Le Farnatchi
Le Farnatchi is a privately-held luxury boutique hotel in the Marrakech medina, operating 10 uniquely designed suites within a 400-year-old riad, supported by an integrated spa, restaurant, and curated experiences for high-net-worth leisure travelers and private event clients.
- Company typePrivate
- Founded-
- HeadquartersMarrakech, Morocco
- Headcount1–10
- GTM typeB2C
- OfferingServices
Le Farnatchi firmographics
Firmographics- Name
- Le Farnatchi
- Legal name
- Riad Farnatchi SARL
- Website
- https://lefarnatchi.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Le Farnatchi is a privately-held luxury boutique hotel in the Marrakech medina, operating 10 uniquely designed suites within a 400-year-old riad, supported by an integrated spa, restaurant, and curated experiences for high-net-worth leisure travelers and private event clients.
- Ownership category
- akta.pro rank
Le Farnatchi industry classification
Industry- Product category
- Luxury Boutique Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Heritage & Palace Luxury Hotels (THAGACAF)
- akta.pro secondary industries
- Ultra-Luxury Villas & Estates (THAMAEAA), Luxury Villas & Residences Resorts (THAGACAM)
Keywords
Where Le Farnatchi is headquartered
LocationHeadquarters
- HQ city
- Marrakech
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
Le Farnatchi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Suite rentals: Room rentals across 10 uniquely designed luxury suites with varying seasonal rates. Includes breakfast, tea/coffee, homemade canapés, fruit, mineral water, airport transfers, djellaba and fez hat souvenir.
- On-site restaurant (Le Trou Au Mur): Award-winning restaurant specializing in traditional Moroccan dishes. Open for lunch and dinner with lighter menu available midday. Located directly opposite the hotel entrance.
- Spa services (Farnatchi Spa): Traditional hammams and spa treatments with direct access from the hotel. Includes marble hammams, massages, and beauty treatments using locally made chemical-free products.
- Exclusive property rental: Whole riad rental for private house parties, corporate entertaining, and confidential board meetings. The property has been organizing private events since 2004.
- Experiences and excursions: Arranged activities including adventure tours, cultural experiences, day trips to Atlas Mountains, desert excursions, and various curated Marrakech experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | January, June, July - Standard Season |
| Subscription | Multi-year contract | January, June, July - Superior Suites |
| Subscription | Multi-year contract | Christmas & New Year - Standard Season |
| Subscription | Multi-year contract | Christmas & New Year - Superior Suites |
| Subscription | Multi-year contract | Rest of the year - Shoulder Season |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Le Farnatchi product offering
Product offeringCore offering
Le Farnatchi is a luxury boutique hotel operating 10 uniquely designed suites in a 400-year-old riad in the Marrakech medina. The property offers suite accommodations, an award-winning restaurant (Le Trou Au Mur), an award-winning traditional Moroccan hammam spa (Farnatchi Spa), curated local experiences and excursions, and exclusive whole-property rental for private events and corporate gatherings.
Product overview
Le Farnatchi is a luxury boutique hotel in the Marrakech medina offering accommodation in 10 uniquely designed suites, award-winning dining at Le Trou au Mur restaurant, Farnatchi Spa with traditional hammam treatments, and curated experiences including adventure activities, cultural tours, and day trips. The hotel can be rented exclusively for private events and celebrations.
Differentiator
Problem solved
Functional benefit
Brands
- Le Trou Au Mur: Award winning modern Moroccan restaurant open for lunch and dinner, located opposite the hotel entrance
- Farnatchi Spa
Products and services
- Le Farnatchi Hotel Accommodation A luxury boutique hotel in a 400-year-old traditional Moroccan riad in the heart of the Marrakech medina, offering 10 uniquely designed suites with modern amenities (handmade beds, Egyptian cotton sheets, air conditioning, central heating, satellite TV, WiFi), a swimming pool, rooftop terrace, private dining room for up to 22 guests, and complimentary airport transfers, breakfast, and canapés.
- Luxury Suites (10 individually designed) Ten luxury suites, each completely unique in style and design, blending traditional Moroccan references (hand-carved plasterwork, Moroccan tiles, furniture by local artisans) with modern comfort and quality. Suite categories range from standard (3,200 DH/night) to superior (up to 5,600 DH/night) with seasonal pricing variations.
- Farnatchi Spa Award-winning Marrakech day spa with two traditional marble hammams featuring vaulted ceilings, providing first-class personalised treatments including massages and beauty services using locally made chemical-free products. Direct access from the hotel.
- Le Trou Au Mur Restaurant Award-winning restaurant specializing in traditional Moroccan dishes that Moroccans enjoy on special occasions at home, open for lunch and dinner with a lighter menu available midday, located directly opposite the hotel entrance.
- Experiences and Activities Curated experiences including adventure activities (paragliding, quad biking, dune buggies, horse riding), cultural activities (city guides, cooking courses, artisanal craft workshops), day trips (Atlas Mountains, Essaouira, Agafay Desert), and unique experiences (hot air ballooning, helicopter tours, desert camping).
- Exclusive Property Rental Whole-property rental for private house parties, corporate entertaining, and confidential board meetings, available since 2004 with experience organizing events ranging from pop star parties to royal palace events.
Quantifiable outcome
- Featured in Financial Times, Forbes, GQ, Condé Nast Traveler, National Geographic, and 30+ other major publications
- +1 more outcomes
Companies that use Le Farnatchi
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Le Farnatchi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Le Farnatchi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Education For AllminorLocal charitable initiative that supports education for girls from the High Atlas mountains. Le Farnatchi invites guests to visit and supports this initiative as part of their community engagement.
- Jarjeer Mule and Donkey SanctuaryminorSanctuary that rescues working equines from across Morocco. Le Farnatchi invites guests to visit as part of their experiential offerings and community support.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Le Farnatchi competitors and assessment
Company assessmentBroad incumbents
- Four Seasons Resort Marrakech: Large international luxury hotel in Marrakech with extensive spa, F&B, and meeting facilities. Represents the global chain alternative that boutique riads like Le Farnatchi differentiate against.
- Amanjena: Ultra-luxury resort just outside Marrakech operating under the Aman brand; competes for the same HNW guests seeking serene, design-forward accommodations but is part of a global luxury brand portfolio.
- Mandarin Oriental Marrakech: International luxury hotel brand property in Marrakech offering comparable five-star amenities, spa, and dining; competes for luxury travelers who prefer global brand consistency over boutique riads.
Direct peers
- Royal Mansour Marrakech: Ultra-luxury riad-style hotel owned by the Moroccan royal family, offering private riad accommodations, an acclaimed spa, and multiple restaurants. Most direct competitor to Le Farnatchi in the boutique-ultra-luxury segment in Marrakech medina.
- El Fenn: Boutique design-led riad hotel in the Marrakech medina with integrated spa, restaurant, and rooftop bar. Closest head-to-head competitor in the design-conscious boutique riad category serving affluent international travelers.
- Riad Yasmine: Small, design-forward boutique riad in the Marrakech medina offering a comparable intimate luxury experience and similar target market of style-conscious international travelers.
- La Mamounia: Iconic luxury palace hotel in Marrakech with heritage positioning, comparable to Le Farnatchi in target HNW traveler segment and editorial prestige. Both compete for the same Marrakech luxury demand but La Mamounia operates at much larger scale.
- La Villa des Orangers: Relais & Châteaux luxury riad hotel in the Marrakech medina offering a comparable intimate suite-based experience with traditional Moroccan architecture and on-site F&B.
Others
- Jnane Berrada (related property): Luxury Marrakech villa operated under the same ownership/brand umbrella as Le Farnatchi; included as a directly linked brand asset rather than a pure competitor.
Emerging players
- Tigmiza Suites & Pavillons: Luxury boutique property on the outskirts of Marrakech offering private pavilions and Moroccan luxury experiences, partially overlapping with Le Farnatchi's experiential, privacy-focused positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Le Farnatchi social profiles
Digital presenceLe Farnatchi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Farnatchi leadership team
Management profileNumber of profiles
Le Farnatchi subsidiaries and ownership
Company hierarchySubsidiaries2 records
Le Farnatchi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Farnatchi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Farnatchi
What does Le Farnatchi do?
Le Farnatchi is a luxury boutique hotel operating 10 uniquely designed suites in a 400-year-old riad in the Marrakech medina. The property offers suite accommodations, an award-winning restaurant (Le Trou Au Mur), an award-winning traditional Moroccan hammam spa (Farnatchi Spa), curated local experiences and excursions, and exclusive whole-property rental for private events and corporate gatherings.
Is Le Farnatchi a public or private company?
Le Farnatchi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Le Farnatchi founded?
Le Farnatchi was founded in -1. It employs 1 to 10 people.
Where is Le Farnatchi based?
Le Farnatchi is headquartered in Marrakech, Morocco, in the Africa region.
How does Le Farnatchi make money?
Five revenue lines are on record. Suite rentals are the primary driver. The others are on-site restaurant (Le Trou Au Mur), spa services (Farnatchi Spa), exclusive property rental and experiences and excursions.
Who are Le Farnatchi's main competitors?
Broad incumbents on record are Four Seasons Resort Marrakech, Amanjena and Mandarin Oriental Marrakech. Direct peers are Royal Mansour Marrakech, El Fenn, Riad Yasmine, La Mamounia and La Villa des Orangers. Jnane Berrada (related property) is listed as an others. Tigmiza Suites & Pavillons is listed as an emerging player.
Does Le Farnatchi have an API?
No public API is recorded for Le Farnatchi.
What industry is Le Farnatchi in?
Le Farnatchi's product category is Luxury Boutique Hospitality. Its primary akta.pro industry code is THAGACAF, Heritage & Palace Luxury Hotels, with a secondary code of THAMAEAA, Ultra-Luxury Villas & Estates. Its NAICS code is 72111 and its SIC code is 7011.