences through accessible lifestyle interventions.
• Diabetes Vereniging NederlandsupportingStrategic or Co-development Partner · 1 September 2023Diabetes patient association improving lifestyle information effectiveness using behavior change techniques.
• InEensupportingStrategic or Co-development Partner · 1 September 2023Primary care organization collaborating on lifestyle initiatives inventory.
• Stichting Student en LeefstijlsupportingStrategic or Co-development Partner · 1 September 2023Foundation promoting healthy lifestyle among students.
• Samenwerkende GezondheidsFondsensupportingStrategic or Co-development Partner · 1 September 2023Collaboration of health funds supporting lifestyle initiatives.
• Nederlandse Vereniging van DietistensupportingStrategic or Co-development Partner · 1 September 2023Dutch Dietitians Association contributing to nutrition and lifestyle in healthcare.
• Nza (Nederlandse Zorgautoriteit)supportingStrategic or Co-development Partner · 1 September 2023Dutch Healthcare Authority contributing to financing and reimbursement aspects of lifestyle interventions.
• V&VN (Verpleegkundigen & Verzorgenden Nederland)supportingStrategic or Co-development Partner · 1 September 2023Nursing association involved in district nursing lifestyle care initiatives.
• MINDsupportingStrategic or Co-development Partner · 1 September 2023Mental health organization working on lifestyle in mental healthcare.
• TNO (Nederlandse Organisatie voor toegepast wetenschappelijk onderzoek)coreStrategic or Co-development Partner · 29 March 2023TNO serves as the coordinating organization and penvoerder (lead coordinator) for the coalition. Manages daily content operations together with Patiëntenfederatie Nederland. Provides scientific expertise and system innovation capabilities. Peter van Dijken (Managing Director Gezond Leven & Werk at TNO) represents TNO in coalition leadership.
• Patiëntenfederatie NederlandcoreStrategic or Co-development Partner · 29 March 2023Jointly responsible with TNO for daily content management of the coalition. Provides patient perspective and critical feedback on coalition initiatives. Connects and makes insights accessible. Contributes knowledge about patient needs and lobbying activities. Dianda Veldman (director-board member) represents the federation.
• NFU (Nederlandse Federatie van Universitair Medische Centra)coreStrategic or Co-development Partner · 29 March 2023One of four organizing participants. Contributes through three core tasks: care, research, and education. Leading role in integrating lifestyle into medical education and guidelines. UMCs setting up lifestyle clinics where medical students train. Bertine Lahuis (NFU chair) represents the federation.
• Vereniging Arts en LeefstijlcoreStrategic or Co-development Partner · 29 March 2023Authority on scientifically grounded lifestyle medicine, translating knowledge to practice for healthcare professionals. Manages Team Praktijkimplementatie & Kwaliteit (PIEK) and Team Opleiden & Professionaliseren. Developed Leefstijlroer conversation tool. Iris de Vries (chair) represents the association.
• ZonMwcoreStrategic or Co-development Partner · 29 March 2023Runs independent research program aligned with coalition mission. Opened subsidy program 'Leefstijl in de Zorg: Implementatie en Impact' supporting implementation research.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trimbos Instituut: Dutch national knowledge center for mental health and substance use, developer of the VBA+ smoking cessation method used by the coalition. Comparable as a Netherlands-based knowledge institute producing tools and implementation programs for lifestyle-related health behaviors, and is a coalition partner.
• Pharos: Dutch national knowledge institute focused on reducing socioeconomic health differences through accessible lifestyle and prevention interventions. Highly comparable mission (lifestyle and prevention for vulnerable populations) and is a coalition member.
• Institute for Positive Health (iPH): Dutch institute behind the Spinnenweb Positieve Gezondheid conversation instrument used by the coalition. Comparable as a developer of practical lifestyle/health conversation tools and a coalition partner.
• Alliantie Voeding in de Zorg: Dutch coalition of healthcare organizations, universities, and hospitals focused on integrating nutrition and lifestyle into clinical care. Directly comparable as a multi-stakeholder coalition operating in the same lifestyle-in-healthcare space, and is in fact a coalition partner.
• Vereniging Arts en Leefstijl: Dutch medical professional association for lifestyle medicine, developer of the Leefstijlroer tool used by the coalition. Comparable as a scientific authority and practitioner community driving lifestyle medicine implementation, and a coalition regie partner.

Others

• Zorginstituut Nederland: Dutch healthcare institute that advises on quality, accessibility, and affordability of care, including lifestyle-related quality standards. Adjacent regulator/standard-setter that the coalition engages with on guidelines and reimbursement.
• GGD GHOR Nederland: Association of Dutch regional public health services (GGDs) and regional medical assistance organizations. Comparable as a nationally coordinated network delivering prevention and lifestyle programming at regional scale, often in collaboration with the coalition.
• NOC*NSF: Dutch national Olympic and sports federation promoting physical activity, including through the Beweegalliantie which is a coalition partner. Comparable as a national coordinating body for movement-based lifestyle interventions.

Broad incumbents

• TNO: Dutch applied research organization and the coalition's coordinating host (penvoerder). Comparable as a major applied research and innovation partner in Dutch healthcare, though TNO operates much more broadly across industries.
• RIVM (National Institute for Public Health and the Environment): Dutch government research institute providing public health surveillance, evidence, and policy support. Comparable as a national-level authority on population health and prevention, with broader scope than the coalition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/leefstijlcoalitie

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Coalitie Leefstijl in de Zorg