리앤컴

What 리앤컴 does

리앤컴 (Leencomm) is a Seoul-headquartered, privately-held marketing communications agency founded in 2001 that delivers integrated PR, digital marketing, and influencer marketing services to enterprise brands. Operating from a single Jongno-gu office near Gwanghwamun with approximately 7 employees, the firm positions itself as a 'Hybrid Brand Marketing Communication' provider — combining PR and digital marketing into unified on/offline campaigns under a 'Mix the Right Things' framework. Its service portfolio spans four productized lines: PR & IMC Agency Services, Digital Marketing, the dedicated 'Influencer Lab' influencer marketing platform, and the overarching Hybrid Marketing Communication offering.

The firm's revenue model is professional services-based, with project-based and retainer engagements sourced primarily through direct B2B relationships with corporate marketing and communications teams; pricing is not publicly disclosed and is custom-quoted per scope. In 2025, Leencomm was selected as a certified service partner of Naver Brand Connect, enabling it to deliver influencer viral campaigns by matching enterprise clients to Naver-curated influencers through a structured MIX program with media mapping and engagement-rate optimization.

The client base — cited at 65+ brands — spans fashion (Nike, Patagonia, Givenchy & Kenzo, Swatch), beauty (Benefit, Jo Malone London, Innisfree, IOPE, Manyo Factory, Bioderma, Olive Young), automotive (KG Mobility, Hyundai Transys), retail (Yes24, Today's House), F&B (Hollys Coffee), consumer goods (Lock&Lock), healthcare (Dongkook Pharmaceutical), technology (LG AI Research), conglomerate (LG Group), and NGO (International Rescue Committee) segments. The company operates only in the Seoul and Gyeonggi Province markets domestically, with no disclosed international expansion. Ownership is held entirely by founder/CEO 이준경 (Lee Jun-kyung) with no disclosed institutional investors, parent company, or subsidiaries.

Name

리앤컴

Legal name

(주)리앤컴

Website

https://leencomm.co.kr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

리앤컴 (Leencomm) is a Seoul-based, privately-held hybrid marketing communications agency founded in 2001 that delivers integrated PR, digital marketing, and influencer marketing (via its Influencer Lab sub-brand) to enterprise brand clients across fashion, beauty, automotive, and consumer goods in Korea.

Ownership category

akta.pro rank

Product category

Marketing & PR Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAAAC

Brand Campaign & Integrated Communications Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Public relations services
• Integrated marketing communications
• Influencer marketing
• Digital marketing services
• Brand marketing communication

Headquarters

HQ city

중구, Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR & IMC Agency Services: Professional services revenue from public relations and integrated marketing communications campaigns for corporate clients. Services include brand marketing, influencer marketing, digital marketing, and creative production.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Leencomm is a Hybrid Brand Marketing Communication agency that provides public relations (PR), integrated marketing communications (IMC), digital marketing, and influencer marketing services for enterprise brand clients. The company integrates on/offline PR and digital marketing into a unified "Mix the Right Things" cross-over strategy, and operates the dedicated Influencer Lab division for omnichannel influencer marketing campaigns. Services include strategic communication planning, creative production, and tailored MIX programs aligned to each advertiser's campaign objectives.

Product overview

리앤컴 (Leencomm) operates as a Hybrid Brand Marketing Communication agency offering an integrated portfolio of four core services: PR & IMC Agency Services, Digital Marketing, Influencer Lab (인플루언서 랩), and Hybrid Marketing Communication. The company positions its offerings as a unified 'Mix the Right Things' approach that combines PR and digital marketing expertise through professional organizations with over 20 years of accumulated experience. The core value proposition centers on creative and differentiated Hybrid Marketing Communication strategies to drive customer success stories.

Differentiator

Problem solved

Functional benefit

Brands

• Influencer Lab: 온/오프라인을 넘나드는 옴니채널 마케팅 지원 플랫폼으로, 광고주의 캠페인 목표에 따른 MIX 프로그램과 인플루언서 바이럴 서비스를 제공합니다.

Products and services

• PR & IMC Agency Services (PR & IMC 대행 서비스) Strategic public relations and integrated marketing communication services for enterprise brand clients, including communication planning, media relations, and campaign execution.
• Digital Marketing (디지털 마케팅) Online digital marketing services for enterprise clients, including social media marketing, content marketing, and digital campaign management.
• Influencer Lab (인플루언서 랩) Omnichannel influencer marketing support platform providing MIX programs tailored to advertiser campaign objectives, including media mapping, channel prediction, and engagement rate optimization. Operates as a Naver Brand Connect certified service partner matching brands with curated influencers.
• Hybrid Marketing Communication (하이브리드 마케팅 커뮤니케이션) Integrated on/offline cross-over marketing approach combining PR and digital marketing to create differentiated synergy effects, described as 'Mix the Right Things'. Includes creative design, video production, and integrated campaign execution.

Quantifiable outcome

• 20+ years of accumulated experience and know-how

Named customers22 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 네이버 브랜드 커넥트 (Naver Brand Connect)coreGTM or Marketing PartnerLeencomm is a certified service partner of Naver Brand Connect, providing influencer viral services by matching brands with excellent influencers selected by Naver. The partnership enables Leencomm to access Naver's curated influencer network and leverage brand activity metrics, content cases, and indicators to deliver marketing campaigns aligned with brand objectives.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Innocean Worldwide: Korea-headquartered full-service marketing communications company (Hyundai Motor Group affiliate). Directly comparable as a Korean integrated marketing and brand communications provider, though significantly larger and serving primarily automotive/affiliated clients.
• Cheil Worldwide: Korea's largest advertising and marketing communications network (Samsung Group affiliate), offering integrated PR, digital, and creative services. Comparable as a full-service Korean IMC player though operating at vastly larger scale than Leencomm.
• TBWA\Korea: Korean office of global creative network TBWA\ offering integrated brand, digital, and PR services. Comparable in that it pursues the same hybrid creative + digital + PR approach for enterprise Korean clients, but as part of a global holding company.
• FleishmanHillard Korea: Korean office of FleishmanHillard (Omnicom), providing public relations and integrated marketing services. Directly comparable to Leencomm's PR and IMC offerings for enterprise brand clients, particularly multinationals.
• DDB Korea: Korean office of DDB Worldwide (Omnicom) providing integrated creative, digital, and brand communications. Comparable to Leencomm as a Korean integrated marketing provider serving enterprise brands across categories.
• Ogilvy Korea: Korean operations of Ogilvy (WPP network), providing advertising, PR, digital, and influencer marketing under one roof. Comparable scope of services — integrated communications for enterprise brands — but with global network scale.
• Edelman Korea: Korean office of global PR leader Edelman, offering PR, digital, and integrated communications. Comparable to Leencomm's PR + digital IMC positioning, though backed by Edelman global infrastructure and larger team.
• Weber Shandwick Korea: Korean office of global PR network Weber Shandwick (IPG), offering integrated communications and influencer marketing services. Comparable as a PR + IMC provider competing for similar enterprise brand briefs in Korea.

Emerging players

• Dareem: Korean influencer marketing platform/agency connecting brands with creators via data-driven campaign management. Most directly comparable to Leencomm's Influencer Lab division, particularly within the Naver ecosystem.

Direct peers

• HSAD (Hanover Solutions Korea): Korean PR and integrated marketing communications agency offering brand PR, digital, and influencer services to enterprise clients. Comparable to Leencomm as a similarly sized domestic IMC boutique serving premium brand accounts in Korea.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/leencomm_official
• LinkedInlinkedin.com/company/%EB%A6%AC%EC%95%A4%EC%BB%B4

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 리앤컴