What Bas Van De Goor Foundation does

Bas van de Goor Foundation (Stichting Bas van de Goor Foundation) is a Dutch non-profit organization founded in 2006 by former professional volleyball player Bas van de Goor, who lives with Type 1 diabetes. The foundation is headquartered at Papendallaan 7 in Arnhem, Netherlands, operates with 11–50 employees, and is certified as an Erkend Goed Doel by the CBF and holds ANBI tax-exempt status. Its mission is to help people with diabetes — and those at elevated risk — become and stay physically active through sports, walking, and lifestyle programs.

The product portfolio is anchored by the Nationale Wandeluitdaging (National Walking Challenge), offered in four variants: Plus (€2,000 ex BTW) for first-time organizers partnering with healthcare; Basis (€650 ex BTW) for established groups; Leefstijl, a 50-week lifestyle-oriented program; and Migratieachtergrond, delivered in Turkish and Arabic for non-Dutch-speaking participants. Complementary programs include the online self-paced Wandel Zelf, the Hardloopcommunity (running courses and a Strava/Facebook community for runners with diabetes, priced at €50–89 per course), and a suite of events such as Diabetes Games, Type 1 Festival, Outdoorkamp in Austria, Bike and Hike challenges in Spain, and the Vasaloppet cross-country skiing challenge in Sweden. Educational tools include the Sport- en beweegkaart activity planning tool and Beweeg-cv movement portfolio for healthcare professionals. Distribution is direct-to-consumer via the website, supplemented by healthcare provider referrals, lottery partnerships (VriendenLoterij, Postcode Loterij), and a venue partnership with Papendal national sports center.

Revenue comes from a mix of individual and corporate donations, event participation fees that bundle travel costs with a minimum sponsorship obligation (e.g., €1,000 sponsorship on top of €1,000–€1,280 for Hike Spain, €1,750 + €1,000 for Bike Spain, €3,500 + €1,000 for Vasaloppet), subscription fees paid by walking-group organizers, and affiliate income from lottery partners. The foundation reports documented outcomes including HbA1c improvement after 20 weeks of the National Walking Challenge (research partnership with LUMC), weight and BMI reduction, improved self-management, and reduced risk of diabetes complications, and serves more than 450 walking groups and roughly 2,500 migration-background participants. A 2025 Samen Bewegen partnership with Bosman places a Gluco mascot package with newly diagnosed pediatric patients, expanding reach into point-of-diagnosis channels ahead of the foundation's 20-year jubilee in December 2026.

Name

Bas Van De Goor Foundation

Legal name

Stichting Bas van de Goor Foundation

Website

https://bvdgf.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bas van de Goor Foundation is a Dutch non-profit, founded in 2006 by Olympic volleyball player Bas van de Goor, that helps people with Type 1 and Type 2 diabetes — and those at elevated risk — stay physically active through walking groups, sports events, and lifestyle programs across the Netherlands and select international challenges.

Ownership category

akta.pro rank

Product category

Diabetes exercise and lifestyle intervention programs

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Outdoor Fitness & Park Bootcamps (HSADABAC), Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG)

Keywords

• Diabetes exercise programs
• National walking challenge
• Nonprofit health foundation
• Chronic disease lifestyle intervention
• Diabetes sports education

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations and fundraising: The foundation relies primarily on donations from individuals and organizations. Participants in challenges are required to raise minimum sponsorship amounts (e.g., €1000 for hiking challenges) which supports the foundation's operations.
2. Event participation fees: Fees for participation in organized events and challenges. Costs vary by event (e.g., Outdoorkamp €700, Bike Spain challenge total €2750 including sponsorship requirement, hiking challenges €1000-1280 plus sponsorship).
3. Program fees for walking groups: Fees charged to organizations for starting walking groups. Basis program €650 ex BTW, Plus program €2000 ex BTW. These fees cover training, materials, and support for group organizers.
4. Lottery partnerships: Partnership with Vriendenloterij and Postcode Loterij provides revenue through player support without extra cost to participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

The Bas van de Goor Foundation is a non-profit charity that gets people with diabetes (and those at elevated risk) physically active through a national walking program (Nationale Wandeluitdaging) running 450+ walking groups, plus multi-day sports events, clinics, camps, online self-paced programs, and educational content. Offerings range from free community walking groups and subsidized hospital-referred programs to paid organizer subscriptions (Basis €650, Plus €2,000) and participant-funded challenges (Outdoorkamp, Bike Spain, Hike Spain) with mandatory sponsorship minimums.

Product overview

Bas van de Goor Foundation operates as a non-profit organization focused on getting people with diabetes in motion through sports and exercise. The core offering centers on the Nationale Wandeluitdaging (National Walking Challenge) program, available in four variants: Plus (€2000) for first-time organizers partnering with healthcare to reach vulnerable populations; Basis (€650) for established groups seeking to strengthen healthcare-social collaboration; Leefstijl (Lifestyle) for 50-week walking with broader lifestyle topics; and Migratieachtergrond (Migration Background) for non-Dutch speakers in Turkish and Arabic. Supporting programs include online self-paced walking (Wandel Zelf), running community (Hardloopcommunity), and running courses. Events encompass Diabetes Games, Type 1 Festival, Hiking in Spain, Bike Challenge, Outdoorkamp, Family Weekend, and Kamp. Educational tools include the Sport- en beweegkaart (activity planning tool) and Beweeg-cv (movement portfolio). The Samen Bewegen Pakket with partner Bosman provides newly diagnosed children with information and the Gluco mascot. The foundation also offers webinars and community building for both children and adults with type 1 and type 2 diabetes.

Differentiator

Problem solved

Functional benefit

Brands

• Nationale Wandeluitdaging: A national walking challenge program that helps people with type 2 diabetes or elevated risk get active through organized walking groups across the Netherlands, with over 450 groups and more than 2,500 participants in programs for people with migration backgrounds.
• Gluco

Products and services

• Nationale Wandeluitdaging Plus Multi-year organizer subscription priced at €2,000 ex BTW; designed for organizations starting a walking group from scratch and integrating healthcare and social services to reach residents with diabetes or at risk. Includes full training, materials, healthcare integration support, dashboard access, and festival participation for organizers.
• Nationale Wandeluitdaging Basis Multi-year organizer subscription priced at €650 ex BTW; for experienced organizers with existing healthcare partnerships who want access to training, materials, organizer dashboard, impact insights, and festival participation.
• Nationale Wandeluitdaging Migratieachtergrond Walking program tailored for participants with a migration background; available in Turkish and Arabic and run by community group leaders to overcome language and cultural barriers. Reaches 2,500+ participants across 135 groups.
• Wandel Zelf Online self-paced walking program where individuals walk on their own schedule with weekly tips, exercises, and guidance — accessible via the foundation's website without joining a local group.
• Hardloopcursus (running courses) Paid 6–10 week running courses (€50–89 per course) run jointly with athletics associations and local healthcare providers, providing diabetes-specific coaching to teach people to run responsibly with diabetes.
• Outdoorkamp in Oostenrijk Multi-day outdoor camp in Austria for children aged 8–17 with Type 1 diabetes to push their physical boundaries while managing diabetes; €700 participation fee.
• Hiken in Spanje 7-day hiking challenge in northern Spain with training sessions in the Netherlands for adults with diabetes; €1,000–€1,280 travel costs plus a mandatory €1,000 minimum sponsorship for the foundation.
• Bike Challenge (Spain) Mountain bike and road cycling challenge in Spain, with training days in the Netherlands, medical supervision, and a mandatory fundraising minimum for the foundation; €2,750 total inclusive.
• Type 1 Festival Annual festival for young adults aged 18–30 with Type 1 diabetes combining activities, camping, and education on managing diabetes through exercise and peer connection.
• Diabetes Games Annual multi-day sports and activity event in Arnhem offering sports clinics and experiences for children with Type 1 diabetes, with free tickets distributed through hospital partners for newly diagnosed children.
• Gezinsweekend (Family Weekend) Family weekend where entire families learn to manage diabetes together, with each family member temporarily experiencing what it is like to test blood sugar, count carbs, and wear an insulin pump without actual insulin use.
• Vraag Maar Raak Webinar Recurring monthly online webinar ('Vraag Maar Raak') hosted by Bas van de Goor and Jasper Iking that answers questions about sports and exercise with diabetes, with special attention to the mental aspects of living actively with the condition.
• Nationale Wandeluitdaging Leefstijl (50-week Lifestyle Program) 50-week walking program attending to broader lifestyle topics — movement, nutrition, relaxation, sleep, and persistence — that combines medical and social-domain professionals to guide participants with Type 2 diabetes or elevated risk toward healthier living.

Quantifiable outcome

• Participants with dysregulated blood sugar show significant HbA1c improvement after 20 weeks of National Walking Challenge
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• BosmancoreStrategic or Co-development Partner · 2 September 2025Samen Bewegen (Move Together) partnership launched September 2025. Bosman provides a 'Samen Bewegen' package to children newly diagnosed with diabetes containing information and the Gluco cuddly toy. The foundation provides sports and exercise expertise, with children being introduced to the foundation's programs from diagnosis. Goal is to support children with diabetes in living active, healthy lives from the start.
• LUMC (Leids Universitair Medisch Centrum)coreStrategic or Co-development PartnerResearch partnership providing evidence base for the National Walking Challenge effectiveness. LUMC research shows significant HbA1c improvements in participants with dysregulated blood sugar after 20 weeks. The walk from LUMC to Papendal for the 20th anniversary celebrates this research connection.
• Vriendenloterij (Friends Lottery)minorGTM or Marketing PartnerLottery partner where players can support the foundation without additional cost by playing the lottery.
• Postcode Loterij (Postcode Lottery)minorGTM or Marketing PartnerLottery partner where players can support the foundation without additional cost by playing the lottery.
• PapendalcoreOthersNational sports center in Arnhem serving as the foundation's home base and main event location. Many events and training sessions take place at Papendal.
• VasaSportminorImplementation/ SI/ Consulting PartnerPartner for the Vasaloppet cross-country skiing challenge in Sweden, handling travel arrangements and logistics.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Insulin for Life: Nonprofit providing insulin and diabetes supplies globally. Smaller, mission-narrower than BVDGF; tangentially comparable as a diabetes-focused nonprofit serving patient communities.
• MyDiaText: Diabetes-focused digital health platform offering education and community engagement. Emerging digital alternative to in-person programs like BVDGF's; represents the substitution risk described in the bear case.
• Beyond Type 1: US-based nonprofit focused on the Type 1 diabetes community through education, peer support programs, and digital content. Overlaps with BVDGF's T1D youth and young-adult programming but emphasizes digital community over in-person events.

Broad incumbents

• American Diabetes Association: Largest US-based diabetes nonprofit with broad portfolio of research funding, advocacy, education, and community programs. Operates at much larger scale but addresses the same patient population with overlapping lifestyle-intervention programming.
• World Diabetes Foundation: International nonprofit funding sustainable diabetes prevention and care projects in developing countries. Broader geographic and policy scope than BVDGF but aligned on diabetes awareness and lifestyle intervention missions.

Direct peers

• Diabetes UK: United Kingdom's leading diabetes charity providing information, support, community programs, and funding research. Closest geographic peer outside the Netherlands; runs exercise and lifestyle programs for diabetes patients comparable to BVDGF.
• Diabetes Fonds: Dutch national diabetes charity that funds research, education, and awareness. Closest direct peer in the Netherlands; shares fundraising-driven nonprofit model and similar patient-population focus, though it is more research-grant oriented.
• JDRF (Juvenile Diabetes Research Foundation): Leading global Type 1 diabetes nonprofit funding research and supporting people with T1D. Comparable mission around T1D community programs and education; overlaps with BVDGF's T1D-focused events and youth engagement.

Regional players

• Diabetes Australia: Australia's national diabetes nonprofit delivering education, advocacy, and lifestyle programs. Comparable mission and exercise-focused programming; serves a different geography but with similar community-health intervention approach.

Others

• dQ&A (The dQ&A Market Research): Diabetes patient community and research panel. Not a direct peer but a useful ecosystem comparison as a diabetes-patient-engagement organization with community data assets relevant to BVDGF's participant base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BasvdGoorFoundation
• LinkedInlinkedin.com/company/bas-van-de-goor-foundation
• Instagraminstagram.com/basvandegoorfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bas Van De Goor Foundation