Leer- & Veerkracht

What Leer- & Veerkracht does

Leer- & Veerkracht is a Dutch education services company founded in 2014 by Dr. Rinka M. P. van Zundert (cum laude doctorate in Pedagogical Sciences) and headquartered in Nijmegen, Netherlands. The company offers the first complete whole-school approach (heleschoolbenadering) to resilience and well-being in the Netherlands, targeting primary and secondary schools (both regular and special education) as well as MBO institutions. Its core proposition is a multi-year structured program (Basistraject, Verdiepingstraject, Borgingstraject) that integrates Positive Psychology into all aspects of school operations — physical environment, leadership, team dynamics, parent engagement, and classroom practice — under the methodology 'Learn it, Live it, Pass it on.'

The offering is anchored by Dr. Van Zundert's proprietary comprehensive scientific model of well-being, which spans five domains: mental, emotional, behavioral, social, and physiological. Adjacent products include annual public courses in Positive Psychology in Education held in Rotterdam, Zwolle, and Nijmegen (€549–€695 per person), a €295 masterclass, a €37.50/year webapp subscription containing 350+ lesson materials across 27 themes, on-site Expeditie Veerkracht team-building activities, custom lectures, and inspiratieworkshops. Each product is delivered through direct sales to schools or via the company's e-commerce webshop, with the whole-school approach sold as a quote-based multi-year engagement.

The company operates with approximately 13 professionals and has built relationships with roughly 35 partner schools across the Netherlands. Revenue is not publicly disclosed but the service-heavy delivery model, small team, and pricing structure suggest a small professional services firm. The company is privately held with no external funding rounds disclosed and shows no AI/ML capabilities in its product stack.

Name

Leer- & Veerkracht

Legal name

Leer- & Veerkracht

Website

https://leerenveerkracht.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Leer- & Veerkracht is a Dutch education services firm that delivers a multi-year whole-school approach (heleschoolbenadering) to resilience and well-being, built on Positive Psychology and serving approximately 35 primary and secondary schools in the Netherlands.

Ownership category

akta.pro rank

Product category

Education & Training Services

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Instructional Coaching & Teacher Professional Learning (School-Embedded) (EDAJAFAO)

akta.pro secondary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

Keywords

• Positive psychology training
• Whole-school approach
• Educator wellbeing programs
• School resilience consulting
• Professional development courses

Headquarters

HQ city

Beek-Ubbergen

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Heleschoolbenadering Traject (Whole-School Approach Programs): Multi-year structured programs for schools including Basistraject (basic trajectory), Verdiepingstraject (deepening trajectory), and Borgingstraject (sustaining trajectory). Schools pay for team training, workshops, project group guidance, leadership coaching, and advisory services. Pricing is quote-based and tailored to each school's size and needs. Team training is conducted in groups of 15-20 persons to ensure quality. Teams typically range from 20-30 members, with schools of 70+ and fewer than 10 members also accommodated.
2. Public Courses - Cursus Positieve Psychologie in het Onderwijs: Annual multi-session courses offered to individual educators and professionals in various cities (Rotterdam, Zwolle, Nijmegen). The Rotterdam course costs €695 per person for 5 sessions; the Zwolle course costs €549 per person for 4 sessions. Individual sessions in Zwolle are available for €139 per session. All prices are VAT-exempt. Includes webapp subscription, workbook, materials, and access to a scientific database.
3. Masterclass: Single-day intensive masterclass on the whole-school approach to resilience and well-being, priced at €295 per person. Held at external venues (Landgoed Nuwenhuys, Breda). Serves as both a standalone product and top-of-funnel for school partnerships.
4. Expeditie Veerkracht (Resilience Expedition): Team-building activity at schools inspired by Expedition Robinson format, featuring four islands with challenges around mindset, emotions, optimism, gratitude, and strengths. Can be offered as a standalone 3-hour activity or as a full-day program including theory introduction. Minimum 10 participants.
5. Webapp Jaarabonnement (Web App Annual Subscription): Annual subscription to the Leer- & Veerkracht Webapp at €37.50 per year. Single-user account usable on up to 2 devices. Group discounts available for whole-school teams. Includes 350+ lesson materials for Positive Psychology application.
6. Lezingen (Lectures): Custom lectures tailored to audiences of educators, academics, healthcare professionals, parents. Presentations combine scientific insights with experiential exercises. Priced upon request (quote-based).
7. Inspiratieworkshop (Inspiration Workshop): A 1.5-2 hour interactive workshop introducing Positive Psychology and well-being at school. Can be booked separately as a standalone introduction to gauge team interest, or as part of the Basistraject.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Leer- & Veerkracht delivers a multi-year whole-school approach (heleschoolbenadering) to resilience and well-being for Dutch primary and secondary schools, grounded in Positive Psychology. The programme comprises a basic trajectory, an in-depth trajectory and a consolidation trajectory, supplemented by inspiration workshops, masterclasses, city-based professional courses, the two-day Expeditie Veerkracht training, a subscription web application with more than 350 tools, and individual lectures for educators.

Product overview

Leer- & Veerkracht offers a comprehensive whole-school approach (heleschoolbenadering) to resilience and well-being in education, built around the 'Learn it, Live it, Pass it on' methodology. The core offering comprises a multi-year program with three trajectories (Basic, Deepening, and Consolidation) that train entire school teams in Positive Psychology principles. Supporting products include year-long courses in Positive Psychology in Education (offered in Nijmegen, Rotterdam, and Zwolle), a Masterclass on the whole-school approach, the Expeditie Veerkracht team-building experience, Inspiratieworkshops, and a Webapp with over 350 lesson materials available via annual subscription. The organization, founded in 2014 by Dr. Rinka van Zundert, primarily serves primary and secondary schools (special and regular) in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Heleschoolbenadering Veerkracht & Welbevinden (Whole-School Approach) A multi-year, school-wide Positive Psychology programme for primary and secondary schools that builds resilience, well-being, a positive mindset and a positive class climate across pupils, teams and the wider school. It is delivered as a structured programme with a basic trajectory (Basistraject), an in-depth trajectory (Verdiepingstraject) and a consolidation/borging trajectory, aimed at school leadership teams and boards that want a complete approach rather than ad-hoc interventions.
• Inspiratieworkshop Heleschoolbenadering A short inspirational workshop that introduces schools and educators to the comprehensive well-being model and the heleschoolbenadering. It is designed as an entry point for school teams and individual educators interested in bringing Positive Psychology into their classroom or organisation.
• Masterclass Heleschoolbenadering An advanced masterclass on the heleschoolbenadering, providing educators and school teams with deeper expertise in applying the comprehensive well-being model in their school context.
• Cursus Positieve Psychologie in het Onderwijs — Nijmegen A four-session public course in Positive Psychology in education held in Nijmegen, offered to individual teachers, internal supervisors, school psychologists and other education professionals. Group rates are available for teams of four or more.
• Cursus Positieve Psychologie in het Onderwijs — Rotterdam A five-session public course in Positive Psychology in education held in Rotterdam, offered to individual teachers, internal supervisors, school psychologists and other education professionals, with group rates for teams of four or more.
• Cursus Positieve Psychologie in het Onderwijs — Zwolle A four-session public course in Positive Psychology in education held in Zwolle, offered to individual teachers, internal supervisors, school psychologists and other education professionals, with group rates for teams of four or more.
• Expeditie Veerkracht A two-day intensive Positive Psychology training ('Expedition Resilience') held at the Veenpark in Bargerbrug, designed for school teams that want a concentrated, immersive experience with the whole-school approach.
• Webapp Jaarabonnement (Annual Subscription Web Application) An annual subscription web application giving individual educators and school teams continuous access to more than 350 Positive Psychology tools, exercises and materials that can be used directly in the classroom and in coaching practice.
• Lezingen (Lectures on Positive Psychology in Education) Individual lectures delivered by Dr. Rinka M. P. van Zundert and team members on Positive Psychology in education, intended for school teams, professional networks, study days and educational events.

Quantifiable outcome

• 35 schools have implemented the heleschoolbenadering, including schools that achieved 'Excellente School' (Excellent School) status.
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GGD Gelderland-ZuidminorOthersGGD Gelderland-Zuid has featured Leer- & Veerkracht in its publications, indicating a collaborative relationship in promoting health and well-being in the education sector in the Gelderland-Zuid region.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• ClassDojo: Widely adopted classroom and SEL platform providing teachers with a digital toolkit for social-emotional learning, classroom culture, and student well-being. While software-first rather than services-led, it competes for the same SEL-in-schools wallet and increasingly bundles whole-school well-being content.
• Panorama Education: US K-12 SEL and student-success platform combining surveys, curriculum, and analytics. Comparable because it serves the same student well-being and school-culture buyer with a software-plus-content model, though at much larger scale and with a more measurement-led approach.

Direct peers

• VIA Character Institute: US-based nonprofit promoting character strengths and positive education in K-12 settings via curriculum, training, and whole-school resources. Comparable in science-of-positive-psychology orientation, K-12 audience, and whole-school delivery model, though operating in a different geography.
• KPC Groep: Dutch K-12 professional development and consulting firm offering training, coaching, and school-trajectory programmes to primary and secondary schools. Highly comparable to Leer- & Veerkracht in customer (school boards), delivery model (in-school facilitator-led multi-year trajectories), and product type (PD-led school improvement).
• APS (Advies- en ondersteuningspunt voor het onderwijs): Dutch education consultancy providing professional learning, leadership coaching, and whole-school development programmes to Dutch primary and secondary schools. Overlaps directly with Leer- & Veerkracht's heleschoolbenadering in targeting school boards with multi-year improvement engagements.

Broad incumbents

• BMC Onderwijs: Large Dutch consultancy with a dedicated education practice advising school boards on policy, HR, leadership, and organisational development. While it serves a broader portfolio than Leer- & Veerkracht, it competes for the same discretionary school-board PD budget with whole-organisation change programmes.
• CED-Groep: Dutch educational support organisation providing PD, school advisory, and special educational needs (passend onderwijs) services. Comparable because it targets the same Dutch school audience with embedded school-level support and curriculum coaching, but operates across a much wider scope than positive psychology.

Others

• Greater Good in Education (UC Berkeley GGSC): Free, research-backed resource from UC Berkeley's Greater Good Science Center offering SEL practices, lesson plans, and educator training grounded in positive psychology. Provides adjacent, sometimes substitute content that Dutch schools can adopt without paying for Leer- & Veerkracht's programmes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/leer--&-veerkracht

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leer- & Veerkracht