LEE STAFFORD EDUCATION LIMITED

What LEE STAFFORD EDUCATION LIMITED does

LEE STAFFORD EDUCATION LIMITED is a UK-incorporated private consumer packaged goods company operating the Lee Stafford hair care brand. The company sells a multi-category portfolio of shampoos, conditioners, hair treatments, serums and oils, styling products, brushes, and bundles organized into eight targeted collections (Grow Strong & Long, Bleach Blondes, Coco Loco, Argan Oil, Scalp Love, For The Love Of Curls, Illuminate & Shine, and Original Pink Styling) plus a dedicated Vegan line. Products are priced between $4.99 and $24.99, with a free shipping threshold of $40 and an opt-in Subscribe & Save subscription program for recurring deliveries.

The business is executed by a lean team of 9 employees and runs direct-to-consumer Shopify e-commerce storefronts localized for the US, UK, and Germany markets, supplemented by Amazon marketplace listings and a 'Where To Buy' page referencing physical retail partners. The go-to-market is product-led growth driven by a hair quiz for personalized recommendations, a loyalty rewards program, a content marketing blog, and an organic social presence across Facebook, Instagram, TikTok, and YouTube. There is no disclosed parent company, funding history, management team, certifications, or proprietary technology platform; the brand's positioning rests on its celebrity-hairstylist heritage, vegan and cruelty-free formulations, and concern-specific product segmentation.

Name

LEE STAFFORD EDUCATION LIMITED

Website

https://leestaffordltd.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lee Stafford Education Limited is a UK-based private consumer packaged goods company selling celebrity-hairstylist-branded hair care products directly to consumers via localized Shopify storefronts in the US, UK, and Germany, supported by a Subscribe & Save subscription, loyalty program, and multi-channel social marketing.

Ownership category

akta.pro rank

Product category

Consumer Hair Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC)

Keywords

• Hair care products
• Shampoo and conditioner
• Hair styling products
• Vegan hair care
• Hair treatments

Headquarters

HQ city

LONDON

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: One-time purchases of hair care products through the e-commerce storefront, including shampoo, conditioner, treatments, serums, styling products, and brushes.
2. Subscribe & Save Program: Recurring subscription model offering discounts to customers who opt for automatic replenishment of their preferred products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Lee Stafford is a branded celebrity hairstylist hair care line that sells shampoos, conditioners, hair treatments, serums, oils, styling products, and brushes through a direct-to-consumer Shopify storefront. The product range is organized into targeted collections (Grow Strong & Long, Bleach Blondes, Coco Loco, Argan Oil, Scalp Love, For the Love of Curls, Illuminate & Shine) addressing specific hair types, goals, and concerns, including vegan and cruelty-free formulations.

Product overview

Lee Stafford is a hair care brand offering a diverse portfolio of shampoo, conditioner, hair treatments, serums, oils, and styling products organized into specialized collections. The product line includes targeted collections for specific hair needs: the Grow Strong & Long collection for hair growth and strength, the Bleach Blondes collection with purple/blue toning products for blonde hair, the Coco Loco collection with coconut and agave hydration formulas, the Argan Oil collection for deep nourishment, Scalp Love for scalp care, and the Illuminate & Shine collection for added luminosity. Products range from everyday essentials like shampoos and conditioners to specialized treatments like toning cool shots and hot shots for color-treated hair, as well as styling tools like heat protection sprays and anti-humidity sprays. The brand emphasizes vegan and cruelty-free options.

Differentiator

Problem solved

Functional benefit

Products and services

• Heat Protection Shine Mist Heat protection spray that shields hair from heat styling damage while adding lightweight shine, without sticky residue.
• Bleach Blondes Ice White Toning Cool Shots Toning treatment for bleached blonde hair in 4x15ml sachets that neutralizes yellow and brass tones.
• Argan Oil Nourishing Shampoo Nourishing shampoo with argan oil that moisturizes hair for a healthy-looking finish.
• Argan Oil Nourishing Conditioner Complementary argan oil conditioner that provides deep moisturizing and nourishment.
• Bleach Blondes Ice White Toning Shampoo Toning shampoo formulated to maintain cool tones in bleached blonde hair.
• Bleach Blondes Ice White Toning Conditioner Toning conditioner for bleached blonde hair that neutralizes unwanted warm tones.
• Bleach Blondes Everyday Care Conditioner Daily conditioner designed for blonde hair care and ongoing tone maintenance.
• Grow Strong & Long Activation Treatment Mask Sachet Single-sachet hair mask treatment designed to activate hair growth and strengthen hair for longer length.
• Grow Strong & Long Stimulating Scalp Serum Scalp serum formulated to stimulate hair growth and promote stronger, longer hair.
• Grow Strong & Long Activation Conditioner Activation conditioner from the Grow Strong & Long collection supporting hair growth and strengthening.
• Grow Strong & Long Activation Shampoo Activation shampoo from the Grow Strong & Long collection designed to promote hair growth.
• Styling Staples Kit Bundle of essential styling products including anti-humidity spray, heat protection, and hold tight hairspray.
• Illuminate & Shine Smoothing Shampoo Smoothing shampoo from the Illuminate & Shine collection that adds luminosity and shine to hair.
• Illuminate & Shine Smoothing Conditioner Smoothing conditioner from the Illuminate & Shine collection for smooth, shiny hair.
• For The Love Of Curls Shampoo Shampoo formulated for curly hair types to define and enhance curls.
• For The Love Of Curls Conditioner Conditioner from the For The Love Of Curls collection that hydrates and defines curly hair.
• Bleach Blondes Purple Toning Hot Shots Purple toning hot shots treatment in 4x15ml format for blonde hair to neutralize yellow tones and maintain cool color.
• Bleach Blondes Purple Toning Conditioner Purple toning conditioner for blonde hair to combat brassiness and maintain cool tones.
• Coco Loco Heat Protection Mist Heat protection spray from the Coco Loco collection with coconut and agave formula.
• Argan Oil Nourishing Miracle Oil Multi-use nourishing hair oil with argan oil for deep hydration and shine.
• Anti-Humidity Spray Styling spray that repels moisture and humidity to maintain hairstyle and prevent frizz.
• Bleach Blondes Everyday Care Treatment Mask Tone-saving treatment mask for everyday blonde hair care and brass prevention.
• Original Dry Shampoo Dry shampoo for refreshing hair between washes.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moroccanoil: Argan-oil-led hair care brand with a celebrity/editorial origin, sold globally through DTC and salon channels. Highly comparable to Lee Stafford's Argan Oil collection and similar portfolio approach spanning treatment, shampoo, conditioner, and styling.
• Shea Moisture: Multi-textured hair care brand with targeted collections for curls, coils, and scalp care. Comparable to Lee Stafford's collection-based merchandising and 'For the Love of Curls' positioning, with similar vegan and ethical product cues.
• BondiBoost: DTC hair growth and scalp care brand with targeted collections for thinning, breakage, and scalp health. Directly comparable to Lee Stafford's Grow Strong & Long and Scalp Love collections, operating a similar collection-based, social-media-driven DTC model.
• Briogeo: Clean, vegan hair care brand with collection-based merchandising for different hair types and concerns. Directly comparable to Lee Stafford's targeted collections and ethical ingredient positioning, primarily DTC and specialty retail.
• Living Proof: Science-led hair care brand offering targeted solutions for volume, damage, and styling. Comparable as a portfolio hair care brand selling direct-to-consumer and through salons/retail with treatment-led innovation similar to Lee Stafford's Grow Strong & Long and Coco Loco collections.
• Olaplex: Premium hair care brand with deep product range across treatment, shampoo, conditioner, and styling. Comparable as a direct-to-consumer and salon-retail hair care brand targeting consumers seeking targeted solutions for damage, color, and styling.
• Prose: Personalized hair care brand with a hair consultation quiz and subscription model. Comparable to Lee Stafford on hair-quiz-driven personalization, subscription revenue, and clean/vegan ingredient positioning.
• Function of Beauty: DTC personalized hair care brand offering custom shampoo, conditioner, and treatments based on a hair quiz. Comparable as a personalization-led DTC hair care brand with a similar quiz-based product discovery flow and subscription mechanics.
• OUAI: Celebrity hairstylist-founded (Jen Atkin) hair care brand with a strong DTC and social media-led model. Direct comparable in terms of founder celebrity-driven brand identity, hair type and concern segmentation, and multi-channel beauty retail presence.

Broad incumbents

• Kérastase (L'Oréal): Premium professional hair care brand under L'Oréal spanning shampoos, conditioners, treatments, and scalp care. Comparable as a broader incumbent in the targeted hair care category, competing with Lee Stafford on collection-based merchandising and premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/LeeStaffordHair
• Facebookfacebook.com/LeeStaffordHair
• Instagraminstagram.com/leestaffordhair
• TikToktiktok.com/@leestaffordhair
• LinkedInlinkedin.com/company/lee-stafford-education-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEE STAFFORD EDUCATION LIMITED